I enjoyed my Master’s program so much, that I am now going back to get my Doctorate through SMWW and Concordia University of Chicago. These classes have made me a better researcher. Information equals knowledge, and knowledge equals power!
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Concordia University Chicago & SMWW / Master’s in Sports Leadership
Online Master’s in Sports Leadership – CUC + SMWW
Earn an Accredited Master’s Degree in Sports Management 100% Online While Working
Take your career to the next level with a 30-credit online Master’s in Sports Leadership from Concordia University Chicago, delivered in partnership with Sports Management Worldwide. Designed for working sports professionals, this program offers flexibility, affordability, and real-world expertise—all without leaving your current job.
Program Highlights
Earn your master’s degree on your schedule with a fully online format, no residency required, and intensive 8-week terms that allow you to take two courses per 16-week semester. At $460 per credit hour (plus an $18 per credit technology fee), this program is widely affordable—often less than one-third the cost of conventional sports management programs.
Only 8% of working-age adults in the U.S. hold a Master’s degree, making this credential a strong career differentiator that sets you apart in competitive hiring markets.
Why This Program Stands Out
Live Learning with Industry Leaders
Join weekly live Zoom sessions with Dr. Lynn Lashbrook and a rotating lineup of sports executives—including agents, GM’s, coaches, athletic directors, scouts, and player personnel leaders—for real-time mentorship, industry insights, and resume references.
Global Alumni Network
Join over 30,000 alumni in 163+ countries, from professional leagues to collegiate programs worldwide. This network gives you instant connections and opportunities across the international sports landscape.
Career Outcomes
Graduates become leaders in high-impact roles including:
Athletic Director
Sports Analytics Manager
Front Office Executive
Player Personnel Director
Coach or Scout
Sports Agent
Sports Marketing & PR
Compliance & Operations Director
Academic Advisor or Professor of Sports Management
Event and Fan Engagement Director
Ticketing & Fundraising Specialist
This degree equips you for strategic leadership across sports, business, and education.
Curriculum Overview
You will take core courses designed to develop leadership, research, and industry-specific expertise:
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Sports Administration
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Sports Leadership & Ethics
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Research in Sports Studies
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Sports Analytics
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Sports Finance
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Capstone Project
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Law in Sport
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Diversity and Inclusion in Sport
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Global Marketing
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Strategic Leadership & Planning
Enrollment Details
Upcoming Term: Classes begin October 20, 2025
Admissions Support: Email CUC@SMWW.com
International Students: TOEFL required (unless degree already from accredited U.S. institution); WES or ECE transcript evaluation required
Testimonials
“This degree catapulted me into my dream job as Director of Parks and Recreation. I wouldn’t be where I am today without it.”
— Taylor Baxter, Parks & Rec Director
“The coursework sharpened my critical thinking and prepared me for real-world challenges.”
— Catherine Andruzzi, Associate Director/Faculty
SMWW’s Industry Leading Courses Featured In:
Application Deadlines
Application is due: October 13, 2025 | Classes Start: October 20, 2025
A Word from Dr. Lynn Lashbrook
Every day, I talk to people eager to break into college athletics or sports business. Over my 45 years, I've served as a sports agent, athletic director, coach, professor, and academic advisor. I designed this program to be transformative—which means aligning top-tier sports leadership training with flexible online access for working professionals.
Ready to explore how this Masters could elevate your career? Fill out this quick form, and I’ll call you to discuss your goals. – Dr. G. Lynn Lashbrook, President & Founder
I would welcome the chance to discuss career strategies for your specific goals and background.
Ready to Get Started?
Contact our CUC Enrollment Specialists to make the process simple, fast, and supportive—even if you're applying from abroad:
Email:CUC@SMWW.com
Phone: (503) 445-7105 or Toll Free: 1-888-952-4368
Dr. G. Lynn Lashbrook, Ed.D
President & Founder
Sports Management Worldwide
Admission Checklist For Master's Students
International Students:
If you are an international student, you must complete the basic steps listed above for your degree and the following information: