Learn Cricket Business Management Online
Develop your Career in Cricket from Anywhere in the World

As cricket grows globally there is an increased demand for experts in team operations, marketing, revenue optimization, public relations, and more. Our 8-week course will give you a comprehensive education into the business of cricket. 

Weekly Live Interactive Zoom Chats with Ken Jacobs

January 10

Weekly Live Interactive Zoom Chats with Ken Jacobs

SUNDAYS 2 am PT 5 am ET 9 am GMT
8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 30 students




Why You Should Take Our Cricket Management Course:

A global sport that reaches over 3 billion fans per year, cricket continues to expand its reach as the developing world embraces the sport. With emerging television deals, sponsorship opportunities, and merchandising that continues on its growth cycle, the story of cricket as a worldwide sport is just beginning.  

Our Cricket Management course is an 8-week online course that can be taken anywhere in the world and will prepare you for the multitude of careers available to work in cricket including:

  • Sports marketing
  • Cricket merchandising
  • Ticket sales and revenue optimization
  • In-game entertainment
  • Cricket public relations
  • Digital Media, Social Media, and Broadcast Media
  • Within Professional and Amateur Cricket Administration
  • Administering Cricket Schools and Camps
  • Cricket Team or Club Management
  • Game Day Operations
  • Media & Community Relations

The SMWW Cricket Business Management course enabled me to interact and network with people from all over the world, helping me understand aspects related to management which I have not previously touched on in the cricket world.
- Anthony Phillips, McLaren Cricket Club

What You Can Expect From Our Cricket Management Course:

If you have a bat, a ball and two people, you have the makings of a cricket game. It is this approachability that has helped develop a youthful, and global, culture around the sport that will continue to develop over the coming generations.

Even with billions of fans, cricket has room to expand into western cultures. The time is now to learn the inner workings of the industry and align yourself with this growing sport. Jobs in cricket are increasing, taking this course will help leap you forward in the industry.

As part of our Cricket Business Management Course you will learn about:

  • Raising revenue and developing new business activities for cricket
  • Recruiting athletes, player evaluation, player ratings, and in-depth analysis
  • Relationships between cricket leagues in Australia, India, England, Pakistan, Bangladesh, Sri Lanka, New Zealand, South Africa, Zimbabwe, West Indies, Netherlands, Israel, Nepal, and Argentina
  • Negotiating cricket contracts, player trades and acquisitions, and player salaries
  • Cricket pitch and ground operations
  • Responsibilities of cricket club management, CEO and all player personnel
  • All elite-level men's and women's cricket operations, including management of Test and one-day international teams
  • Handling public relations & media rights
  • Acquiring and servicing Cricket commercial partners and endorsements
  • Advertising strategies
  • Event management for international matches
  • Promotions, Merchandising & Operations
  • Administering your countries domestic competitions
  • Programming for international and domestic cricket
  • Operating cricket academies
  • Globalizing the sport of cricket and increasing participation across the world
  • World-class development programs for players, coaches, and umpires
  • Strategic communications and publicity
  • The impact of Twenty 20 and the IPL in Cricket

As cricket grows globally, so do business opportunities within the game. Whether you want to work at The Lord's, Eden Gardens, Sabina Park, Bellerive Oval, Old Wanderers, or just increase the involvement of your school cricket program our 8-week online course will start you towards your goal in the cricket industry by learning the skills and strategies needed worldwide.

Graduates of our Cricket Business Management course work with:

  • Standard Bank T20 Series
  • Caribbean Premier League
  • Indian Premier League
  • NatWest T20 Blast
  • Big Bash League
  • HRV Cup
  • Bangladesh Premier League
  • USA Cricket Association
  • National Boards

Sports Jobs This Course Will Prepare You For

As Cricket grows into a global sport, there are more roles behind the scenes necessary to fill. Our course will prepare you for a myriad of roles in Cricket including:

  • Professional Cricket Administration
  • Cricket Analyst
  • Amateur Club Cricket Administration
  • Operation of Cricket Schools and Camps
  • Administration of Junior Cricket & Women's Cricket
  • Team or Club Management
  • Cricket Game Day Operations
  • Cricket Marketing
  • Cricket Commercial
  • Cricket Media & Community Relations  

I was a student in SMWW's Cricket Management course, being mentored by Ken Jacobs has made a great difference in my career and the classes taught me so much about the business of Cricket.
- Shashank Kodesia, Liaison Officer – Cricket Australia

Meet Your Cricket Management Course Mentors:

Ken Jacobs

Ken Jacobs From 1980 to 2007 Ken Jacobs managed significant growth in Australian Cricket as CEO of Cricket Victoria in Melbourne, Australia. Jacobs was responsible for the management of an increase in participation levels from 100,000 to 185,000 across 1,100 cricket clubs in Victoria and a growth in revenue from $500,000 to $25 million. He was also responsible for the implementation of Cricket Victoria's first strategic plan, its renowned local government and volunteer recognition program, and the development of the intellectual property and branding program for the Boxing Day Test Match. 

