Basketball Analytics Course
Become a Part of Basketball's Statistical Revolution!

Teams in professional and collegiate basketball are looking for trained data analysts to join their staff. In our 8-week online Basketball Analytics course, Dean Oliver and Ben Alamar will teach you the skills that are in demand in basketball. NBA Analytics jobs start here! 

Weekly Live Interactive Zoom Chats with Dean Oliver

June 7

Weekly Live Interactive Zoom Chats with Dean Oliver

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 30 students

What You Can Expect From Our Basketball Analytics Course

Analytics helps make front office decision making more efficient. Rather than relying on gut feelings or past traditions to decide which players to draft, how to coach them, how to train them and what system to run, analytics helps guide those decisions by analyzing data.

Basketball analytics is a powerful tool and we're going to teach you how to become an expert: 

Week 1: Roles of Analytics in Basketball
Week 2: Basic Basketball Analytics Framework
Week 3: Data, Databases, Statistics, and Programming
Week 4: Player Metrics
Week 5: Similarity Scores
Week 6: Predictions and the Draft
Week 7: Tactics and Advance Scouting
Week 8: SportVu and Related Analysis

If you are looking for entry-level positions within basketball leagues, associations, or teams, with third-party vendors and consultants, or you are just a basketball fan who wants to better understand the tools the pros use to evaluate players, this course is for you.

As part of the course, you will speak with Dean Oliver through weekly interactive zoom video chats and receive a textbook, headset, and microphone to assist you in engaging with your mentor, and your fellow classmates. You will also gain access to cutting edge techniques and data as used in the NBA.

Sports Jobs This Course Will Prepare You For

The world of basketball analytics is relatively new, so you are probably wondering what this educational opportunity can do for your sports career. Well, we have your answer. Taking this course will prepare you for sports careers like these:

  • Basketball Research and Development
  • Basketball Operations Assistant
  • Basketball Analyst
  • Basketball Blogger
  • Sports Journalist
  • Basketball Information Systems
  • Data Scientist
  • Research Analyst
  • Basketball Scouting Assistant
  • Basketball Analyst

Meet Your Basketball Analytics Course Mentors

Dean Oliver

Dean is known as a pioneer in the analytics that helps govern many basketball teams, from the NBA to high school. His book, Basketball on Paper, was written at the same time as Moneyball and helped him to enter the NBA in 2004 as the first statistical consultant, working for the Seattle Supersonics. He has since worked with several other NBA teams' front offices and has been part of several very successful organizations. Dean went to ESPN during the 2011 NBA lockout, where he headed up the development of their sports analytics group, working on both basketball and football with on-air talent, producers, and executives at the company.

He earned a bachelor's degree in engineering at Caltech while playing on the basketball team. While serving as an Advanced Scout in college basketball, Oliver received his Ph.D. in environmental engineering at North Carolina and Stanford. Dean's work has been published in numerous places, is in regular use on television and radio, and he is often asked to give talks to business and educational groups. His book has been lauded by legendary basketball coach Dean Smith, and by sabermetrics pioneer, Bill James.  Currently, Dean is the Asst Coach of Analytics for the Washington Wizards.

Ben Alamar

Ben is the Head of Business Analytics at StubHub. Previously, he was the Director of Analytics at ESPN Inc. He has also worked as a Professor of Sport Management at Menlo College, sports analytics consultant, and researcher, and is the author of Sports Analytics: A Guide for Coaches, Managers, and Other Decision Makers. He has consulted with a variety of teams in the NFL and NBA, including five seasons with the OKC Thunder as well as with a variety of companies in sports analytics such as Krossover Intelligence Inc and StatDNA. He has published numerous research studies in sports analytics and has written for outlets such as AllthingsD, Analytics Magazine, and The Wall Street Journal. Additionally, he founded the Journal of Quantitative Analysis in Sports, the first peer-reviewed academic journal for research in sports analytics.


Basketball Analytics Are More Than Just a Fad

There is a perception in the NBA that the old guard of coaches and general managers, guys like Gregg Popovich and Danny Ainge, rebuff the new age world of analytics. That perception is not in line with reality.

Every NBA team, from the analytics worshipping Dallas Mavericks straight through the defiant Los Angeles Lakers, uses analytics as part of their decision-making process. The entire field of sports analytics is being embraced by teams, leagues, and organizations across all sports and it's being led in part by our Basketball Analytics course mentors, Dean Oliver and Ben Alamar.

"Sports analytics is one of the fastest-growing job types in the market, according to our research. This is a new career path with vast employment potential. To be taught by Dean Oliver, analytics guru, is just an unbelievable opportunity for our students," says Dr. Lynn Lashbrook, President of SMWW.

