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How to Get a Job in a Baseball Front Office

Getting a job in a baseball front office usually starts with an entry-level baseball operations, analytics, video, or scouting position, often following an internship, fellowship, or seasonal role. Teams look for candidates who understand the game, can demonstrate practical skills, and have built relationships within baseball. You do not need to have played professional baseball, but you do need to show how you can contribute to an organization.

What jobs are in a baseball front office?

Baseball front offices employ professionals in scouting, analytics, player development, video, and baseball operations, along with business departments that support the organization. Some of the most common entry-level positions include:

• Baseball Operations Assistant or Associate: Supports the front office with research, reports, roster information, transactions, and administrative projects.

• Research & Development Analyst: Uses baseball statistics, programming, and data analysis to help teams evaluate players and improve decision-making.

• Video Coordinator or Video Scout: Records, organizes, and analyzes game footage to support scouting, coaching, and player evaluation.

• Associate Scout or Area Scout: Evaluates amateur or professional players, attends games, and prepares scouting reports for an organization.

• Player Development Assistant: Supports minor-league players, coaches, and development staff with performance information and organizational projects.

• TrackMan or Pitch-Tracking Operator: Operates technology that captures pitch movement, velocity, and other performance data during games.

• Ticket Sales, Marketing, and Communications: Works on the business side of baseball, providing another possible entry point into a professional organization.

Not every baseball front-office job requires the same background. An aspiring analyst may need programming experience, while a future scout may focus on player evaluation and writing reports.

The best starting point is identifying which department matches your skills and interests.

What skills do front offices hire for?

Baseball front offices hire candidates who can evaluate players, work with data and video, communicate clearly, and solve problems. The most valuable skills depend on the position.

Baseball Analytics and Technology

Modern baseball operations departments rely on data to support scouting, player development, and roster decisions.

For analytics-focused positions, employers may look for experience with SQL, Python, or R, along with an understanding of baseball statistics and data visualization.

Familiarity with technologies such as TrackMan and Statcast can also be useful.

Aspiring analysts can build relevant knowledge through programs such as SMWW's Baseball Analytics course.

Scouting and Player Evaluation

Scouting requires the ability to evaluate a player's current skills and project future performance.

Candidates should understand baseball fundamentals, player tools, the traditional 20–80 scouting scale, and how to write useful evaluation reports.

A strong scouting report explains not only what a player does well but also why that player may or may not succeed at a higher level.

Video Analysis

Video professionals need to organize footage, identify important sequences, and communicate useful observations to coaches and scouts.

Experience recording games, tagging plays, and preparing video reports can help demonstrate these skills.

Writing and Communication

Baseball operations employees regularly communicate information to scouts, coaches, analysts, and executives.

The ability to write a clear scouting report or explain a statistical finding can be just as important as collecting the information.

Spanish Language Skills

Spanish proficiency can be a significant advantage in player development and international baseball operations.

Organizations work with players from many Spanish-speaking countries, making effective communication an important part of supporting athletes and staff.

You do not need to master every skill. Focus on developing expertise that matches the baseball career you want.

Where are baseball front office jobs posted?

Baseball front-office jobs are posted on MLB and individual team career pages, sports employment websites, and specialized baseball job boards. Checking multiple sources regularly is more effective than relying on a single website.

Here are several places to begin your search:

• TeamWork Online: Lists opportunities across professional sports, including MLB and Minor League Baseball organizations.

• MLB Careers: Provides career opportunities with Major League Baseball and links to individual clubs.

• MLB Club Career Directory: Helps applicants find employment pages for MLB organizations.

• Baseball America Careers: Features a subscriber job board aggregating baseball opportunities, including scouting, analytics, and front-office positions.

• WorkInSports: Provides listings across the sports industry, including baseball operations and business roles.

Search for job titles such as Baseball Operations Assistant, Baseball Operations Intern, Player Development Associate, Video Assistant, Scouting Assistant, and Baseball Research Analyst.

What about the MLB Winter Meetings and PBEO Job Fair?

The MLB Winter Meetings have traditionally been an important networking destination for baseball professionals and job seekers. The Professional Baseball Employment Opportunities (PBEO) Job Fair has also historically connected applicants with professional baseball organizations.

However, the 2026 offseason carries additional uncertainty.

As of October 20, 2026, MLB's current collective bargaining agreement is scheduled to expire on December 1, and a potential lockout could disrupt Winter Meetings activities and some major-league operations. The status of a 2026 PBEO Job Fair should be confirmed before making travel plans.

