Sports Management Worldwide
The Global Leader in Sports Business Education Sports Management Worldwide
Call US 503 445 7105
Call UK +44 (0) 8712 884799
Learn how to build branding power for High School, College & Pro Athletes - from NIL deals to entrepreneurial ventures.
More than coaches or agents, athletes today need brand architects—people who can unlock sponsorships, digital influence, and off-field income. In this 8-week immersive certificate course, you'll master the proven strategies that position athletes as engaging, value-driving brands, not just players.
Learn from Larry Lundy, a strategic marketing veteran who’s helped athletes—from high school prodigies securing their first NIL deals to NFL stars locking in multi-million-dollar contracts—transform their image into income.
NEXT START DATE: September 29 Weekly Live Interactive Zoom Chats with Larry Lundy
NEXT START DATE: September 29 Weekly Live Interactive Zoom Chats with Larry Lundy
High school athletes earning NIL deals—you’ll be the guide for the next generation of emerging sports stars.
College athletes now monetizing their Name, Image, Likeness—the NIL market is a billion-dollar arena needing brand-savvy professionals.
Pro athletes need full-service branding—from securing asset-based endorsements to launching media ventures.
Who Should Enroll
This course is for anyone who wants to turn athletes into powerful, revenue-generating brands. You’ll gain practical skills to guide athletes of all levels—from high school standouts to professional stars—through branding, NIL, sponsorships, and digital growth.
Sports Agents & Managers
Build skills to secure and manage endorsement deals, NIL activations, and off-field ventures.
Marketing Professionals
Learn how to translate brand marketing principles into athlete-centered strategies that generate measurable income.
Coaches & Athletic Directors
Understand NIL rules, athlete branding fundamentals, and strategies to elevate your athletes’ profiles.
Parents & Families of High School & College Athletes
Gain confidence and insider knowledge to protect and maximize your athlete’s opportunities.
Sports Entrepreneurs & Consultants
Position yourself as a trusted brand architect for athletes seeking growth beyond their sport.
Why You’ll Walk Away Equipped for Impact
Turn Athletes Into Income Engines
Build tangible value—NIL deals, endorsements, entrepreneurial ventures, digital engagement.
Speak to Every Level
Whether it’s a high school phenom, a college star, or a pro athlete—they all need branding expertise.
Real-World, Sports-Driven Strategy
Learn how to identify sponsorship opportunities, negotiate deals, and build meaningful athlete-fan connections.
Stand Out in the Business of Athletics
Be the expert that athlete families, coaches, and agents trust to build platforms and income.
In just 8 weeks, you’ll gain the insider skills to turn athletes into revenue machines. Each session blends real-world strategy, live Zoom mentorship with Larry Lundy & Lynn Lashbrook, and actionable assignments that prepare you to market and monetize athletes at every level of competition.
Week 1: The Power of Athlete Branding
Discover why today’s athletes are brands first and players second. Learn how image, personality, and performance work together to create market value—and why smart branding is the key to endorsement deals, NIL success, and long-term wealth.
Week 2: The Sports Marketing Ecosystem
Understand the inner workings of teams, leagues, sponsors, agencies, and media networks like the NFL, NBA, NCAA, and ESPN. Learn how these relationships drive revenue and where branding professionals fit in the athlete economy.
Week 3: Mastering Name, Image, and Likeness (NIL)
The NIL era is a billion-dollar game changer. Explore NIL rules, compliance, and deal-making strategies to help high school and college athletes profit safely and effectively.
Week 4: Building an Athlete’s Brand Identity
Go beyond logos and taglines—learn to align an athlete’s story with their business goals, market value, and fan base. Develop a brand blueprint that attracts sponsors and connects authentically with audiences.
Week 5: Digital-First Athlete Marketing
From virtual endorsements to livestream deals, see how tech is rewriting the rules. Learn to leverage social media, apps, and digital platforms to build influence and revenue beyond the game.
