Concordia University Chicago & SMWW / Master’s in Sports Leadership

Earn Your Master’s in Sports Leadership Online

Transform yourself into the sports leader of tomorrow by earning a Master's degree in Sports Leadership online. SMWW has partnered with Concordia University Chicago to offer a 30-credit hour, fully accredited master's program from the comfort of your home.

A master’s degree in Sports Leadership can be a transformative process for your career. Advanced degrees are the easiest way to stand out to your future employers, and the knowledge you will gain from this program will help you excel at leading a sports organization regardless of role or job function.

Congrats to Dr. Nick Nurse - Toronto Raptors Head Coach, who graduated with his Ph.D in Leadership: Sports  Leadership from CUC/SMWW in May, 2022. Pictured here with SMWW President Dr. Lynn Lashbrook

Congrats to Dr. Nick Nurse - Toronto Raptors Head Coach, who graduated with his PhD in Sports Leadership from CUC/SMWW in May, 2022. Pictured here with SMWW President Dr. Lynn Lashbrook

How do you stand out from the crowd and become the one that sports employers want?

Only 8% of working-age Americans have a Master’s degree - talk about a resume differentiator!

A Master’s degree tells employers how serious you are about your field of study. You show the sports industry you are willing to put in the work and have limitless potential.

But getting your Master’s is also a financial decision – how do you afford to take classes instead of working? With a CUC's Master’s program, you can do both. In fact, we encourage it!

Concordia University of Chicago (CUC) offers a 100% online Master’s in Sports Leadership or MBA with a Sports Management specialization, which means you can keep your day job and earn while you learn. Plus, the degrees are affordable, often less than 1/3 of the price of other sports Master’s programs.

When you register through SMWW you will be given a discounted rate, guaranteed through the end of your degree program!

SMWW’s Industry Leading Courses Featured In:


Application Deadlines

Application is due:  April 29, 2024 |  Classes Start:   May 6, 2024


Finally, a Master's Program Designed for Busy People:

An online education is the perfect way for hard at work people to complete an advanced degree. You get the flexibility of learning at your pace and your time, while also being able to achieve a degree from a respected and accredited university.

The Master’s program that CUC created has a backbone in sports leadership, research, and administration while offering elective courses covering topics like sports finance, sports promotion, sports facility management, sports law and more.

CUC's program was designed to develop well-rounded students, with a wide range of careers they can pursue after graduation including: 

  • Player Personnel
  • Sports Analytics
  • Operations
  • Media, PR, and Communications
  • Community Relations
  • Front Office Management
  • Sports Marketing
  • Sports Agent
  • Athletic Director
  • Sports Information Director
  • Compliance Officer
  • Game Day Operations Director
  • NCAA Academic Advisor
  • Director of Ticket Operations
  • Director of Fundraising and Development
  • Coach
  • Professor of Sports Management
  • Fan & Event Management
  • Scout


Earn The Most Respected Sports Leadership Degree in the Sports Industry

If you envision an online Master’s program like ours being impersonal, where you are stuck in front of your computer reading the screen for hours on end, you’d be wrong.
Your learning with CUC is augmented via live weekly interactive zoom video chats with Dr. Lynn Lashbrook and guests including well-known sports executives, sports agents, major league head coaches, GM’s, athletic directors, scouts, player personnel executives and more.

A vital part of your learning will come via their real-world experience, and your ability to ask questions and engage with pillars of the sports industry.

Students and faculty, along with industry leaders in the trenches of today’s sports world, discuss topics and interact live via the Internet. Dr. Lashbrook’s Weekly Forum creates a virtual classroom where everyone can hear each other worldwide!

Whether you just want to further your career or you are interested in a dynamic sports career in collegiate or professional sports you will love this accelerated Master’s degree program.

This program will change your entire career outlook!

The Master of Arts is 30 credits. The Masters of Business is 48 credits.

Apply here for more information about the SMWW-CUC Masters Degree.
Apply here free for acceptance to the SMWW-Concordia University Sports Management Masters.


  • Sports Administration
  • Sports Leadership & Ethics
  • Research in Sports Studies
  • Sports Analytics
  • Sports Finance
  • Master’s Capstone Project
  • Essentials of Law in Sport
  • Leveling the Playing Field: Diversity in Sports
  • Global Marketing in the Digital Marketplace
  • Strategic Leadership & Planning

The Benefits of a Master’s in Sports Leadership from CUC are Vast

Concordia University Chicago (CUC) offers two (2) 8 weeks sessions within a 16-week term. Students can register for 2 courses per term - 1 in the first 8-week session and 1 in the second 8-week session. The tuition fee is $460 per credit hour. (Technology fee an addition $16 per credit hour).

