/ Hockey Analytics Course

Learn How to Become a Hockey Analyst

In just eight weeks, you can learn from industry experts how to use data to create a competitive advantage, helping you advance your career in Professional Hockey.

Hockey teams around the globe are looking for trained data analysts to join their front office because it leads to winning! In our 8-week online Hockey Analytics course, OHL GM Mike Oke, and NHL Scout Clair Cornish will teach you the skills that are in demand in professional hockey. Hockey jobs in data science and analytics start here.

Weekly Live Interactive Zoom Chats with Mike Oke

July 1

Weekly Live Interactive Zoom Chats with Mike Oke

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 15 students




Learn More About Becoming a Hockey Analytics Student Learn More About Becoming a Hockey Analytics Student

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What You Can Expect From Our Hockey Analytics Course:

What hockey analytics does is compare your team vs. the metrics of historically successful teams, and current opponents, allowing you to understand team strengths and weaknesses, adjust organizational player evaluation criteria, improve coaching techniques, alter practice philosophies and ultimately win games.

Powerful stuff culled right from available data.

In this 8-week online course, you will learn the essentials of hockey analytics:

Week 1: Role of analytics and the analyst in hockey
Week 2: Introduction to solutions used by NHL teams
Week 3: Hockey Statistics - Corsi, Fenwick, PDO, Zone Starts, and other statistical measures
Week 4: How to utilize trusted vendor's data. (Access to Elite Prospects' "Prospects List")
Week 5: How to analyze data in-depth
Week 6: Arbitration, forecasting, and defense
Week 7: Data-driven Advanced Scouting and in-game preparation
Week 8: Software development for downloading and interpreting data

In addition to the weekly live interactive Zoom video chats with hockey analytics experts OHL GM Mike Oke and NHL Scout Clair Cornish, students will receive textbooks handpicked by Mike & Clair.

Each Hockey Analytics student will be assigned an Elite Prospects Premium account ($120 value). Elite Prospects offers the most informative hockey player database in professional hockey. By partnering with Elite Prospects, SMWW Hockey Analytics students will have access to one of the most unique and powerful tools as it relates to hockey data at all levels from minor hockey, to junior to pro, in both North America and Europe.  Included in the course is a one-year subscription to Elite Prospects Premium, which will provide students the opportunity to explore and practice using the theories and concepts discussed in the weekly classes and course curriculum. SMWW Hockey Analytics students will be joined by an Elite Prospects team member to give them hands-on training on the EP website to get the most out of their premium account.

Hockey Jobs This Course Will Prepare You For

Analytics helps to develop team strategy and philosophy for each movement to get the maximum result, each player acquired to build the right team, every line change and grouping to perform at its seamless best. Analytics can help win games and inprove practices.

Analytics is changing hockey, the time is now to get on board.

Kyle Dubas used hockey analytics to go from the Ontario Hockey League to GM of the Toronto Maple Leafs. In our hockey analytics course you will not only enjoy your mentors, but you will be amazed at the networking with fellow students in the course. Coaches, agents, scouts, former players, and hockey executives have taken this course.

The world of hockey analytics is relatively new, so you are probably wondering what this educational opportunity can do for your sports career. Well, we have your answer. Taking this course will prepare you for sports careers like these:

  • Hockey Analyst
  • Hockey Coach
  • Hockey Scout
  • Hockey Front Office
  • Hockey Operations
  • Hockey Research and Development
  • Hockey Media & Bloggers
  • Data Scientist
  • GM
  • Hockey Player Development
  • Salary Capologist

Meet Your Hockey Analytics Course Mentors:

Mike Oke

Since 2013 Mike Oke has been the general manager of the Peterborough Petes of the Ontario Hockey League (OHL) after joining the team three years earlier as the manager of player personnel. Mike knows what teams need in regards to scouting and analytics on a day to day basis.

Prior to joining the Petes, Mike worked with the International Scouting Service (ISS) as Chief Scout where he was responsible for day-to-day operations and managing the scouting staffs responsible for developing scouting reports on players eligible for the NHL Draft, as well as the WHL, QMJHL, OHL, and CHL import drafts.

Mike also has a deep background in coaching having been an Assistant Coach in charge of video with Team Pacific at the 2008 World Under 17 Hockey Challenge, the Director of Player Personnel and Assistant Coach with the Oshawa Generals, an Assistant Coach at Wilfrid Laurier University of the Ontario University Athletic Association, and Head Coach/Manager with the Trenton Sting of the Ontario Provincial Junior A Hockey League.

Oke has assisted hundreds of SMWW graduates acquiring jobs in professional and collegiate hockey all over the world. 

Clair Cornish

Clair has been involved in hockey his entire life - as a player, coach, and scout.

As a player, Clair was a member of the 1990 Memorial Cup Championship team the Oshawa Generals, playing alongside future Hall of Famer Eric Lindros.  Other teammates included Rob Pearson, Brent Grieve, Mike Craig, Iain Fraser, Bill Armstrong, Dale Craigwell, and Jarrod Skalde who all went on to play in the National Hockey League.

