/ Football Analytics Course

Learn How to Become a Football Analyst

In just eight weeks, you can learn from industry pioneers how to use data to create a competitive advantage, helping you advance your career in Pro & College Football.

Every team in the NFL wants to win. Therefore, every team in the NFL is now hiring entire football analytic departments. In addition, journalists, sports betting experts, and fantasy sports wizards are relying on football analytics to help determine wins and player selection.

In our 8-week online Football Analytics course, you can learn the in-demand skills football teams and organizations need from industry pioneers and Football Outsiders, Aaron Schatz and Mike Tanier. 

Weekly Live Interactive Zoom Chats with Aaron Schatz & Mike Tanier

October 7

Weekly Live Interactive Zoom Chats with Aaron Schatz & Mike Tanier

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 20 students




Learn More About Becoming a Football Analytics Student Learn More About Becoming a Football Analytics Student

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What You Can Expect From Our Football Analytics Course:

Analytics differ from sport to sport, just like each game has a different set of rules, every analytics course has a specific and different set of applications. The curriculum for this course is specific to football and includes:

Week 1: The Unique Challenges Facing the Football Analyst
Week 2: History of Football Analytics
Week 3: Football Analytics in the Marketplace
Week 4: In-Game Analysis and Strategy
Week 5: Analytics and Free Agency
Week 6: Analytics and the Draft
Week 7: Salary Cap Analytics
Week 8: Sports Science and the Training Room

As part of the course, you will speak with course mentors Aaron Schatz and Mike Tanier through weekly interactive zoom video chats and receive textbooks to assist you in engaging with your mentors, and your fellow classmates. (Your fellow classmates might be Head Coaches, Scouts, Agents, or even professional athletes. Your classmates are almost as exciting as your mentors!)

Football Jobs This Course Will Prepare You For

 Taking the Football Analytics course will prepare or advance your football career at all levels of football including NFL, CFL, NCAA, and all semi pro leagues:

  • GM
  • Scout
  • Player Personnel
  • Coach
  • Agent
  • Football Analytic companies
  • Football Research and Development companies
  • Fantasy Football
  • Football Media & Journalism
  • Football Information Systems
  • NFL Data Cruncher
  • Football Research Analyst
  • Sports Betting

Meet Your Football Analytics Course Mentors:

Aaron Schatz

Aaron Schatz is the current Chief Analytics Officer for the FTN Network, which specializes in fantasy football, rankings, tools, projections, and data. Prior to joining FTN Network, Aaron created the website Football Outsiders and most of the original statistical methods used in that website's NFL analysis, particularly DVOA. He is the lead writer, editor, and statistician on the book series Aaron Schatz's FTN Football Almanac and writes for ESPN+ and ESPN Chalk.

During the 2011 season, he was a regular panelist on the ESPN2 show Numbers Never* Lie. Before Football Outsiders, Aaron spent five years on the radio at WBRU Providence and WKRO Daytona Beach, and three years as the writer and producer of the Lycos 50, the Internet's foremost authority on the people, places, and things that are searched online. He has written for a number of publications including The New Republic, The New York Times, The Boston Globe, Slate, The American Prospect, and the Boston Phoenix.


Mike Tanier

Mike Tanier is a sports writer for the online news site, The Messenger. Previously to writing for The Messenger, Mike was the Senior Analyst for Football Outsiders. Mike has a long and storied career as a football journalist. He has been a contributor for Football Outsiders since 2005 in addition to writing for The New York Times, Pro Football Network, Bleacher Report, Sports on Earth, ESPN, Fanside, and many others. An educator and journalist, Tanier spent 17 years teaching and was Joe Flacco's senior year Calculus teacher at Audubon High School, in Haddon Twp., New Jersey. Mike will entertain students with his well-known wit and humor while making difficult concepts seem easy. 