A lockout could delay certain MLB club decisions, but opportunities with minor-league organizations, colleges, agencies, baseball technology companies, and independent baseball businesses may still be available, depending on the employer.

Do not wait for one event to begin your job search. Monitor openings throughout the offseason and apply directly when opportunities appear.

How do you get noticed?

The best way to get noticed by a baseball front office is to demonstrate useful skills, gain experience, and build genuine professional relationships.

Start with practical experience.

Internships and Fellowships

Look for internships, fellowships, and seasonal roles with MLB organizations, minor-league teams, college programs, and baseball technology companies.

Even positions outside your preferred department can provide exposure to how a professional organization operates.

Informational Interviews

Reach out professionally to people working in baseball operations, scouting, analytics, and player development.

Ask about their career paths, the skills they use, and what they recommend for someone entering the industry.

The goal is to learn and build a relationship, not immediately ask for a job.

The SABR Community

The Society for American Baseball Research (SABR) provides opportunities to connect with baseball researchers, analysts, scouts, and industry professionals.

Regional chapters, research events, and analytics conferences can help aspiring baseball professionals develop knowledge and relationships.

Build a Public Portfolio

One of the strongest ways to demonstrate your ability is to produce work that an employer can review.

For example, you could:

• Write scouting reports on college or minor-league players.

• Create an analysis of a player's performance using publicly available statistics.

• Develop a baseball analytics project using Python, R, or SQL.

• Produce a video breakdown of a pitcher's mechanics or a hitter's approach.

A portfolio gives an employer evidence of what you can do, even before you have professional baseball experience.

Find Mentors

Mentors can provide feedback on your work, help you understand industry expectations, and introduce you to professional opportunities.

A mentor who knows your abilities may also be able to serve as a professional reference.

The combination of practical experience, demonstrable skills, and trusted relationships can help distinguish you from other applicants.

How SMWW graduates got into baseball

Sports Management Worldwide graduates have entered professional baseball through scouting education, fellowships, networking, and hands-on baseball operations experience.

Two publicly documented examples demonstrate how different career paths can lead into the industry.

Trey Rose — Pittsburgh Pirates Baseball Operations

Trey Rose completed SMWW's Baseball GM & Scouting course in 2016 while developing his baseball knowledge and industry relationships.

After working as an analyst and part-owner of MLB Reports, he secured a fellowship with the Pittsburgh Pirates in 2017.

That opportunity developed into a full-time baseball operations position. By 2022, SMWW publicly identified Rose as the Pirates' Assistant Director of Baseball Operations.

His path illustrates how specialized education, independent baseball work, and a fellowship can combine to create professional opportunities.

Elvis Martinez — St. Louis Cardinals, Minnesota Twins, and Tampa Bay Rays

SMWW graduate Elvis Martinez built his baseball career through networking and a willingness to pursue opportunities within professional organizations.

He entered baseball operations with the St. Louis Cardinals in 2017 before moving into communications and Spanish-language support roles with the Minnesota Twins.

His career subsequently progressed into communications and player relations with the Tampa Bay Rays.

Martinez's experience demonstrates that baseball careers do not always follow a straight line. Skills in communication, relationship-building, and player support can open doors across multiple departments.

These examples show that there is no single route into a baseball front office. Some professionals enter through analytics or scouting, while others build careers through fellowships, communications, and player development.

Explore more baseball career pathways through SMWW's Jobs in Baseball page.

How the Baseball GM & Scouting course helps

SMWW's Baseball GM & Scouting course helps aspiring baseball professionals develop scouting knowledge, practice player evaluation, and learn from experienced industry mentors. The eight-week online program includes live Zoom discussions with former Los Angeles Dodgers General Manager Dan Evans and 40-year Dodgers scout Hank Jones, along with training in scouting reports, player evaluation, baseball operations, and front-office decision-making. Students can develop practical work samples and professional relationships, while mentors may provide references based on their knowledge of a student's work.

Learn more about the Baseball GM & Scouting course and review the Baseball GM & Scouting FAQ.

Frequently Asked Questions

How do I get a job in baseball operations?

Start by applying for baseball operations internships, fellowships, seasonal positions, or entry-level assistant roles while building relevant skills and industry connections. Experience in scouting, analytics, video analysis, or player development can strengthen your application.

