Analytics is transforming the global game—and those who master it will shape the future of football.
In just 8 weeks, you’ll gain cutting-edge soccer data analysis skills that top clubs and national teams demand — taught by Dr. Danielle Prescott, the first female scout in Manchester United history and former performance analyst for England’s Lionesses. Whether your goal is scouting, player development, performance analyst, media, or recruitment this course gives you the tools and credibility to break into the data driven side of global football. 100% online, flexible, and career focused.
NEXT START DATE: September 29
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Dr. Danielle Prescott is one of football’s most respected voices in performance analysis and applied data science. She served as the first-ever female scout for Manchester United, holds a PhD in Sport and Exercise Psychology, and has helped clubs across the Premier League, WSL, and internationally elevate their game through evidence-based analytics.
Danielle is not just teaching theory—she shares what’s really happening inside elite clubs, the tools they use, and how you can apply the same systems to your own team, department, or career.
This isn’t just a theory course. You’ll get practical, applicable analytics skills used by top clubs today. Each week includes real-world case studies, tools of the trade, and career strategies.
Week 1: The Role of Soccer Analytics Today
Week 2: Introduction to Analytical Tools & Technologies
Week 3: Individual Player Analysis Using Data
Week 4: Team Performance Analysis & Tactics
Week 5: Data-Driven Recruitment & Scouting
Week 6: Advanced Data Interpretation & Visualizations
Week 7: Career Strategies & Networking in Analytics
Week 8: The Future of Soccer Analytics
All course materials, tools, and discussion boards are included in your enrollment.
Each week, join live video chats with Dr. Prescott, fellow students, and special guests working in analytics across global football. Can’t attend live? No problem—each session is recorded and available on demand.
These aren’t lectures—they’re career-building conversations and networking opportunities with professionals already in the game.
SMWW Soccer Analytics alumni are working in:
European clubs (Premier League, Bundesliga, La Liga)
MLS and USL organizations
Women’s football clubs and federations
Scouting agencies and recruitment firms
Performance analysis and video services
Soccer media and data companies like Wyscout and InStat
You’ll join a global community of SMWW-trained analysts and scouts making an impact in the beautiful game.
This course is ideal for:
Current coaches, analysts, or scouts seeking advanced analytics skills
Former players or professionals transitioning into data roles
Football executives and agents looking to use analytics in decision-making
Recent graduates aiming to stand out in a competitive industry
Sports tech or media professionals working in football
You’ll receive:
A certificate signed by Dr. Danielle Prescott and Dr. Lynn Lashbrook
A personalized resume review to showcase your new skill set
The opportunity to join SMWWscouts.com, our global scouting directory
Access to ongoing live chats, career support, and insider job leads
You’ll walk away not just with knowledge—but with momentum and industry credibility.
There’s never been a better time to enter the world of soccer analytics. Whether you want to help your current club succeed or break into a data-driven role, this course will give you the foundation and mentorship to make it happen.
Space is limited—secure your spot today.
Weekly Live Zoom Chats: Interact with Dr. Danielle Prescott, Dr. Lashbrook & guest speakers, and fellow students from around the world. Can’t attend live? All sessions are recorded and archived.
Flexible Online Learning: Includes discussion boards, readings, quizzes, and projects designed to prepare you for a career in soccer analytics.
Global Reach: Students from over 160+ countries participate. Assignments can be tailored to your region or league. Discounts available for countries with economic hardship economic discounts.
University Credit Option: Earn graduate or undergraduate credit through Fort Hays State University (additional fees apply). Click here for more information.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet executives at all levels of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.
Soccer Front Office Advanced Certificates: Bundle multiple courses at a discount to deepen your expertise and boost your resume. Learn more about our Advanced Certificates here.
Military & Tax Benefits: Military members receive course discounts, and U.S. citizens may qualify for education tax credits.For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Upon completing the Soccer Analytics course, you’ll earn an SMWW Certificate of Accomplishment and receive a personal reference from course mentors Dr. Lynn Lashbrook and Danielle Prescott — a valuable addition to your resume.
To boost your career prospects, SMWW offers a Resume Redesign Service, helping you market your new skills in analytics to top clubs and hiring managers.
Graduates have multiple career pathways:
Join the SMWW Scout Network: Showcase your analytics reports on a personal scouting webpage and work with teams as an SMWW-certified Soccer Scout.
Land a Job in Soccer: SMWW helps tailor your soccer portfolio and connect you with global opportunities through its extensive network of clubs and organizations.
Our mission is to help you launch — and thrive in — your soccer analytics career.
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THREE MONTHLY PAYMENTS OF $650
Or a single payment of $1,950 Includes all course textbooks and access to a web-based classroom. Shipping is additional.
APPROXIMATELY $1950
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS:
       Prerequisites: Must be 18 or older to participate and have a passion for sports.
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DC United Performance Analyst
President at International Soccer Academy of America
SMWW courses are without a doubt a very credible and prestigious all around the world. The experience and network of its mentors are tremendous. Anyone who wishes to enter a sports career she look no further than SMWW.
SMWW courses are without a doubt a very credible and prestigious all around the world. The experience and network of its mentors are tremendous. Anyone who wishes to enter a sports career she look no further than SMWW.
SMWW is the best place in sports one can graduate from and be connected all over the world. Thank you, SMWW!
SMWW is the best place in sports one can graduate from and be connected all over the world. Thank you, SMWW!
SMWW has exposed and opened up my knowledge of the sport Industry. I have been doing sport business casually, lacking the knowledge of what I am required to do and how to act during negotiations, approaching clubs and players. I encourage people who want a successful career to study with SMWW. I thought I knew it all but I was shocked to discover how little I know during the 8 weeks course. Thanks SMWW
SMWW has exposed and opened up my knowledge of the sport Industry. I have been doing sport business casually, lacking the knowledge of what I am required to do and how to act during negotiations, approaching clubs and players. I encourage people who want a successful career to study with SMWW. I thought I knew it all but I was shocked to discover how little I know during the 8 weeks course. Thanks SMWW
Sam Marich
Ethan Hunt
