SMWW Sports Career Strategies: Turn Your Training Into a Sports Job

SMWW Sports Career Strategies: Turn Your Training Into a Sports Job
August 26, 2026 by Dr. Lynn Lashbrook

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Completing your sports-industry training is a major step.

But knowing the game and knowing how to get hired in the game are two different skills.

That is why Sports Management Worldwide offers eligible SMWW alumni access to Sports Career Strategies, a free 8-week course designed specifically to help graduates who have completed their training but have not yet broken into the sports industry.

If you are an SMWW graduate still trying to land your first sports opportunity, this course is designed for you.

Learn More About SMWW Sports Career Strategies

Build a Sports Job Search With a Strategy

Applying for sports jobs can quickly become frustrating.

Sending the same resume to dozens of organizations and hoping someone responds is rarely a strong strategy.

Sports Career Strategies helps graduates take a much more targeted approach.

Over eight weeks, participants will work on building a personalized job-search playbook focused on:

  • The sports roles they actually want

  • The organizations they want to work for

  • The markets they are willing to pursue

  • Building a stronger sports-industry resume

  • Finding opportunities that may never appear on traditional job boards

  • Creating applications that get noticed

  • Preparing for interviews

  • Navigating job offers

  • Using the SMWW network more effectively

The goal is simple:

Turn your SMWW education into a focused plan for getting hired.

Learn Directly From Sports Executive Mark Washo

Sports Career Strategies is led by Mark Washo, a sports-business executive with three decades of industry experience.

Washo's career has included experience with organizations such as the Chicago Fire, D.C. United and New York Red Bulls, giving him firsthand knowledge of what it takes to build a career inside professional sports.

He is also the author of Break Into Sports Through Ticket Sales, a book focused specifically on helping aspiring professionals understand one of the most established entry points into the sports business.

Instead of receiving generic career advice, participants get the opportunity to work directly with someone who understands how sports organizations operate and what employers look for when hiring.

The Sports Jobs You Want Are Not Always Posted

One of the most important lessons for anyone trying to break into sports is that simply watching job boards is not enough.

Relationships matter.

Networking matters.

Knowing how to approach the right people matters.

And understanding how to communicate the value of your SMWW training can make the difference between being another resume in an inbox and becoming someone an organization wants to meet.

Sports Career Strategies is designed to help graduates put those pieces together.

Your SMWW Course Was the Training. Now Build the Career Plan.

Whether you studied scouting, analytics, sports media, athlete representation, player development, management or another area of the industry, completing a course gives you knowledge.

The next challenge is putting that knowledge in front of the right people.

Sports Career Strategies helps SMWW alumni connect the two:

Training → Strategy → Networking → Opportunity

If you completed your SMWW program but have not landed your sports job yet, this is an opportunity to sharpen your approach and make better use of the network you already joined.

Take the Next Step Toward a Sports Career

You have already invested in learning the industry.

Now build a strategy for getting into it.

Explore SMWW Sports Career Strategies →