Name, Image, and Likeness (NIL) has fundamentally reshaped the landscape of college athletics. What was once a tightly restricted system has evolved into a dynamic and rapidly expanding ecosystem where student-athletes, universities, brands, and governing bodies must navigate new rules, opportunities, and responsibilities. As NIL continues to evolve, education has become essential for anyone seeking to work in or alongside college sports.

Sports Management Worldwide’s Name, Image, and Likeness (NIL) Course was created to meet this demand—offering real-world insight, practical training, and direct exposure to today’s NIL environment. The course is led by Greg Glynn, Founder and CEO of Pliable Marketing, widely recognized as one of the foremost authorities on NIL strategy, athlete branding, and marketplace development.

One recent graduate of the program, Johnnie Perkins, entered the course with decades of experience in sports as a baseball umpire, football referee, and multi-sport coach. Yet even with that background, Perkins recognized that NIL represents an entirely new frontier—one that requires specialized education and up-to-date understanding.

“Greg Glynn, without question, is the foremost authority on NIL. His knowledge, experience, and understanding provide a deep look into NIL’s past, present, and future.” — Johnnie Perkins

Under Glynn’s leadership, the course explores NIL in depth, including the implications of major developments such as the House settlement and how it impacts NCAA Division I student-athletes. Weekly sessions focus on the latest and most relevant NIL topics, blending instruction with discussion, debate, and real-world application.

Participants develop a comprehensive understanding of NIL, including athlete branding, social media strategy, marketing and valuation, legislation, recruiting practices, endorsement contracts, compliance requirements, and athlete advocacy. The course also provides clarity on how organizations such as NIL Go, the College Sports Commission, the NCAA, and universities collectively shape the NIL landscape.

A standout component of the program is its emphasis on hands-on engagement. Students are required to conduct informational interviews with NIL leaders at the college and university level—an experience that often becomes a catalyst for long-term professional growth. Perkins credits this requirement with deepening his industry involvement and expanding his network well beyond the classroom.

“SMWW is truly a leader worldwide. Dr. Lashbrook does more than talk—he walks the walk, engaging with students every Sunday and supporting them at every stage of their careers.” — Johnnie Perkins

That culture of mentorship is driven by Dr. Lynn Lashbrook, Founder of SMWW, whose ongoing commitment to accessibility, relationship-building, and career guidance is a defining feature of the program. Weekly live discussions bring together students from around the world, creating a global learning environment rooted in integrity and shared passion for sports.

As NIL continues to shape the future of college athletics, professionals equipped with credible education and real-world insight will be essential. SMWW’s NIL Certification Course offers more than instruction—it provides perspective, connection, and a foundation for long-term success in the sports industry.

For those seeking to understand NIL, advocate for student-athletes, or build a career in collegiate athletics, SMWW’s NIL course stands as a trusted and proven pathway forward.

SMWW Agency is excited to welcome Chadron State College kicker Wilson Yee, who will be represented by SMWW Agent Advisor Mark Seabaugh.

Mark’s relationship with Wilson began through an introduction from Suzi Freeman, a respected Sports Mental Performance Coach who works exclusively with specialists. Mark has built a strong professional relationship with Suzi over the past year through his work with current client Landon Reeves. When Suzi spoke highly of Wilson—highlighting his talent, maturity, and focus—it immediately drew Mark’s interest.

Following the introduction, Mark and Dr. Lashbrook connected directly with Wilson to walk him through the NFL Draft preparation process and explain how agent representation works. Those early conversations revealed a thoughtful, driven athlete who was intentional about his future, ultimately leading to Wilson’s decision to sign with SMWW Agency.

On the field, Wilson’s production speaks volumes. He has recorded nine field goals of 50 yards or longer, including a 58-yard game-winning kick, a 60-yard field goal, and two 61-yard field goals. Wilson has already begun training in preparation for Coach Zauner’s upcoming College Senior Combine as he continues to position himself for the next level.

SMWW Agency is excited to welcome Wilson Yee and looks forward to supporting him as he continues to develop both as a player and as a professional.