Create examples of your work, monitor baseball job boards, and connect with professionals who can provide advice about entering the industry.

Do you need to have played baseball to work in a front office?

No, you do not need to have played professional baseball to work in a baseball front office. Playing experience can be helpful for certain roles, but organizations also hire professionals with backgrounds in statistics, technology, business, communications, and research.

What matters is whether you have the knowledge and skills needed for the position.

What does a baseball operations assistant do?

A baseball operations assistant supports a team's front-office staff with research, data, reports, administrative tasks, and player-related information. Depending on the organization, responsibilities may include maintaining databases, preparing scouting materials, assisting with transactions, coordinating projects, and supporting analysts or player personnel executives.

It is one of several possible entry-level paths into baseball operations.

How much do entry-level baseball operations jobs pay?

Entry-level baseball operations assistant salaries vary by team, location, and employment type, but Salary.com estimated approximately $42,374 annually at the 10th percentile in October 2026.

The same source estimated an average baseball operations assistant salary of $44,256 per year in the United States.

These figures are market estimates, not guaranteed starting salaries. Internships, seasonal positions, and part-time roles may pay significantly less, so applicants should review each employer's posted compensation.

Source: Salary.com — Baseball Operations Assistant Salary, October 2026.

Do I need a degree in sports management to work in baseball?

No, a sports management degree is not universally required to work in baseball operations. Teams hire candidates with educational backgrounds in statistics, computer science, business, economics, communications, and other fields.

Relevant experience, baseball knowledge, technical skills, and professional relationships can all strengthen an application.

Specialized education, including SMWW's Baseball GM & Scouting and Baseball Analytics courses, can help candidates develop baseball-specific knowledge alongside their existing qualifications.

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WNBA Finals 2026: Golden State vs. Atlanta and the Future of Women's Basketball Careers

Two teams chasing history. One championship on the line. A new era for women's basketball.

The 2026 WNBA Finals are set, and this year's championship matchup is one of the most exciting stories in professional basketball.

The Golden State Valkyries will face the Atlanta Dream in a best-of-seven series beginning Saturday, October 17, 2026.

Golden State is making a remarkable championship run in just its second season as a WNBA franchise. Atlanta, meanwhile, is returning to the Finals for the first time since 2013, led by 2026 Defensive Player of the Year Angel Reese.

Both teams swept their semifinal opponents, setting up a championship series between two organizations that have captured the attention of basketball fans.

But the story extends beyond what happens on the court.

As women's professional basketball grows, so do the opportunities to build careers in scouting, analytics, athlete management, sports marketing, broadcasting, and basketball operations.

For aspiring sports professionals, the 2026 WNBA Finals are more than a championship series.

They're a look at the future of the sports industry.

Golden State Valkyries vs. Atlanta Dream: A Historic WNBA Finals Matchup

The 2026 WNBA Finals feature two teams with very different journeys to the championship stage.

Golden State Valkyries: From Expansion Team to Championship Contender

The Golden State Valkyries entered the WNBA in 2025 and have already reached the Finals in their second season.

After defeating the Dallas Wings in the opening round, Golden State swept the defending champion Las Vegas Aces in the semifinals.

The Valkyries' rapid rise demonstrates how important front-office leadership, player evaluation, coaching, roster construction, and organizational culture are to building a competitive professional basketball franchise.

Atlanta Dream: Back in the Finals After 13 Years

The Atlanta Dream are making their first WNBA Finals appearance since 2013.

Led by Angel Reese, Atlanta swept the Washington Mystics in the opening round and the New York Liberty in the semifinals.

The Dream enter the championship series undefeated in the postseason.

For both franchises, the Finals represent the result of work extending far beyond the players on the court.

Behind every championship contender are executives, scouts, analysts, coaches, marketers, and operations professionals helping build a successful organization.

Dr. Lynn Lashbrook: The Opportunities in Women's Basketball Have Never Been Greater

For Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), the growth of women's basketball represents an exciting opportunity for the next generation of sports professionals.

Reflecting on basketball's evolution, Lashbrook shared:

“The global opportunities for working in basketball both men and women’s as well as college basketball have never been Greater.”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

That message is particularly relevant as the Golden State Valkyries and Atlanta Dream prepare to compete for the WNBA championship.

The sport has evolved into an increasingly sophisticated business involving professional franchises, global broadcasting agreements, corporate partnerships, athlete representation, and advanced analytics.

