The Playbook - How to Prepare for an Informational Interview
December 23, 2025
by
You do not need a job interview to make a great impression. You just need a good conversation.
An informational interview is one of the most effective tools for building relationships in sports. It is not about asking for a job. It is about asking for perspective.
Before the Conversation
Do your homework. Research the person, their organization, and the industry area they work in. Prepare a few focused questions that show genuine curiosity, such as:
- What skills are most valuable in your role?
- What trends are you seeing in the industry?
- How did you get started, and what advice would you give someone new?
During the Conversation
Be respectful of time. If you asked for 15 minutes, keep it to 15 unless they invite you to go longer. Listen more than you talk. Take notes. Treat their time as a gift.
After the Conversation
Always follow up. Thank them for their time and share one thing you learned. Stay in touch occasionally, not just when you need something.
The goal is not to impress — it is to connect. When you show respect, curiosity, and gratitude, you stand out.
— Dr. Lynn Lashbrook President, Sports Management Worldwide





