Sports Management Worldwide
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The Global Leader in Sports Agent Training /Hockey Agent Course
Learn How to Become a Hockey Agent (NHL, AHL, ECHL, PWHL, & Europe)
In just eight weeks, you can learn how to represent professional hockey players and start your career as a hockey agent.
An 8-week online program with live weekly Zooms led by NHL Agent Rick Curran & NHL Agent Mike Curran—covering recruiting, contracts, NHLPA certification, and global markets. Build your foundation as a hockey agent ready for the explosion in hockey around the globe. Learn how to deal with hockey agents on both sides of the negotiation table.
NEXT START DATE: November 3 Weekly Live Interactive Zoom Chats with Rick Curran
NEXT START DATE: November 3 Weekly Live Interactive Zoom Chats with Rick Curran
International Hockey Leagues working with Agents & Family Advisors
8-week Breakdown:
Week 1:Introduction into the Role of Hockey Agents and their History Week 2: The NHLPA, its relationship with Hockey Agents, and how to get certified Week 3: Free Agency, Salary Caps, and CBAs. What you need to know Week 4: What is takes to be a successful Hockey Agent Part 1 Week 5:What it takes to be a successful Hockey Agent Part 2 Week 6:How the business of hockey affects Agents Week 7:Starting up your own Agent Business Week 8: Putting it all together
You Will Learn:
Recruiting & Advising prospects at CHL, NCAA, Europe levels
NHLPA certification prep: eligibility, application, exam focus areas
International pathways: SHL, Liiga, DEL, ICEHL, KHL; transfer considerations
Hockey Agency: legal, compliance, commission models, budgeting, insurance
Learn Directly from NHL Agents
Rick Curran (Orr Hockey Group) — 40+ years representing elite NHL players; negotiated first $20M+ contract for Eric Lindros; $400M+ in active deals. Rick Curran has negotiated $400M+ in contracts and represented stars like Brendan Shanahan, Adam Graves, Mark Recchi. Enjoy getting to know Rick in his weekly live sessions where he shares case studies.
“Transformative. I now understand revenue streams, positioning clients for earnings, contracts, endorsements—everything. Rick Curran is a phenomenal teacher and generous with his knowledge. Highly recommended for anyone serious about representing players.” Steve Ouellette — Former Head Amateur Scout, New England Region (ISS Hockey); Family Advisor, Trailblazer Hockey Advisors — Warren, RI, USA
“Tailor-made for me. The Hockey Agent Course expanded everything I learned in SMWW’s GM & Scouting course and now I am a PWHL & DEL Certified Player Agent and SMWW Hockey Director. Weekly video chats with Rick Curran—his values, relationships, and experience—were invaluable.” Michael Collier — PHPA, DEL & PWHL Certified Player Agent; SMWW Hockey Director — Halifax, NS, Canada
“This course helped me advance in hockey despite never being a top player. Learning directly from people like Rick Curran and other industry pros gave me the insight and confidence I was missing.” Marty Dyck — Stillwater, MN, USA
“Ultimate sports school. The mentors are with you every step of the way, and the chats with Rick Curran were the highlight. I walked away with real-world insight into the hockey business.” Matthew Tucker — Video Annotator, Sportlogiq — Terrebonne, QC, Canada
“SMWW took my on-ice perspective and flipped it to the business side. The weekly video chats and informational interviews open doors—teams, executives, and players respond when they see SMWW. If you sign up, don’t just crack the door—walk right in.” William Squires — Bay Bulls, NL, Canada
“This was my second SMWW course and it exceeded expectations again. The depth, the access to industry professionals, and the real-world assignments make SMWW stand out. From contracts and the CBA to multi-league representation, it’s both informative and empowering—and the community is gold.” Rick Ellsmere — Englehart, ON, Canada
“Rick is an excellent mentor—his guidance on player relationships is next-level. Understanding the agent’s side is a huge advantage.” Tyler Ballesteros-Willard — OHL Scout, Draft Prospect Hockey — Vaudreuil, QC, Canada
After You Graduate
Earn your SMWW Certificate of Accomplishment to showcase your hockey agent expertise.
Get a professional resume redesign that highlights your training and mentorship with NHL agent Rick Curran and the SMWW faculty.
Step onto real client paths across the NHL, AHL, ECHL, and Europe (SHL, Liiga, PWHL, DEL, ICEHL) with contacts, scripts, and a ready-to-use outreach plan.