There are Numerous Benefits to Attending CUC

  • Courses are 100% online, you can take them from anywhere
  • There is no residency requirement
  • Program starts every 8 weeks
  • Coursework is designed for those working in sports, so you can keep working!
  • Includes live interactive zoom video chats with sports executives
  • Federal Financial Aid is available
  • Accredited university with a 150+ year history of preparing leaders
  • Affordable – often less than 1/3 the cost of other sports management programs

There are Numerous Benefits to Being a Part of SMWW:

  • Network with the alumni of SMWW, over 30,000 strong
  • Access and exposure to cutting edge software required by the MLB, NFL, NBA, MLS and NHL
  • Weekly live interactive zoom video chats with Dr. Lashbrook, fellow sports business students and sports industry leaders
  • Professional sports resume redesign and letter of reference upon graduation
  • Discounts to the SMWW Conferences including: NFL Combine, Baseball Winter Meetings, NBA Summer League, NHL Draft, MLS Draft and more.
  • Access to the SMWW Staff & Faculty.

A Message from Dr. Lynn Lashbrook

Lynn Lashbrook

Dear Potential Student,

Every day I discuss with people the career opportunities in college athletics and Sports Management. For the past 45 years I have worked at a variety of sports careers including as a Sports Agent, Athletic Director, Academic Advisor, College Coach, Professor, Scout, and Compliance Officer. I know which careers will benefit from a specific degree and which do not. If you are like most people, you are not aware of the opportunities and how one can break this profession, or even if a degree is a good investment for you. When I started Sports Management Worldwide, I searched for a partnership in Higher Education who understands the importance of an online Masters and Doctorate Program for students who want obtain a career in college and professional athletics. The Concordia University Chicago Sports Management program exceeds my expectations.

I would welcome the chance to discuss career strategies for your specific goals and background.

Fill out this quick form and I will call you to discuss! Or call me at +1(503) 445-7105.

Or if you are ready to apply at Concordia University Chicago, fill out this free application for acceptance.  I know you will be impressed with how quickly they respond. They are a joy to work with and happy to answer your questions. We have a wide range of students, from young people trying to advance their career, to retired professional athletes and sports executives, we can help you become more marketable.

Dr. G. Lynn Lashbrook, Ed.D
President & Founder
Sports Management Worldwide


Still Have Questions?

Contact SMWW's CUC Specialists today! We can answer your questions and offer advice on how you can earn your degree online.

We make the admissions process simple, fast, and easy!

Sports Management Worldwide: 
(503)445-7105 or Toll Free: 1(888)952-4368
or fill out this "Talk to Dr. Lashbrook" form


Admission Checklist For Master's Students

Requirements for Admission

To be considered for admission to a master's program, applicants must have earned a bachelor's degree from a regionally accredited institution and submit the following:

Apply online. Apply here to get the discounted tuition.

Financial Aid Information

Apply for financial aid and/or make arrangements for payment after you've submitted your application. You will need to complete the FAFSA online at It is in your best interest to complete the financial aid process as early as possible. For assistance, call Concordia University financial aid helpline at 708-209-3347. CUC’s School Code is 001666.

Official Transcripts

Provide official, sealed transcripts from institutions where degrees were earned showing all college/university coursework

Objective Statement

Provide information on your future educational goals and/or objectives and their relationship to pursuing graduate work at Concordia University Chicago. This is part of the online application.

Two Letters of Recommendation

Letters should be from individuals able to comment on the applicant's academic proficiency, personal character, competence, and effectiveness in professional work.

International Students:

If you are an international student, you must complete the basic steps listed above for your degree and the following information:

English as a Second Language TOEFL Scores

Please submit TOEFL score of at least 550 (paper-based) or 72 (internet) minimum requirement on the Test of English as a Foreign Language (TOEFL), or successful completion of Level 112 at an English Language School (ELS) unless English is the native language, and an unqualified recommendation from an ELS program director is provided. (International students who have earned an advanced degree from an accredited institution in the United States do not need to submit TOEFL scores.)

Foreign Transcript Evaluation

Any foreign transcripts must be evaluated by a Concordia approved international credentialing service, such as WES (World Education Services) or ECE (Educational Credential Evaluators). Students should request a “Course-by-Course” evaluation and sent to Concordia University Chicago.