/ Sports Broadcasting Course

Learn How to Become a Sports Broadcaster

In just eight weeks, you can learn the skills needed to advance your career in sports broadcasting. We will help you prepare better, hone your on-air style, and teach you how to grow and monetize your personal brand.

As the demand for sports information and unique content grows, so too does the need for talented people trained to share information in an entertaining and skillful manner. Our 8 week Online Sports Broadcasting Course can help you fulfill your dream of "talking sports" for a living.

Weekly Live Interactive Zoom Chats with Dei Lynam

August 12

Weekly Live Interactive Zoom Chats with Dei Lynam

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 15 students




Learn More About Becoming a Sports Broadcasting Student Learn More About Becoming a Sports Broadcasting Student

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Why Pursue a Career in Sports Broadcasting?

As traditional music stations on the radio go through drastic decline, and network TV channels struggle to bring in the same advertising revenue they used to, sports broadcasting on TV and Radio continues in its renaissance.

Whether you are in the car, on your couch, or walking about town, sports content is always within reach of your senses. Listen, watch, read - sports are all around you. So now ask yourself, do you want to be the one listening and watching, or the one creating?

At SMWW, we’ll teach you the skills to create amazing sports content for the exploding world of sportscasting!

Led by veteran sports reporter Dei Lynam, our 8-week online Sports Broadcasting course is the most targeted education you can get for a career in sports radio or television. 

Unlike most online classes, we focus our program on interactive zoom video chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of sports broadcasting. After completing our Sports Broadcasting course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Dei Lynam. Now that is powerful!

If you desire a career in play-by-play, as a sports talk show host, sports producer or any of the multitude of jobs available in sports broadcasting, this course will set you up for career success.

Why You Should Take Our Sports Broadcasting Course

In 2002 there were just 413 radio stations in the US dedicated to sports, in 2016 there are 790, a near 100% growth.

Why the renaissance?

Think about listening to a music station in your car. More often than not, the music they play isn’t your personal favorite and the commercials you have to sit through makes your commute feel longer. Technology allows you to play the exact music you want, at any time…so why listen to music on the radio?

Sports talk, unlike music, hasn’t been replaced by technology and access. People tune in to hear their favorite sports talk host discuss the local team, to get results and analysis on a national scale or to hear breaking news in the sports world.

This can’t be replaced, which is why sports talk stations continue to grow!

Now let’s pivot to TV, where the DVR has changed the entire equation. Data shows that a majority of people record their nightly sitcoms and dramas to watch at a later time while fast-forwarding through commercials. I'm one of those people!

Sports, on the other hand, are watched live, commercials and all because those watching want to live in the moment while tweeting and sharing thoughts on Facebook. Unlike traditional channels, technology and social media have helped sports broadcasting!

Now is the time to tap into this sports broadcasting renaissance with a career in sports radio or television!

As part of this course you will learn:

  • The basics and inside secrets to successful live sports broadcasting
  • Develop your own "on-air" technique, personality, and style
  • Rules of starting a Sports Broadcasting program
  • Game-Day Preparation
  • Develop and produce invigorating "Play-by-Play"
  • How to cover player stats
  • Sports Broadcasting Interview strategies
  • How to host Weekly Coaching Shows
  • Craft your own Sports Talk Show
  • Grow your audience and fan base
  • Learn how to build relationships in your sports community
  • Experience for your resume and "audio" resume
  • Successfully sell advertising and sponsorships for your Sports Show
  • Learn Sports Broadcasting industry jargon
  • Fund Raising techniques with Sports Broadcasting
  • Sports Broadcasting Career strategies
  • Where the jobs are, how to get interviews, what to expect in the interview
  • Create exceptional demo tapes
  • Insider knowledge and advice from those working in the business

Students will also learn how to implement webcasting, live on-demand interactive zoom video chat through the internet, at any sports venue. This new inexpensive way to broadcast will become an asset to any community or school district by allowing parents, grandparents, players, college recruiters, and college coaches, to hear games via the internet.