Week 6: Structuring High-Value Endorsement Deals
Break down cash contracts, equity deals, royalties, and creative partnerships. Get a playbook for negotiating brand deals like a pro and maximizing athlete earnings.
Week 7: Social Media Mastery for Athletes
Unlock the full power of Instagram, TikTok, X (Twitter), and YouTube. Learn content strategy, engagement tactics, and growth hacks to build a powerful personal brand that brands pay for.
Week 8: Beyond the Field – Entrepreneurial Growth
Help athletes launch charities, podcasts, merchandise lines, and media ventures to expand their reach and create multi-stream revenue models that last long after their playing career.
Meet Your Course Mentors
Larry Lundy — Sports & Athlete Branding Specialist
Larry Lundy is the Founder and President of Lundy Marketing Group (LMG), a strategic marketing firm established in 2002. With over 20 years of experience in sports marketing, sponsorships, and NIL strategy, he’s one of the leading voices in athlete brand development today.
Larry's sports pedigree includes working with:
NFL legends like Emmitt Smith (Dallas Cowboys), Malcolm Butler (Tennessee Titans), Lorenzo Alexander (Buffalo Bills), as well as stars like KaVontae Turpin (Dallas Cowboys) and Deatrich Wise Jr. (New England Patriots)
Pro Softball standout and broadcaster A.J. Andrews
Negotiating Malcolm Butler’s $61M contract with the Tennessee Titans and producing the Sports Illustrated TV documentary Malcolm’s Decision
He’s a pioneer in the NIL space, having advised brands, schools, student-athletes, and families on 100+ NIL deals and activations.
Larry has also led high-impact sponsorship and brand partnerships for leading sports and consumer brands, including Adidas, Nike, Visa, Fanatics, ESPN, FC Dallas, as well as delivering seven-figure deals during his time with Disney’s Wide World of Sports.
He’s a frequent speaker, industry contributor, and board leader across sports networks, including the Dallas All Sports Association and Black Sports Professionals of North Texas.
Dr. Lynn Lashbrook
Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), brings over 40 years of experience as an NFL Agent, athletic administrator, educator, and industry innovator. Lynn has built SMWW into a global leader in sports education and athlete representation, mentoring over 30,000 graduates in 160+ countries.
As the head of the SMWW Agency, Lynn oversees 200+ Agent Advisors and athletes worldwide, guiding their careers through endorsement deals, licensing opportunities, speaking engagements, and branding campaigns. He’s partnered with powerhouse brands like EA Sports, Adidas, Nike, Reebok, Wheaties, and McDonald’s, helping athletes turn their talent and influence into multi-million-dollar revenue streams.
A pioneer in athlete branding, Lynn has brokered contracts, commercial campaigns, trading card deals, and interactive gaming features that have elevated countless pro athletes into household names. From product endorsements to celebrity placements and theatrical roles, Lynn’s expertise goes far beyond traditional representation—he’s a master at building athlete brands that generate lasting wealth.
SMWW Certification, LinkedIn Badge & Career Branding Support
When you complete the Athlete Marketing & Branding course, you’ll earn a prestigious SMWW Certificate of Accomplishment—proof to employers, athletes, and brands that you’ve mastered the skills to build and monetize athlete brands in today’s competitive sports industry.
You’ll also receive a verified SMWW LinkedIn badge that’s searchable by recruiters and hiring managers, instantly elevating your credibility online and showcasing your expertise in NIL, sponsorship strategy, and athlete marketing.
This certification and badge aren’t just credentials—they’re a stamp of approval from one of the world’s leading sports education organizations.
Career Branding Support
Breaking into sports isn’t just about what you know—it’s about how you present yourself. SMWW helps you market yourself like a pro:
Highlight your new branding and marketing expertise on LinkedIn and your resume
Position yourself as a sought-after expert for NIL deals, sponsorships, and athlete branding
Optimize your resume and LinkedIn profile to stand out to agents, teams, and brands
Our graduates are thriving with NFL, NBA, MLB, NHL, NCAA programs, and major agencies—and this course is your step to becoming the next SMWW success story.
