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How to Become a FIFA Agent: Your Step-by-Step Path with SMWW’s Soccer Agent Program

How to Become a FIFA Agent: Your Step-by-Step Path with SMWW’s Soccer Agent Program
January 16, 2026 by Dr. Lynn Lashbrook

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Becoming a FIFA agent is one of the most sought-after career paths in global sports. As professional soccer continues to grow across international markets, clubs, players, and organizations rely on licensed FIFA agents to manage contracts, transfers, negotiations, and long-term career strategy. However, breaking into this competitive field requires more than passion—it demands education, preparation, mentorship, and real-world guidance.

Sports Management Worldwide (SMWW) offers a proven pathway for aspiring soccer agents through its Soccer Agent Course, FIFA Agent Prep Course, and Agent Advisor Program, all designed to prepare students for success in the modern soccer representation landscape.

What Does It Take to Become a FIFA Agent?

To become a licensed FIFA agent, candidates must:

  • Understand FIFA regulations and agent responsibilities

  • Pass the official FIFA Agent Exam

  • Navigate player contracts, transfers, and negotiations

  • Build relationships across clubs, leagues, and federations

  • Operate ethically within global compliance standards

This process is complex and highly regulated, making structured education and expert instruction essential.

Learn from a Licensed FIFA Agent

SMWW’s Soccer Agent Course is taught by Maikel Tsuji, SMWW Soccer Agency Director and a licensed FIFA Agent with real-world experience representing players and working directly within the global soccer ecosystem. His instruction provides students with practical insight into how the agent business actually operates—not just theory, but real application.

The course covers critical areas such as:

  • Player representation and career management

  • Domestic and international transfer processes

  • Contract structures and negotiation strategy

  • FIFA regulations and agent compliance

  • Working with clubs, leagues, and governing bodies

For those preparing specifically for licensure, Maikel also teaches SMWW’s FIFA Agent Prep Course, which is designed to help candidates confidently approach the FIFA Agent Exam. This course focuses on exam structure, rule interpretation, case scenarios, and regulatory knowledge required to meet FIFA’s standards.

The Power of the SMWW Agent Advisor Program

Education is only part of the journey. What truly separates SMWW from other programs is the Agent Advisor Program, which connects students directly with experienced agents for mentorship, guidance, and career development.

Through the Agent Advisor Program, students:

  • Receive insight into day-to-day agent operations

  • Learn how to build and manage a client base

  • Gain exposure to real-world decision-making

  • Develop professional networks within the soccer industry

  • Understand how to transition from certification to representation

This mentorship-driven approach bridges the gap between coursework and career execution, helping aspiring agents move from learning to doing.

A Proven Pathway Into Soccer Representation

SMWW’s soccer-focused programs are designed for individuals who are serious about building a career in player representation. Whether your goal is to pass the FIFA Agent Exam, work with professional players, or build a long-term career in global soccer, SMWW provides the education, preparation, and mentorship needed to compete in today’s market.

By combining expert-led coursework, exam preparation, and personalized agent mentorship, SMWW offers one of the most comprehensive pathways available for aspiring FIFA agents.

For those ready to take the next step toward becoming a soccer agent, SMWW delivers the structure, credibility, and real-world insight required to turn ambition into opportunity.


SMWW Agency Welcomes Jack McCallister

SMWW Agency Welcomes Jack McCallister
January 16, 2026 by Dr. Lynn Lashbrook

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SMWW Agency is excited to welcome Jack McCallister, who will be represented by SMWW Agent Advisor Mark Seabaugh.

Mark’s relationship with Jack began early in Jack’s senior season, when Jack connected with Mark through Instagram. Following several one-on-one conversations, Jack shared his connection to Mark’s former client, Jordan Ober. After speaking directly with Jordan and receiving a positive referral regarding Mark’s representation, Jack continued discussions with a strong understanding of the agency’s approach and values.

As conversations progressed, Mark and Dr. Lynn Lashbrook met with Jack and his parents to further discuss the representation process and outline expectations moving forward. After a follow-up conversation and a period of careful consideration, Jack ultimately decided to sign with SMWW Agency.