Women's basketball isn't just attracting more fans. It's creating more ways for people to pursue careers throughout the sports industry.

And the numbers tell an impressive story.

WNBA Growth in 2026: Record Attendance, Viewership, and Fan Engagement

The WNBA's 30th season has delivered remarkable growth.

According to the league's official October 14, 2026, report he WNBA achieved several historic milestones:

• More than 90 million unique viewers across national television networks during the regular season.
• 3.8 million fans in attendance, setting a new league record.
• 212 sold-out games, another all-time high.
• 4 billion social media views, a 28% increase over 2025.
• More than 11.4 million social media followers across league platforms.
• International coverage reaching 214 countries and territories.

These numbers demonstrate the increasing commercial appeal of women's professional basketball.

The league also welcomed the Toronto Tempo and Portland Fire in 2026, expanding its presence in new markets.

For aspiring sports professionals, expansion and growing fan engagement create opportunities to explore careers in team operations, corporate partnerships, marketing, media, and basketball management.

The WNBA's growth isn't just a story about basketball. It's a story about the expanding business of women's sports.

The WNBA Finals Are Showcasing the Business of Women's Sports

One of the biggest stories surrounding this year's Finals is Atlanta's decision to play its home games at State Farm Arena.

The larger venue will accommodate more fans as the Dream return to the championship stage.

Game 3 is scheduled for Wednesday, October 21, while Game 4 takes place Saturday, October 24.

The move required coordination among the WNBA, Atlanta Dream, Atlanta Hawks, State Farm Arena, and broadcasting partners.

It also demonstrates how major sporting events involve far more than the athletes competing on the court.

Venue management, ticketing, sponsorships, broadcasting, event operations, and fan engagement all play important roles in the success of a championship series.

For someone interested in working in sports, the WNBA Finals provide an opportunity to see how these different departments contribute to a professional sports organization.

Five Career Opportunities in Women's Basketball

As the WNBA continues expanding its audience and commercial reach, aspiring sports professionals can explore several specialized career paths.

1. WNBA Scouting and Basketball Operations

Building a championship roster requires more than identifying talented players.

Professional basketball organizations rely on scouts, general managers, and player personnel executives to evaluate talent, understand team needs, and make roster decisions.

The Golden State Valkyries' remarkable rise demonstrates the importance of building a competitive organization through player evaluation, coaching, and front-office leadership.

Aspiring basketball scouts can begin developing their skills by evaluating WNBA and college basketball players, studying team systems, and preparing scouting reports.

Explore SMWW's Basketball GM & Scouting Course.

2. Basketball Analytics and Performance Evaluation

Data plays an increasingly important role in modern basketball.

Analytics professionals study player efficiency, shot selection, lineup combinations, defensive performance, and other statistical indicators.

These insights help coaches and front-office executives evaluate performance and make informed decisions.

For individuals interested in combining basketball knowledge with mathematics, technology, and statistics, basketball analytics offers a specialized career path.

Explore SMWW's Basketball Analytics Course.

3. WNBA Athlete Management and Sports Agents

As women's basketball attracts more attention, athletes are navigating an increasingly complex business environment.

Professional basketball players may need assistance with contracts, endorsements, sponsorships, branding, and career planning.

Sports agents and athlete representatives help clients navigate these opportunities while protecting their professional interests.

For aspiring sports agents, understanding the business of women's basketball and the regulations governing athlete representation is essential.

Explore SMWW's Athlete Management Course and Basketball Agent Course.

4. Sports Marketing, Sponsorships, and Fan Engagement

The WNBA's record-breaking attendance and social media engagement demonstrate the importance of connecting with fans.

Professional basketball organizations need marketing professionals who can develop sponsorship partnerships, create promotional campaigns, and strengthen relationships with their audiences.

The growth of women's sports also provides opportunities for brands interested in reaching new consumers through athlete endorsements and team partnerships.

Sports marketing professionals help turn fan enthusiasm into sustainable business relationships.

Explore SMWW's Sports Sales & Marketing Course.

5. Sports Broadcasting and Digital Content

With millions of fans following women's basketball, broadcasting and digital media have become essential parts of the WNBA's business.

The league's expanding media coverage requires professionals working in:

• Play-by-play broadcasting and commentary
• Sports journalism and reporting
• Social media and digital content
• Video production and editing
• Public relations and communications

You don't have to play professional basketball to become part of the WNBA's biggest moments. You can help tell the stories that bring those moments to fans around the world.

