Course Overview:

Step into the data-driven future of hockey with SMWW’s 8-week online Hockey Analytics course, taught by industry leaders Mike Oke, General Manager and VP of Operations for the Peterborough Petes, and Clair Cornish, NHL Scout and analytics expert. This course demystifies the world of hockey analytics, equipping students with the skills to collect, analyze, and apply data to real-world hockey decisions. Whether you're aiming to work in scouting, coaching, front office management, or performance analysis, this course provides the analytical foundation needed to thrive in the modern hockey landscape.

What You’ll Learn:

Hockey Analytics Fundamentals: Explore the core principles of hockey analytics, from basic stats to advanced metrics like Corsi, Fenwick, and Expected Goals (xG).

Player Performance Evaluation: Learn how to use analytics to assess individual and team performance, identify inefficiencies, and uncover undervalued talent.

Scouting and Recruitment: Understand how data complements traditional scouting to make better-informed player personnel decisions.

Game Strategy & Tactics: Analyze how teams use data to shape tactics, line combinations, special teams strategy, and in-game decision-making.

Building an Analytics Department: Gain insights into how NHL teams are structuring their analytics departments and integrating data into hockey operations.

Why Learn from Mike Oke and Clair Cornish:

Mike Oke brings over two decades of experience in junior and professional hockey operations. As GM of the Peterborough Petes, he’s responsible for building competitive rosters through a combination of scouting and analytics-driven decision-making.

Clair Cornish is a seasoned NHL Scout and analytics specialist, with deep experience in data collection, interpretation, and application at the professional level. His hands-on knowledge bridges the gap between analytics theory and real-world hockey outcomes.

Ideal For:

• Aspiring hockey analysts and data scientists

• NHL, AHL, and junior team staff

• Coaches and player development professionals

• Scouts and hockey operations personnel

• Students pursuing careers in sports analytics or management

Course Highlights:

Live Interactive Mentorship: Engage directly with Mike Oke and Clair Cornish through weekly live Zoom sessions, offering insider insights and real-time feedback.

Hands-On Data Projects: Work with real hockey data to perform statistical analysis, build visualizations, and present findings in a professional format.

Career-Ready Curriculum: Learn the tools, platforms, and methods used by NHL front offices to support data-driven decision-making.

Certificate of Completion: Bolster your resume with a recognized credential in hockey analytics from SMWW, trusted by sports professionals worldwide.

Get Started:

Embrace the future of hockey and turn your passion for numbers into a powerful career advantage. To learn more and enroll, visit the SMWW Hockey Analytics course.

Course Overview:

Elevate your understanding of basketball player development with SMWW’s 8-week online Basketball Player Development & Strategy course. Led by industry veterans Larry Riley and Irv Roland, this course offers a comprehensive look at the methodologies and strategies that shape elite basketball talent. Whether you're aiming to become a player development coach, scout, or front office executive, this course provides the tools and insights to advance your career in basketball.

What You’ll Learn:

• Player Development Fundamentals: Understand the core principles of developing basketball players, from skill enhancement to mental conditioning.

• Training Methodologies: Learn effective training techniques and drills to improve player performance and readiness.

• Scouting and Evaluation: Gain skills in assessing player potential and identifying talent for recruitment.

• Team Dynamics and Culture: Explore how team culture influences player development and overall success.

• Career Pathways: Discover various career opportunities in basketball player development and strategies to pursue them.

Why Learn from Larry Riley and Irv Roland:

• Larry Riley: With over 50 years of professional basketball experience, Larry Riley has held significant roles including Senior Advisor of Basketball Operations for the Atlanta Hawks and General Manager of the Golden State Warriors. He is renowned for drafting NBA stars Stephen Curry and Klay Thompson.

• Irv Roland: A seasoned NBA assistant coach and personal trainer for elite players such as Kevin Durant, Kyrie Irving, and James Harden, Irv Roland brings practical insights into player development and training.

Ideal For:

• Aspiring player development coaches

• Basketball scouts and analysts

• Individuals interested in front office operations

• Those looking to enhance their understanding of basketball training and development

Course Highlights:

• Live Mentorship: Engage in weekly live Zoom sessions with Larry Riley and Irv Roland for direct interaction and guidance.

