/ Sports Sales & Marketing Course

Learn the Fastest Way to Get Hired in Sports, And How to Thrive At It.

In just eight weeks, you will learn the sales and marketing skills that will get your foot in the door of the sports world, and allow you to excel as a revenue generator once you are working for a team!

When sports employers look to hire staff, nothing excites them more than new employees with sales and marketing experience. This course will give you the skills and strategies to get hired by a sports team you love! In our 8-week online course, you'll learn the sales and marketing techniques sports teams look for in a new hire from mentors Indianapolis Colts VP Jim Van Dam. 

Weekly Live Interactive Zoom Chats with Jim Van Dam

July 15

Weekly Live Interactive Zoom Chats with Jim Van Dam

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 15 students




Learn More About Becoming a Sports Sales and Marketing Student

We want to help you find the right course for your career. Fill out the form below and an SMWW Career Counselor will follow up directly with you.


The SMWW Team will contact you
within two business days.


Why You Should Take our Sports Sales and Marketing Online Course

Graduates of this program are hired faster than in any other course or program in the world. Graduates currently employed in the NBA, MLB, NFL, NHL, MLS, NCAA, and minor leagues.

Revenue is the magic word in sports, more money coming in leads to improved facilities, free agent signings, big-name coaches and more. Sales and marketing are directly related to revenue creation and in turn, the health of the organization.  Half of the available jobs in sports are in sales and marketing. 

Candidates with sales knowledge can help sell tickets, suites, and sponsorships. Those with an eye for marketing help build enthusiasm, and community, and involve local and national businesses.

This is how organizations thrive, and this is what we are going to teach you when you register for our 8-week online sports sales and marketing course.

We aren’t teaching the type of sales and revenue generation you fear – cold calling, door knocking, harassing people during their dinner – this is professional sales and marketing, built around relationships, business acumen, forecasting, and problem-solving. Those are the skills you’ll learn.

Take a peek at our 8-week curriculum here! 

Week 1: The Three Most Important Moments in Your Sports Career
Week 2: Career in Sports Sales, Marketing, and Customer Retention
Week 3: Sports Sales' Industry Best Practices and Trends
Week 4: CRM and Analytics (Salesforce, Microsoft Dynamics, etc.)
Week 5: Sales training 101 (Scripts, Intro calls, Prospecting)
Week 6: Sales training 201 (Handling objections, Closing)
Week 7: Addressing and Overcoming Objections
Week 8: Marketing, Community Relations, and Event Coordination

Start Your Sports Career Off Right

Jobs in sports sales and marketing are so heavily in demand that we feel confident within three months of graduating from this 8-week course, you will be offered full-time employment.

Taught by Jim Van Dam, Indianapolis Colts Vice President, this course is instrumental in taking the first step, or the next step, in your sports career.

The sports industry favors those who can sell and market, and after taking this course that will include you!

Sports Sales is the fastest way to get a job in sports.

Fact: Professional teams are always hiring individuals who have an understanding of how to produce revenue and have marketing skills specific to selling tickets, event planning, sponsorships, and corporate partnerships.

Our 8 week Sports Sales and Marketing course will align your skills with employer needs.
Upon completion of this course, you will be qualified to work in the NFL, NBA, MLB, NHL, MLS, EPL, NCAA and minor leagues in:

  • Premium Club & Luxury Suite Sales
  • Customer Relationship Management
  • Marketing
  • Event Planning
  • Account Executive & Inside Sales
  • Sponsorship Sales
  • Community Relations
  • Event Planning
  • Sports Marketing for corporations, agencies, and/or teams
  • Loyalty Programs
  • Brand Activation

I had minimal traction in my sports career search until I signed up for SMWW's Sports Sales and Marketing course. Yesterday I spent 15 minutes of one-on-one interview coaching with SMWW and TODAY I was offered and accepted a full-time position with the Los Angeles Dodgers! The extra coaching helped me feel prepared and confident while the coursework taught me so much about the industry. Through SMWW's contacts with the Dodgers and industry reputation, my resume went from the bottom to the top of the pile...and now I'm working full-time for my favorite team!
- Joey Seymour, Los Angeles Dodgers

Sports Sales and Marketing is Your Ticket into the Sports Industry

Our goal is to see all Sports Sales and Marketing graduates gainfully employed in a career they love. We assist with interview preparation, provide you access to our network of industry contacts, craft letters of recommendation and help you design a resume and portfolio that presents you in the best possible light.

