/ Proficiency in PFF Ultimate Course

Learn Pro Football Focus & PFF Ultimate

Welcome to our comprehensive PFF Ultimate course, designed to equip you with the essential skills and knowledge needed to excel in the dynamic world of football analytics. Led by industry expert Steve Palazzolo, this 8-week online program delves deep into the intricacies of Pro Football Focus (PFF) and its flagship tool, PFF Ultimate.

 In just eight weeks, you can learn one of the most important tools in pro and college football. Pro Football Focus (PFF) and its tool, PFF Ultimate, are the industry standard for anyone working in football. 

Weekly Live Interactive Zoom Chats with Steve Palazzolo

October 28

Weekly Live Interactive Zoom Chats with Steve Palazzolo

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 25 students




Learn More About Becoming a Proficiency in PFF Ultimate Student

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Why PFF Ultimate Matters in Football

Pro Football Focus (PFF) and its cutting-edge tool, PFF Ultimate, serve as the cornerstone of analytical decision-making in both professional and college football. With every NFL team leveraging PFF's insights, mastering this tool is indispensable for aspiring professionals in the football industry.

What You'll Learn in Our PFF Ultimate Course

Week 1: What is Pro Football Focus and PFF Ultimate
Week 2: What do PFF Grades Mean?
Week 3: How to Scout Players in PFF Ultimate
Week 4: How to Game Plan in PFF Ultimate
Week 5: How to use Pro Football Focus Grades as an Analyst
Week 6: PFF Report Presentations
Week 7: What is PFF IQ
Week 8: How Pro Football Focus Helps Careers in Football

As part of the course, you will learn from your course mentor, Steve Palazzolo during weekly interactive Zoom video chats and receive textbooks to assist you in engaging with your mentors, and your fellow classmates. (Your classmates might be Head Coaches, Scouts, Agents, Broadcasters, or even professional athletes. Your classmates are almost as exciting as your mentor!)

Career Opportunities in Football Analytics

Upon completion of our PFF Ultimate course, you'll be equipped to pursue diverse career paths in football analytics, including:

  • Data Analyst for NFL Teams
  • Data Analyst for NCAA Teams
  • Scout
  • Player Personnel Analyst
  • Coach
  • Agent
  • Analyst at Football Analytics Firms
  • Media & Journalism Specialist

Meet Your Football Analytics Course Mentor:

Steve Palazzolo

Steve Palazzolo has been with PFF since 2011 and he is currently Head of Product for the Football Division. He was the sixth full-time employee at PFF which went from startup to the premier football data provider, working with 32 NFL teams, 126 FBS teams, every other major football league, agents, and media.

Steve oversees the development of PFF’s flagship product, PFF Ultimate, as well as PFF IQ, a new product centered around PFF’s data science insights. PFF Ultimate is used extensively across the football landscape, leveraging the PFF database to assist NFL and college teams at every level of the organization. PFF IQ brings PFF’s insights to life, aiding in team-building decisions at the NFL and college level as well as in-game decision-making.

Prior to his role as Head of Product, Steve was the Director of Video Content at PFF while doubling as a Senior Analyst as one of the first play-by-play graders in the company. Steve has been co-hosting the PFF NFL Podcast since 2013 and it has developed into one of the top NFL podcasts in the world by bringing a fresh perspective to NFL analysis. Steve has also been featured on NFL Network, NBC, Sirius XM, and several other media outlets.

In his current role as Head of Product for the Football Division, Steve works directly with NFL and NCAA teams to aid in team building, game planning, and other organizational decisions. Prior to joining PFF, Steve played eight years of minor league baseball, making it as high as Triple-A with the Milwaukee Brewers, San Francisco Giants, Seattle Mariners, and various independent teams

Pro Football Focus is More than a Fad, It’s the Future

Information is power. Since 2006 Pro Football Focus has been collecting data on NFL games and it expanded to Division 1 NCAA Football in 2014, it hasn't looked back since. Now, all 32 NFL teams, 100+ NCAA teams, and 9 CFL teams use PFF's tools, including PFF Ultimate. 

PFF has built the world’s most comprehensive football database, covering every player on every play of every game for the NFL, FBS, and FCS. Its data and tools are trusted by all 32 NFL teams, 131 FBS teams, 47 FCS teams, and professional leagues such as the CFL and UFL. TV networks, player agencies, and video game companies also use PFF’s services.

Knowing and understanding the PFF system and PFF Ultimate is now a requirement for jobs in football. If you want to work in the NFL, NCAA, or the CFL, you'll need to know PFF Ultimate. 

Unlike most online classes, we focus our program on interactive Zoom video chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of analytics. After completing our PFF Ultimate course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Steve Palozzolo. Now that is powerful!

Why Choose Our PFF Ultimate Course

By enrolling in our program, you'll gain invaluable insights into:

  • Utilizing Pro Football Focus and PFF Ultimate effectively
  • Navigating the intricacies of football analytics
  • Enhancing decision-making processes in football
  • Accessing high-demand career opportunities in the football industry

Ready to take your football skills to the next level? Enroll in our PFF Ultimate course today and embark on a rewarding journey towards a successful career in football analytics.

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive Zoom video chats with PFF's Head of Product (Football Division) Steve Palazzolo, fellow students, Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within professional football via the internet. This is available via any online computer. Live interactive Zoom video chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow football business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation: SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Football Career Conferences: All SMWW students are encouraged to attend the yearly SMWW NFL Combine Career Conference. All SMWW Students receive a huge discount to attend. This is an incredible opportunity to network with fellow students, football executives, and SMWW faculty.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Join the Future in Football Analytics

The opportunities in football data collection are unlimited. Technology has opened the door for infinite analytic advancement and there is no end in sight. 

Steve Palazzolo is one of the industry-leading minds in Pro Football Focus and PFF Ultimate, and you have a chance to learn from the master. Plus, you'll get insights on PFF Mock Drafts!

Due to the hectic NFL & PFF schedule, this class is only offered once a year.

Certificate & Resume Reference:

Successful graduates of the SMWW PFF Ultimate Course will be sent an SMWW Certificate of Accomplishment. This represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the football industry.

In addition to your certificate, you will be given the stamp of approval by SMWW.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in PFF Ultimate, include a reference from Steve Palazzolo, and Dr. Lashbrook, while optimizing it to reach hiring managers searching online. 

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Become an SMWW Scout

Successful graduates will be invited to join SMWW Scouting, our network of professional scouts working across all sports and in all countries. You will have the ability to market yourself as an SMWW Scout and Football Analyst.

SMWW will become your matchmaker! (pun intended!)

The site will include your own webpage with your picture and biography and samples of your best Football Analytic reports. As a graduate of the PFF Ultimate course, you are eligible to apply for acceptance as an SMWW Football Scout.



Or a single payment of $1,650

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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