Turn Your Passion for Racing Into a Career in the Business of Motorsports
In just 8 weeks, the Motorsports Management Course from SMWW will teach you motorsports marketing and sponsorship, team and driver management, and event and racetrack operations—all from Tom Weisenbach, a 26-year motorsports business veteran.
Motorsports is a unique, high-speed corner of the sports industry. Breaking in requires specialized motorsports business training—and that’s exactly what you’ll get. Tom’s career spans Formula One, INDYCAR, NASCAR, NHRA, WRC, and SCCA, and he’ll share insider strategies you can’t find in a textbook.
By graduation, you’ll be ready to:
Launch or advance your motorsports business career
Tap into our global motorsports alumni network for job leads
Present a resume that proves you’ve been trained and mentored by an industry leader
Our alumni now work in race team management, sponsorship sales, motorsports event planning, racetrack operations, and more—at every level of the sport. Now it’s your turn to get on the inside of motorsports.
NEXT START DATE: September 8
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The motorsports industry is booming worldwide—and the opportunities go far beyond the driver’s seat.
The Motorsports Industry Association (MIA) values the U.S. market at over $13.5 billion, with more than 400,000 participants. In the UK alone, 4,500+ companies are directly involved in the sport. From Formula One to NASCAR to INDYCAR, motorsports is powered by global business networks that need skilled professionals to make the races happen.
This 8-week online program will teach you the specialized business skills you need to break in and thrive, including:
Motorsports Marketing & Sponsorship Sales
Client & Sponsor Services
Team & Driver Management
Sanctioning Body & Support Organization Roles
Speedway & Racetrack Operations
Venue Logistics & Event Planning
Race Team Business Operations
Motorsports Media & Public Relations
Non-Profit & Foundation Management
You’ll graduate with:
Industry-specific training that sets you apart from other applicants
A resume refresh highlighting mentorship from Tom Weisenbach
Access to SMWW’s global alumni network for introductions to hiring managers and decision-makers
Bottom line: If you want to work in motorsports—without driving—you need the skills, connections, and insider knowledge this course delivers.
Graduates of the SMWW Motorsports Management Course have gone on to work in:
Race Team Management – operations, logistics, and performance support
Sponsorship Sales & Activation – securing and managing high-value partners
Motorsports Marketing & PR – brand building, media relations, fan engagement
Event & Venue Management – from race day operations to year-round scheduling
Track & Speedway Operations – facility management, safety, and fan experience
Driver Representation & Client Services – contracts, endorsements, and career planning
Motorsports Media – broadcasting, digital content, and live coverage
Non-Profit & Foundation Management – community engagement and charity programs
Your next career move in racing starts here—without ever getting behind the wheel.
Week 1: Introduction to SMWW & the Business of Motorsports
Week 2: Generating Revenue through Ticket Sales
Week 3: Sponsorship Sales & Activation Strategies
Week 4: Team & Driver Management Fundamentals
Week 5: Event & Raceway Operations
Week 6: Social Media Strategy & Content for Motorsports
Week 7: Sponsor Services for Tracks, Teams & Sanctioning Bodies
Week 8: Community Relations, Non-Profit Engagement & Final Project
26 Years in the Business of Motorsports – Now Your Personal Guide to Breaking In
With more than 26 years in motorsports, Tom Weisenbach has done it all—except drive the race car. His career spans teams, tracks, sanctioning bodies, sponsors, drivers, agencies, and international motorsports nonprofits, with connections in 21 countries.
Tom has worked with some of the biggest names in Formula One, INDYCAR, NASCAR, NHRA, WRC, and beyond. Since 2006, he has run his own agency, representing clients around the world—including two based in Italy.
“Drivers know driving, teams know teams, and track people know tracks. I’ve done everything else,” says Tom. “A diverse skill set and a willingness to get your hands dirty are essential for a successful career in motorsports.”
As your mentor, Tom will:
Share insider strategies you can’t find in a textbook
Offer real-world assignments based on actual industry challenges
Introduce you to SMWW’s global alumni network and his own contacts
Help you position yourself for the right role in motorsports
Tom’s passion for education and decades of experience make him an invaluable resource for anyone serious about building a career on the business side of racing.
Our Motorsports Management Course is designed to fit into your life while giving you the insider access and hands-on experience you need to succeed.
Course Length:
8 weeks, 100% online
Live Learning:
Weekly interactive video chats with Tom Weisenbach and classmates
Access to session replays if you can’t attend live
Assignments & Projects:
Real-world case studies drawn from actual motorsports business challenges
Practical projects to add to your resume and portfolio
Networking:
Connect directly with classmates, alumni, and industry insiders
Gain warm introductions to potential employers through SMWW’s global alumni network
Career Support:
One-on-one guidance from SMWW Career Advisors
Resume redesign to highlight your new motorsports management skills and mentorship experience
Lifetime access to our alumni network and job board
Bottom line: You’ll finish this course with skills, connections, and confidence—ready to land your next role in motorsports.