Weekly Interactive Zoom Video Chats: A unique aspect, (and most popular part) of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Larry Lundy, SMWW mentors, certified sports agents, pro athletes, and sports business executives. This is a tremendous opportunity to network within pro and college sports industry by getting to know your course mentors and fellow students personally via Zoom. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and classmates. If you are unable to attend the chats, these chat sessions are archived and you can listen at your convenience.
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career in sports business.
Global Participation: SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Includes all course textbooks and access to a web-based classroom. Shipping is additional.
PRICE IN
APPROXIMATELY $1650
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.
PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
I highly recommend SMWW's Athlete Branding and Marketing course taught by Kristen Kuliga. This course afforded me the opportunity to learn from the best. In the course, we tackled effective strategies for building sustainable athlete brands, networks, athlete-agent relationships, social media marketing, understanding endorsement deals, the new NIL bill and its impact on athletes, post-career entrepreneur ventures, and more. The best part of the course was NFL legend Doug Flutie stopping in to speak with the class, as he embodies that which we studied, a great athlete brand with a great story.
I highly recommend SMWW's Athlete Branding and Marketing course taught by Kristen Kuliga. This course afforded me the opportunity to learn from the best. In the course, we tackled effective strategies for building sustainable athlete brands, networks, athlete-agent relationships, social media marketing, understanding endorsement deals, the new NIL bill and its impact on athletes, post-career entrepreneur ventures, and more. The best part of the course was NFL legend Doug Flutie stopping in to speak with the class, as he embodies that which we studied, a great athlete brand with a great story.
In a nutshell, taking courses here at SMWW have giving me the opportunity to network with current and future Sports Agents and Sports Business men and women who are already making an impact in the industry. Due to my connection with SMWW, I've connected with a former classmate, who owns an agency, where I started as an Agent Advisor and have been promoted to Senior Vice President of Business Operations. I feel attending SMWW will place women of sports in a greater position to succeed and flourish in a male dominated industry. Thank you so much, SMWW for being the wind beneath my wings. And for showing me, the sky is no longer the limit. Go beyond those limits and soar!
In a nutshell, taking courses here at SMWW have giving me the opportunity to network with current and future Sports Agents and Sports Business men and women who are already making an impact in the industry. Due to my connection with SMWW, I've connected with a former classmate, who owns an agency, where I started as an Agent Advisor and have been promoted to Senior Vice President of Business Operations. I feel attending SMWW will place women of sports in a greater position to succeed and flourish in a male dominated industry. Thank you so much, SMWW for being the wind beneath my wings. And for showing me, the sky is no longer the limit. Go beyond those limits and soar!
Sports Worldwide Management is a great educational opportunity for individuals that are interested in learning how to break off into the sports industry. I highly recommend that anyone who is interested in working in the sports industry SMWW is certainly the place for you to get the entry level skills that can open the doors with your own ambitions and the wonderful curriculum that Dr.Lashbrook (Founder of SMWW) has put together for you to obtain your dream career in the industry of Sports in many fields offered . I absolutely would recommend to contact SMWW and your on your way to achieve your goals
Sports Worldwide Management is a great educational opportunity for individuals that are interested in learning how to break off into the sports industry. I highly recommend that anyone who is interested in working in the sports industry SMWW is certainly the place for you to get the entry level skills that can open the doors with your own ambitions and the wonderful curriculum that Dr.Lashbrook (Founder of SMWW) has put together for you to obtain your dream career in the industry of Sports in many fields offered . I absolutely would recommend to contact SMWW and your on your way to achieve your goals
Extremely pleased with SMWW and the course I completed in Athlete Marketing & Branding. This course was provided in an open and engaging format that allowed me to learn and grow in how I provide mental health support to professional athletes and their families. My instructor was outstanding and the ability to network with an elite group of sports professionals was amazing.
