Take Your Career to the Next Level: Master Athlete Marketing and Branding!

Take Your Career to the Next Level: Master Athlete Marketing and Branding!
May 09, 2025 by Dr. Lynn Lashbrook

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The Athlete Marketing and Branding course brings a unique blend of real-world experience and cutting-edge industry insight. Learn how top athletes build their personal brands, create sponsorships, and navigate the marketing side of their careers. In this course, you’ll gain essential knowledge from Larry Lundy, the course instructor, who brings over 20 years of experience in athlete representation and branding. As a seasoned expert, Larry will guide you through the key strategies for success in sports marketing and branding.

What Can You Expect from This Course?
Instruction from Experienced Industry Experts
Gain insights from professionals who have worked with top athletes, negotiating sponsorship deals, building brand strategies, and marketing athletes across multiple platforms.

In-Depth Knowledge of Athlete Branding
Learn the strategies behind creating and managing an athlete’s personal brand, from sponsorship negotiation to leveraging social media and digital platforms to maximize visibility and engagement.

Weekly Live Zoom Chats and Mentorship
Engage with instructors in live, interactive video chats. Receive feedback on your own branding strategies and connect with fellow students who share your passion for athlete marketing.

Why Learn from Larry Lundy?
Larry Lundy, President and Founder of Lundy Marketing Group (LMG), brings over 20 years of experience in sports marketing and branding to the course. His expertise spans across various facets of athlete representation, including:

  • Brand Strategy Development: Crafting personalized branding strategies that align with athletes' values and market potential.
  • Sponsorship Negotiations: Facilitating partnerships between athletes and brands to create mutually beneficial relationships.
  • Digital Media Integration: Utilizing social media platforms to enhance athletes' online presence and engagement with fans. 

Larry's approach emphasizes a holistic view of athlete branding, focusing on long-term career development and personal growth. His mentorship provides students with practical tools and insights to navigate the evolving landscape of sports marketing.

Notable Clients of Larry Lundy:

  • Emmitt Smith: NFL Hall of Famer and Super Bowl MVP.
  • Malcolm Butler: Super Bowl hero and NFL player.
  • Lorenzo Alexander: NFL Pro Bowl MVP.
  • A.J. Andrews: Pro Softball/Broadcast star and Gold Glove winner.

These clients highlight Larry's extensive experience in representing top-tier athletes and securing significant brand partnerships.

What Jobs Will This Course Prepare You For?
By completing the Athlete Marketing and Branding course, you’ll be prepared for roles including:

  • Athlete Brand Manager
  • Sports Marketing Specialist
  • Sponsorship and Endorsement Coordinator
  • Digital Media Strategist for Athletes
  • Athlete Public Relations Manager
  • Social Media Manager for Sports Professionals
  • Marketing Consultant for Sports Agencies

Why Learn from Industry Experts?

  • Proven Industry Experience: Our instructors, including Larry Lundy, have real-world experience working with athletes across various sports, helping to build brands, secure partnerships, and manage athlete visibility.
  • Brand Strategy & Digital Edge: You’ll gain a comprehensive understanding of how branding, digital marketing, and social media strategies shape an athlete’s public persona.
  • Professional Credibility: Learning from top professionals in the field equips you with the knowledge and credibility to thrive in athlete marketing and branding.
  • Network Access & Career Tools: This course also offers resume enhancement, one-on-one feedback, and access to SMWW's extensive global network of alumni and sports professionals.

Learn directly from experts who have built and managed successful athlete brands and gain the skills, strategies, and confidence to excel in the competitive world of sports marketing.

Sign up now and begin your journey toward becoming a leader in athlete marketing and branding!

For more details and to enroll, visit: SMWW's Athlete Marketing and Branding Course