This isn’t theory—you’ll leave with the credentials, skills, and connections to launch your hockey agent or family advisor career. The sport’s global growth has increased demand for ethical, trustworthy representation. With your certificate, resume upgrade, and real-world mentorship, you’ll be ready to move from classroom to clients.
SMWW Agent Advisor Pathway
Graduates can apply to join SMWW Agency as Agent Advisors—agents-in-training who co-represent athletes under our global umbrella while building their own client list.
As an Agent Advisor, you will:
Recruit and represent players across junior, collegiate, minor pro, and European leagues
Earn commissions on clients you recruit
Be featured on SMWWAgency.com with your bio and photo
Receive one-on-one mentorship from seasoned hockey agents
Access SMWW recruiting materials, scouting resources, and weekly career support
Attend SMWW Sports Career Conferences with discounts (e.g., Hockey Career Conference at the NHL Draft, plus NFL Combine, NBA Summer League, MLB Winter Meetings, MLS events)
This is your chance to gain real-world agency experience while you grow your network, sharpen your negotiation skills, and start representing players the right way.
Meet Your Course Mentors
Rick Curran
Rick Curran, active Hockey Agent for over 40 years, has been in hockey representation longer than anyone else in the hockey industry. As of Forbes' 2019 agents list, he has negotiated almost $400 million in active contracts for the Orr Hockey Group, with his partner Bobby Orr. Over the years, Rick has represented notable clients including Brendan Shanahan, Adam Graves and Mark Recchi. Rick is known for how he utilized the then applicable Group 1 free agency and its leverage, to create new benchmarks for second contract signings within the NHL. Curran continued to make an impact on the salary marketplace when he negotiated the first $20+ million contract with the Philadelphia Flyers on behalf of client Eric Lindros. Rick is a regular speaker at SMWW’s annual NHL Draft Career Conference.
Dr. Lynn Lashbrook Dr. Lynn Lashbrook, President, and Founder of Sports Management Worldwide has been working and teaching in Sports Management for over 30 years and has demonstrated a lifelong passion for helping students reach their career goals in the world of sports. In addition to his varied sports career, Dr. Lashbrook has served at the collegiate level as Athletic Director. During his years as the Athletic Director at the University of Alaska Fairbanks, Dr. Lashbrook brought UAF Hockey into the Central Collegiate Hockey Association. During his hockey years at UAF, Lashbrook mentored the rising young hockey coach Don Lucia who went on to become the head coach at the University of Minnesota, where he led the Gophers to five Frozen Fours and two National Championships. Lynn is currently an NFL Agent and will assist Rick with your agency career questions.
NOTE: Currently this course is only offered one time per year and is limited to the first 25 students!
Unlike most online classes, we focus our program on live interactive video chats directly with your course mentor NHL Agent Rick Curran, which allows you the opportunity to build personal relationships and rapport with successful leaders in hockey agency. Rick is one of the most respected NHL Agents in the business!
After completing our Hockey Agent course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by our industry experts.
Weekly Live Zoom Chats (with replays)
Join a live, interactive Zoom each week with Dr. Lashbrook, Rick Curran, SMWW mentors/agents, pro athletes, and guest speakers. Network, ask questions, and workshop real scenarios with your instructors and classmates. Can’t make it live? All sessions are archived so you can watch anytime. Many grads keep coming back to grow their network and opportunities.
Online, Flexible, Career-Focused
Learn 100% online with weekly readings, quizzes, projects, and lively discussion boards. Collaborate with sports-business peers and faculty while building the core skills and knowledge every successful hockey agent needs.
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Sports Career Conferences
Meet head coaches, GMs, player personnel, scouts, and fellow agents at SMWW’s live conferences held around major sporting events. Alumni get exclusive discounts. Learn more on the SMWW Sports Career Conferences page.Visit SMWW Sports Career Conferences
Hockey Front Office Advanced Certificates bundle our most in-demand courses—curated by our hockey pros—to fast-track your career with the biggest discount we offer. Choose a focused track (Agent, Front Office, or Player Representation) and get one integrated pathway with live mentorship that signals true expertise. Visit Here.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Includes all course textbooks and access to a web-based classroom. Shipping is additional.
PRICE IN
APPROXIMATELY $1650
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.
PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
The Hockey Analytics Course is an 8-week online course with live interactive video chats with the leading figures in the NHL who are revolutionizing and modernizing player assessment.
