It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
Motorsports Management FAQ
Have questions about working in racing? The Motorsports Management Course is designed for students who want to build careers across the motorsports industry — from race teams and tracks to sponsorship, marketing, media, foundations, event operations, and driver representation. Whether your goal is NASCAR, INDYCAR, Formula One, NHRA, grassroots racing, sports car racing, or the broader business of motorsports, this course helps you learn how the industry works behind the scenes.
Will the Motorsports Management Course help me get a job in motorsports?
Yes—but let's be honest.
No legitimate course can guarantee you a job.
What we can do is help you gain the knowledge, industry contacts, confidence, and insider perspective that employers value.
For eight weeks, you'll learn directly from Tom Weisenbach, a motorsports professional with more than 26 years of experience working with teams, tracks, sponsors, sanctioning bodies, and motorsports organizations in 21 countries.
You'll participate in live weekly sessions, ask questions, network with fellow students, and learn how the business side of racing actually works.
Most importantly, you'll become part of a growing network of SMWW alumni who have gone on to work with organizations such as:
• Joe Gibbs Racing
• Front Row Motorsports
• Charlotte Motor Speedway
• Michigan International Speedway
• Niece Motorsports
• Erebus Motorsport (Australia)
• Bahrain Motorsports
In motorsports, relationships matter.
The Motorsports Management Course helps you improve both "what you know" and "who you know."
How do I start a career in motorsports management?
- Start by learning how the business side of racing works. Motorsports organizations need people who understand sponsorship, marketing, event operations, media, team management, driver representation, and revenue generation. This course helps you build that foundation and take a serious first step into the racing industry.
Whether your dream is NASCAR, IndyCar, Formula 1, IMSA, NHRA, rally racing, or local motorsports, the business principles are remarkably similar.
Can this course help me start a motorsports business, agency, or foundation?
Yes. The course can be valuable for students who want to build a business in racing, such as a sponsorship agency, driver support service, motorsports marketing company, event business, media platform, nonprofit, or foundation. You will learn key business concepts that apply across the racing industry.
Can I work in racing without being a driver or mechanic?
Yes. Many motorsports careers happen off the track. Racing organizations need professionals in sponsorship, marketing, media, PR, event operations, ticketing, community relations, track management, driver representation, and business development. This course is built for people who love racing and want to work behind the scenes.
What will I learn in the Motorsports Management Course?
You will learn the business side of motorsports, including sponsorship sales, sponsor activation, team and driver management, event and raceway operations, motorsports marketing, social media, media relations, community relations, and nonprofit engagement. The goal is to help you understand how racing organizations operate and generate revenue.
Do I need any special equipment or books for the course?
The books for the course are sent directly to your home from the SMWW office. Some of the books or materials are so specific that they are either out of print or not sold in any bookstore. You will need a computer with access to the internet. In addition, the course suggests several motorsports specific websites and publications used in the industry.
Can this course help me get into motorsports sponsorship?
Yes. Sponsorship is one of the biggest business drivers in racing. This course introduces students to sponsorship sales, sponsor activation, sponsor services, brand partnerships, and revenue opportunities in motorsports. If you want to help teams, drivers, tracks, or brands build partnerships, this is a strong place to start.
How old do I have to be to take this course?
18 or older.
Do I need a college degree to take this course?
No.
Who should take the Motorsports Management Course?
This course is ideal for racing fans, students, career changers, current motorsports workers, volunteers, athletes, entrepreneurs, and professionals who want to move into the business side of racing. It is especially useful for people interested in sponsorship, marketing, media, event operations, team management, driver services, or racing business development. You can sign up for the course here!
