/ Data Science & Sports Analytics Course

Learn How to Become an Elite Data Analyst in Sports

In just eight weeks, you’ll develop the skills necessary to excel as an analyst in sports, straight from a pioneer in sports analytics.

To work in sports analytics requires knowledge of the tools teams use to collect player sensor data, parse with SQL, apply data science with R and python, automate with DataRobot, and visualize. These skills are the foundations of data science analyitcs for all sports and the focus of our 8-week online course led by sports analytics pioneer Ari Kaplan. You won’t work in sports analytics without the skills taught here!

Weekly Live Interactive Zoom Chats with Ari Kaplan

June 24

Weekly Live Interactive Zoom Chats with Ari Kaplan

MONDAYS 6:30 pm PT 9:30 pm ET TUESDAYS 1:30 am GMT
8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 15 students




Learn More About Becoming a Data Science Analytics Student

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What You Can Expect from our Sports Data and Analytics Course

Sports organizations are rapidly hiring people connected to analytics, artificial intelligence, and machine learning - because that's how teams prepare and win this era. 

In an increasingly competitive market, having a foundation of SQL, python, or R is required. but today you can get a competitive edge through data science, machine learning, and artificial intelligence. This course provides an insider’s overview across the tools used with hands-on examples, demonstrations, and discussions. 

It’s one thing to understand the concept of analytics, and so much more impactful to understand how professional teams work from data to insights and get ahead of the market with some of the newest innovative approaches. 

Our 8-week online course in Sports Data Science and Analytics is the perfect complement to our sport-specific analytics courses because it teaches you the precise techniques to work with available sports data for on-field, off-field, and business analytics. 

Teams are looking for analysts with specific skills sets – SQL, R, Python, DataRobot, Orange.ai – and we’re going to teach you to use these tools and more! 

  • Week 1: Value of analytics and Data Science across sports 
  • Week 2: Data Science end-to-end walkthrough from data to AI 
  • Week 3: Fundamentals of Artificial Intelligence and Machine Learning 
  • Week 4: Sports data and technology deep dives 
  • Week 5: Data Management with SQL 
  • Week 6: Programming with python 
  • Week 7: Analysis with R and visualizations 
  • Week 8: Automating ML with DataRobot and Orange.ai tools 

Skills You Will Learn in Sports Data Science and Analytics

Data Science and Analytics are some of the most in-demand job skills that teams across all sports are looking for. According to our research, pro sports teams require knowledge of three distinct skills – SQL, R, and Python– which are the main focus of this course. 

But we don’t stop there. 

We also cover the foundations for data management, data science, programming, and visualization, while going through real-life examples demonstrating how sports organizations take action from the insights – whether in MLB, NBA, NFL, F1, NASCAR, EPL, MLS, or NHL. Imagine your resume having an endorsment from Ari Kaplan and these skills highlighted: 

  • Data Science 
  • Artificial Intelligence 
  • Machine Learning 
  • SQL 
  • Python 
  • DataRobot 
  • Orange.ai 
  • Visualizations (Tableau) 
  • Linear regression 
  • Predictive Modeling 
  • Classification Modeling 
  • Text analysis 
  • Image analysis 
  • Random forest 
  • Deep learning 
  • Automatic feature selection 

Register for this course and you’ll gain familiarity and practical knowledge of these skills! 

Unlike most online classes, we focus our program on interactive zoom video chats directly with your course mentor, which allows you the opportunity to build a personal relationship and rapport with Ari Kaplan. 

After completing our Data Science and Analytics online course we will help you redesign your resume to highlight these new skills and include that you have been taught first-hand by Ari Kaplan. 

Data Science vs. Other Analytics Courses offered by SMWW

At Sports Management Worldwide we offer five sport-specific analytics courses in Hockey, Soccer, Baseball, Football, and Basketball. 

Those courses focus on how analytics is used throughout all roles in an organization - from the GM to the scouts - and include a high-level overview of data management and visualization, collecting data and utilizing vendors. 

The Data Science and Analytics course is a perfect complement to the sport’s specific courses, providing a deeper, more technical look at the hot skills desired across all sports. 

The focus is R, SQL, Python, data science how-to, and visualizations of data. 

Meet Your Course Mentor

Ari Kaplan

Kaplan is a leading figure in sports analytics having worked with over half of all MLB organizations and many global sports media organizations during his 30 seasons in baseball. He received Caltech's "Alumni of the Decade" distinction for pioneering groundbreaking sabermetrics used to evaluate pitcher talent.

A known figure in the world of analytics, Sports Illustrated once named Ari "Top Ten General Manager Candidate" and Crain's Chicago Business Journal included him in their annual "40 Under 40" cover story.

In 2010, Cubs owner Tom Ricketts brought in Kaplan to create and lead the organization's analytics department. Taking this course will be similar to sitting in his office for one hour every week - an opportunity of a lifetime for data scientists!

Kaplan is one of the few leaders in baseball with a proven track record at Fortune 500 companies - successfully running several high-profile organizations as CEO or President. A best-selling author, Kaplan has co-authored five books on sports analytics, sports databases, and baseball, and had his work profiled on CNN, Chris Matthews, and the Today Show. Additionally, one of his high-profile analytics projects was turned into a documentary on the History Channel. 

Ari has consulted with the McLaren’s F1 race strategy team, using data, analytics and AI to help drivers Daniel Ricciardo and Lando Norris. Ari has worked for years with IndyCar and IMSA teams including Mario Andretti and Robert McGennis.


Our ability to generate stats has gotten way ahead of our ability to make any sense of it… It's going to take a lot of work by people like Ari Kaplan before we understand what all this means.
- Bill James, father of Sabermetrics 

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, in Data Science and Analytics, include a reference from Ari Kaplan and optimize it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the sports business industry.

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with Ari Kaplan, Dr. Lynn Lashbrook, fellow students, and renowned guest speakers. This is a tremendous opportunity to network within the sports industry by getting to know Ari Kaplan and fellow students personally. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and fellow classmates. The interactive zoom video chats are available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities. 

Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career as a sports agent.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.


Or a single payment of $1,650

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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