Jacobs was engaged by the International Cricket Council as Event Manager for the staging of crickets ICC World Cup in the Caribbean region. Cricket Victoria is also responsible for the staging of international cricket matches in Melbourne at the world-famous Melbourne Cricket Ground (MCG) on behalf of Cricket Australia and during his period as CEO Ken was involved in the management and delivery of many international matches involving all of the major Test match playing countries - this included the iconic Boxing Day Test matches played at the venue each, the 1992 World Cup; and a host of one-day international matches played at the venue.

Jacobs now manages his own consultancy business and has recently been engaged in the development of a strategic plan for a significant state sporting body, a national sponsorship agreement and equipment review to benefit cricket clubs and Associations throughout Australia, consulting work for one of Australia's leading national sports travel companies, and has also been involved in the development and implementation of a corporate Twenty20 cricket competition in Melbourne.

Ken is passionate about mentoring students in the Cricket Business Management Course. You will enjoy getting to know Ken and appreciate his wisdom and guidance.

Dr. G. Lynn Lashbrook

Lynn Lashbrook Dr. G. Lynn Lashbrook, President, and Founder of Sports Management Worldwide, the world leader in online sports business management education. Dr. Lashbrook has outstanding academic qualifications, and over thirty-five years of combined experience as an educator, coach, athletic administrator, and a registered agent. Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. Dr. Lashbrook has the hand-on experience and active interaction with team and club managers, scouts, sports business executives including major endorsements, player contracts, sponsorships, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive zoom video chats. You will love his motivational style and passion to improve the sports management industry.

Read more about Dr. Lynn Lashbrook.

Cricket Continues to Grow Globally – Are You Ready to Capitalize?

As is the case with many sports, the global growth of cricket, especially in India, coincided with the broadcast revolution. Cricket has always had a large band of passionate supporters in various countries across the globe, but with the exponential growth of television ownership in the 1980s, Cricket became a larger business than ever before.

With increased exposure comes a higher demand for experts in marketing, revenue optimization, sales initiatives, in-game entertainment, public relations, and media. Cricket isn’t just a game anymore, it’s a global industry netting billions in revenue.

At SMWW, we’ll teach you the skills and structures to be an authority in Cricket Business Management.

Led by experts in the business of cricket like Gladstone Small, veteran England fast bowler and former Director of the Professional Cricketers Association, and Ken Jacobs, former CEO of Cricket Victoria in Melbourne, Australia, our 8-week online course will prepare you for a career on the business side of cricket.

Unlike most online courses, the Cricket Business Management course provided by SMWW emphasizes interactive zoom video chats directly with course mentors, allowing students to learn directly from these icons of the cricket industry from anywhere in the world. After completing our Cricket Management course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Gladstone Small and Ken Jacobs.

Now that is powerful!

Students taking this course are finding jobs in the cricket industry that include ticket sales, team management, game operations, public relations, marketing, and social media.


Course Details

Weekly Interactive Zoom Video Chats- A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, Ken Jacobs and Dr. Lynn Lashbrook, former professional cricket players, cricket business management, and renowned guest speakers. This is a tremendous opportunity to network within the international cricket industry by getting to know your instructors and fellow students personally via the internet. This allows ample opportunity to network, ask questions, and discuss openly with instructors and fellow classmates. This is available via any online computer with a microphone. If you are unable to attend the chat they are archived and you can listen at a time more convenient.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation of a successful cricket career.

Global Participation - SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Become an SMWW Analyst in Cricket - Upon successful graduation of the Cricket Management Course, individuals will be invited to join SMWWScouts.com. This is an exciting opportunity to advertise yourself as a certified cricket analyst and feature your reports as a trained talent evaluator! This is a matchmaking service for cricket analysts and those needing cricket evaluation around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts/Analysts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staff a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Cricket Management Course, you are eligible to apply for acceptance as an SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a club or cricket organization - Our goal is to see all Cricket Business Management graduates gainfully employed in cricket worldwide. Your chances of accepting an offer of employment within professional cricket will improve by going through the program. SMWW will customize a portfolio to assist you with your career goals.

Through our extensive network of cricket organizations worldwide our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your career and help you find a position where you can be the most successful and satisfied.

Military Discount
For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Further Benefits of our Cricket Business Management Course

Course Certificate & Resume Reference:

Successful graduates of Sports Management Worldwide's Cricket Business Management course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to self-train yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course including Gladstone Small and Ken Jacobs.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, credentials, and references and optimize it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!



Or a single payment of $1,450

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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