Explore SMWW's Sports Media & Content Strategy Course.

How Do You Get a Job in the WNBA?

Getting a job in the WNBA starts with identifying your career interests, developing relevant skills, gaining practical experience, and building professional relationships.

Not every basketball career begins with a professional franchise.

Aspiring sports professionals can gain valuable experience through college athletics, youth basketball organizations, sports agencies, community programs, and other sports businesses.

If scouting interests you, start evaluating players and developing scouting reports.

If you're interested in analytics, study basketball statistics and build a portfolio of player evaluations.

If marketing is your passion, gain experience creating content, managing social media, or supporting sporting events.

And if your goal is athlete representation, begin learning about contracts, endorsements, and the regulations governing professional basketball agents.

The key is to prepare for the opportunities you want before they become available.

Prepare for a Career in Women's Basketball With Sports Management Worldwide

Sports Management Worldwide provides specialized online education designed to help aspiring professionals develop sports industry knowledge and learn from experienced mentors.

Whether your goal is to become a basketball scout, sports agent, analyst, marketer, or front-office executive, SMWW offers programs relevant to different areas of the basketball business.

Students can explore basketball scouting, analytics, athlete management, sports marketing, and digital media while developing relationships within the industry.

The WNBA's growth is an opportunity for aspiring professionals to start preparing for careers in women's basketball.

And that preparation can begin today.

WNBA Finals 2026: A Championship That Represents Something Bigger

The Golden State Valkyries and Atlanta Dream are preparing to compete for their first WNBA championship.

For Golden State, winning would represent an extraordinary achievement for a franchise in just its second season.

For Atlanta, it would mark the culmination of a journey back to the Finals after 13 years.

But regardless of which team lifts the trophy, the championship series represents another milestone in the evolution of women's professional basketball.

Record attendance. Growing television audiences. New franchises. Expanding international interest.

The business of women's basketball is changing, and the opportunities to participate in that business extend well beyond the court.

As Dr. Lynn Lashbrook emphasizes, the opportunities to work in basketball have never been greater.

You don't have to score the winning basket to build a winning career in basketball.

The next generation of WNBA professionals will include scouts, analysts, agents, broadcasters, marketers, and executives.

Could you be one of them?

Ready to Turn Your Passion for Basketball Into a Career?

Sports Management Worldwide can help you explore the education, industry knowledge, and professional relationships relevant to your career goals.

Explore SMWW's Basketball and Sports Career Courses

Don't just watch the WNBA Finals. Learn how to work in professional basketball.

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Frequently Asked Questions About the WNBA Finals and Women's Basketball Careers

When do the 2026 WNBA Finals start?

The 2026 WNBA Finals begin Saturday, October 17, at 3:30 PM ET, when the Golden State Valkyries host the Atlanta Dream at Chase Center. The championship is a best-of-seven series.

Who is playing in the 2026 WNBA Finals?

The Golden State Valkyries and Atlanta Dream are competing in the 2026 WNBA Finals. Both franchises are seeking their first WNBA championship.

Where can I watch the 2026 WNBA Finals?

The series begins on NBC and Peacock on October 17. Additional games will air across NBC, USA Network, and Peacock, with CNBC also carrying Game 3.

Is the WNBA growing in popularity?

Yes. According to the WNBA, the league reached more than 90 million unique television viewers during the 2026 regular season, drew a record 3.8 million fans, and generated 4 billion social media views.

What jobs are available in the WNBA?

WNBA organizations employ professionals in basketball scouting, analytics, coaching, athlete development, marketing, sponsorships, broadcasting, communications, and business operations.

Can I work in the WNBA without playing professional basketball?

Yes. Many positions within professional basketball organizations require business, technical, analytical, communication, or management skills rather than professional playing experience.

How can Sports Management Worldwide help me pursue a WNBA career?

Sports Management Worldwide offers online courses in Basketball GM & Scouting, Basketball Analytics, Athlete Management, Sports Sales & Marketing, and Sports Media & Content Strategy. These programs help aspiring professionals develop relevant industry knowledge and learn from experienced sports professionals.

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NHL Frozen Frenzy 2026: 32 Teams, 16 Games, and a Whole New Era of Hockey

32 NHL teams. 16 games. One incredible night of hockey.

The 2026 NHL Frozen Frenzy takes over the hockey world tonight, Tuesday, October 13, as every NHL franchise hits the ice for one of the most exciting nights of the regular season.

