/ Esports Business Course

Learn How to Advance Your Career in the Biggest Growth Sector in the Sports Industry

In just eight weeks, you will learn all parts of the Esports world from event management to sponsorship and partnerships to fan engagement and content creation.

The business of esports has surpassed $1 billion in global revenue and has seen a 15.7% growth in revenue year-over-year – that is crazy growth! As esports grows so has the demand for talented, business-minded people passionate about esports. Network with your Mentors and fellow Esports business executives.

Learn everything about Esports business in our 8-week online course taught by National Association of Collegiate Esports (NACE), Executive Director, Michael Brooks (USA based) and Naeem Shabir (UK based), Intergalactic Gaming Co-Founder.


August 5

Weekly Live Interactive Zoom Chats With Michael Brooks
Weekly Live Interactive Zoom Chats With Naeem Shabir
THURSDAYS 11 am PT 2 pm ET 6 pm GMT
8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 15 students




Learn More About Becoming a Business of Esports Student Learn More About Becoming a Business of Esports Student

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The Time is Now to Capitalize on the Growth of Esports

Esports viewership has grown as fast as its revenue and college esports are on the rise too! Colleges and universities are quickly adding esports programs to their athletic departments and student bodies and even offering scholarships. Learning not only the business side of esports but how colleges are getting involved will help set you up for success in the esports world.


There are near 4,000 esports competitions each year and over $100 million in prize pools. The total global revenue of esports has topped $1 billion and boasts a global audience of over 300 million people. Sponsorship revenue is through the roof and viewership is growing just as fast. The time is NOW to get involved!


With this incredible growth comes a great demand for talented staff, trained in the business principles of esports and possessing the passion and dedication necessary to further the industry.

We believe that should be you.


What is National Association of Collegiate Esports (NACE)?

The National Association of Collegiate Esports (NACE) is a nonprofit membership organization that specializes in varsity collegiate esports and has over 170+ member schools with 5,000+ athletes within them. NACE was founded in 2016 and by 2019 had already brought on 94% of the varsity esports programs in the US. NACE is the only association of varsity esports programs within the US and is continually growing and adding new chapters.

What Will You Learn in the Business of Esports?

Our 8-week online course is designed to expose you to the various areas of esports business, college esports, esports events, and help you find your fit in this growing industry.

We know who is hiring, and what they are looking for in their employees. This course can set you on the career path you’ve always wanted.

Our Business of Esports course will teach you:

  • Week 1: Business Competences – Esports Landscape

  • Week 2: Esports Event Management, League Operations, & Fan Engagement

  • Week 3: Esports Entrepreneurship

  • Week 4: Esports Agencies & Representation

  • Week 5: Esports Team Management

  • Week 6: Content Creation

  • Week 7: Esports Sponsorship & Partnerships

  • Week 8: Esports Broadcasting/Streaming


Unlike most online classes, our 8-week course focuses on interactive Zoom video chats directly with your course mentors, Michael Brooks and
Naeem Shabir allowing you the opportunity to build a personal relationship with a veteran of the esports industry.

After completing our Business of Esports course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Michael Brooks and
Naeem Shabir

Esports Jobs Our Course Prepares You For

Learning from a respected esports veteran like Michael Brooks will give you a leg up against the competition for jobs in esports. To thrive in the business of esports requires a versatile skill set including event management, sponsorship, coaching, player management, content creation, and more.

This cutting-edge course will prepare you to enter the world of esports with a diverse array of skills designed to attract organizations like Blizzard Entertainment, Riot Games, Activision, ESL, Razer, DreamHack, NACE, and NCAA!

Esports jobs that this course will help you with:

  • Starting an Esports Business
  • Working for an Esports Team, Club, or Company
  • Esports Content Producer
  • Esports Program Director
  • Video Game Testers
  • Esports Event Coordinators
  • Esports Content Creators
  • Esports Coach
  • Esports Faculty
  • Esports League Operations
  • Esports Player Development
  • Esports Analytics
  • Esports Scouting
  • Video Coordinators
  • Esports Internships
  • Esports Announcer
  • …and more!

Learn More About Your Course Mentors:

Michael Brooks - (USA based)

Michael currently serves as the Executive Director of the National Association of Collegiate Esports (NACE).  NACE is a nonprofit membership association organized by and on behalf of member institutions and is the largest association of varsity esports programs in North America.  NACE’s members are developing the structure and tools needed to advance collegiate esports in the varsity space. Areas of collaboration include Eligibility, Path to Graduation, Competition & Scholarships, IP Rights, and Program Implementation. NACE currently represents the majority of varsity esports programs as members, accounting for nearly all varsity programs across North America.  Michael and his work with NACE have been featured on ABC’s Good Morning America, ESPN, Forbes, Fortune, NBC, SBJ, and many others.

There is no one more qualified to help you find your fit in the world of esports!

Naeem Shabir (UK based)

Naeem has been passionate about esports for over 5 years. During these years of continually learning about the expansive esports industry, Naeem has written a book to codify his knowledge on the industry as well as speaking at numerous conferences, panels, and forums, including ESI and World Economic Forum. Naeem has also co-founded Intergalactic Gaming, a UK-based company building a next-gen social competitive gaming and esports platform. In its first year of beta, IGGalaxy has exceeded 150k sign-ups, 1k tournaments across 10 esport titles – distributing over $100k in prizes.

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive live zoom video chats with fellow students, Michael Brooks, Naeem Shabir, and guest speakers. This is a tremendous opportunity to learn from your course facilitators. In addition, the chat allows you to network within the international esports industry and build lasting relationships with your course facilitators and fellow students. If you are unable to attend the chat they are recorded and archived and you can listen at a more convenient time.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the live interactive zoom video chats in addition to the online discussion boards, weekly readings, weekly quizzes, course project, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career on the business side of professional esports!

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet executives at all levels of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Course Certificate

Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self-train" yourself for higher positions within the sports business industry.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in esports, including a reference from Michael Brooks while optimizing it to reach hiring managers searching online. 

We want you to become the next SMWW success story and will go to great lengths to help you get there!


Or a single payment of $1,195

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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