Mark’s prior representation of Tristan Vizcaino, who played at the University of Washington, also provided a familiar point of reference for Jack. Having spent four years at Washington before transferring to Purdue University, Jack was already well-acquainted with Mark’s work and experience representing specialists at the collegiate level.

SMWW Agency is excited to welcome Jack McCallister and looks forward to supporting him as he continues the next chapter of his football journey, both on and off the field.


Inside the NIL Era: How SMWW’s NIL Course Prepares Leaders for the Future of College Sports

Inside the NIL Era: How SMWW’s NIL Course Prepares Leaders for the Future of College Sports
January 13, 2026 by Dr. Lynn Lashbrook

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Name, Image, and Likeness (NIL) has fundamentally reshaped the landscape of college athletics. What was once a tightly restricted system has evolved into a dynamic and rapidly expanding ecosystem where student-athletes, universities, brands, and governing bodies must navigate new rules, opportunities, and responsibilities. As NIL continues to evolve, education has become essential for anyone seeking to work in or alongside college sports.

Sports Management Worldwide’s Name, Image, and Likeness (NIL) Course was created to meet this demand—offering real-world insight, practical training, and direct exposure to today’s NIL environment. The course is led by Greg Glynn, Founder and CEO of Pliable Marketing, widely recognized as one of the foremost authorities on NIL strategy, athlete branding, and marketplace development.

One recent graduate of the program, Johnnie Perkins, entered the course with decades of experience in sports as a baseball umpire, football referee, and multi-sport coach. Yet even with that background, Perkins recognized that NIL represents an entirely new frontier—one that requires specialized education and up-to-date understanding.

“Greg Glynn, without question, is the foremost authority on NIL. His knowledge, experience, and understanding provide a deep look into NIL’s past, present, and future.” — Johnnie Perkins

Under Glynn’s leadership, the course explores NIL in depth, including the implications of major developments such as the House settlement and how it impacts NCAA Division I student-athletes. Weekly sessions focus on the latest and most relevant NIL topics, blending instruction with discussion, debate, and real-world application.

Participants develop a comprehensive understanding of NIL, including athlete branding, social media strategy, marketing and valuation, legislation, recruiting practices, endorsement contracts, compliance requirements, and athlete advocacy. The course also provides clarity on how organizations such as NIL Go, the College Sports Commission, the NCAA, and universities collectively shape the NIL landscape.

A standout component of the program is its emphasis on hands-on engagement. Students are required to conduct informational interviews with NIL leaders at the college and university level—an experience that often becomes a catalyst for long-term professional growth. Perkins credits this requirement with deepening his industry involvement and expanding his network well beyond the classroom.

“SMWW is truly a leader worldwide. Dr. Lashbrook does more than talk—he walks the walk, engaging with students every Sunday and supporting them at every stage of their careers.” — Johnnie Perkins

That culture of mentorship is driven by Dr. Lynn Lashbrook, Founder of SMWW, whose ongoing commitment to accessibility, relationship-building, and career guidance is a defining feature of the program. Weekly live discussions bring together students from around the world, creating a global learning environment rooted in integrity and shared passion for sports.

As NIL continues to shape the future of college athletics, professionals equipped with credible education and real-world insight will be essential. SMWW’s NIL Certification Course offers more than instruction—it provides perspective, connection, and a foundation for long-term success in the sports industry.

For those seeking to understand NIL, advocate for student-athletes, or build a career in collegiate athletics, SMWW’s NIL course stands as a trusted and proven pathway forward.


SMWW Agency Welcomes Wilson Yee

SMWW Agency Welcomes Wilson Yee
January 13, 2026 by Dr. Lynn Lashbrook

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SMWW Agency is excited to welcome Chadron State College kicker Wilson Yee, who will be represented by SMWW Agent Advisor Mark Seabaugh.

Mark’s relationship with Wilson began through an introduction from Suzi Freeman, a respected Sports Mental Performance Coach who works exclusively with specialists. Mark has built a strong professional relationship with Suzi over the past year through his work with current client Landon Reeves. When Suzi spoke highly of Wilson—highlighting his talent, maturity, and focus—it immediately drew Mark’s interest.