SMWW Agency is excited to welcome University of Hawai‘i wide receiver Nick Cenacle, who will be represented by SMWW Agent Advisor Allan Kevin Dieudonne.

The relationship between the SMWW Agency and Nick Cenacle began through Allan’s ongoing work tracking Canadian talent competing at the collegiate level. During that process, one name consistently stood out. As Allan followed Cenacle’s journey from Montreal to Hawai‘i, it became clear that his story extended beyond football alone. His path, discipline, and steady rise within the college game reflected the type of athlete and person SMWW Agency seeks to align with—making the connection feel less like a discovery and more like a natural fit.

As conversations progressed, Allan learned that Nick and his family were carefully navigating the process of finding the right representation. While there was no shortage of interest, the priority was clear: identifying an agent who would serve not only as a professional advocate, but also as a trusted mentor who would prioritize Nick’s development both on and off the field.

After initial outreach, Allan connected directly with Nick and his family. A unique coincidence revealed that Allan and Nick’s family worked only minutes apart, allowing the relationship to develop organically through consistent communication. Over time, regular conversations helped establish trust and alignment around shared values and long-term goals.

What began as professional interest evolved into a genuine partnership built on transparency, respect, and a clear vision for the future. That steady relationship-building ultimately led to the signing.

SMWW proudly welcomes Nick Cenacle to the agency as he prepares for the next chapter of his football journey. His path from Montreal to the University of Hawai‘i speaks to his work ethic, resilience, and potential. The agency looks forward to supporting Nick at every stage of his career, both on and off the field.

Talent opens doors. Professional habits keep them open.

Over the years, I have noticed that the people who grow fastest in sports all share a few habits that have nothing to do with technical skills. These are behaviors anyone can practice.

1. Show Up Prepared

Before a meeting, a call, or an event, know who will be there and what will be discussed. Preparation signals respect.

2. Follow Up Quickly

A short thank-you message after a meeting or event goes a long way. It shows appreciation and attention to detail.

3. Be Reliable

Arrive early. Meet deadlines. Do what you say you will do. Reliability builds trust faster than talent.

4. Stay Curious

Ask questions, seek feedback, and look for ways to grow. The best professionals are always students of the game.

5. Lead with Gratitude

People remember how you make them feel. Gratitude turns professional connections into long-term relationships.

Professional habits are small things done consistently over time. But they create big results.

— Dr. Lynn Lashbrook President, Sports Management Worldwide

Your career path may not be a straight line. That can be your greatest advantage.

Many professionals in sports are not where they started. Some left the field and came back. Others shifted from playing to management, from coaching to analytics, or from marketing to scouting. What matters most is how you frame your story.

Focus on What You Learned

If you took time off, highlight the skills you built — leadership, organization, communication, adaptability. Those experiences can add depth to your resume if you show how they shaped your perspective.

Show Growth, Not Gaps

Employers care less about the gap itself and more about what you did with it. If you volunteered, took courses, or pursued professional development during that time, include it.

Pivot with Purpose

If you are changing directions, be clear about why. Sports employers want to know that you are moving toward something, not away from something else.

Career paths in sports are rarely linear. What matters is that you keep learning, stay engaged, and continue moving forward.

— Dr. Lynn Lashbrook President, Sports Management Worldwide

You do not need a job interview to make a great impression. You just need a good conversation.

An informational interview is one of the most effective tools for building relationships in sports. It is not about asking for a job. It is about asking for perspective.

Before the Conversation

Do your homework. Research the person, their organization, and the industry area they work in. Prepare a few focused questions that show genuine curiosity, such as:

• What skills are most valuable in your role?
• What trends are you seeing in the industry?
• How did you get started, and what advice would you give someone new?

During the Conversation

Be respectful of time. If you asked for 15 minutes, keep it to 15 unless they invite you to go longer. Listen more than you talk. Take notes. Treat their time as a gift.

After the Conversation

Always follow up. Thank them for their time and share one thing you learned. Stay in touch occasionally, not just when you need something.

The goal is not to impress — it is to connect. When you show respect, curiosity, and gratitude, you stand out.

