Breaking into the sports business might seem impossible without a résumé full of team internships or insider connections. But at Sports Management Worldwide (SMWW), we know that passion, dedication, and the right training can be just as valuable as experience.

Whether you’re switching careers, re-entering the workforce, or pursuing your dream job for the first time, SMWW provides a clear and supported path into the sports industry—with guidance from professionals who’ve already made it.

Here’s how we help students transition confidently into sports, no matter their background.

Learn From the People Who Do the Hiring

Every SMWW course is taught by professionals currently working in sports: general managers, agents, scouts, analysts, media producers, and executives across all levels—from major leagues to college athletics.

That means when you take a course like:

• Baseball GM & Scouting with former MLB GMs

• Soccer Management & Scouting with VPs of Soccer Operations

• Sports Broadcasting with veteran TV and radio hosts

• Basketball Analytics with front office experts

• Athlete Management (Sports Agent) with certified agents

…you’re not just learning theory—you’re learning directly from the decision-makers in the field.

No Experience? We’ll Help You Build It

We don’t expect you to come in with a background in sports. In fact, many of our students are career changers—from teachers and military veterans to salespeople, finance professionals, and recent college grads.

Our courses are designed to:

• Teach you the language and structure of the sports industry

• Give you practical assignments you can showcase to employers

• Build your confidence through real-world examples, live discussions, and mentorship

• Provide step-by-step career guidance long after the course ends

You won’t just study the sports business—you’ll participate in it from day one.

Portfolio-Building Opportunities That Open Doors

What sets SMWW apart is what happens after the course:

• SMWW Scouting Services – Graduate from a GM & Scouting or Analytics course? You can publish scouting reports under your name, build a public portfolio, and get noticed by agents, teams, and sports media.

• Agent Advisor Program – Interested in athlete representation? You can co-represent clients, build your recruiting skills, and start earning commissions under the mentorship of our agency.

• Sports Career Conferences – Attend in-person and virtual events where you connect directly with team executives, agents, and sports professionals who are actively hiring.

These programs turn your classroom work into visible, real-world experience.

A Global Network That Has Your Back

SMWW isn’t just a training platform—it’s a growing network of more than 50,000 alumni across 160+ countries. Our graduates work in roles with the NBA, NFL, MLB, NHL, MLS, NCAA, Premier League, and international organizations in emerging sports like rugby, cricket, and esports.

Whether you’re pursuing opportunities in player development, analytics, front office operations, media, sponsorship, or coaching—you’re never doing it alone.

Flexible Options That Fit Your Career Goals

All SMWW courses are 8 weeks long, online, and live-mentored—designed for busy professionals. If you’re looking to advance even further, we also offer graduate degree pathways through Concordia University Chicago, with options like:

• M.A. in Sports Leadership

• MBA in Sports Management

• Ed.D. in Sports Leadership

• Ph.D in Sports Leadership

This combination of practical and academic training gives you a competitive edge across collegiate, pro, and global sports markets.

Success Without Experience Is Possible—We See It Every Day

Whether you want to become a scout, agent, broadcaster, data analyst, coach, or front office executive, SMWW has helped thousands of people get their start. Many came in without any prior sports experience—just a passion and a goal.

With the right education, mentorship, and support system, you can build the skills and connections that lead to real jobs in sports.

Ready to Make the Transition?

Start with one course.
Build your portfolio.
Join the network.
And take your first real step into the sports industry.

SMWW is here to help you move from ambition to action—no matter where you’re starting from.