Following the introduction, Mark and Dr. Lashbrook connected directly with Wilson to walk him through the NFL Draft preparation process and explain how agent representation works. Those early conversations revealed a thoughtful, driven athlete who was intentional about his future, ultimately leading to Wilson’s decision to sign with SMWW Agency.

On the field, Wilson’s production speaks volumes. He has recorded nine field goals of 50 yards or longer, including a 58-yard game-winning kick, a 60-yard field goal, and two 61-yard field goals. Wilson has already begun training in preparation for Coach Zauner’s upcoming College Senior Combine as he continues to position himself for the next level.

SMWW Agency is excited to welcome Wilson Yee and looks forward to supporting him as he continues to develop both as a player and as a professional.


SMWW Agency Welcomes Nick Cenacle

SMWW Agency Welcomes Nick Cenacle
January 09, 2026 by Dr. Lynn Lashbrook

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SMWW Agency is excited to welcome University of Hawai‘i wide receiver Nick Cenacle, who will be represented by SMWW Agent Advisor Allan Kevin Dieudonne.

The relationship between the SMWW Agency and Nick Cenacle began through Allan’s ongoing work tracking Canadian talent competing at the collegiate level. During that process, one name consistently stood out. As Allan followed Cenacle’s journey from Montreal to Hawai‘i, it became clear that his story extended beyond football alone. His path, discipline, and steady rise within the college game reflected the type of athlete and person SMWW Agency seeks to align with—making the connection feel less like a discovery and more like a natural fit.

As conversations progressed, Allan learned that Nick and his family were carefully navigating the process of finding the right representation. While there was no shortage of interest, the priority was clear: identifying an agent who would serve not only as a professional advocate, but also as a trusted mentor who would prioritize Nick’s development both on and off the field.

After initial outreach, Allan connected directly with Nick and his family. A unique coincidence revealed that Allan and Nick’s family worked only minutes apart, allowing the relationship to develop organically through consistent communication. Over time, regular conversations helped establish trust and alignment around shared values and long-term goals.

What began as professional interest evolved into a genuine partnership built on transparency, respect, and a clear vision for the future. That steady relationship-building ultimately led to the signing.

SMWW proudly welcomes Nick Cenacle to the agency as he prepares for the next chapter of his football journey. His path from Montreal to the University of Hawai‘i speaks to his work ethic, resilience, and potential. The agency looks forward to supporting Nick at every stage of his career, both on and off the field.


The Playbook - Professional Habits That Impress Sports Leaders

The Playbook - Professional Habits That Impress Sports Leaders
December 30, 2025 by Dr. Lynn Lashbrook

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Talent opens doors. Professional habits keep them open.

Over the years, I have noticed that the people who grow fastest in sports all share a few habits that have nothing to do with technical skills. These are behaviors anyone can practice.

1. Show Up Prepared

Before a meeting, a call, or an event, know who will be there and what will be discussed. Preparation signals respect.

2. Follow Up Quickly

A short thank-you message after a meeting or event goes a long way. It shows appreciation and attention to detail.

3. Be Reliable

Arrive early. Meet deadlines. Do what you say you will do. Reliability builds trust faster than talent.

4. Stay Curious

Ask questions, seek feedback, and look for ways to grow. The best professionals are always students of the game.

5. Lead with Gratitude

People remember how you make them feel. Gratitude turns professional connections into long-term relationships.

Professional habits are small things done consistently over time. But they create big results.

— Dr. Lynn Lashbrook President, Sports Management Worldwide


The Playbook - How to Talk About Career Gaps and Pivots in Sports

The Playbook - How to Talk About Career Gaps and Pivots in Sports
December 29, 2025 by Dr. Lynn Lashbrook

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Your career path may not be a straight line. That can be your greatest advantage.

Many professionals in sports are not where they started. Some left the field and came back. Others shifted from playing to management, from coaching to analytics, or from marketing to scouting. What matters most is how you frame your story.

Focus on What You Learned

If you took time off, highlight the skills you built — leadership, organization, communication, adaptability. Those experiences can add depth to your resume if you show how they shaped your perspective.

Show Growth, Not Gaps

Employers care less about the gap itself and more about what you did with it. If you volunteered, took courses, or pursued professional development during that time, include it.

