Mentors

Ari Kaplan
- MLB Analytics Pioneer
- Databricks Head of Evangelism
- "Data and AI Leader of the Year" Influencer Award
- Formula 1 Analyst
Dean Oliver
- NBA Analytics Pioneer & Former Washington Wizards Asst. Coach
Aaron Schatz
- FTN Network Chief Analytics Officer & Godfather of DVOA
Mike Oke
- Peterborough Petes General Manager and VP of Operations
Lee Fraser
- England Women's Physical Performance Analyst
- Former Newcastle United Football Club Talent ID
Matt Martin
- Valencia CF Academy Scout
- The Soccer Syndicate Director
- Real Salt Lake West Coast Scout

Sports Analytics Courses Online | Advance Your Career in Data-Driven Sports

Sports Analytics is transforming every level of the game — from the NBA, NFL, MLB, NHL, EPL, and MLS to college programs, media companies, and tech innovators. Teams and leagues are hiring professionals who can use data science, AI, and statistical analysis to gain a competitive edge.

If you want to launch your career in this fast-growing field, SMWW is the global leader in Sports Analytics education. Our 8-week online certificate courses are taught by the pioneers who helped create the field, and our alumni now work for pro teams, leagues, and analytics companies around the world.

We offer six different courses in Sports Analytics, each with a focus on a particular sport:

Why Learn Sports Analytics with SMWW?

Learn from pioneers of sports data science (NBA, NFL, MLB, NHL, EPL & MLS experts)
Build job-ready skills in statistics, AI, and sports performance analysis
Network globally with students from 160+ countries
Graduate with an SMWW Sports Analytics Certificate and real industry references

Explore Our Sports Analytics Courses

Baseball Analytics – MLB operations, scouting, and performance data
Basketball Analytics – NBA decision-making and advanced metrics
Football Analytics – NFL, NCAA, and CFL data science tools
Hockey Analytics – NHL player evaluation and performance tracking
Soccer Analytics (EPL & MLS) – Recruitment, match analysis, and data science
Sports Analytics & AI – Machine learning, wearable tech, and emerging trends

Careers in Sports Analytics

Sports analytics jobs exist across teams, leagues, media, technology, betting, and player development. Our alumni have gone on to roles as:

Data Analysts for pro teams
Performance Analysts in soccer and hockey
Scouting & recruitment analysts
Media & broadcast analytics experts
Tech and AI sports product specialists

APPLY TODAY

UPCOMING ANALYTICS COURSES

8-Week Courses & Certificates (Alphabetical):

Baseball Analytics
Baseball Analytics is a growing field with endless opportunity. Learn the skills to make it your career in our 8-week ...

September 15 Course Start Date

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Baseball Analytics

Starts September 15
Baseball Analytics is a growing field with endless opportunity. Learn the skills to make it your career in our 8-week online course taught by Ari Kaplan.

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Basketball Analytics
The Basketball Analytics Course is an 8-week online course with mentoring from Dean Oliver, the leading figure in the NBA ...

November 17 Course Start Date

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Basketball Analytics

Starts November 17
The Basketball Analytics Course is an 8-week online course with mentoring from Dean Oliver, the leading figure in the NBA for revolutionizing and modernizing player assessment.

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Sports Analytics and AI
Sports Analytics and AI are some of the most in-demand job skills that teams across all sports are looking for. ...

September 29 Course Start Date

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Sports Analytics and AI

Starts September 29
Sports Analytics and AI are some of the most in-demand job skills that teams across all sports are looking for. This course covers on the "top three" requested skills of SQL, R, and Python, and the foundations for data management, data science, programming, and visualization.

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Football Analytics
8-week online course on football analytics, football data science, & the statistical tools used by the NFL, CFL, NCAA.

September 8 Course Start Date

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Football Analytics

Starts September 8
8-week online course on football analytics, football data science, & the statistical tools used by the NFL, CFL, NCAA.

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Hockey Analytics
The Hockey Analytics Course is an 8-week online course with live interactive video chats with the leading figures in the ...

