/ Coaching at the Next Level Course

Learn How to Take Your Coaching Skills to the Next Level

In just eight weeks, you will transform your coaching abilities. Dr. Jim Krause will help you go beyond tactics and develop the organizational and leadership skills needed to win on and off the field.

If you are looking to make a jump in your coaching career, this is the course for you. Our 8-week online course led by Dr. James Krause will teach you the tactics and strategies you need to reach higher.

NEXT START DATE: December 18
Weekly Live Interactive Zoom Chats with Lynn Lashbrook & Jim Krause

December 18

Weekly Live Interactive Zoom Chats with Lynn Lashbrook & Jim Krause

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 10 students




Learn More About Becoming a Coaching At The Next Level Student Learn More About Becoming a Coaching At The Next Level Student

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Sports Jobs This Course Will Prepare You For

To be an effective coach requires specific skills which we will teach you as part of this course. But in addition to coaching from the bench, there also other roles that will benefit from the information presented in this class, including:

  • Recruiting Coordinator
  • Player Development
  • Player Personnel
  • Team Operations
  • Analyst
  • Athletic Director
  • Assistant Head Coach
  • Associate Head Coach
  • Position Coach
  • Special Assistant to the Head Coach

Dr. Krause is an amazing individual. He has been instrumental in helping me to advance my coaching career and has given me many tools that have been critical to improving myself as a coach and administrator. He has had a profound effect on my professional development and continues to be an incredible source of knowledge. 
- Jill Muhe, Head Women's Volleyball Coach Colorado State University-PuebloPhD, MBA, ATC

Meet Your Course Mentors

Dr. Jim Krause

Dr. Jim Krause Dr. Jim Krause, President of Winning Sports Programs and Board Chairman of WSE International, brings a wealth of experience to anyone in coaching. Coach Krause has had a 25+ year coaching career with stops at every level, including top assistant coach and recruiting coordinator for the University of Oregon basketball team under Jim Haney.

Dr. Krause’s coaching experience has included basketball, football, softball, baseball and golf at the University level and basketball, men's and women's soccer and softball at High School.

Jim's diverse background as an athletic director, coach, and professional sports president, general manager, event coordinator, and teacher enables him to guide and train you for any situation. If experience truly is the best teacher Dr. Jim Krause is your greatest asset in learning after having worked or consulted for: The University of Oregon, NABC Convention & NCAA Final Four, DGI (Sports Association of Denmark), 1996 Olympics, Alabama A&M University, University of Alabama, GM of the Huntsville Fire (professional sports team), Title IX Consultant, YMCA, and the NAIA National Office.

Dr. Krause has authored three books on the game of basketball including, Guardians of the Game, a Legacy of Leadership, and believes building championship programs is a process that can be learned and repeated regardless of sport or level.

Dr. Lynn Lashbrook

Lynn Lashbrook Dr. Lynn Lashbrook, President of Sports Management Worldwide has served at the collegiate level as a coach, scout, recruiter, athletic academic advisor, compliance officer, and athletic director. He was an Assistant Athletic Director at the University of Missouri, before becoming a Director of Athletics at Southern Illinois University at Edwardsville and the University of Alaska-Fairbanks. He turned down the AD job at Western Michigan University so he could begin developing his own sports management company.

As an athletic director, Dr. Lashbrook improved athlete graduation rates, increased ticket sales, bettered school participation in athletics, initiated and successfully completed a Student Recreation Center, established the first-ever NCAA athletic exchange with Russia, and achieved record levels of fundraising and alumni donations.

During his administration, he had recognized programs in collegiate hockey, football, basketball, baseball, track, and rifle. Dr. Lashbrook understands the importance of ethical leadership and power of the podium and bringing out community spirit through sports. In 1985, Dr. Lashbrook served as President of the National Association of Academic Advisors for Athletics.

Our Coaching at the Next Level Course Will Push Your Further

“Timmy wants to be coached. He wants to be coached to this day.”

The “Timmy” referred to above is none other than five-time NBA champion, two-time NBA MVP, and 14-time NBA All-Star Tim Duncan.

The quote, from his former assistant coach with the Spurs Mike Budenholzer, illustrates how even the greatest players of all-time yearn for proper coaching. And even if you aren’t currently coaching a future first-ballot Hall of Famer, the need for coaches with the right skills is never-ending.

If you want to take your coaching skills to the next level, this is the course for you!