• Practical Application: Apply learned concepts through assignments and projects that simulate real-world scenarios.

• Career Support: Receive ongoing career advice and access to the SMWW network for professional growth.

• Certification: Earn a certificate upon completion, demonstrating your expertise in basketball player development.

Get Started:

Begin your journey in basketball player development today. For more details and to enroll, visit the SMWW Basketball Player Development & Strategy course.

Course Overview:

Step into the world of professional baseball representation with SMWW’s 8-week online Baseball Agent course, led by two of the most respected agents in the industry: John Boggs and Oscar Suarez. This comprehensive program provides an insider’s look into the baseball agent profession, covering everything from recruitment and contract negotiations to navigating MLBPA regulations and managing client relationships. Whether you're aiming to represent MLB players or expand your agency's reach, this course equips you with the knowledge and skills to succeed.

What You’ll Learn:

• Recruitment & Scouting: Develop strategies to identify and approach potential clients, including high school, college, and international players.

• Contract Negotiation: Gain insights into structuring deals, understanding collective bargaining agreements, and negotiating terms that benefit your clients.

• MLBPA Certification Process: Learn the steps required to become a certified MLB Players Association agent and the responsibilities that come with it.

• Endorsements & Sponsorships: Explore opportunities for securing off-field income for your clients through brand partnerships and endorsements.

• Client Management: Understand how to build and maintain strong, professional relationships with athletes, teams, and other stakeholders.

Why Learn from John Boggs & Oscar Suarez:

• John Boggs: With over 35 years of experience, John has negotiated nearly $1 billion in MLB contracts. His clients have included legends like Tony Gwynn, Ichiro Suzuki, and Cole Hamels. As President & CEO of JBA Sports, John brings unparalleled expertise in athlete representation. 

• Oscar Suarez: An active MLBPA certified agent with over 30 clients, Oscar has represented players such as Joakim Soria and Ed Vosberg. He also has extensive experience in international markets, assisting players in extending their careers in Asia. 

Ideal For:

• Aspiring MLB agents

• Sports management professionals

• Individuals interested in athlete representation

• Those seeking to expand their knowledge of the baseball industry

Course Highlights:

• Live Mentorship: Engage in weekly live Zoom sessions with John Boggs and Oscar Suarez, offering direct access to their wealth of knowledge and experience.

• Real-World Application: Analyze actual player contracts, recruitment strategies, and agent responsibilities in both domestic and international baseball markets.

• Certification Preparation: Understand the steps required to become an MLBPA-certified agent and how to build a credible agency.

• Resume-Boosting Credential: Earn a certificate from SMWW that demonstrates your knowledge in baseball agent practices—respected across the sports industry.

Get Started:

Begin your journey into baseball representation today. For more information and to enroll, visit the SMWW Baseball Agent Course.

One of the most common questions I get is, “How do I break into sports if I don’t know anyone?” And my answer is always the same: Start where you are—and be strategic about it.

I’ve spent 50+ years in the sports industry, and I’ve seen people with zero connections go on to work for major league teams, top agencies, and powerhouse organizations. The secret? They stopped waiting for the perfect opportunity and created momentum themselves.

Here’s how you can do the same:

Engage Online with Purpose: LinkedIn, X (formerly Twitter), and even Instagram are powerful tools when used intentionally. Follow professionals in the roles you want. Like their posts. Comment with insight or a question. Over time, people start to recognize your name—and that’s the beginning of a relationship.

Ask, Don’t Pitch: Instead of messaging someone with, “Can you get me a job?” ask, “What advice would you give someone trying to follow a similar path?” That shows humility and respect—and it opens the door to real conversation. Most people want to help, but no one wants to be cornered.

Volunteer Where You Can: Can you help at a local tournament? Work the gate at a high school game? Pass out flyers at a minor league event? These things may feel small—but they put you in the room. They build trust. And they get noticed.

Follow Up Like a Pro: If someone gives you advice, send a thank-you message. If they suggest a resource, read it—and let them know you did. You’d be shocked how many people never follow through. Be the one who does.

Offer to Help, Not Take: The best way to stand out? Ask how you can be of service. Maybe someone’s planning an event, running a podcast, or needs help with a project. Offer your support. Show your value first, then let the relationship grow naturally.