Sports Jobs This Course Will Prepare You For

We are truly in the golden era for sports broadcasting with more and more sports channels available on both radio and television. After taking this course, you’ll be prepared to start, or advance, your sports career in these roles:

  • Sports Talk Show Host
  • Sportscaster
  • Sports Announcer
  • Sports Commentator
  • Sports Analyst
  • Sports Anchor
  • Sports Show or Podcast Producer
  • Sports Broadcasting Researcher
  • Sports Show Pre-, Post- and Halftime Host
  • Sports Television Anchor
  • Coaches Show Host
  • Sports Radio Host
  • Sports Reporter
  • On-Air Reporter
  • Sports Content Editor
  • Sports Broadcast Writer


Thanks to Brian Wheeler, Steve Nash and SMWW I have accepted a job as the radio voice for a minor league baseball team. The live interactive zoom video chats and mentoring I received were unbelievable. If you want to become a sports broadcaster, do play by play, or work in sports radio, this course is a MUST!

- Bob Coffe

Meet Your Course Mentors

Dei Lynam

Growing up in a sports family provided Dei Lynam career focus from an early age. Her father Jim, was a coach in college and pro, most notably as head coach of the Philadelphia 76ers and then Washington Bullets in the 1980s and 90s. 

But it was Jim's first assistant job in the NBA that gave Dei the bug for the sports industry. When he was named an assistant coach with the Portland Trail Blazers, Dei, just 15 years old, began working with the Blazers production crew, holding the mic in team huddles. She was hooked!

Since those teenage years, Dei's career has flourished. Executive producer for NBA Entertainment, sports anchor, sideline reporter, analyst, radio host - she has done it all. For 20 years she was a fixture with the Philadelphia 76ers as a sideline reporter for Comcast Sportsnet Philadelphia, building relationships with some of the most iconic stars in the NBA stage including Kobe Bryant, Allen Iverson, and Charles Barkley. 

Frequent Guest Speakers

Dr. Lynn Lashbrook

Instructor Dr. Lynn Lashbrook, with over 40 years in Sports Management, has created and developed many college sports broadcasting programs and sponsorships. While Assistant Athletic Director at the University of Missouri, Dr. Lashbrook helped the University become the first college to commission Learfield Sports Network to control their entire statewide radio network. Learfield Sports now handles multimedia and marketing for many of the top colleges and universities in the country.

Dr. Lashbrook's passionate teaching style will motivate you to make sports broadcasting work for you and your individual situation. He and Dei Lynam will unite students in the course with live weekly zoom video chats so that they can share their play by play successes and blunders, learn from experts in the field and empower students in their Sports Broadcasting careers. Whether you want to work in TV or Radio, the mentors in this course will assist you in learning these skills you need to launch your sports broadcasting career!

What You Can Expect from our Sports Broadcasting Course

Sports radio and television continue to expand in their reach, and you can be at the forefront of this growth. Our Sports Broadcasting course will provide an introduction to the methods and skills necessary to produce and anchor sports radio shows.

At the conclusion of the course, students will have the tools to start their own sports broadcast via the Internet, from any sports venue. They will have a well-rounded understanding of the methods used by professional analysts and broadcasters who have successfully created their own style.

Play by Play and Press Box Experience

Students will be encouraged to participate from the press box on a prearranged game day. Course work will include a required job shadow with the play by play announcer at a local venue. This may include minor league or collegiate sports.

Audio Resumes

Students will be creating sports broadcasting audio resumes and work samples for evaluation and learning. This is done via the internet and will give fellow students and faculty the opportunity to critique and assist the student in improving their voice quality and on-air personality. Techniques to practice and improve will be shared.

Sports Radio Sponsorship Packages

Students will be introduced to a variety of radio sponsorship packages. This includes packages ranging from national ad campaigns to small sports venue packages.

Sports Broadcasting Weekly Interactive Zoom Video Chats

A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, Dei Lynam, Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within the professional sports broadcasting industry by getting to know your instructors and fellow students personally.

One-On-One Mentoring

Our live interactive zoom video chats connect you with fellow sports broadcasters, providing weekly advice in a private setting. This process allows you to practice your skills in a method that a traditional classroom can't provide.

Whether you want to work in TV or Radio these skills and strategies will last you a lifetime.

SMWW Network

Participating in any of our SMWW programs grants you access to our entire network of sports executives. SMWW alumni and faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe outside of Antarctica. Tapping into this impressive network is a huge benefit to your sports career.

Course Certificate & Resume Reference:

Successful graduates of Sports Management Worldwide’s Sports Broadcasting Course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a personal reference from Dei Lynam.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Broadcasting including a reference from Dei Lynam, and Dr. Lashbrook while optimizing it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with course host, Dei Lynam, fellow students, Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within sports. This is available via any online computer. Live interactive zoom video chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, chief executives, player personnel, scouts, sports broadcasters, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more. 

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.


Or a single payment of $1,195

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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