/ Soccer Analytics Course

Learn How to Become a Soccer Analyst

In just eight weeks, you can learn from an industry leader how to use data to create a competitive advantage, helping you launch your career as an analyst in professional soccer.

Soccer teams around the globe are investing heavily in their analytics staff because it leads to winning! In our 8-week online Soccer Analytics course, you can learn the skills that are in demand from England Women's National Team's Lee Fraser. Football - Soccer Analytics jobs start here.


Weekly Live Interactive Zoom Chats with Lee Fraser

June 10

Weekly Live Interactive Zoom Chats with Lee Fraser

MONDAYS 11 am PT 2 pm ET 7 pm GMT
8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 15 students




Learn More About Becoming a Soccer Analytics Student

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What You Can Expect From Our Soccer Analytics Course

What are advanced soccer stats like Total Shot Ratio (TSR) and Expected Goals (ExG)? How do you calculate them? What role do they play in constructing a team, building a strategy, scouting opponents, and evaluating individual players? 

These are just a few of the skills you will learn as part of our 8-week online Soccer Analytics course. You’ll learn powerful uses for soccer analytics and soccer operations such as:

  • What is soccer analytics? (Sabermetrics)
  • Roles of Analytics in Soccer
  • A day in the life of a soccer analyst
  • Advance training in the Wyscout platform
  • Data-driven advanced scouting and in-game preparation
  • How to assess individual players using analytics
  • How to capture & analyze data and video content

If you are looking for entry-level positions within soccer leagues, associations, or teams, with third-party vendors and consultants, or you are just a soccer fan who wants to better understand the tools the pros use to evaluate players and build a team, this course is for you.

Soccer Analytics Course Breakdown

In addition to the weekly live interactive zoom video chats with your course mentors, Wyscout professionals, soccer analytics experts, and scouts, students will receive textbooks for the course.

8-Week Course Outline

Week 1: Role of Soccer Analytics
Week 2: The Wyscout platform
Week 3: Individual player analysis using analytics
Week 4: Player Market Analytics
Week 5: Advanced Wyscout techniques
Week 6: Advanced Team Analysis
Week 7: Knowledge Management, Networking, & Career Development 
Week 8: Soccer Analytics – The Way Forward  

You will learn how to use data effectively by creating KPI's (Key Performance Indicators) and metrics which identify needs and requirements, create player information cards, and player video rreports. Lee will share his proven techniques of how to anticipate and deal with requests from coaching and recruitiment staff within soccer from "boot" room to "board" room.

Meet Your Soccer Analytics Course Mentors

Lee Fraser

Lee has over 20 years of experience in the Premier League with Newcastle United FC most recently as a Technical Scout, Talent ID & Data Analyst. Lee has earned the Talent Idnetification Level 4 Course in Leadership. and Management with the FA.  Lee has also consulted in analytics for many soccer operations, including for the South African "Road to World Cup" in 1998, the UEFA Champions League in 2003, the UEFA Cup from 2003 – 2007 and the Welsh FA in 2007. Lee will help you avoid the pitfalls in fiding true insight from data. 


Richard Trafford

As a licensed FA agent and the Director of Operations for the UK and US operations of Wyscout, Richard Trafford has a diverse skillset ideally suited for teaching soccer analytics. With over 10 years’ experience in sports marketing, and having previously worked at Sports International Management, Cassius Management, and the Kentaro group, Richard brings a wealth of experience to player management and analytics.

A graduate of the SMWW Athlete Management course and a speaker at many of our soccer conferences, Richard’s personality and advanced knowledge of soccer will enlighten and entertain students.

Soccer Analytics is More Than a Passing Fad, it’s the Future

Soccer’s fluidity makes it a harder sport to quantify using statistical analysis, but harder doesn’t mean impossible. Current innovation in sports analytics is focused on the pitch because where there are challenges there are also great accomplishments.

One of the companies leading the charge in soccer analytics is Wyscout, whose video analytics platform is used by over 500 clubs and 4,000 soccer professionals across the globe. This is the only course in the world that will help you become an advanced Wyscout user, and that’s just the beginning of what this course has to offer.

Soccer analytics is a rapidly developing field in its employment growth cycle and our 8-week online course is a unique opportunity to put yourself on the leading edge of soccer innovation.

At SMWW we’ll get you in the game of soccer analytics!

Led by Lee Fraser, Newcastle United Technical Scout and Data Analyst, Matt Martin, The Soccer Syndicate Director of Scouting, and Richard Trafford, Wyscout’s Director of UK and US operations, our soccer analytics course is the only of its kind.

Unlike most online classes, we focus our program on interactive zoom video chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of soccer analytics. After completing our Soccer Analytics course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Lee Fraser, Matt Martin, and Richard Trafford. Now that is powerful!

Today is the day to become a part of soccer’s statistical revolution!

Why You Should Take Our Soccer Analytics Course

Analytics in any sport starts with data.

How do you know how efficient Christiano Ronaldo is as a player if you have no benchmark data to compare his work to? Can you determine with any statistical significance if Leo Messi is improving or declining in play without a thorough data profile of his career? How do you evaluate players in the transfer window without a deep understanding of their positional value?

Wyscout is the source for all such data, a treasure chest of information for the stats-minded soccer analyst.

Owners of the largest database of soccer video worldwide, Wyscout adds over 1,000 matches to their platform each week. Full matches are tagged, action by action, player by player, creating more than 30 million match events. In total, over 80 countries and 150 championships are featured on the Wyscout platform.

As part of this course, you will receive advanced training in this one of a kind tool for soccer analytics, the only advanced training of its kind. You will be Wyscout certified!

Learning soccer analytics is an essential skill for those who wish to become a:

  • Director of Soccer
  • Team General Manager
  • Technical Director
  • Head Coach
  • Chief Scout
  • Soccer Agent
  • Team Scout
  • Performance Analyst
  • Freelance Coach
  • Referee

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive live zoom video chats with fellow students, Lee Fraser, and guest speakers. This is a tremendous opportunity to learn from your course facilitators. In addition, the chat allows you to network within the international soccer industry and build lasting relationships with your course facilitators and fellow students. If you are unable to attend the chat they are recorded and archived and you can listen at a more convenient time.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the live interactive zoom video chats in addition to the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation of a successful career on the business side of professional soccer!

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet executives at all levels of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Course Certificate

As a graduate of this class, you will receive a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and acknowledgment that you have been mentored by Lee Fraser while becoming Wyscout certified.

Successful graduates of the Soccer Analytics course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your soccer analytic and 'Wyscout' ability but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the professional soccer industry.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Soccer Analytics, including a reference from Lee Fraser, Matt Martin and Richard Trafford while optimizing it to reach hiring managers searching online. 

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Work for a Team

Our goal is to see all graduates of our Soccer Analytics course gain employment in soccer worldwide. Your chances of accepting an offer of employment within professional soccer will greatly improve by going through the program. Upon graduation, SMWW will customize a soccer portfolio to assist you with your career goals.

Through our extensive network of professional soccer teams' worldwide, soccer departments, and soccer organizations, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your soccer career and help you find a position where you can be the most successful and satisfied!



Or a single payment of $1,950

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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