Additional skills you will learn, and benefits you will receive, from taking the Sports Sales and Marketing online course include

  • Industry best practices and trends
  • CRM and analytics
  • Sales training 101 
  • Sales training 201 
  • How to get an interview in sports
  • When teams hire and how to use that to your advantage
  • What teams are looking for in a new hire
  • Inside information on how to get hired by a team in your area
  • Job interview preparation, both pre- and post-interview
  • Utilize course mentors as references on your resume
  • Successful sports marketing and sales techniques
  • Crafting community relations programs that benefit organizations
  • Customer service and event management practices
  • Advertising and strategic branding practices specific to the EPL, NHL, MLB, NBA, MLS, NFL, NCAA, and minor leagues
  • Successful promotions used by sports teams and college teams
  • An understanding of front office operations and positions
  • Identify successful revenue streams available to teams through corporate sponsorship
  • Learn high-tech e-marketing revenue and marketing campaigns

After graduation, you will be trained and ready to impact the bottom line of any sports organization. That, combined with the network of sports contacts SMWW has from London to Los Angeles, will help propel you towards a career with the sports team of your dreams.

If you are sincere in your desire to work for a team in the NFL, MLB, NBA, NHL or MLS...This course is your ticket into the sports industry!

Live Weekly Interactive Zoom Video Chats

During the live weekly interactive zoom video chats, you will work directly with your mentor, Jim Van Dam.  Jim has worked across multiple leagues and positions in sports. In addition to sharing his vast industry knowledge, he knows who is hiring and when and will provide you job placement assistance. 

Course Mentors:

Jim Van Dam

Jim Van Dam, Indianapolis Colts VP of Ticket Sales & Service got his start as a Detroit Pistons Intern over 10 years ago. Now, Jim wants to help you break into the sports industry and move up the ladder just like he did! Jim's decade of sports experience includes the Arena Football League, the NBA, MLB, NHL, and now NFL.  Jim was born and raised in Grand Rapids, Michigan where he studied Sports Management at Davenport University. After college, Jim interned with the Detroit Pistons before working with the Tampa Bay Lightning in their ticketing department for 8 seasons. He is now entering his 4th season with the Indianapolis Colts where he serves as Vice President of Ticket Sales and Service. Jim will mentor you on the fastest way to advance your sports career.

Dr. Lynn Lashbrook

Lynn Lashbrook

Dr. Lynn Lashbrook, Sports Management Worldwide President, has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook's mission is to provide students with an "end game" to work in a profession they have a passion for and with an ethical compass.


Our Sports Sales and Marketing Course is Ideal for:

  • People passionate about a career in sports
  • Those wanting to learn about the sports industry while maintaining their current employment
  • For people who have other commitments and online education is the best option
  • Those looking to enhance their business acumen and professional development
  • People who want marketable skills and a competitive edge compared to other job seekers
  • College students looking for insight often not offered on college campuses

Course Details

The Sports Sales and Marketing 8-week online course is designed to provide aspiring sports business executives a marketable skill set that hiring managers seek immediately. You will learn fundamental and successful business principles which hiring sports executives look for when adding personnel.

Weekly Interactive Zoom Video Chats- A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, Jim Van Dam, in addition to Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within the professional sports industry by getting to know your instructors and fellow students personally via the internet. This is available via any online computer.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.

Global Participation - SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GMs, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount - For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Sports Sales and Marketing, include a reference from Jim Van Dam, and optimize it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Successful Graduates of the Sports Sales and Marketing Course Include:

  • Paul Epstein, San Francisco 49ers Director of Sales and Business Development,
  • Wes Brown, Houston Rockets Manager of Corporate Partnerships
  • Brett Breece, Seattle Mariners Premium Sales
  • Jake Sanders, New Orleans Pelicans, Group Sales Account Executive
  • Steve Simmons, Aston Villa, UK/European Scout, and Team Assessor
  • Taylore Scott, Dallas Cowboys Executive Security
  • Nathan Reid, Kansas City Chiefs, Account Executive
  • Tyson Lamp, San Francisco 49ers, Corporate Sales Executive
  • Tanya Nazarian, Monumental Sports and Entertainment (Washington Wizards, Capitals and Mystics), Regional Sales Manager
  • Josh Stoller, Milwaukee Brewers Senior Account Executive
  • Johnny Rowe, Nashville Soul General Manager
  • Alexa Atria, Director of Partnership Marketing, Long Island Sports and Entertainment Village at Barclays Center
  • Ryan Latham, Seattle Mariners, Group Events Account Executive
  • Jon Bruenig, Grand Prairie Storm Director of Marketing
  • Danny Wyatt Jr., Reading Phillies, Associate
  • Casey Murch, Allen Americans Account Executive
  • Trevor Allen, ESPN 700 Sports Radio


Or a single payment of $1,195

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

SMWW’s Industry Leading Courses Featured In: