Athlete Marketing and Branding FAQ

 What is marketing in sports?

Sports marketing is an element of marketing used to help promote a sporting event, product, team, or other affiliated sporting themes. Sports marketing as an industry is worth over 300 billion dollars and grows at a rate of 13% per year.

 Why is sports marketing important?

Sports marketing is very important to the overall industry of sports as it helps reach new customers, retain existing customers, as well as gets the message out on whatever event, team, program, or relevant message that needs to be expressed.

 How do you market a student-athlete?

There are many ways to market an athlete, especially a NCAA Athlete, now that name, image, and likeness is now legal. Learning how to market an athlete is critical and can be very lucrative. Taking a course like Athlete Marketing and Branding, can provide you all the knowledge and skills you need to know to get started in athlete marketing and branding.

 What are the four “P's of sports marketing?

The four P’s of sports marketing are planning, packaging, positioning, and perception. Those four elements of sports marketing are regarded as some of the most important aspects of the craft. Learning, understanding, and practicing those points are critical to success in sports marketing.

 Do Athletes brand themselves?

Absolutely! Athlete branding is very important to athletes for off-field success. Even if a player is not a starter or the face of a franchise, they can still market and brand themselves off the field of play and make a name for themselves. It also helps with post-career support and can lead to another position after playing.

 How do athletes market themselves?

Athletes look to many different avenues to market themselves, most popular would either be through social media or through sponsorships. Some of the most popular athletes through their marketing are Neymar, Dewayne Johnson, Serena Williams, Conor McGregor, and more. Learning and understanding how an athlete brands themselves is very important and taking the Athlete Marketing and Branding course is a great way to get started!

 Do you have more questions?

Call the office and ask! 1-877-SMWW-Now in the US or Canada. In London at +44(0) 871 288 4799 Everywhere else at +1-503-445-7105