Name, Image, and Likeness Online Course
Strategies & techniques in the changing world of college athlete compensation.

Changes to the laws surrounding Name, Image, and Likeness (NIL) are altering the way the sports industry operates. Student-athletes will be able to profit off of their personal brand, which opens up a whole host of opportunities, and pitfalls.

Learn strategies and techniques that sport marketers, sport agents, brand advocates, content creators, and sports administrators can utilize to protect, and build, the profile of student-athletes from CEO of Playbook Financial Advisors and athlete advocate Marc Isenberg. College athletes compensation is changing and therefore college sports will change. If you work with US college athletes in any capacity, whether as a parent, coach, administrator, or sports agent, you don't want to be left behind. This 8-week online course will prep you for the new world of college athletics.

Weekly Live Interactive Zoom Chats with Marc Isenberg & Lynn Lashbrook

December 6

Weekly Live Interactive Zoom Chats with Marc Isenberg & Lynn Lashbrook

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 30 students

Why You Should Take Our Name, Image, and Likeness Online Course

By 2009, former UCLA basketball star and National Champion Ed O’Bannon was retired from professional basketball, and working as a Marketing Director for a car dealership.

The former power forward began wondering aloud why the NCAA could use his Name, Image, and Likeness from his playing days to generate revenue, but he saw none of it.

O’Bannon sued the NCAA in a class-action lawsuit stating the NCAA’s practice of barring payments to athletes violated anti-trust laws. And he won.

That’s how we got where we are today. In our 8-week online course, we will teach you what this means for the future and how you can leverage this new legislation into opportunities.

The time is now to get ahead of the sea changes coming in sports, when you register for our 8-week online Name, Image, and Likeness course you’ll learn how to more effectively work with, and protect, student-athletes in the coming years.

Who Should Take Our Name, Images, and Likeness Online Course?

When these new rules go into effect, there will be a period of time where college sports are akin to the Wild West.

Student-athlete needs will be two-fold, protect and grow. The opportunities will be vast, but so will the pitfalls.

Money-hungry charlatans will be lurking, meaning college administrators and parents will need to be armed with the tools and understanding to protect.

At the same time, growth opportunities will be wide-ranging, and student-athletes will need trusted advocates to understand and evaluate opportunities alongside them.

This course is essential for anyone connected to the sports industry, including, but not limited to:

  • Parents of Student-Athletes
  • Former athletes
  • Coaches
  • Sports Agents
  • Student-athletes
  • Academic Advisors
  • Compliance Officer
  • College Athletic Directors
  • College Administrators
  • Brand Marketers
  • Content Creators

What You Will Learn in Our Name, Image, and Likeness Online Course

In our 8-week online course, Marc Isenberg, CEO of Playbook Financial Advisors and student-athlete advocate, will begin teaching you all the intricacies of Name,Image, and Likeness legislation.

Take a peek at what your 8-week Name, Image, and Likeness online curriculum will look like:

  • Week 1: The Background and History of Name, Image, and Likeness
  • Week 2: The Legality of NIL and Rights of Publicity
  • Week 3: NIL from the NCAA's Perspective
  • Week 4: NIL for Agents
  • Week 5: NIL for Agents Part 2 
  • Week 6: NIL for Coaches & Athletic Administators
  • Week 7: The Outlook of NIL on the State and Federal Level
  • Week 8: Job Opportunities & Businesses in NIL

Are you excited yet?!

Unlike most online classes, we focus our program on video chats directly with your course mentor and fellow students, which allows you the opportunity to build personal relationships and rapport with successful leaders in sports.

After completing our Name, Image, and Likeness online course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by sports industry expert, Marc Isenberg in earning a SMWW Name, Image, and Likeness Training Certificate.

Now that is powerful!

Meet Your Course Mentors

Marc Isenberg

Marc Isenberg has dedicated his professional career to helping amateur and professional athletes succeed in sports, school, business, and life.

He is the founder and CEO of Playbook Financial Advisors, a registered investment advisor. Marc also serves as a board of directors for Empower Fives, a non-profit founded in 2020 to address systemic racism, social injustice, and economic inequality in college basketball. Previously, he served as Vice President, Director of Financial Education for a Wall Street firm's sports and entertainment division.

An advocate for athletes, Marc has written and spoken extensively on NCAA injustices, such as the National Letter of Intent, the transfer rule, and the no-agent rule. He served as an expert witness and consultant for several high-profile NCAA-related cases.

His book, Money Players: A Guide to Success in Sports, Business and Life for Current and Future Pro Athletes, is widely regarded as the go-to source of financial education for athletes, and is used as a text in sports business courses at many universities. A nationally-known speaker on the business of sports, Marc is also the author of Go Pro Like a Pro and Compete: A Guide for College-Bound Basketball Players. He is currently writing a 'how-to" booklet on Name, Image, and Likeness (NIL) to help college athletes and their families navigate NIL opportunities and avoid the surrounding pitfalls.

Check out Marc's interview on Name, Image, and Likeness with Ball is Life here!

Dr. Lynn Lashbrook

Dr. Lynn Lashbrook, the president and founder of SMWW, has over 40 years of combined experience as an educator, coach, compliance officer, Athletic Director, and registered NFL agent represented over 200 NFL clients. Dr. Lashbrook manages the SMWW Agency representing over 100 Agent Advisors and athletes worldwide in all sports. Dr. Lashbrook served as President of The National Association of Academic and Student-Athlete Development Professionals, (N4A). As past President of the N4A, Lynn has been back to speak several times at NACDA and N4A annual conventions. For Dr. Lashbrook's complete bio visit here.


Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the basketball industry.

In addition to your certificate, you will be given the stamp of approval by SMWW.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, credentials, and references and optimize it to reach hiring managers searching online.

We want you to be the next SMWW success story and we go to great lengths to help you get there!

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Marc Isenberg, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry by getting to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and classmates. The interactive Zoom video chats are available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities. 

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career as a sports agent.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please click here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.


Or a single payment of $1,450

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

SMWW’s Industry Leading Courses Featured In:


Thank you! We will let you know as soon as course dates are announced!