Led by Dr. James Krause, President of Winning Sports Programs and a former collegiate coach in basketball, football, softball, baseball and golf and Dr. Lynn Lashbrook founder of Sports Management Worldwide and experienced at the collegiate level as a coach, scout, recruiter, athletic academic advisor, compliance officer, and athletic director, our 8-week online course will give you strategies and tactics to take your coaching skills to the next level.

Unlike most online classes, we focus our program on interactive zoom video chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the coaching industry. After completing our Coaching at the Next Level course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Dr. James Krause. Now that is powerful!

With an endless array of teams needing qualified coaches at all levels - including professional, club, collegiate, high school and recreational – this is a unique opportunity to improve upon your coaching skills and advance your coaching career.

Why You Should Take Our Coaching At The Next Level Course

Coaching is about much more than drawing up plays and orchestrating game plans. The true art of coaching is in the ability to get a group of people to stretch beyond their current abilities. Often this comes from a deep understanding of group dynamics and how to get the most out of a collection of people.

“The goals of this course are simple,” says Dr. James Krause, Coaching at the Next Level course mentor. “Students get a coaching foundation with the reading and assignments, get a specific understanding of what the qualifications are for the level they are aspiring to get to, create a final project that aids the professional goals and objectives and, have 100% access to me for as long as it takes.

“I have students working with me today that took the course 10 years ago. I open a window of communication for that opportunity and several have used it to their advantage.”
Coaching at all levels is focused on results, but results come in forms other than just wins and losses. Recruiting, fundraising, community involvement, sponsorship generation, graduation rates and leadership skills are just a few of the additional metrics used to determine the success of a coach.

“Anyone in coaching or wanting to be in coaching can benefit from this program,” informs Dr. Krause. “I have had people with no experience, youth sports, middle school sports, high school sports, college sports and pro sports take the class and get something out of it. I help move folks from assistant to head coach and level to level.”

In this one-of-a-kind class, we’ll teach you how to become a strong coach in all areas of coaching and running a team including:

  • Personal Career Planning
  • Skill Development
  • Funding
  • Sponsorships
  • Media & Marketing
  • Player Evaluation
  • Group Dynamics
  • Recruiting & Retention
  • Sports Medicine & Liability
  • How to Conduct a Successful Job Search
  • Leadership skills
  • Management
  • The essentials of building a championship program
  • Skills and Strategies to get to the next level of your coaching career

What You Can Expect From Our Coaching at the Next Level Course:

Dr. Lynn Lashbrook and Dr. Jim Krause are going to provide you with a non-sport specific opportunity to examine your skill sets, evaluate your strengths and weaknesses and determine your priorities in motivation, leadership and team building.

“What I teach students is the nuances of navigating the profession,” says Dr. Krause. “I teach them that there are certain things that they must do and certain things that they must avoid. I teach them all the things that I learned over the 40 years I was in coaching and administration and how to avoid the mistakes that I made and the mistakes that we see others make as we observe the profession.”

Included in the course curriculum will be insider information about coaching at the high school, university and professional levels. You will finish the course knowing the routes necessary for achieving your dream job and the necessary personal priorities for taking that next step in this highly competitive profession.

At the end of this course, you will be more confident in your coaching abilities and have more skills you can use to increase the exposure, fundraising ability and media relations of your team.

Dr. Krause's influence on me was tremendous. After taking this course our travel hockey program had its best season ever. We won every tournament we entered and the league championship. Jim is a true professional as well as a thoughtful mentor. Following this wonderful season, I was able to secure the Women's head coaching position at UMASS-Amherst and begin to meet my personal and professional goals. Jim was there every step of the way. Take this class already – you won't regret it! 
- Bill Wright, UMASS-Amherst Women's Hockey Coach

Course Details

Weekly Interactive Zoom Video Chats:  A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, Dr. Jim Krause, and Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry by getting to know your instructors, guest speakers, and fellow students personally via the internet. This is available via any online computer.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, chief executives, player personnel, scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write-Off: (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Additional Benefits of Coaching at the Next Level

Many organizations, schools, and programs will pay for staff professional development. This program, through SMWW, offers a variety of ways to gain financial support for your endeavor. Take the course as part of a Masters Program or as credit toward your continuing ed requirement with your present employer. Take this certificate program to improve your personal skill level and increase your productivity.

Course Certificate & Resume Reference:

Successful graduates of Sports Management Worldwide’s Coaching at the Next Level course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume from both Dr. Lashbrook and Dr. Krause.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Coaching, including a reference from Dr. James Krause, while optimizing it to reach hiring managers searching online. 

We want you to become the next SMWW success story and will go to great lengths to help you get there!


Or a single payment of $1,650

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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