One of the most common questions I get is, “How do I break into sports if I don’t know anyone?” And my answer is always the same: Start where you are—and be strategic about it.

I’ve spent 50+ years in the sports industry, and I’ve seen people with zero connections go on to work for major league teams, top agencies, and powerhouse organizations. The secret? They stopped waiting for the perfect opportunity and created momentum themselves.

Here’s how you can do the same:

Engage Online with Purpose: LinkedIn, X (formerly Twitter), and even Instagram are powerful tools when used intentionally. Follow professionals in the roles you want. Like their posts. Comment with insight or a question. Over time, people start to recognize your name—and that’s the beginning of a relationship.

Ask, Don’t Pitch: Instead of messaging someone with, “Can you get me a job?” ask, “What advice would you give someone trying to follow a similar path?” That shows humility and respect—and it opens the door to real conversation. Most people want to help, but no one wants to be cornered.

Volunteer Where You Can: Can you help at a local tournament? Work the gate at a high school game? Pass out flyers at a minor league event? These things may feel small—but they put you in the room. They build trust. And they get noticed.

Follow Up Like a Pro: If someone gives you advice, send a thank-you message. If they suggest a resource, read it—and let them know you did. You’d be shocked how many people never follow through. Be the one who does.

Offer to Help, Not Take: The best way to stand out? Ask how you can be of service. Maybe someone’s planning an event, running a podcast, or needs help with a project. Offer your support. Show your value first, then let the relationship grow naturally.

Nobody is born with a sports network. We all build it—one genuine interaction at a time.

And if you're willing to show up, stay curious, and put people first, you’ll find that the right connections have a way of finding you.

— Dr. Lynn Lashbrook President, Sports Management Worldwide