ABOUT FOOTBALL OUTSIDERS: Established in 2003, Football Outsiders has created in-depth NFL and NCAA advances statistics including their proprietary DVOA and DYAR ratings. Football Outsiders’ editorial staff provides an intelligent viewpoint challenging conventional wisdom about the game and contributes regularly to ESPN+, in addition to identifying all-star players within the EA Sports Madden Ultimate Team and EA Sports Madden NFL Mobile games. 

Football Analytics is More than a Fad, It’s the Future

Information is power. Whether it is in the locker room or on the field, whether it is a fourth-down decision or a draft-day trades, NFL teams are using Football Analytics and you don't want to be left behind.
Football analytics is the future – and we’re going to teach you the skills teams want and need!

Unlike most online classes, we focus our program on interactive Zoom video chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of analytics. After completing our Football Analytics course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Aaron Schatz and Mike Tanier. Now that is powerful!

The frontier of sports analytics is just beginning and there is no end in sight to the employment potential. With fantasy sports, gambling, media, team, and league opportunities, the future of football analytics is now. 

Why You Should Take Our Football Analytics Course:

You will learn:

  • How to use football analytics to win games
  • How to use statistics to improve the way your team plays
  • The role of analytics in NFL, CFL, & NCAA
  • A day in the life of an Analyst
  • Standard and advanced football statistics
  • Data-driven advanced Football Scouting
  •  In-game use of analytics
  • How to capture & analyze data to better your team and your practices
  • Statistical solutions used in the NFL
  • Analytics for your Fantasy Football League
  • Analytics to improve your sports betting
  • Player research tools
  • Learn to take advantage of analytics for drafting players
  • DVOA & DYAR ratings
  • Exploit analytics in the preseason, during the season, and post-season
  • Use analytics if you are in the media
  • Use analytics to avoid injuries

Right now there is the perfect mix of high demand and low supply when it comes to talented football analytical minds, which means careers in analytics are in their boom cycle. This course will set the stage for you to enter the world of analytics by learning:

  • Football player metrics
  • What data is available and needed
  • Using data and analytics to communicate with decision-makers
  • Typical analytical questions in player personnel issues
  • Typical analytical questions in coaching issues

The end goal is to provide you with a framework where you can do your own football analytics be it players or teams, and for you to enjoy the game you love at the very highest level.

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive Zoom video chats with world-renowned statistician Aaron Schatz and Mike Tanier, fellow students, Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within professional football via the internet. This is available via any online computer. Live interactive Zoom video chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow football business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Football Career Conferences: All SMWW students are encouraged to attend the yearly SMWW NFL Combine Career Conference. All SMWW Students receive a huge discount to attend. This is an incredible opportunity to network with fellow students, football executives, and SMWW faculty.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Join the Future in Football Analytics

The opportunities in sports analytics are growing so rapidly, the career possibilities are unlimited. Technology has opened the door for infinite analytic advancement and there is no end in sight.

Aaron Schatz and Mike Tanier are two of the brightest minds in football analytics, and you have a chance to learn from these masters.

Due to the hectic NFL & Football Outsiders schedule this class is only offered once a year.

Certificate & Resume Reference:

Successful graduates of the SMWW Football Analytics Course will be sent an SMWW Certificate of Accomplishment. This represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the football industry.

In addition to your certificate, you will be given the stamp of approval by SMWW.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Football Analytics, include a reference from Aaron Schatz, Mike Tanier and Dr. Lashbrook, while optimizing it to reach hiring managers searching online. 

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Become an SMWW Scout

Successful graduates will be invited to join SMWW Scouting, our network of professional scouts working across all sports and in all countries. You will have the ability to market yourself as a SMWW Scout and Football Analyst.

SMWW will become your match-makers! (pun intended!)

The site will include your own webpage with your picture and biography and samples of your best Football Analytic reports. As a graduate of the Football Analytics course you are eligible to apply for acceptance as an SMWW Football Scout.



Or a single payment of $1,950

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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