
The Dos and Dont's of Breaking into the Sports Industry
August 04, 2025
by
By Dr. Lynn Lashbrook, President & Founder of SMWW
In my 50-plus years in the sports business, I’ve helped thousands of people take their first steps into this industry. Some make a strong impression and build lasting careers. Others get in their own way without realizing it.
Today, I want to share a few simple dos and don’ts. They may sound basic, but I’ve watched these small actions make or break careers.
DO: Show up early and stay engaged
Be the first one there and the last one to leave. I cannot count how many doors have opened because someone stayed behind to help clean up or asked a thoughtful question when the room was almost empty.
DON’T: Think passion is enough
Loving sports is a great start, but it is not a qualification. Everyone in this business loves the game. What separates you is your willingness to work hard, stay humble, and be useful.
DO: Follow through
If you say you’ll send an email, send it. If you say you’re available, show up. Your word builds your reputation. In sports, that reputation follows you.
DON’T: Ghost people
If someone gives you their time, whether or not it leads to a job, respond. Thank them. Stay connected. I have seen people get hired years later simply because they stayed respectful and consistent.
DO: Be curious
Ask questions. Learn from everyone. Curiosity shows maturity, and maturity builds trust. When you stop learning, you stop growing.
DON’T: Act entitled
No job is beneath you. I have seen future general managers start by taping ankles, driving players, or moving cones. What matters is how you carry yourself in the smallest roles.
DO: Add value wherever you can
If you want to be hired, ask how you can help. Solve a problem. Bring energy. Offer ideas. Teams hire people who make their lives easier, not harder.
These may seem simple, but the fundamentals never go out of style. Whether you are applying for your first internship or hoping to move into a front office role, these habits will set you apart.
Be dependable. Be coachable. Show up with purpose and do what you say you will do.
That is how you get noticed. That is how you earn your shot.
— Dr. Lynn Lashbrook President, Sports Management Worldwide