From the opening faceoff to the final buzzer, fans will experience nonstop action, incredible goals, spectacular saves, and some of the biggest stars in professional hockey.

But while fans focus on what happens on the ice, there's another side of Frozen Frenzy worth exploring.

Behind every NHL game are professionals working in scouting, analytics, broadcasting, player development, marketing, and team operations.

For anyone dreaming of working in professional hockey, tonight is more than a celebration of the sport.

It's a reminder that your passion for hockey could become your career.

NHL Frozen Frenzy 2026: Every Team, One Night

The NHL's Frozen Frenzy brings together all 32 NHL teams for 16 games on October 13, 2026, creating an evening packed with professional hockey.

With staggered start times throughout the night, fans can follow multiple games, catch exciting finishes, and experience the energy of an entire league competing on the same evening.

ESPN will feature nationally televised matchups, while ESPN2's whip-around coverage will showcase highlights, live updates, and memorable moments from across the league.

Some of tonight's featured matchups include:

• 6:00 PM ET: New Jersey Devils vs. Detroit Red Wings
• 8:30 PM ET: Colorado Avalanche vs. Dallas Stars
• 11:00 PM ET: Boston Bruins vs. San Jose Sharks

From historic rivalries to emerging stars, Frozen Frenzy showcases the excitement and entertainment value of professional hockey.

For Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), tonight's event also provides an opportunity to reflect on how dramatically the hockey viewing experience has changed.

Dr. Lynn Lashbrook: From Watching Hockey on Tube TVs to Frozen Frenzy

Before streaming platforms, instant highlights, and digital broadcasts, watching hockey meant gathering around a traditional tube television.

Those old-school screens, combined with the visual flair of earlier television broadcasts, created lasting memories for generations of hockey fans.

Dr. Lynn Lashbrook remembers those days.

Reflecting on the evolution of the NHL and tonight's Frozen Frenzy, Lashbrook shared:

“I remember watching Hockey on Tube with the Flair! Today we will watch all 32 NHL teams with a Flare!”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

Lashbrook's playful use of “Flair” and “Flare” connects the nostalgia of watching hockey on an old-fashioned tube TV with the excitement of today's NHL.

What was once experienced through a single television broadcast has evolved into an evening when fans can follow 32 teams competing across 16 games, with live coverage, streaming options, social media highlights, and real-time statistics.

The way fans experience hockey has changed dramatically.

But the evolution of the NHL goes far beyond television.

As professional hockey has developed, so have the opportunities to work behind the scenes in scouting, analytics, broadcasting, digital media, marketing, and hockey operations.

For aspiring sports professionals, Frozen Frenzy isn't just a celebration of hockey's past and present.

It's a glimpse into the future of careers in professional hockey.

The Careers Behind NHL Frozen Frenzy

Think about everything required to organize 16 professional hockey games across North America in a single night.

Every team needs coaches, scouts, analysts, and player personnel professionals.

Every arena needs game operations staff, event coordinators, and marketing teams.

Every broadcast requires commentators, producers, camera operators, and technical specialists.

And every NHL organization needs professionals supporting its players, business operations, and fans.

Frozen Frenzy demonstrates that working in professional hockey involves much more than playing the game.

Here are five career paths worth exploring.

1. NHL Scouting and Front Office Management

NHL organizations rely on scouts and front-office executives to identify talent, evaluate players, and build competitive rosters.

Scouts study skating ability, hockey intelligence, positioning, decision-making, and overall player potential.

Front-office professionals use these evaluations to support decisions involving trades, drafts, free agency, and roster construction.

For aspiring NHL scouts, every game is an opportunity to study talent and develop player evaluation skills.

Whether you're interested in professional scouting, amateur scouting, or hockey management, understanding how organizations evaluate players is an important first step.

Explore SMWW's Hockey GM & Scouting Course.

2. Hockey Analytics and Data Analysis

Modern NHL organizations increasingly rely on data to support decisions both on and off the ice.

Hockey analytics professionals examine statistics such as:

• Expected goals and shot quality
• Scoring chances and shot attempts
• Zone entries and puck possession
• Power-play and penalty-kill performance
• Individual player performance trends

These insights help teams evaluate players, prepare for opponents, and make informed decisions.

With 16 NHL games happening tonight, Frozen Frenzy offers an opportunity to compare different teams, playing styles, and performance trends.

For individuals interested in combining hockey knowledge with technology and statistics, analytics offers a specialized career path.

Learn more about SMWW's Hockey Analytics Course.

3. Sports Broadcasting and Digital Media

One of the most exciting aspects of NHL Frozen Frenzy is the amount of live coverage happening simultaneously.

ESPN's whip-around broadcast requires professionals who can monitor multiple games, identify important moments, and deliver highlights almost immediately.

Behind the scenes, these broadcasts involve:

• Play-by-play announcers and color commentators
• Broadcast producers and directors
• Video editors and replay operators
• Camera operators and technical crews
• Sports journalists and digital content creators

As sports media continues evolving, professional hockey organizations need people who understand both the game and how to communicate with audiences.

If you've ever dreamed of becoming a sports broadcaster, Frozen Frenzy demonstrates the opportunities available beyond traditional play-by-play commentary.

Explore SMWW's Sports Broadcasting Course.

4. Hockey Player Development

Identifying talented players is only part of building a successful hockey organization.

Teams also need professionals who can help athletes develop their skills and prepare for higher levels of competition.

Player development professionals may work with prospects, minor-league affiliates, and players progressing toward the NHL.

Their responsibilities can include evaluating performance, identifying areas for improvement, and supporting long-term development.

For aspiring hockey professionals who enjoy coaching, evaluating talent, and helping athletes improve, player development offers another potential career path.

Explore SMWW's Hockey Player Development Course.

5. Sports Marketing and Game Operations

Frozen Frenzy isn't just a hockey event.

It's also a major opportunity for the NHL and its teams to connect with fans, promote sponsors, and showcase their brands.

Sports marketing professionals help create social media campaigns, develop sponsorship partnerships, and produce content that keeps fans engaged.

Meanwhile, game operations professionals coordinate the many details required to deliver a successful live sporting event.

From arena entertainment and ticketing to corporate partnerships and fan experiences, these roles are essential to the business of professional hockey.

You don't have to be an expert skater to build a career in the NHL. Business, marketing, and communication skills are valuable throughout professional sports.

How Do You Get a Job in the NHL?

Getting a job in the NHL requires relevant skills, practical experience, professional relationships, and persistence.

While some professionals begin their careers directly with NHL organizations, others gain experience in college hockey, junior hockey, minor-league teams, or other areas of the sports industry.

The first step is identifying the type of career you want to pursue.

Interested in scouting? Start studying players and developing scouting reports.

Passionate about analytics? Learn how to interpret hockey statistics and evaluate performance data.

Dream of broadcasting? Begin creating content, covering games, or developing your on-air skills.

Want to work in marketing or business operations? Look for opportunities to gain experience with sports organizations and live events.

The most important thing is to start developing the skills and relationships that can help you pursue your career goals.

Turn Your Passion for Hockey Into a Career With Sports Management Worldwide

At Sports Management Worldwide, the mission is simple: help people turn their passion for sports into a career.

Founded by Dr. Lynn Lashbrook, SMWW provides specialized online sports business education designed to help aspiring professionals develop industry knowledge and learn from experienced mentors.

Whether you're a college student, a career changer, or someone who has always dreamed of working in hockey, SMWW offers programs that can help you explore your professional interests.

Students can pursue specialized education in hockey scouting, analytics, player development, and broadcasting while connecting with professionals who understand the industry.

The NHL needs talented people both on and off the ice.

And the next generation of hockey professionals is preparing for those opportunities today.

From Tube TVs to Frozen Frenzy: The Future of Hockey Is Here

Dr. Lynn Lashbrook's reflection on watching hockey on an old-fashioned tube television reminds us how much the sport has evolved.

Today, fans can follow every NHL team, watch games across multiple platforms, access advanced statistics, and connect with their favorite players in ways previous generations could only imagine.

But perhaps the most exciting development isn't just how we watch hockey.

It's how many different ways people can now build careers within the sport.

Tonight, 32 NHL teams will compete across 16 games.

Fans will celebrate the goals, saves, rivalries, and unforgettable moments that make hockey special.

But behind those moments are the professionals who make the NHL possible.

Scouts. Analysts. Broadcasters. Coaches. Marketers. Video specialists. Front-office executives.

These are the people who help professional hockey operate at the highest level.

And as the sport continues to evolve, so do the opportunities for aspiring sports professionals.

You don't have to score the winning goal to build a winning career in hockey.

This Frozen Frenzy, enjoy the action.

Then start thinking about how you could become part of the industry.

