The rules of college sports have changed forever.
Athletes are getting paid. Brands are investing. Schools are navigating compliance. Families are overwhelmed.
In just 8 weeks, the SMWW Name, Image & Likeness (NIL) Certification Course prepares you to confidently operate in the fast-moving NIL ecosystem—ethically, legally, and profitably.
Whether you want to work with student-athletes, brands, athletic departments, or agencies, this course gives you real-world NIL expertise that employers and clients trust.
Proud Educational Partner of the National Association of NCAA Academic Advisors (N4A)
NEXT START DATE: March 2
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Since NIL policies took effect, billions of dollars have flowed into college athletics through endorsements, collectives, social media campaigns, and institutional partnerships.
But here’s the truth:
This course puts you ahead of the curve.
You won’t just learn what NIL is—you’ll learn how NIL actually works in real situations.
This course is essential for anyone working with—or planning to work with—college athletes:
Student-Athletes (current or former)
Parents of Student-Athletes
Coaches & Recruiting Coordinators
Athletic Directors & Administrators
Academic Advisors & Compliance Officers
Sports Agents & Agency Staff
Brand Marketers & Partnership Managers
Content Creators & Athlete Brand Managers
If NIL touches your world, you can’t afford to guess.
This is not theory. This is practical, current, and career-focused.
Week 1: The History & Evolution of NIL
Week 2: NIL Law, Rights of Publicity & Compliance
Week 3: NIL Inside Athletic Departments & Universities
Week 4: NIL for Agents & Representation
Week 5: NIL for Parents & Student-Athletes
Week 6: Building & Monetizing an Athlete Brand
Week 7: How NIL Deals Are Structured, Valued & Negotiated
Week 8: The Future of NIL, Collectives & Institutional Payments
Unlike most online courses, you don’t learn alone.
Each week includes live, interactive Zoom sessions with:
Your course mentors
Fellow students from around the world
Ask real questions. Debate real scenarios. Build real relationships.
These calls are archived, and graduates often continue attending long after the course ends.
Founder & CEO, Pliable Marketing
NIL & Athlete Branding Authority
Greg Glynn is one of the most respected voices in athlete branding and NIL education. He has over 20 years of experience in sports marketing, public relations, broadcasting, and athlete representation.
Founder of Pliable Marketing
Creator of the 10-Step Athlete Branding Playbook
Host of the Athlete Brand Advisor Podcast
Registered sports agent in multiple U.S. states
Accredited in Public Relations (APR) — fewer than 5,000 professionals nationwide
Former professional sports broadcaster (1,000+ events called)
Greg works hands-on with high school, college, and professional athletes to help them build, protect, and monetize their brands.
President & Founder, Sports Management Worldwide
Dr. Lashbrook brings 50+ years of leadership across education, compliance, administration, and professional sports representation.
Former Athletic Director
& Compliance Officer
Long-time NFL Certified Agent
Past President, National Association of Academic & Student-Athlete Development Professionals
Founder of the world’s first online sports career education company
Dr. Lashbrook personally hosts weekly live calls, offering career guidance, industry insight, and unmatched access.
“This class was worth every penny. It completely changed my understanding of NIL and its future.”
— Benny Lego, Founder & Owner, Athletica Sports Media
“If you want to learn the business of sports, SMWW is the best place to be.”
— Dr. Wendy Ellis Jones, CEO, NIL Doctor
“The leadership, access, and relationships are unmatched. I’ve never seen a founder as engaged as Dr. Lashbrook.”
— Johnnie Perkins
Graduates receive:
This credential signals to employers that you’ve been trained by active professionals, not textbooks.
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Greg Glynn, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry by getting to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and classmates. The interactive Zoom video chats are available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities.
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career as a sports agent.
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please click here.
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
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THREE MONTHLY PAYMENTS OF $550
Or a single payment of $1,650 Includes all course textbooks and access to a web-based classroom. Shipping is additional.
APPROXIMATELY $1650
Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS:
       Prerequisites: Must be 18 or older to participate and have a passion for sports.
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Proud Educational Partner of the National Association of NCAA Academic Advisors
Thank you! We will let you know as soon as course dates are announced!
Proud Educational Partner of the National Association of NCAA Academic Advisors
Volta Sports & Entertainment Director - Partnership
Quantum Hockey Agency, Player Agent
NFL Agent
NBA Agent
This class was worth every penny spent! It has brought a whole new awareness to me in regard to how the NIL topic works and the potential it may have. Take this course! You won’t regret it!!
This class was worth every penny spent! It has brought a whole new awareness to me in regard to how the NIL topic works and the potential it may have. Take this course! You won’t regret it!!
If you want to learn about the business of sports, SMWW is the best place to be. You will learn from your peers as much as you will learn from your instructor. Everyone is here to learn and pursue their passions and interests as it pertain to sports. I would recommend SMWW to my friends and colleagues.
If you want to learn about the business of sports, SMWW is the best place to be. You will learn from your peers as much as you will learn from your instructor. Everyone is here to learn and pursue their passions and interests as it pertain to sports. I would recommend SMWW to my friends and colleagues.
The information alone will make you better understand how sports work. These classes are for the sports minded person and if you go into these classes with the mindset of wanting to learn, you absolutely will. You get out of it what you put into it! I enrolled in 3 classes: NIL, Athlete Branding and Marketing, Athlete Agent. You receive top level instruction from people who have been there and done that! Your classmates also bring a wealth of knowledge to the table as many of them come from sports backgrounds. I am happy I made the decision to invest in myself by taking SMWW classes!