Pivot with Purpose

If you are changing directions, be clear about why. Sports employers want to know that you are moving toward something, not away from something else.

Career paths in sports are rarely linear. What matters is that you keep learning, stay engaged, and continue moving forward.

— Dr. Lynn Lashbrook President, Sports Management Worldwide


The Playbook - How to Prepare for an Informational Interview

The Playbook - How to Prepare for an Informational Interview
December 23, 2025 by Dr. Lynn Lashbrook

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You do not need a job interview to make a great impression. You just need a good conversation.

An informational interview is one of the most effective tools for building relationships in sports. It is not about asking for a job. It is about asking for perspective.

Before the Conversation

Do your homework. Research the person, their organization, and the industry area they work in. Prepare a few focused questions that show genuine curiosity, such as:

  • What skills are most valuable in your role?
  • What trends are you seeing in the industry?
  • How did you get started, and what advice would you give someone new?

During the Conversation

Be respectful of time. If you asked for 15 minutes, keep it to 15 unless they invite you to go longer. Listen more than you talk. Take notes. Treat their time as a gift.

After the Conversation

Always follow up. Thank them for their time and share one thing you learned. Stay in touch occasionally, not just when you need something.

The goal is not to impress — it is to connect. When you show respect, curiosity, and gratitude, you stand out.

— Dr. Lynn Lashbrook President, Sports Management Worldwide


SMWW Global Ambassador Spotlight: Hubert Register

SMWW Global Ambassador Spotlight: Hubert Register
December 19, 2025 by Dr. Lynn Lashbrook

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This week, we are proud to highlight SMWW Global Ambassador Hubert Register, based in Lorient, Brittany, France. Hubert’s career embodies international leadership, athlete development, and strategic growth in sports management, reflecting SMWW’s mission to empower sports professionals through education, mentorship, and global collaboration.

From Professional Athlete to Sports Executive

Hubert Register’s journey in sports began as a professional basketball player. After graduating from Northern Illinois University in 1995 with a degree in Engineering and Engineering Technology, he was drafted by the CBA’s Rockford Lightning in 1996. Following a standout performance in the NBA-sanctioned Chicago Summer League, Hubert took his talents overseas, joining Levallois Sporting Club Basket (now Metropolitan 92) in France.

In just his second year, Hubert helped lead the youngest team in French history to a National Title, creating a legacy that inspired the next generation of French basketball talent, including future stars like Tony Parker and Joakim Noah.

Transitioning Into Sports Management

After retiring from professional basketball in Paris, Hubert pursued a Master’s in Sports Management at the University of Creteil (2011). During this time, he completed SMWW’s Sports Administration Course, blending his athletic experience with a deep understanding of sports operations and management.

Hubert immediately applied this knowledge to assist in reorganizing the administrative and operational structure of one of his former teams, leading them to two of their most successful seasons under his leadership in the front office.

Leadership in European and Global Sports

Hubert has played key roles in international sports administration and consulting:

  • Athletic Director, INSEEC University (Paris XVI, 2016–2019)
    Oversaw programs in basketball and entertainment, managing high-profile projects and mentoring future sports executives.

  • FC Lorient Soccer Academy (France, 2019–present)
    Focuses on creating sustainable relationships and partnerships between European clubs, French sports academies, and international organizations.

  • HFR Consulting
    As owner and managing director, Hubert specializes in cultural liaison services and global strategic business development, connecting international sports entities with corporate opportunities in the European Union.

SMWW Ambassador & Agent Advisor

Hubert’s involvement with SMWW has been instrumental in bridging U.S. and European sports management practices. As an SMWW Agent Advisor, he offers unparalleled insight into athlete representation, management operations, and international sports partnerships.

He highlights the value of SMWW’s global network:
"The people at SMWW GET IT! Get in touch with us, and get in the game!"

Hubert continues to leverage his experiences and networks to foster sustainable growth in sports business, mentoring athletes, executives, and sports professionals across multiple disciplines, including basketball and soccer.

Education & Professional Background

  • B.Sc., Northern Illinois University (1995, USA)

  • M.Sc., University of Creteil, Paris-12 (2011, France)

  • SMWW Sports Administration Course

His career spans professional play, front office leadership, and international consulting, making him a true pioneer in global sports management.