8-week online course, will learn the techniques used by junior, major junior, NCAA, and NHL organizations to mold their players and unlock their full potential.
This 8-week online hockey video analysis course teaches you to use Catapult Thunder which is used by 3,800 different teams globally. Catapult is one of the most recognizable video software in the NHL.
SMWW has taken my knowledge of hockey as a player and gave me a look from the business side to allow me to expand my thought process and acknowledge the game in a different perspective. They show you how to harness your strengths while giving you the tools to develop in other areas to make you more well rounded. SMWW weekly video chats and informational interviews are key to your success. You opened the door when you signed up for the course now walk right in. The people you will get the chance to talk to and sometimes meet will not only be informational but relationships you make in the business. SMWW has a strong name in the sports world and has allowed me to speak with teams at all levels of hockey as well as executives and players by just using their name in an email
SMWW has taken my knowledge of hockey as a player and gave me a look from the business side to allow me to expand my thought process and acknowledge the game in a different perspective. They show you how to harness your strengths while giving you the tools to develop in other areas to make you more well rounded. SMWW weekly video chats and informational interviews are key to your success. You opened the door when you signed up for the course now walk right in. The people you will get the chance to talk to and sometimes meet will not only be informational but relationships you make in the business. SMWW has a strong name in the sports world and has allowed me to speak with teams at all levels of hockey as well as executives and players by just using their name in an email
This specific course was very helpful in my advancement in the hockey world. Being a subpar player but still loving the game, this gives me an opportunity to learn from some of the greats the game has produced both from players as well as front office or agency's.
This specific course was very helpful in my advancement in the hockey world. Being a subpar player but still loving the game, this gives me an opportunity to learn from some of the greats the game has produced both from players as well as front office or agency's.
Rick is an excellent mentor to have as he displays great guidance and discusses deeply about player relationships. I believe it truly helps me to become a stronger general manager by understanding the other side of the story
Rick is an excellent mentor to have as he displays great guidance and discusses deeply about player relationships. I believe it truly helps me to become a stronger general manager by understanding the other side of the story
SMWW Hockey Agent Course has allowed me to broaden my knowledge base and expand my thought process, allowing myself to more effectively represent and add Value to my current & future clients as a Certified PHPA (Professional Hockey Players Association) Player Agent. Having Rick Curran of the Orr Hockey Hockey Group as a Mentor in the weekly Video chats has been invaluable, and something I will miss.
SMWW Hockey Agent Course has allowed me to broaden my knowledge base and expand my thought process, allowing myself to more effectively represent and add Value to my current & future clients as a Certified PHPA (Professional Hockey Players Association) Player Agent. Having Rick Curran of the Orr Hockey Hockey Group as a Mentor in the weekly Video chats has been invaluable, and something I will miss.
Overall, the Hockey Agent course has been an incredibly enriching and transformative experience. I am confident that the knowledge and skills I have acquired will serve as a solid foundation for success in the hockey agent industry. I highly recommend this course to anyone aspiring to represent professional hockey players and make a significant impact in this field. The material also utilized for this course was informative and well chosen
Overall, the Hockey Agent course has been an incredibly enriching and transformative experience. I am confident that the knowledge and skills I have acquired will serve as a solid foundation for success in the hockey agent industry. I highly recommend this course to anyone aspiring to represent professional hockey players and make a significant impact in this field. The material also utilized for this course was informative and well chosen
This course has been both an awakening and an inspiration for me. Since I am a European, I never knew the way they played this game overseas. I was amazed at the amount of information about hockey that I hadn't known about. This course was one of my best experiences so far in the hockey world. I hope I can continue my journey after completing this course. This course introduced me to some new things and helped me to put the puzzle together, so to speak, on a number of issues. I gained a different outlook on the game and learned to train my eye much sharper than I ever did before. The weekly chats were invaluable. The Rink Net program was also enlightening. I was not aware there was a program that enabled you to follow every single player in the league. For the last eight weeks, I felt like a sponge who was soaking up every bit of information I could.
This course has been both an awakening and an inspiration for me. Since I am a European, I never knew the way they played this game overseas. I was amazed at the amount of information about hockey that I hadn't known about. This course was one of my best experiences so far in the hockey world. I hope I can continue my journey after completing this course. This course introduced me to some new things and helped me to put the puzzle together, so to speak, on a number of issues. I gained a different outlook on the game and learned to train my eye much sharper than I ever did before. The weekly chats were invaluable. The Rink Net program was also enlightening. I was not aware there was a program that enabled you to follow every single player in the league. For the last eight weeks, I felt like a sponge who was soaking up every bit of information I could.