Basketball analytics is changing the game – we're going to teach you the skills teams need!

Unlike most online classes, our 8-week course focuses on interactive zoom video chats directly with your course mentor, Dean Oliver, allowing you the opportunity to build a personal relationship with the leader in the world of basketball analytics. After completing our Basketball Analytics course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Dean Oliver.

Now that is powerful!

Sports analytics is just now scratching the surface of its true potential, new formulas and statistical approaches are emerging daily, the longer you wait to learn, the further behind you fall. Now is the time to begin developing your career in basketball analytics.

Why You Should Take Our Basketball Analytics Course

Charles Barkley, the lovable uncle of NBA commentary, famously ranted against analytics during his Inside the NBA studio show, claiming 'those who believe in analytics are idiots.'   

He went on to ask rhetorically, "What analytics do the Spurs have?"

Barkley believed he had his drop the mic moment, his "I told you so" to the rest of the sports world, but one thing was out of alignment - he was dead wrong in his assertion about the Spurs.

Under Gregg Popovich, the Spurs rely on analytics as much, if not more, than any other team in the NBA. They were one of the first teams to use SportVU player tracking, are leaders in health analytics, and have adjusted their offense and defense to follow statistical evidence of what works best.

Popovich's coaching instincts weren't being overruled by analytics, they were being enhanced. And that is when analytics is at its very best when organizations marry data with instincts to form an efficient system that is replicated, trained, and ingrained within a team and organizational philosophy. 

Teams in all phases of their development, whether they are rebuilding or fighting for a championship, rely on analytics as a trigger for growth. As part of our Basketball Analytics course you will learn:


  • Basketball player metrics
  • What data is available and needed
  • Using data and analytics in communicating with decision makers
  • Typical analytical questions in player personnel issues
  • Typical analytical questions in coaching issues
  • Predicting success at the professional basketball level

…and much more


Course start dates

Due to the nature of this course, class size is limited to only 20 students and this course will only be offered twice a year.

"Dean-O Lytics" Certificate & Resume Reference

Successful graduates of the SMWW Basketball Analytics Course will be sent an SMWW Certificate of Accomplishment. This Certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the basketball industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and Dean Oliver.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Basketball Analytics, include a reference from Dean Oliver, and optimize it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Why Basketball Analytics is the Future

Basketball analytics hasn't reached its peak, the study continues to develop and change. The smartest teams in the NBA, WNBA, International Leagues, and College are increasing their reliance on statistical analysis to improve their winning percentage.

"Analytics has been an important component of who we are since I walked in the door 15 years ago," Dallas Mavericks owner Mark Cuban told "What's changed is that all teams now use all the data available to them to make personnel decisions, so the market has become more efficient. We have strived to introduce new and exclusive sources of data so that we can improve the performance of our players."

The key takeaway from Cuban: everyone is doing it, so we have to do it better and differently.

Talk about the opportunity!


Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive zoom video chats with world-renowned statistician Dean Oliverfellow students, Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within professional baseball via the internet. This is available via any online computer. Headset and microphone are included in your course materials. Live interactive zoom video chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow baseball business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off: (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Basketball Career Conferences: All SMWW students are encouraged to attend the yearly SMWW Basketball Career Conference. Vegas Summer League Games in July every year. All SMWW Students receive a huge discount to attend. This is an incredible opportunity to network with fellow students, basketball executives, and SMWW faculty. 

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.


Payment Details

$1,450 United States Dollar

Includes all course textbooks, a headset, microphone, and access to a web-based classroom. Shipping is additional.

Currency Converter: $1,450 

Our students come from over 162 countries and we offer discounts for those living outside of North America.

All customers are charged in USD, therefore costs may vary as the exchange rate is determined at the time of payment. The economic discount shown above will be applied at checkout.

Payment plans available (as little as $495  a month)
Economic Discounts:

See if you are eligible for an economic discount based on your country of residence. Discounts are applied at checkout.

Payment Methods:
Prerequisites: Must be 18 or older to participate and have a passion for sports

(In the UK: 087 12884799)

SMWW’s Industry Leading Courses Featured In:


  • The Basketball General Manager and Scouting Course is an online course that offers cutting edge theories on how to develop a career in professional and collegiate basketball.
    May 17 Course Start Date
    The Basketball General Manager and Scouting Course is an online course that offers cutting edge theories on how to develop a career in professional and collegiate basketball.


  • Network with basketball executives, receive career guidance from basketball insiders, and connect with other basketball career minded individuals.
    Network with basketball executives, receive career guidance from basketball insiders, and connect with other basketball career minded individuals.
    Las Vegas, Nevada
    July 9 2021 Conference Start Date
    Las Vegas, Nevada

Apprenticeship Programs