Representing SMWW's Global Vision

Hubert Register represents the heart of SMWW's global mission — empowering sports professionals through education, mentorship, and international collaboration.

SMWW’s Vision: 206 ambassadors across the 206 territories recognized by the International Olympic Committee — creating the most exclusive and globally connected network in sports management.


What Aspiring Basketball Agents Need to Know About NCAA Certification

What Aspiring Basketball Agents Need to Know About NCAA Certification
December 17, 2025 by Dr. Lynn Lashbrook

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Breaking into basketball representation requires more than passion for the game—it demands a clear understanding of certification rules, league regulations, and the evolving landscape of athlete representation. One of the most commonly misunderstood topics among aspiring agents is NCAA certification and how it fits into a long-term career as a basketball agent.

What Is NCAA Certification for Basketball Agents?

In the SMWW Basketball Agent Course, NCAA certification is covered in detail to help aspiring agents understand when it applies and when it does not. To be eligible for NCAA agent certification, an individual must be NBPA certified for at least three consecutive years.

The primary benefits of NCAA certification include:

  • The ability to represent players who declare for the NBA Draft and later return to college without jeopardizing their eligibility

  • Increased visibility, as certified agents are listed and accessible to NCAA student-athletes

With the rise of NIL (Name, Image, and Likeness) opportunities, this pathway has become less common, as many athletes no longer return to school after testing the draft. Additionally, NCAA certification does not apply to overseas representation and is specific to NBA-related cases.

While there is ongoing discussion about whether the NCAA may expand certification to include NIL-focused representation, that framework has not yet been implemented.

Why This Matters for Aspiring Basketball Agents

Understanding certification requirements helps aspiring agents avoid costly mistakes and focus on the right pathway. Many successful agents build careers representing players in:

  • The NBA and G League

  • International professional leagues

  • Emerging global basketball markets

This is where proper education and mentorship become critical.

Learn From Proven Industry Leaders

The SMWW Basketball Agent Course is taught by professionals who actively work at the highest levels of basketball representation.

Bret Kanis — NBA Agent & Attorney

Bret Kanis is an NBA-certified agent and licensed attorney with over 20 years of experience representing professional basketball players in the NBA, G League, and internationally. His clients have received offers in more than 25 countries, spanning high-major college programs and under-the-radar talent alike.

As an attorney, Bret has represented athletes and agents in:

  • Contract negotiations

  • Contract disputes, including cases before FIBA’s Basketball Arbitral Tribunal

  • Business and personal legal matters

He has worked alongside Hall of Fame players, Olympic gold medalists, and high draft picks, bringing real-world insight into every aspect of the course. Bret also serves as SMWW’s Basketball Agency Director.

Jan Wieland — Founder & CEO, Blacktop Management

Jan Wieland is a FIBA-certified agent and former professional player whose career spanned the United States and Europe. After injuries ended his playing career, Jan transitioned into agency work and has since placed players in over 40 countries worldwide.

Fluent in English, German, and Finnish, Jan brings a global perspective to basketball representation. His background as both a player and agent allows him to address the real challenges athletes and teams face across international markets. Jan is also a regular speaker at SMWW’s Basketball Career Conferences in Las Vegas and Portsmouth, Virginia.

A Clear Path Into Basketball Representation

The SMWW Basketball Agent Course is designed for individuals who want a realistic, structured entry into the profession—whether their goal is NBA representation, international placement, or long-term agency work.

The course covers:

  • Agent certification pathways

  • NBA, NCAA, and FIBA regulations

  • Contract negotiation fundamentals

  • International basketball markets

  • Ethics, compliance, and career-building strategies

Learn more about the Basketball Agent Course:
https://www.sportsmanagementworldwide.com/courses/basketball-agent-course

Final Thoughts

Becoming a basketball agent isn’t about shortcuts—it’s about preparation, credibility, and understanding the systems that govern the game. NCAA certification is one piece of a much larger picture. With guidance from experienced agents and attorneys who have built lasting careers, aspiring professionals can pursue the right opportunities with clarity and confidence.

If you’re serious about building a future in basketball representation, education is the first step—and learning from those who have already succeeded makes all the difference.


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