This is the second course I’ve taken with Sports Management Worldwide, and once again, it has exceeded my expectations. The depth of knowledge, access to industry professionals, and real-world application make SMWW stand out. The Hockey Agent course has given me valuable insight into the business side of the game I’ve been passionate about my entire life. From understanding contract structures and the CBA to player development and representation across multiple leagues, the course is both informative and empowering. What I appreciate most is the ongoing support from mentors and the chance to connect with fellow students who share the same drive and passion. SMWW doesn’t just offer courses—it builds a community.
This is the second course I’ve taken with Sports Management Worldwide, and once again, it has exceeded my expectations. The depth of knowledge, access to industry professionals, and real-world application make SMWW stand out. The Hockey Agent course has given me valuable insight into the business side of the game I’ve been passionate about my entire life. From understanding contract structures and the CBA to player development and representation across multiple leagues, the course is both informative and empowering. What I appreciate most is the ongoing support from mentors and the chance to connect with fellow students who share the same drive and passion. SMWW doesn’t just offer courses—it builds a community.
“SMWW’s Hockey GM and Scouting course was a great networking resource that helped me expand my network which lead to getting an internship with Ontario Hockey Academy and I am now an Assistant Coach with the Academy over more than 150 students.”
“SMWW’s Hockey GM and Scouting course was a great networking resource that helped me expand my network which lead to getting an internship with Ontario Hockey Academy and I am now an Assistant Coach with the Academy over more than 150 students.”
I was a Pro Goalie for 21 years and had to retire suddenly due to an injury, without any direction concerning my future career. I was immediately impressed with the SMWW concept and felt that enrolling in their educational programs could be greatly beneficial to my professional future off the ice. SMWW online education is the way of the future bringing the sports world together. SMWW chats provide an excellent forum for the exchange of ideas and relating of experience, and networking with people from all over the globe. I have just completed the Agent Management Course and will stay with SMWW as an Agent Advisor. I have also enrolled in the Hockey General Manger Course and am looking forward to the guidance of SMWW and EJ Hradek. I wish I had come across SMWW 10 years ago. Dr. Lashbrook is a great mentor with impressive knowledge and leadership.
I was a Pro Goalie for 21 years and had to retire suddenly due to an injury, without any direction concerning my future career. I was immediately impressed with the SMWW concept and felt that enrolling in their educational programs could be greatly beneficial to my professional future off the ice. SMWW online education is the way of the future bringing the sports world together. SMWW chats provide an excellent forum for the exchange of ideas and relating of experience, and networking with people from all over the globe. I have just completed the Agent Management Course and will stay with SMWW as an Agent Advisor. I have also enrolled in the Hockey General Manger Course and am looking forward to the guidance of SMWW and EJ Hradek. I wish I had come across SMWW 10 years ago. Dr. Lashbrook is a great mentor with impressive knowledge and leadership.
I took the Hockey GM and Scouting Course iand it taught me the ins and outs of hockey as well as what to look for in a player. I started scouting in the North American 3 Hockey League for 5 years, the NAHL for 3 years and just hired on with the Madison Capitols in the United States Hockey League. Through the learnings of the course and connections I’ve made along the way, I wouldn’t be where I am today without SMWW. Also, I attended the NHL Draft which was a great networking event and I had the opportunity to share my progress and goals with Dr. Lashbrook.
I took the Hockey GM and Scouting Course iand it taught me the ins and outs of hockey as well as what to look for in a player. I started scouting in the North American 3 Hockey League for 5 years, the NAHL for 3 years and just hired on with the Madison Capitols in the United States Hockey League. Through the learnings of the course and connections I’ve made along the way, I wouldn’t be where I am today without SMWW. Also, I attended the NHL Draft which was a great networking event and I had the opportunity to share my progress and goals with Dr. Lashbrook.
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Rick Curran
Dr. Lynn Lashbrook
Weekly Live Zoom Chats (with replays)
Online, Flexible, Career-Focused
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for 
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. 
Sports Career Conferences
Hockey Front Office Advanced Certificates bundle our most in-demand courses—curated by our hockey pros—to fast-track your career with the biggest discount we offer. Choose a focused track (Agent, Front Office, or Player Representation) and get one integrated pathway with live mentorship that signals true expertise. 
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please 
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