Weekly Live Zoom Chats: Join live, interactive Zoom video chats each week with Tom Weisenbach, your classmates, and guest speakers from across the racing industry:
Team executives
Public relations directors
Media and marketing professionals
Speedway and racetrack executives
These sessions are interactive—you can ask questions, share ideas, and build real connections with industry insiders.
All-Inclusive Resources: Your course fee covers everything you need:
All books, software, and educational resources
Press release and sponsorship proposal samples
Contact info for 1,300+ auto racing facilities, 330 sanctioning bodies, 62 racing publications, and 67 racing museums
Schedules for 215 race circuits
Access to SMWW’s faculty and alumni network
Interactive Online Learning
You’ll enjoy:
Weekly readings, quizzes, and projects
Online discussion boards with classmates and faculty
All materials shipped to your door
Global Reach:SMWW students come from 164+ countries, creating an international learning environment. Assignments can be tailored to your location, and economic discounts are available for qualifying countries. economic discounts.
University Credit Available: Earn graduate or undergraduate credit through Fort Hays State University for an additional fee. Click here for more information.
Sports Career Conferences: Network in person at SMWW-hosted Sports Career Conferences held at major sporting events. Alumni receive discounted rates. Visit SMWW Sports Career Conferences
Advanced Certificates: Bundle courses for maximum expertise and tuition savings. Advanced Certificates here.
Military Discount: Active, reserve, and retired military members receive a tuition discount. Click Here
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Tax Advantages: (USA Citizens) Course expenses may qualify for education tax credits—consult your tax advisor.
We’ll:
Redesign your resume or CV to showcase your motorsports management skills
Optimize it for motorsports hiring managers
Provide a reference from Tom Weisenbach and Dr. Lynn Lashbrook
You’ll also receive an SMWW Certificate of Accomplishment to demonstrate your new skills and professional commitment.
We want you to be the next SMWW success story—and we’ll go the extra mile to help you get there.
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THREE MONTHLY PAYMENTS OF $399
Or a single payment of $1,195 Includes all course textbooks and access to a web-based classroom. Shipping is additional.
APPROXIMATELY $1195
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS:
       Prerequisites: Must be 18 or older to participate and have a passion for sports.
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This course has opened so many more doors for me in racing than I could have on my own. Tom is a fantastic instructor who is very knowledgeable about the sport and he's also very well-connected. Through this course, I've met PR directors, owners and COO's of racing teams and sanctioning bodies. Thanks SMWW!
This course has opened so many more doors for me in racing than I could have on my own. Tom is a fantastic instructor who is very knowledgeable about the sport and he's also very well-connected. Through this course, I've met PR directors, owners and COO's of racing teams and sanctioning bodies. Thanks SMWW!
I started my own business in the Motorsports world hoping I could figure it out as I went. I did that for a while but needed another boost. As introverted as I am, I needed a push for networking in particular. SMWW gave me that push! With the focus of the class on networking within the industry, it made it easier to bring it into the real world. The class brought different aspects and a better understanding of the motorsports industry as a whole. I received some validation that what I was doing in my current business was the way that it was done which gave me more confidence in going out on my own. I would highly recommend this class for anyone who has a passion for motorsports. It doesn't matter if you know what you want to do within the industry, or if you are just exploring options!
I started my own business in the Motorsports world hoping I could figure it out as I went. I did that for a while but needed another boost. As introverted as I am, I needed a push for networking in particular. SMWW gave me that push! With the focus of the class on networking within the industry, it made it easier to bring it into the real world. The class brought different aspects and a better understanding of the motorsports industry as a whole. I received some validation that what I was doing in my current business was the way that it was done which gave me more confidence in going out on my own. I would highly recommend this class for anyone who has a passion for motorsports. It doesn't matter if you know what you want to do within the industry, or if you are just exploring options!
This course was perfect for me since I did not know much about the motorsports industry, knowing how it works is amazing. Being guided by Al Unser Jr and Maikel, two people within the industry, allowed me to understand the industry better, I would totally recommend taking it!
This course was perfect for me since I did not know much about the motorsports industry, knowing how it works is amazing. Being guided by Al Unser Jr and Maikel, two people within the industry, allowed me to understand the industry better, I would totally recommend taking it!
Not only did SMWW give me the tools and information to put me on a strong course for my new career in Racing, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Racing Marketing has been a phenomenal experience.
Not only did SMWW give me the tools and information to put me on a strong course for my new career in Racing, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Racing Marketing has been a phenomenal experience.
It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!
Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
This course has opened so many more doors for me in racing than I could have on my own. Through this course, I've met PR directors, owners, and COOs of racing teams and sanctioning bodies… and I got a job at Dover International Speedway thanks to SMWW! 
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