The information alone will make you better understand how sports work. These classes are for the sports minded person and if you go into these classes with the mindset of wanting to learn, you absolutely will. You get out of it what you put into it! I enrolled in 3 classes: NIL, Athlete Branding and Marketing, Athlete Agent. You receive top level instruction from people who have been there and done that! Your classmates also bring a wealth of knowledge to the table as many of them come from sports backgrounds. I am happy I made the decision to invest in myself by taking SMWW classes!
Every kid has a dream of playing in the world series game 7 and hitting that game winning home run in the bottom of the ninth to win the championship, catching that pass in the end zone on the last play of the Super Bowl to take the Lombardi trophy, or hit the buzzer shot to become NBA world champions. As a baseball umpire, football referee, and coach of multiple sports my passion and enthusiasm for sports has extended throughout my lifetime. Last summer I took the step to turn that experience, passion, and positive energy into engagement in the sports world earning certification in Name, Image, and Likeness (NIL) through Sports Management Worldwide.
Led by Greg Glynn, the Founder and CEO of Pliable Marketing, we studied, discussed, debated, and learned about NIL in the aftermath of the House settlement which allows NCAA Division 1 student athletes to be paid by their respective institutions. Each week, Greg dove into the latest and hottest NIL topics, subjects of interest to my fellow classmates and myself and created a platform to share experiences about sports, athletes, and NIL. We came away better informed and trained in the critical areas of NIL including social media platforms, athlete branding and brand affinities, marketing including market value of student-athletes, legislation, recruiting practices, endorsement contracts and negotiations, compliance requirements, student athlete relationship development and advocacy as well as knowledge and understanding of the role the College Sports Commission, NIL Go, the NCAA and universities play in NIL.
We also gained a greater understanding of NIL’s impact on student athletes and their families. One of the course requirements was to conduct informational interviews with NIL leaders at the university and college level. The requirement was for three interviews, and I completed over 30 and today four months after class completion, I’m still engaged in informational interviews now having done nearly 100.
The course brought together people from different backgrounds, professions, life experiences with deep passion for sports, particularly at the collegiate level. The NIL Summer of 2025 class developed strong ties, built relationships and continues to stay involved with each other’s progression not only in the sports world, but with families and other interests.
This is due to the tone, leadership, commitment, and dedication of Dr. Lynn Lashbrook, the Founder of SMWW who stresses relationship development, networking and hosts a call every Sunday morning, and I mean every Sunday. Dr. Lashbrook often spends 90 minutes during this zoom discussion answering questions, providing life and career advice, and engaging with every participant in their passion for sports. Participants are represented by multiple countries across the globe and Dr. Lashbrook patiently listens, hears, and addresses every question he receives. I’ve served in the public and private sector world and never have I seen an executive, let alone the owner of an organization meet with current and former students every Sunday. Did I say every Sunday!!
As I continue my career in the sports industry. I’m looking forward to securing a position within a college athletic department or with a sports organization or league that is interested in my NIL experience and communication strategies.
I am actively talking with athletic departments and administrators about how I can help the athletes and administration succeed.
Every kid has a dream of playing in the world series game 7 and hitting that game winning home run in the bottom of the ninth to win the championship, catching that pass in the end zone on the last play of the Super Bowl to take the Lombardi trophy, or hit the buzzer shot to become NBA world champions. As a baseball umpire, football referee, and coach of multiple sports my passion and enthusiasm for sports has extended throughout my lifetime. Last summer I took the step to turn that experience, passion, and positive energy into engagement in the sports world earning certification in Name, Image, and Likeness (NIL) through Sports Management Worldwide.
Led by Greg Glynn, the Founder and CEO of Pliable Marketing, we studied, discussed, debated, and learned about NIL in the aftermath of the House settlement which allows NCAA Division 1 student athletes to be paid by their respective institutions. Each week, Greg dove into the latest and hottest NIL topics, subjects of interest to my fellow classmates and myself and created a platform to share experiences about sports, athletes, and NIL. We came away better informed and trained in the critical areas of NIL including social media platforms, athlete branding and brand affinities, marketing including market value of student-athletes, legislation, recruiting practices, endorsement contracts and negotiations, compliance requirements, student athlete relationship development and advocacy as well as knowledge and understanding of the role the College Sports Commission, NIL Go, the NCAA and universities play in NIL.
We also gained a greater understanding of NIL’s impact on student athletes and their families. One of the course requirements was to conduct informational interviews with NIL leaders at the university and college level. The requirement was for three interviews, and I completed over 30 and today four months after class completion, I’m still engaged in informational interviews now having done nearly 100.
The course brought together people from different backgrounds, professions, life experiences with deep passion for sports, particularly at the collegiate level. The NIL Summer of 2025 class developed strong ties, built relationships and continues to stay involved with each other’s progression not only in the sports world, but with families and other interests.
This is due to the tone, leadership, commitment, and dedication of Dr. Lynn Lashbrook, the Founder of SMWW who stresses relationship development, networking and hosts a call every Sunday morning, and I mean every Sunday. Dr. Lashbrook often spends 90 minutes during this zoom discussion answering questions, providing life and career advice, and engaging with every participant in their passion for sports. Participants are represented by multiple countries across the globe and Dr. Lashbrook patiently listens, hears, and addresses every question he receives. I’ve served in the public and private sector world and never have I seen an executive, let alone the owner of an organization meet with current and former students every Sunday. Did I say every Sunday!!
As I continue my career in the sports industry. I’m looking forward to securing a position within a college athletic department or with a sports organization or league that is interested in my NIL experience and communication strategies.
I am actively talking with athletic departments and administrators about how I can help the athletes and administration succeed.
Mat Billette
Andrew Vasilatos
John Oluyole
Shane Brady