For anyone who's ever wondered how to break into the elusive world of NBA front offices, Forbes just published an answer—and it includes Sports Management Worldwide (SMWW) front and center.

In the article titled “Front Office Blueprint: How to Build a Career in the NBA,” Forbes contributor Mena Mirhom explores what it actually takes to land roles behind the scenes in pro basketball. And in doing so, he spotlights the growing influence of SMWW as one of the industry’s most accessible and practical launchpads.

This isn’t just a media mention. It’s validation of what SMWW students have known for years: you don’t need to be drafted to make a career in the NBA.

A Pathway for Nontraditional Candidates

In the Forbes piece, SMWW is recognized for helping everyday people—including those with no prior sports experience—transition into meaningful careers across scouting, analytics, player development, and team operations.

Rather than requiring students to relocate, quit their jobs, or start over with unpaid internships, SMWW offers:

• Online, mentor-led courses in front office functions

• Real-time learning with seasoned NBA professionals

• Opportunities to build scouting reports and analytic case studies

• Resume-enhancing certificates and post-course support

It’s a formula designed not for insiders—but for hard-working people who are ready to earn their way in.

Dr. Lynn Lashbrook’s Vision Highlighted

At the core of the Forbes feature is SMWW’s founder, Dr. Lynn Lashbrook. He shares the organization’s mission: bridging the gap between sports career ambition and actual employment opportunities.

According to Dr. Lashbrook in the interview:

“Everyone wants to work in sports, but the path isn’t clear. We make it clear.”

That clarity shows up in SMWW’s structure. Whether someone wants to become a certified NBA agent, a basketball data analyst, or a college athletic director, the roadmap is there—and it starts with gaining the language, tools, and credibility that hiring managers expect.

The Front Office Isn’t Just for Ex-Players

Forbes also notes something that’s becoming increasingly true in the NBA: front office jobs are now built for minds, not just minutes played.

With roles in analytics, scouting, collective bargaining, cap strategy, and player development becoming more specialized, teams are looking for talent with specific skill sets—something SMWW courses are designed to teach.

Courses like:

• Basketball GM & Scouting

• Basketball Analytics

• Digital Video Editing & Analytics

• Basketball Player Development

• Sports Revenue Management & Ticketing

All taught by professionals with decades of league experience—are helping bridge the knowledge gap between dream and hire.

Proof Through Alumni

The article cites the success of several SMWW alumni who’ve landed roles in the NBA and professional basketball around the world. From regional scouts and analytics coordinators to assistant coaches and digital content managers, these stories underscore SMWW’s role as an incubator for sports business professionals.

This community—now more than 50,000 strong—isn’t just enrolled in classes. They’re publishing work, collaborating with peers, attending industry conferences, and building professional portfolios that matter.

From Education to Action

The Forbes article concludes by emphasizing what many aspiring sports professionals overlook: it’s not just about what you learn—it’s about who you learn from, and what you do with it.

And that’s where SMWW stands out.

With post-course career services like:

• Resume Redesign Service

• Scouting Services Portfolio Publishing

• SMWW Agent Advisor Mentorship

• Career Conferences and Virtual Networking Events

• Advanced Certificates in Front Office Operations

SMWW provides the follow-through most online courses lack.

Your Front Office Future Starts Here

Being featured in Forbes isn’t just a proud moment for SMWW—it’s a wake-up call for anyone who's been waiting for the “right time” to start a career in sports.

The industry is evolving. Teams are hiring differently. And the pathway is no longer limited to insiders and former athletes.

If you’re ready to take action, SMWW can help you do it—step by step, skill by skill, connection by connection.

Explore the course catalog, learn directly from professionals in the NBA, and see where your own front office blueprint can lead.

Read the full Forbes article here:
Front Office Blueprint: How To Build A Career In The NBA

Explore SMWW courses:
www.SMWW.com