— Dr. Lynn Lashbrook President, Sports Management Worldwide

This week, we are proud to highlight SMWW Global Ambassador Hubert Register, based in Lorient, Brittany, France. Hubert’s career embodies international leadership, athlete development, and strategic growth in sports management, reflecting SMWW’s mission to empower sports professionals through education, mentorship, and global collaboration.

From Professional Athlete to Sports Executive

Hubert Register’s journey in sports began as a professional basketball player. After graduating from Northern Illinois University in 1995 with a degree in Engineering and Engineering Technology, he was drafted by the CBA’s Rockford Lightning in 1996. Following a standout performance in the NBA-sanctioned Chicago Summer League, Hubert took his talents overseas, joining Levallois Sporting Club Basket (now Metropolitan 92) in France.

In just his second year, Hubert helped lead the youngest team in French history to a National Title, creating a legacy that inspired the next generation of French basketball talent, including future stars like Tony Parker and Joakim Noah.

Transitioning Into Sports Management

After retiring from professional basketball in Paris, Hubert pursued a Master’s in Sports Management at the University of Creteil (2011). During this time, he completed SMWW’s Sports Administration Course, blending his athletic experience with a deep understanding of sports operations and management.

Hubert immediately applied this knowledge to assist in reorganizing the administrative and operational structure of one of his former teams, leading them to two of their most successful seasons under his leadership in the front office.

Leadership in European and Global Sports

Hubert has played key roles in international sports administration and consulting:

• Athletic Director, INSEEC University (Paris XVI, 2016–2019)
  Oversaw programs in basketball and entertainment, managing high-profile projects and mentoring future sports executives.

• FC Lorient Soccer Academy (France, 2019–present)
  Focuses on creating sustainable relationships and partnerships between European clubs, French sports academies, and international organizations.

• HFR Consulting
  As owner and managing director, Hubert specializes in cultural liaison services and global strategic business development, connecting international sports entities with corporate opportunities in the European Union.

SMWW Ambassador & Agent Advisor

Hubert’s involvement with SMWW has been instrumental in bridging U.S. and European sports management practices. As an SMWW Agent Advisor, he offers unparalleled insight into athlete representation, management operations, and international sports partnerships.

He highlights the value of SMWW’s global network:
"The people at SMWW GET IT! Get in touch with us, and get in the game!"

Hubert continues to leverage his experiences and networks to foster sustainable growth in sports business, mentoring athletes, executives, and sports professionals across multiple disciplines, including basketball and soccer.

Education & Professional Background

• B.Sc., Northern Illinois University (1995, USA)

• M.Sc., University of Creteil, Paris-12 (2011, France)

• SMWW Sports Administration Course

His career spans professional play, front office leadership, and international consulting, making him a true pioneer in global sports management.

Representing SMWW's Global Vision

Hubert Register represents the heart of SMWW's global mission — empowering sports professionals through education, mentorship, and international collaboration.

SMWW’s Vision: 206 ambassadors across the 206 territories recognized by the International Olympic Committee — creating the most exclusive and globally connected network in sports management.

Breaking into basketball representation requires more than passion for the game—it demands a clear understanding of certification rules, league regulations, and the evolving landscape of athlete representation. One of the most commonly misunderstood topics among aspiring agents is NCAA certification and how it fits into a long-term career as a basketball agent.

What Is NCAA Certification for Basketball Agents?

In the SMWW Basketball Agent Course, NCAA certification is covered in detail to help aspiring agents understand when it applies and when it does not. To be eligible for NCAA agent certification, an individual must be NBPA certified for at least three consecutive years.

The primary benefits of NCAA certification include:

• The ability to represent players who declare for the NBA Draft and later return to college without jeopardizing their eligibility

• Increased visibility, as certified agents are listed and accessible to NCAA student-athletes

With the rise of NIL (Name, Image, and Likeness) opportunities, this pathway has become less common, as many athletes no longer return to school after testing the draft. Additionally, NCAA certification does not apply to overseas representation and is specific to NBA-related cases.

While there is ongoing discussion about whether the NCAA may expand certification to include NIL-focused representation, that framework has not yet been implemented.