Nobody is born with a sports network. We all build it—one genuine interaction at a time.

And if you're willing to show up, stay curious, and put people first, you’ll find that the right connections have a way of finding you.

— Dr. Lynn Lashbrook President, Sports Management Worldwide

Course Overview:

Enter the fast-paced world of professional hockey representation with SMWW’s 8-week online Hockey Agent course, led by legendary NHL agent Rick Curran of the ORR Hockey Group. This program delivers an inside look into the business of hockey, covering everything from scouting talent and building client relationships to understanding league rules, the NHL Collective Bargaining Agreement, and the player representation process. Whether your goal is to become a certified agent, scout, or executive, this course offers the foundational knowledge and industry access needed to succeed in professional hockey.

What You’ll Learn:

Player Representation Fundamentals: Understand the role and responsibilities of an NHLPA-certified agent and how to represent hockey players at all levels—from juniors to the pros.

NHL CBA Essentials: Learn how the NHL’s Collective Bargaining Agreement impacts player movement, salary structure, free agency, and arbitration.

Scouting and Recruiting Talent: Discover how agents identify, evaluate, and recruit hockey talent, and build long-term relationships with players and their families.

Contract Negotiation: Gain insight into the strategies agents use to negotiate entry-level, restricted free agent, and unrestricted free agent contracts.

Career Development Planning: Learn how agents guide players through career transitions, endorsement opportunities, and post-playing careers.

Why Learn from Rick Curran:

Rick Curran is one of hockey’s most respected agents, representing elite NHL players for over four decades. As a senior agent with the ORR Hockey Group, Rick has worked with stars like Doug Weight, Eric Staal, and Brendan Gallagher. His reputation for integrity and deep understanding of the business makes him a trusted voice in the industry and an invaluable mentor for aspiring hockey professionals.

Ideal For:

• Aspiring NHL agents and player representatives

• Hockey scouts and team personnel

• Sports executives and front office staff

• Hockey coaches and player development professionals

• Individuals seeking careers in hockey operations or athlete management

Course Highlights:

Live Mentorship: Participate in weekly live Zoom chats with Rick Curran and SMWW staff, providing direct access to a top-tier NHL agent.

Real-World Application: Analyze actual player contracts, recruitment strategies, and agent responsibilities in North American and international hockey.

NHLPA Certification Prep: Learn the steps required to become an NHLPA-certified agent and how to build a credible agency.

Resume-Boosting Certification: Stand out in the sports industry with a certificate endorsed by a premier hockey agency and SMWW.

Get Started:

Take the first step toward a career in hockey representation by enrolling today. For more information and to sign up, visit the SMWW Hockey Agent course.

Thinking about a career in hockey? Your opportunity starts here.

The business of hockey is more competitive than ever. From team operations to scouting, media, analytics, and player representation, breaking into the industry requires more than passion—it demands proximity, preparation, and powerful connections.

That’s exactly what the SMWW Hockey Career Conference delivers.

Taking place June 26–28 in Los Angeles, this year’s event is strategically aligned with NHL Draft Week, providing attendees with unprecedented access to key decision-makers in the hockey world.

Here’s what makes this conference different:

1. NHL Draft Tickets Included

All attendees will receive access to all seven rounds of the NHL Draft. This behind-the-scenes vantage point puts you inside the energy and excitement of hockey’s biggest event.

2. Learn from the Pros

SMWW is proud to announce a growing roster of high-impact speakers, including:

• Chris Burkett, Vice President, League Operations – PWHL
• Mike Oke, General Manager – Peterborough Petes
• Doug MacLean, Former NHL President, GM & Head Coach
• Dino Caputo, Regional Scout – Penticton Vees
• EJ Hradek, Senior Reporter – NHL Network
• Dr. Lynn Lashbrook, SMWW President & Sports Agent

With more speakers to be announced, this lineup offers direct insights into the inner workings of hockey careers at the highest level.

3. Intimate, High-Access Environment

This is not a convention center cattle call. The Hockey Career Conference is purposefully small to ensure attendees can ask real questions, build authentic connections, and leave with actionable next steps.

4. For Anyone Looking to Work in Hockey

Whether you're interested in becoming a GM, agent, scout, or sports broadcaster—or you're still figuring out where you fit—this conference will give you a clearer path forward, a stronger network, and inspiration to keep going.