After his playing career, Clair focused on coaching and player development, spending 5 years as Coach of the Port Perry Mojacks Junior Hockey Club, before moving to the coaching staff of the Central Ontario Wolves AAA U18 Hockey Club.  For the past 3 seasons, Clair has been a member of the scouting staff of the Guelph Storm in the Ontario Hockey League.  

With the recent explosion of Hockey Analytics, Clair has been become knowledgeable in the application of analytics in hockey, having collaborated on a number of analytical projects with others working at the NHL, AHL, and Junior levels of the game.  Clair joins the SMWW Faculty and will provide students involved in the Hockey Analytics course first-hand knowledge of the various uses of Hockey Analytics in player and team evaluations.  

Hockey Analytics Are More Than a Passing Fad, it’s the Future

Analytics has taken the sports industry by storm and nowhere is there greater upside and career potential than in the world of hockey.

While baseball and football have become the standard-bearers for analytics, due in part to their fantasy sports appeal, hockey teams that have embraced statistical analysis are seeing a direct correlation to team performance, and ultimately, the win column.

SMWW will teach you the skills needed to become a part of hockey’s statistical revolution!

Led by Mike Oke, General Manager of the Peterborough Petes, and a host of guest speakers from across the NHL, our 8-week online Hockey Analytics course will help you advance your career in hockey.

Unlike most online classes, we focus our program on interactive zoom video chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of hockey analytics. After completing our Hockey Analytics course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Mike Oke.

Now that is powerful!

“Analytics is one of the fastest-growing job types in the market according to our research. Hockey teams are hiring now, this is a new career path with vast potential,” says Dr. Lynn Lashbrook, President of SMWW.

Sports analytics is a field still in its infancy, with new ways of carving up and interpreting data emerging daily. By taking this course you’ll have the chance to be on the leading edge of the hockey analytics trend.

Why You Should Take Our Hockey Analytics Course:

One of the key determinations derived from analytics in hockey is that puck possession relates directly to winning. But how do you determine puck possession?

Advanced statistics like SAT% help determine puck possession and in turn, how to play winning hockey – proven by the fact that 5 of the last 7 Stanley Cup winners have ranked in the top 4 in the NHL in SAT%.

What is SAT%? How do you calculate it? How do you get your team to improve their SAT%? How do you draft players and build a roster that will complement this team philosophy? How do you use the statistical data to positively affect your team?

These are exactly the skills you will learn as part of our 8-week online Hockey Analytics course. In addition to SAT%, you’ll learn other foundational hockey analytic metrics like:

  • Corsi, Fenwick, PDO, Zone Starts, and other statistical measures
  • Access to Elite Prospects' "Prospects List"
  • Sabermetrics in hockey
  • Roles of Analytics in NHL
  • What a day in the life of an analyst is really like
  • Standard and advanced hockey statistics
  • Arbitration
  • Data-driven Advanced Scouting and in-game preparation
  • How to capture & analyze data and video content
  • Various hockey analytics software options
  • Statistical solutions used in the NHL


If you are a hockey coach looking to win games, or looking for entry-level positions within hockey leagues, associations, or teams, with third-party vendors and consultants, or you are just a hockey fan who wants to better understand the tools the pros use to evaluate players, this course is for you.

If you are thinking about a career in hockey, SMWW is a cutting-edge program that offers you the training, skills, vital networking, mentoring, and hockey specific training that will assist you in breaking in or advancing your career in professional hockey. They have hundreds of graduates now working at all levels of the game.

- Brian Burke, Calgary Flames President of Hockey Operations


Hockey Analytics Start Dates:

Due to the nature of this course, class size is limited to only 20 students and this course will only be offered twice a year.

Hockey Analytics Certificate & Resume Reference:

Successful graduates of the SMWW Hockey Analytics Course will be sent an SMWW Certificate of Accomplishment. This "Hockey Analytics Certificate" represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the hockey industry.

In addition to your certificate, you will be given the stamp of approval by SMWW.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, credentials, and references. We'll also optimize it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Become an SMWW Scout

Successful graduates will be invited to join SMWW Scouting, our network of professional scouts working across all sports and in all countries. You will have the ability to market yourself as a SMWW Scout and Hockey Analyst.

SMWW will become your match-makers! (pun intended!)

The site will include your own webpage with your picture and biography and samples of your best Hockey Analytic reports. As a graduate of the Hockey Analytics course you are eligible to apply for acceptance as an SMWW Hockey Scout.

Course Details

Weekly Interactive Zoom Video Chats:  A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive zoom video chats with Hockey Analytic experts, Mike Oke, and Dr. Lynn Lashbrook. This is a tremendous opportunity to network within professional hockey via the internet. This is available via any online computer. Live interactive zoom video chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow hockey business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

NHL Draft Career Conference: All SMWW students are encouraged to attend the yearly SMWW NHL Draft Career Conference. All SMWW Students receive a huge discount to attend. This is an incredible opportunity to network with fellow students, hockey executives, and SMWW faculty within the industry. 

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.


Or a single payment of $1,950

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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