Why This Matters for Aspiring Basketball Agents

Understanding certification requirements helps aspiring agents avoid costly mistakes and focus on the right pathway. Many successful agents build careers representing players in:

• The NBA and G League

• International professional leagues

• Emerging global basketball markets

This is where proper education and mentorship become critical.

Learn From Proven Industry Leaders

The SMWW Basketball Agent Course is taught by professionals who actively work at the highest levels of basketball representation.

Bret Kanis — NBA Agent & Attorney

Bret Kanis is an NBA-certified agent and licensed attorney with over 20 years of experience representing professional basketball players in the NBA, G League, and internationally. His clients have received offers in more than 25 countries, spanning high-major college programs and under-the-radar talent alike.

As an attorney, Bret has represented athletes and agents in:

• Contract negotiations

• Contract disputes, including cases before FIBA’s Basketball Arbitral Tribunal

• Business and personal legal matters

He has worked alongside Hall of Fame players, Olympic gold medalists, and high draft picks, bringing real-world insight into every aspect of the course. Bret also serves as SMWW’s Basketball Agency Director.

Jan Wieland — Founder & CEO, Blacktop Management

Jan Wieland is a FIBA-certified agent and former professional player whose career spanned the United States and Europe. After injuries ended his playing career, Jan transitioned into agency work and has since placed players in over 40 countries worldwide.

Fluent in English, German, and Finnish, Jan brings a global perspective to basketball representation. His background as both a player and agent allows him to address the real challenges athletes and teams face across international markets. Jan is also a regular speaker at SMWW’s Basketball Career Conferences in Las Vegas and Portsmouth, Virginia.

A Clear Path Into Basketball Representation

The SMWW Basketball Agent Course is designed for individuals who want a realistic, structured entry into the profession—whether their goal is NBA representation, international placement, or long-term agency work.

The course covers:

• Agent certification pathways

• NBA, NCAA, and FIBA regulations

• Contract negotiation fundamentals

• International basketball markets

• Ethics, compliance, and career-building strategies

Learn more about the Basketball Agent Course:
https://www.sportsmanagementworldwide.com/courses/basketball-agent-course

Final Thoughts

Becoming a basketball agent isn’t about shortcuts—it’s about preparation, credibility, and understanding the systems that govern the game. NCAA certification is one piece of a much larger picture. With guidance from experienced agents and attorneys who have built lasting careers, aspiring professionals can pursue the right opportunities with clarity and confidence.

If you’re serious about building a future in basketball representation, education is the first step—and learning from those who have already succeeded makes all the difference.

Everyone wants a foot in the door. The ones who stay in the room are the ones who follow through.

Follow-through is one of the simplest habits in professional life, yet it is one of the rarest. People start strong, make connections, and then disappear. The ones who follow up, follow through, and keep promises are the ones who build lasting careers.

Why It Matters

Sports runs on relationships and reputation. When you consistently do what you say you will do, people remember. That reliability earns trust faster than any degree or title ever could.

Simple Ways to Stand Out

• Reply to messages promptly, even if it is a short “Thank you for your time.”
• Send materials when you promise to send them.
• If someone gives you advice, let them know how you used it.

These small actions show professionalism, gratitude, and accountability.

The Ripple Effect

When I refer someone for a role, I am trusting my name alongside theirs. That trust comes from knowing they will follow through. Build that same reputation with the people in your network.

So ask yourself: how many doors could open if you simply kept every commitment you made this month?

— Dr. Lynn Lashbrook President, Sports Management Worldwide

This week, we are proud to highlight SMWW Global Ambassador Dr. Thomas Mosby in Washington State, USA. Although based in Washington, Dr. Mosby has a meaningful presence across the globe, reflecting a career defined by international leadership, athlete development, and a lifelong commitment to advancing the sports industry.

His journey reflects SMWW’s mission: empowering sports professionals through mentorship, education, and service.

A Distinguished Career in Football Leadership and Athlete Development

Dr. Mosby’s coaching career began in the late 1980s, shaping high school football programs and establishing himself as a standout defensive and positional coach.