5. A Track Record of Impact

SMWW alumni work for NHL teams, junior clubs, media outlets, and player agencies across North America. Many got their first foot in the door by showing up at events just like this one.

Event Details: Dates: June 26–28, 2025 Location: LA LIVE, Los Angeles Hosted by: Sports Management Worldwide (SMWW) Includes: Admission to all 7 rounds of the NHL Draft

Want to work in hockey? Start here. Spots are limited, and registration is now open. Learn more and secure your seat today: SMWW.com/conferences/nhl-draft-sports-career-conference

Follow SMWW on LinkedIn for speaker announcements, alumni success stories, and insider tips for launching your sports career.

 

A career in sports sounds glamorous—sideline passes, championship rings, access to the pros. But if you’ve been in the industry as long as I have, you know the truth: glamour doesn’t get you the job. Grit does.

Behind every big moment is a long stretch of hard work no one sees. Early mornings. Late nights. Running errands. Taping ankles. Packing gear. Writing reports. Getting coffee. Doing the little things well—over and over again.

And that’s what separates the dreamers from the doers.

The people who make it in this business aren’t always the most talented or the most connected. They’re the ones who show up, stay late, and say yes to the jobs no one else wants to do.

I remember a young man who volunteered to help at one of our career conferences. He wasn’t there to impress anyone—he just wanted to learn. He helped set up tables, greet attendees, and run the mic during Q&As. Today, he’s working full-time with a professional sports team. Why? Because someone noticed his work ethic.

Grit means you don’t quit when it gets hard. You ask questions. You fail forward. You figure it out and come back stronger. You stick with it—even when the role isn’t glamorous. Especially when it isn’t.

This industry will test you. But if you can do the hard, uncelebrated things with excellence, you’ll earn respect. And that respect turns into trust. And trust turns into opportunity.

So, if you're chasing the dream, don’t get distracted by the flashy stuff. Stay focused. Be gritty. And remember—every championship is built on the stuff no one applauds.

— Dr. Lynn Lashbrook President, Sports Management Worldwide

Course Overview:

Step into the high-stakes world of sports finance with SMWW’s 8-week online course on Salary Cap Analysis and Contract Negotiation. Led by industry veterans Joel Corry and Nick Polk, this program offers an in-depth exploration of salary cap mechanics, collective bargaining agreements (CBAs), and the art of contract negotiation across major sports leagues. Whether you're aiming to become a sports agent, front office executive, or sports journalist, this course equips you with the essential tools to navigate and influence player contracts and team financial strategies.

What You’ll Learn:

• Salary Cap Fundamentals: Master the rules, exceptions, and intricacies of salary caps in the NFL, NBA, NHL, MLS, and more.

• Collective Bargaining Agreements: Understand the structure and impact of CBAs on team operations and player negotiations.

• Contract Negotiation Strategies: Learn how to leverage salary cap knowledge to negotiate favorable terms for clients or teams.

• Financial Analysis for Player Contracts: Analyze and interpret player contracts to assess their impact on team budgets and cap space.

• Market Valuation Techniques: Develop skills to establish and evaluate market value for players, aiding in informed decision-making.

Why Learn from Joel Corry and Nick Polk:

• Joel Corry: A former NFL and NBA agent with over 16 years of experience, Joel has negotiated contracts for Hall of Famers like John Randle and Shaquille O'Neal. He now shares his expertise as a CBS Sports columnist and frequent media contributor. 

• Nick Polk: Current Associate Athletic Director and GM for Florida Gators and former Director of Football Operations for the Atlanta Falcons, Nick brings a wealth of front office experience, providing students with practical insights into team management and contract strategy.

Ideal For:

• Aspiring sports agents and player representatives

• Front office professionals in sports organizations

• Sports journalists and analysts covering player contracts and team finances

• Individuals pursuing careers in sports management or operations

Course Highlights:

• Interactive Learning: Engage in live Zoom sessions with Joel Corry and Nick Polk, offering direct mentorship and real-time feedback.

• Hands-On Experience: Apply theoretical knowledge through practical exercises, including contract analysis and negotiation simulations.

