SMWW / Sports Career Strategies Course

How Do I Start a Career in Sports?

In just eight weeks, SMWW will teach you how to stand out from other applicants and launch your career in sports.

This free course, only open to SMWW Alumni, covers key aspects of identifying job opportunities, submitting a great application, interviewing, and deciding which opportunity is best for you.

Weekly Live Interactive Zoom Chats with Mark Washo

March 25

Weekly Live Interactive Zoom Chats with Mark Washo

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 30 students




Learn More About Becoming a Student Learn More About Becoming a Student

We want to help you find the right course for your career. Fill out the form below and an SMWW Career Counselor will follow up directly with you.


The SMWW Team will contact you
within two business days.

Why You Should Take Our Sports Career Strategies Course

The Sports Career Strategies Course is one of the biggest alumni benefits the Sports Management Worldwide offers. This course is free to SMWW Alumni and is designed to help guide you through achieving your dream career in sport and make you more marketable to teams, organizations, agencies, and more!

What You’ll Learn in This Course

  • Week 1: Intros-establishing your personal playbook- positions of interest/teams/markets
  • Week 2: Resume Review
  • Week 3: Cover Letter Review
  • Week 4: Power of Social Media (LinkedIn, Twitter, Facebook, and Instagram)
  • Week 5: Building your Sports Industry Network
  • Week 6: The Art of the Informational Interview
  • Week 7: Networking / conferences / events / internships / volunteer opportunities
  • Week 8: Interview & after the interview tips- “get the offer” differentiate yourself

Meet Your Course Mentor

Mark Washo is the Owner/Founding Partner of Freedom Sports and Entertainment (FSE). FSE is a boutique agency he founded in 2011 providing revenue generation and marketing services to the sports and entertainment industry.

Mark currently serves as the Managing Director and alternate Governor of Flower City Union professional soccer club via an outsourced relationship with the club, and also consults with the National Independent Soccer Association. Key agency services include senior leadership, management, outsourced ticket sales, outsourced sponsorship sales, ticket sales management, sponsorship management, executive recruiting, sales training, sales development, ticket operations and technology solutions.

Mark has close to thirty years of experience in the sports business industry. Washo’s previous professional experiences include Chief Business Officer of the Rochester Rhinos, President, General Manager and Board of Governor of the WPS Washington Freedom, Executive Vice President of Chicago Fire Soccer Club, Senior Vice President of New York-New Jersey MetroStars (Red Bull NY), Senior Director of Ticket Sales at D.C. United, Manager of Embassy and Corporate Accounts Budget Rent-A-Car, Ticket Sales Executive at the Washington Wizards, and Direct Marketing Representative at Bison Baseball In addition to his professional experiences, Mark is also the author of "Break into Sports through Ticket Sales”, and contributing Author in Sports Sales Management and Ticket Sales Operations book. He also has adjunct professor experience with the Georgetown University Sports Industry Management Master’s Program, SUNY Fredonia Sport Management Program and St. John Fisher University Sport Management. Mark also serves on the board of the Crohn’s and Colitis Foundation WNY Chapter.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, credentials, and references. We'll also optimize it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Free for Alumni!
$1,950 $0

Apply Now


Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with course host, Maikel Tsuji, Paul Dolbey, fellow students, Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within sports. This is available via any online computer. Live interactive zoom video chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.