October 20 Course Start Date

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Hockey Analytics

Starts October 20
The Hockey Analytics Course is an 8-week online course with live interactive video chats with the leading figures in the NHL who are revolutionizing and modernizing player assessment.

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Soccer Analytics
8 week online Soccer Analytics course with a Soccer Analytics expert. Hands on learning.

September 29 Course Start Date

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Soccer Analytics

Starts September 29
8 week online Soccer Analytics course with a Soccer Analytics expert. Hands on learning.

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Testimonials:

Blake Fosse

Sales Executive for Midland RockHounds

The Baseball Analytics Course was amazing and also fun. I was able to learn a great deal and really enjoyed listening to Ari Kaplan. Great person and great instructor.

Blake Fosse

Sales Executive for Midland RockHounds
The Baseball Analytics Course was amazing and also fun. I was able to learn a great deal and really enjoyed listening to Ari Kaplan. Great person and great instructor.
Carl Moesche

Boston Red Sox

As a longtime traditional baseball scout, I opted to expand my overall knowledge in baseball operations by taking the Baseball Analytics Course thru SMWW. This comprehensive program, directed by Dr. Lashbrook along with the teachings of well known statistical expert Ari Kaplan, provided an excellent foundation to allow for exploration of both sides of player evaluations. Certainly, the knowledge I gained in this course played an invaluable role in my acceptance of my latest baseball appointment

Carl Moesche

Boston Red Sox
As a longtime traditional baseball scout, I opted to expand my overall knowledge in baseball operations by taking the Baseball Analytics Course thru SMWW. This comprehensive program, directed by Dr. Lashbrook along with the teachings of well known statistical expert Ari Kaplan, provided an excellent foundation to allow for exploration of both sides of player evaluations. Certainly, the knowledge I gained in this course played an invaluable role in my acceptance of my latest baseball appointment
Joe Engel

TrackMan

I had no idea what to expect when I started this course. I thought that if I were to learn at least one thing about baseball it would be worth it. I ended up learning so much more than expected. That has everything to do with the great teachers SMWW was able to get to teach the courses. All of them are willing to help you in you start your career in baseball if you show the work ethic and passion for the game.

Joe Engel

TrackMan
I had no idea what to expect when I started this course. I thought that if I were to learn at least one thing about baseball it would be worth it. I ended up learning so much more than expected. That has everything to do with the great teachers SMWW was able to get to teach the courses. All of them are willing to help you in you start your career in baseball if you show the work ethic and passion for the game.
Aivars Ziedins

This course has been both an awakening and an inspiration for me. Since I am a European, I never knew the way they played this game overseas. I was amazed at the amount of information about hockey that I hadn't known about. This course was one of my best experiences so far in the hockey world. I hope I can continue my journey after completing this course. This course introduced me to some new things and helped me to put the puzzle together, so to speak, on a number of issues. I gained a different outlook on the game and learned to train my eye much sharper than I ever did before. The weekly chats were invaluable. The Rink Net program was also enlightening. I was not aware there was a program that enabled you to follow every single player in the league. For the last eight weeks, I felt like a sponge who was soaking up every bit of information I could.

Aivars Ziedins

This course has been both an awakening and an inspiration for me. Since I am a European, I never knew the way they played this game overseas. I was amazed at the amount of information about hockey that I hadn't known about. This course was one of my best experiences so far in the hockey world. I hope I can continue my journey after completing this course. This course introduced me to some new things and helped me to put the puzzle together, so to speak, on a number of issues. I gained a different outlook on the game and learned to train my eye much sharper than I ever did before. The weekly chats were invaluable. The Rink Net program was also enlightening. I was not aware there was a program that enabled you to follow every single player in the league. For the last eight weeks, I felt like a sponge who was soaking up every bit of information I could.
Barbara Semakula

This is a great course! I have taken many statistics courses - for business and science and they can be very daunting but this course made even the most complicated football stats (and their math) easy to comprehend, apply and actually made it fun.

Barbara Semakula

This is a great course! I have taken many statistics courses - for business and science and they can be very daunting but this course made even the most complicated football stats (and their math) easy to comprehend, apply and actually made it fun.