The hockey season is heating up, and fans across North America are enjoying the fast-paced action, incredible goals, and standout performances. Events like the NHL Frozen Frenzy—where all 32 NHL teams take the ice in one night—bring additional excitement, but beyond the games themselves lies an entire world of opportunities for aspiring professionals.

If you love hockey and dream of turning that passion into a career, there’s never been a better time to get started. Whether your goal is to represent elite players, analyze performance data, develop rising talent, or work in front-office management, the hockey industry offers a growing and diverse range of career paths.

Why the Hockey Industry Is Thriving

Hockey is evolving both on and off the ice. Teams are increasingly relying on analytics, scouting, and player development experts to gain competitive advantages. Technology, video analysis, and data-driven strategies are now standard in professional organizations. Meanwhile, player representation, management, and coaching remain crucial pillars of the sport.

This means opportunities abound for those willing to invest in their education, connect with industry professionals, and acquire the specialized skills that make them stand out. With the right training, mentorship, and networking, you can position yourself for success in this exciting and dynamic field.

SMWW: Your Gateway to a Hockey Career

Sports Management Worldwide (SMWW) offers specialized online courses that teach you the skills you need to break into the hockey industry. Led by top professionals with real-world NHL experience, these courses provide insider knowledge, practical tools, and mentorship opportunities that you can’t find anywhere else.

Hockey Agent Course

• Instructors: Rick Curran & Mike Curran (ORR Hockey Group, NHL-certified agents)

• Learn how to recruit and represent players across leagues, negotiate contracts, manage endorsements, and navigate the global hockey market.

• This course provides essential guidance for anyone interested in becoming a certified hockey agent, working with professional athletes, and managing their careers effectively.

Hockey Analytics Course

• Instructors: Mike Oke (Peterborough Petes GM & VP of Operations) & Clair Cornish (NHL Scout & Hockey Analytics Expert)

• Master data-driven analysis for player evaluation, team performance, and advanced hockey statistics.

• Learn how to leverage analytics to make informed decisions, optimize team strategies, and identify emerging talent.

Hockey GM & Scouting Course

• Instructors:

  • Doug MacLean (Former NHL President, GM & Head Coach)

  • Mike Oke (Peterborough Petes GM & VP of Operations)

  • Dino Caputo (Penticton Vees Scout)

• Gain insider knowledge on team management, player evaluation, and scouting operations.

• Learn how NHL executives and scouts make decisions on drafting, trading, and developing talent.

Hockey Player Development Course

• Instructor: Mike Smith (Former Chicago Blackhawks GM & Former Toronto Maple Leafs Assistant GM)

• Discover how top organizations develop players’ skills, hockey IQ, leadership, and performance.

• Learn practical techniques used by junior leagues, major junior, NCAA, and NHL organizations to cultivate elite talent.

Hockey Video Performance Analysis with Catapult

• Instructor: Eddie Bishop (Catapult Customer Success Specialist)

• Master video analysis tools, game tagging, and editing workflows used in professional and college hockey.

• Gain the skills needed for video operations roles, scouting departments, and coaching support.

Attend the NHL Draft & SMWW Hockey Career Conference

For those serious about breaking into the hockey industry, the SMWW Hockey Career Conference is an invaluable opportunity. This one-of-a-kind event connects you with NHL executives, scouts, agents, and players. You’ll learn firsthand about drafting strategies, front-office operations, and career pathways while building connections that could launch your hockey career.

How the Frozen Frenzy Reflects Opportunities in the Hockey Industry

While the Frozen Frenzy is exciting for fans, it’s also a reminder of how multifaceted the hockey world is. Behind every goal, save, and win is an entire support system of scouts, analysts, agents, video specialists, and managers. This is where trained professionals make an impact—ensuring teams succeed and players reach their full potential.

Why SMWW Courses Are Your Competitive Edge

• Learn from insiders: Courses are taught by NHL executives, scouts, and former general managers.

• Hands-on experience: Practical assignments simulate real-world hockey operations.

• Networking opportunities: Connect with instructors and peers who are active in the industry.

• Flexible online format: Study at your own pace while building a professional portfolio.

Career Paths You Can Pursue

Completing SMWW hockey courses can prepare you for a variety of roles:

• Hockey Agent or Player Representative

• NHL or Minor League Scout

• Hockey Analytics Specialist

• Player Development Coach

• Video Operations or Performance Analysis Specialist

• Front-Office Management and General Manager Trainee

These courses are designed to help you gain credibility, build expertise, and stand out in a competitive job market.

Take the First Step Today

The hockey season is alive with energy and opportunity. Whether you’re drawn to the thrill of the game or the strategic, behind-the-scenes work, the time to act is now. Enroll in SMWW courses, attend the NHL Draft & Sports Career Conference, and start building the hockey career you’ve always dreamed of.