• Career Advancement: Enhance your resume with a certificate from a recognized industry leader, showcasing your expertise in sports contract negotiation and salary cap management.

Get Started:

Embark on your journey into the financial side of sports by enrolling today. For more details and to sign up, visit the SMWW Salary Cap and Contract Negotiation course.

Course Overview:
Step into the future of sports performance and strategy with our 8-week online course in Sports Analytics & AI, led by Ari Kaplan, a recognized leader in data science and AI. This course offers hands-on experience in applying data-driven insights to enhance team performance, player evaluation, and strategic decision-making across various sports. Learn how to leverage advanced analytics and AI tools to gain a competitive edge in the sports industry.

What You’ll Learn:

• Data Analysis Techniques: Master the fundamentals of data analysis, including statistical methods and machine learning algorithms, to interpret sports data effectively.

• AI Applications in Sports: Explore how artificial intelligence is transforming player performance analysis, injury prediction, and game strategy development.

• Advanced Analytics Tools: Gain proficiency in using industry-standard tools and platforms, such as Databricks, to process and analyze large datasets.

• Real-World Case Studies: Examine case studies from professional sports teams to understand how analytics and AI are applied in real-world scenarios.

Why Learn from Ari Kaplan:
Ari Kaplan is the Head of Evangelism at Databricks and has been recognized as a "Data and AI Leader of the Year." With extensive experience in data science and AI, Ari has worked with various sports organizations to implement data-driven strategies that enhance performance and decision-making. His expertise provides students with invaluable insights into the intersection of data science and sports.

Ideal For:

• Aspiring sports data analysts

• Professionals interested in sports technology and innovation

• Individuals looking to transition into the sports analytics field

• Students seeking to enhance their understanding of AI applications in sports

Course Highlights:

• Interactive Learning: Engage in live Zoom sessions with Ari Kaplan, offering direct mentorship and feedback.

• Real-World Applications: Work on projects that mirror the challenges and opportunities in sports analytics and AI.

• Career Advancement: Enhance your resume with a certificate from a recognized industry leader.

Get Started:
Embark on your journey into sports analytics and AI by enrolling today. For more details and to sign up, visit the SMWW Sports Analytics & AI course.

Course Overview:
Embark on an 8-week journey into the world of sports administration with Mushtaque Mohammed, a seasoned expert with over 35 years of experience. This online course offers a comprehensive exploration of the essential skills needed to manage and lead sports organizations effectively. From governance to event planning, you'll gain practical knowledge applicable to various sports entities, including Olympic committees, collegiate programs, and non-profit organizations.

What You’ll Learn:

• Business Essentials: Develop a strong foundation in the critical business skills sought after by sports organizations.

• Promotions and Marketing: Learn successful promotional strategies and delve into sports marketing techniques.

• Facility Management: Explore the intricacies of managing sports facilities, stadiums, and arenas.

• Event Management: Master the art of planning and executing successful sports events.

• Governance and Policies: Understand the governance structure of sports organizations and learn to make effective policy decisions.

• Budgeting and Resource Allocation: Acquire skills in managing budgets and resources efficiently.

• Personnel Management: Learn best practices for hiring, firing, and managing personnel within sports organizations.

• Community Engagement: Discover the importance of community relations and fan engagement in sports management.

Why Learn from Mushtaque Mohammed:
Mushtaque Mohammed is the Vice President of the International Volleyball Federation (FIVB) and has been deeply involved in sports administration for over three decades. His extensive experience includes leadership roles with the Trinidad and Tobago Volleyball Federation and the Trinidad and Tobago Olympic Committee. Mushtaque's global perspective and hands-on approach provide students with invaluable insights into the complexities of sports management.

Ideal For:

• Aspiring sports administrators

• Event coordinators in the sports industry

• Facility managers

• Individuals interested in sports governance and policy-making

Course Highlights:

• Interactive Learning: Engage in live Zoom sessions with Mushtaque Mohammed, offering direct mentorship and feedback.

• Real-World Applications: Work on projects that mirror the challenges and opportunities in sports administration.

• Career Advancement: Enhance your resume with a certificate from a recognized industry leader.

Get Started:
Embark on your journey into sports administration by enrolling today. For more details and to sign up, visit the SMWW Sports Administration course.