/ Sports Media & Content Strategy Course

Learn the Strategies Needed to Make Sports Content That Stands Out

Sports Media jobs start here. In this 8 week online course with live interactive zoom chatsyou will learn from an NFL Vice President how to create unique content across all channels and advance your career in sports media.

In this 8 week online course learn how to create team videos, interview athletes and coaches, developing unique programming and social content for social media outlets including Twitter, Instagram, Tik Tok, Facebook, Linkedin, YouTube, WhatsApp and so many more. Catapult your sports media career with "the what you know" and "the who you know”.

Learn the skills and strategies to thrive in Sports Media from Bryan Harper, Minnesota Vikings VP of Content and Production in our 8-week Sports Media and Content Strategy course.

Weekly Live Interactive Zoom Chats with Bryan Harper

August 26

Weekly Live Interactive Zoom Chats with Bryan Harper

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 15 students




Learn More About Becoming a Sports Media and Content Strategy Student Learn More About Becoming a Sports Media and Content Strategy Student

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Why You Should Take Our Sports Media and Content Strategy Course

Do you want to be making viral team videos, interviewing athletes, developing unique programming and social content?
If you are ready to get inside the content creation process, this is the course for you.

Led by Bryan Harper, Minnesota Vikings VP of Content and Production, our 8-week online Sports Media and Content Strategy course teaches you how to leverage the power of content to grow and enhance your sports career.

Sports teams, leagues, and organizations build relationships with their fans through the content they provide. Videos, social communication, graphics, articles, interviews, live streaming, podcasts – it’s all part of the new media changing the sports world. Teams are hiring entry level sports media staff faster than any other positions. Break into sports via Sports Media.

Unlike most online classes, we focus our program on Zoom chats directly with your course mentor, Minnesota Vikings VP Bryan Harper, which allows you the opportunity to build personal relationships and rapport with a veteran of the sports media world who employs over 50 people on his Minnesota Vikings content team. Bryan knows who is hiring and what they are looking for in a new sports media hire. 

After completing our Sports Media and Content Strategy Certificate, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Bryan Harper.

Now that is powerful!

Who Should Take Our Sports Media and Content Strategy Course

With more broadcast channels, digital media outlets, and social platforms than ever before, there is an endless array of opportunities revolving around sports content creation in the global sports world. Sports teams all over the world are hiring entry level sports media and sports communications personnel. Break into the sports biz world thru the world of sports media.

As the sports conversation grows so does the demand for talented professionals on the team, league, and organizational side to develop the content, and manage the creative process.

Our Sports Media and Content Strategy course is for you if you dream of working in:

  • Sports Media
  • Sports Social Media
  • Sports Podcasting
  • Public Relations
  • Sports Marketing
  • Professional Athlete Management
  • New Media Communications
  • Sports Social Media
  • Team Reporter or Analyst
  • Sports Information Director (SID) for a University
  • Radio, TV, New Media, and Print Media
  • Fan Communications
  • Marketing Communications
  • Branding
  • Sideline Reporter

Learning from sports industry professionals is priceless, the classes do not feel like school, they are fun and engaging. The weekly chats and discussion rooms allow you to meet and connect with like-minded students who share your passion. Nowhere else can you get access to the people working in sports than you can with SMWW
- Shereen Lavi - Editor, Sports Illustrated Fansided

What You Can Expect From Our Sports Media and Content Strategy Course

In our 8-week online course you will learn how to engage with sports fans utilizing new media techniques including social media, digital, streaming, video production, and more. Learn the art of storytelling to capture the attention of underserved fans and feed the audience what they desire most – team information!

More importantly, you’ll learn how to understand the audience, engage with followers, create engaging content throughout the season, and build out a content calendar.

As part of this course, you will learn the content strategy techniques necessary to build an engaged and powerful audience:

Week 1: Introduction to Sports Marketing and Content Strategies
Week 2: Viewpoints From Teams and Players
Week 3: Viewpoints From Leagues and Partners
Week 4: What Is Content?
Week 5: Social Media Platforms and Calendars
Week 6: Social Media Deep Dive
Week 7: The Difference Between a Message, Brand, and Story.
Week 8: Jobs in Media and Content and how to get them.

Our Sports Media and Content Strategy course will give you a competitive edge when applying for sports journalism and content-focused roles!

Meet Your Course Mentors

Bryan Harper

Bryan Harper has spent 17 seasons in the NFL, the past 14 with the Minnesota Vikings. As Vice President of Content and Production, Harper leads a talented staff that is collectively responsible for content strategy, production, and presentation across all platforms including digital, social, TV, radio, and in-stadium entertainment.

Early in his tenure, Harper initiated a philosophical shift in the organization by bringing many production responsibilities in-house and leading the creation of the award-winning Vikings Entertainment Network (VEN), which included the launch of one of the first multimedia production studios in the NFL.

Leading up to the 2016 opening of U.S. Bank Stadium, Harper was intimately involved in the venue’s technology and content plan. And in early March, it will launch another evolution of VEN’s growth in conjunction with the opening of the Vikings new headquarters – TCO. Bryan is one of the NFL's rising stars and respected throughout sports for his innovative work. Bryan is excited to train you on what he would want in a new hire.


Dr. Lynn Lashbrook

Dr. Lynn Lashbrook is an online sports education entrepreneur who has developed a team of sports business experts to train students in the skills necessary for a sports business career

Lynn has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. He has served at the collegiate level as an athletic director and athletic academic advisor. At the professional level, he has been an NFL sports agent representing hundreds of athletes. His high energy and motivating personality captivates students and athletes.

Under Dr. Lashbrook's leadership, Sports Management Worldwide successfully trains thousands of students every year for sports business careers, offering a global sports faculty with over 15,000 alumni from over 162 countries.

Course Details

Weekly Interactive Zoom Video Chats: The Sports Media & Communications Course is an 8-week online course designed to provide skills for a job in community relations, public relations, communications and/or the marketing department. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer.

Students will learn fundamental and successful business principles that hiring sports executives look for when adding personnel. Take this course to get your first position or to enhance your current job situation. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grassroots public relations, media relations, community relations, marketing, personnel, social media, brand integration, customer service, promotions, and event management.

Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All the textbooks and course materials are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, chief executives, player personnel, scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Extra Benefits of Our Sports Media and Content Strategy Course

Our live video chats connect you with your mentor for direct advice and critique, why also introducing you to classmates who have a shared enthusiasm for the sports industry. This is where your network of contacts begins, you will leave this class with not only the experience of working with industry veteran Bryan Harper but also with all of your classmates.

Career Guidance, Strategy, and Interview Techniques

Each Sports Media and Content Strategy student will learn how to obtain a position in the sports field of their choice. It is our goal at SMWW's to assist you in obtaining a position once you finish the course.

You’ll learn everything from who to contact, how to contact them, and what techniques you should use during an interview. Course mentors will work with each student one-on-one and provide a strategy that will help them reach their sports career goals.

SMWW Network

Participating in any of our SMWW programs grants you access to our entire network of sports executives. SMWW alumni and faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe outside of Antarctica.

Tapping into this impressive network is a huge benefit to your sports career.

Course Certificate:

Successful graduates of Sports Management Worldwide’s Sports Media and Content Strategy course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to self-train yourself for higher positions within the sports business industry.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Media and Content Strategy, including a reference from Bryan Harper and Dr. Lashbrook while optimizing it to reach hiring managers searching online.

We want you to be the next SMWW success story and we go to great lengths to help you get there!


Or a single payment of $1,195

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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