1988–1990: Defensive Coordinator & Secondary Coach, Nathan Hale High School (Seattle)
1990–1992: Assistant Football Coach, Washington State University
– Coached wide receivers
– Recruited top talent across Seattle, Los Angeles, and the southern U.S.
– Supported and helped coordinate WSU’s summer football camps

His early collegiate coaching experience set the stage for a career defined by leadership, mentorship, and athlete-first development.

International Success and Championship Coaching

In 1992, Dr. Mosby expanded his impact globally, serving as Head Football Coach for the Limhamn Griffins in Malmö, Sweden. Competing in the Swedish Super Series Conference of American Football, he led the team to a regular-season conference championship and earned Coach of the Year honors—a milestone that cemented his international coaching credibility.

This international chapter highlights Dr. Mosby’s ability to lead, teach, and inspire athletes across cultures and competitive environments.

A Proven Leader Across High School and Collegiate Programs

Upon returning to the U.S., Dr. Mosby continued building winning programs:

1993–1994: Academic Support, Washington State University Football
1993–1994: Offensive Coordinator, Pullman High School
1994–1999: Head Football & Head Baseball Coach, Liberty High School (Issaquah, WA)
– Also served as JV basketball coach
– Named Coach of the Year in 1996
1999–2005: Assistant Football Coach & Co-Defensive Coordinator, Mount Si High School (Snoqualmie, WA)**
2018: Head Football Coach & Assistant Track Coach, North Mason High School (Belfair, WA)**

Beyond traditional school programs, Dr. Mosby has been a respected coach in statewide all-star events, including:

• Cleats vs. Cancer All-Star Football Classic

• Washington State High School Football All-Star Game

• Washington Talent Combine Showcase

His ongoing involvement underscores his influence and trusted reputation within Washington’s football community.

Developing the Next Generation of Talent

From 2022–2024, Dr. Mosby served as the Head Coach of an Elite High School 7v7 Passing League Team for Ford Sports Performance, helping college-bound athletes refine their skills and prepare for the next level.

In April 2024, he began his current role as Running Backs Coach at Pacific Lutheran University (Tacoma, WA)—continuing his legacy of shaping competitive, disciplined, and high-character athletes.

Academic Excellence and Professional Training

Dr. Mosby’s educational background is as impressive as his coaching résumé. He holds:

• B.A. in Journalism & Public Relations – Western Washington University

• Master’s in Education, Counseling Psychology – Washington State University

• Ph.D. in Educational Administration & Leadership – Washington State University

He also completed SMWW’s Athlete Management training, reinforcing his expertise in athlete advocacy, regulations, negotiation, and athlete support.

A Foundational SMWW Figure and Longstanding Agent Advisor

Dr. Mosby has been part of SMWW since its inception, contributing more than 30 years of service, mentorship, and leadership. As an SMWW Agent Advisor, he brings unmatched insight to athlete representation.

His approach is holistic and grounded in decades of experience as a:

• Player

• Coach

• Mentor

• Educator

• Agent Advisor

His training includes deep knowledge in:

• Player association regulations

• Contract negotiation

• Endorsements and sponsorships

• Ethics and compliance

• Draft preparation

• Marketing and branding

• Recruiting

• Collective bargaining agreements

Dr. Mosby’s genuine, athlete-centered approach fosters trust, confidence, and long-term success for the athletes he serves.

Championing Athlete Well-Being and Professional Growth

Dr. Mosby’s primary mission has always been clear:
supporting the total well-being of the athletes he coaches, mentors, and advises.

He is known for:

• Building meaningful advisor–athlete relationships

• Providing clear, honest, and actionable guidance

• Helping athletes develop life skills beyond competition

• Empowering athletes to manage the demands of professional sports

• Serving as a consistent point of contact and advocate

His holistic philosophy aligns perfectly with SMWW’s vision of developing ethical, well-prepared leaders across the sports industry.

Representing SMWW's Global Vision

Dr. Tom Mosby represents the heart of SMWW's global mission — empowering sports professionals through education, mentorship, and international collaboration.

SMWW’s Vision: 206 ambassadors across the 206 territories recognized by the International Olympic Committee — creating the most exclusive and globally connected network in sports management.