Extremely pleased with SMWW and the course I completed in Athlete Marketing & Branding. This course was provided in an open and engaging format that allowed me to learn and grow in how I provide mental health support to professional athletes and their families. My instructor was outstanding and the ability to network with an elite group of sports professionals was amazing.
I always looked forward to the video chats. What I liked most was I had a seasoned veteran instructor who knew the ins and outs of the industry. A lot of emphasis was placed on the professional levels but this is something I have very limited experience with. Being in a class with awesome people who truly were passionate about this course was also a blessing.
I always looked forward to the video chats. What I liked most was I had a seasoned veteran instructor who knew the ins and outs of the industry. A lot of emphasis was placed on the professional levels but this is something I have very limited experience with. Being in a class with awesome people who truly were passionate about this course was also a blessing.
Professor Lundy provided a crystal-clear picture of my brand strengths and prospective outreach preferences. As a result, I learned what messages, channels, and platforms to use to communicate my brand in an authentic, continuous way.
Professor Lundy provided a crystal-clear picture of my brand strengths and prospective outreach preferences. As a result, I learned what messages, channels, and platforms to use to communicate my brand in an authentic, continuous way.
I came to SMWW just to get a better understanding of how to work with athletes as ambassadors for our company. The knowledge I have gained taking these classes has opened up a lot of new paths for me moving forward.
I came to SMWW just to get a better understanding of how to work with athletes as ambassadors for our company. The knowledge I have gained taking these classes has opened up a lot of new paths for me moving forward.
Thanks to my taking the SMWW course I now represent NFL Players. Everything that SMWW taught was right on and it worked for me. If you have a love for sports and people, I would recommend that you go for it. I was practically computer illiterate. The course and the Agent Advisor Program have pushed me to do things in life that I probably wouldn't have done otherwise. I have made a lot of new friends and I'm excited to see where things can go from here. I want three players next year!"
Thanks to my taking the SMWW course I now represent NFL Players. Everything that SMWW taught was right on and it worked for me. If you have a love for sports and people, I would recommend that you go for it. I was practically computer illiterate. The course and the Agent Advisor Program have pushed me to do things in life that I probably wouldn't have done otherwise. I have made a lot of new friends and I'm excited to see where things can go from here. I want three players next year!"
I loved the class and the ethical compass of Dr. Lashbrook and the staff of SMWW. The class was informative, interactive and fun. The course gave me the basic tools to feel comfortable working with athletes. I would advise this class for anybody with a passion for sports. The cost of the class is minimal compared to knowledge and contacts you will get in return.
I loved the class and the ethical compass of Dr. Lashbrook and the staff of SMWW. The class was informative, interactive and fun. The course gave me the basic tools to feel comfortable working with athletes. I would advise this class for anybody with a passion for sports. The cost of the class is minimal compared to knowledge and contacts you will get in return.
It's just a great program. It's the most convenient way to gain an edge in the field of sports agency, & it's effective. Looking back, I would have to say that it was a wise investment.
It's just a great program. It's the most convenient way to gain an edge in the field of sports agency, & it's effective. Looking back, I would have to say that it was a wise investment.
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Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), brings over 40 years of experience as an NFL Agent, athletic administrator, educator, and industry innovator. Lynn has built SMWW into a global leader in sports education and athlete representation, mentoring over 30,000 graduates in 160+ countries.
Weekly Interactive Zoom Video Chats: A unique aspect, (and most popular part) of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Larry Lundy, SMWW mentors, certified sports agents, pro athletes, and sports business executives. This is a tremendous opportunity to network within pro and college sports industry by getting to know your course mentors and fellow students personally via Zoom. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and classmates. If you are unable to attend the chats, these chat sessions are archived and you can listen at your convenience. 
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career in sports business.
Global Participation: SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for 
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. 
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit 
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our 
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please 
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
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