32 teams. 16 games. One night. Your future in hockey could start today.

Ready to Pursue a Career in Professional Hockey?

Sports Management Worldwide can help you explore the skills, education, and professional relationships relevant to your goals.

Explore SMWW's Online Sports Career Courses

Don't just watch the NHL. Learn how to work in it.

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Frequently Asked Questions About NHL Frozen Frenzy and Hockey Careers

What is NHL Frozen Frenzy 2026?

NHL Frozen Frenzy is a special regular-season event featuring all 32 NHL teams playing 16 games on the same night. The 2026 event takes place on Tuesday, October 13, with staggered start times throughout the evening.

What time does NHL Frozen Frenzy start tonight?

NHL Frozen Frenzy begins at 6:00 PM ET on October 13, 2026, with the New Jersey Devils facing the Detroit Red Wings. The final scheduled game begins at 11:00 PM ET between the Boston Bruins and San Jose Sharks.

Where can I watch NHL Frozen Frenzy 2026?

ESPN will feature nationally televised NHL matchups, while ESPN2 will provide whip-around coverage from across the league. Additional games are available through applicable streaming services, subject to subscription requirements and regional restrictions.

What jobs are available in the NHL besides playing hockey?

NHL organizations employ professionals in scouting, analytics, coaching, player development, broadcasting, marketing, sponsorships, video analysis, and business operations. These roles support both the competitive and commercial sides of professional hockey.

How do I become an NHL scout?

Aspiring NHL scouts should develop player evaluation skills, understand hockey systems, practice writing scouting reports, and build professional relationships. Experience evaluating players at the junior, collegiate, or professional level can help prepare candidates for scouting opportunities.

Can I work in the NHL without playing professional hockey?

Yes. Many NHL employees have backgrounds in business, communications, marketing, technology, statistics, and management rather than professional playing experience. The qualifications required depend on the position.

How can Sports Management Worldwide help me pursue a hockey career?

Sports Management Worldwide offers specialized online education in Hockey GM & Scouting, Hockey Analytics, Hockey Player Development, and Sports Broadcasting. These programs help students develop sports industry knowledge and learn from experienced professionals.

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Is It Ever Too Late to Work in Sports? Dr. Lynn Lashbrook Says No

Think you're too old to start a career in sports? Think again.

At 78 years old, Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), isn't thinking about retirement.

He's thinking about the future.

In a recent video filmed ahead of his October 11 birthday, Lashbrook reflected on a question he hears frequently: When are you going to retire?

His answer says everything about his passion for the sports industry.

“I'm not gonna quit. I'm having too much fun.”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

After more than five decades working in sports, Lashbrook continues helping people discover opportunities in an industry that has transformed dramatically throughout his career.

And his message isn't just for young people beginning their professional journeys.

Whether you're 18, 40, 55, or approaching retirement, your opportunity to work in sports may still be ahead of you.

Why It's Never Too Late to Start a Career in Sports

One of the biggest misconceptions about working in professional sports is that you must begin your career immediately after college.

But the sports industry is much bigger than the athletes, coaches, and scouts people see on television.

Professional teams, collegiate athletic departments, leagues, and sports organizations are businesses.

They need professionals with experience in:

• Sales and Marketing: Ticket sales, sponsorships, partnerships, and fan engagement.
• Business Operations: Finance, administration, management, and organizational leadership.
• Athlete Management: Player representation, contracts, endorsements, and NIL opportunities.
• Scouting and Analytics: Talent evaluation, performance analysis, and recruitment.
• Media and Communications: Broadcasting, public relations, social media, and content creation.
• Technology: Data analysis, video production, digital platforms, and performance technology.

Many of these roles require skills that professionals have already developed in other industries.

Your previous career experience could be an advantage when transitioning into sports.

Dr. Lynn Lashbrook: A Lifetime of Helping People Work in Sports

Dr. Lashbrook's career demonstrates how many different paths exist within the sports industry.

Before founding Sports Management Worldwide, he built an extensive career in collegiate athletics, coaching, administration, education, and athlete representation.

His experience includes serving as a collegiate athletic director, working as an NFL agent, and teaching future sports professionals.

Today, SMWW provides online sports business education to students and professionals around the world.

In his recent video, Lashbrook discusses the wide range of people who approach him about pursuing careers in sports, from teenagers exploring their futures to older adults considering their next professional chapter.

He also emphasizes how the global sports industry continues to evolve, creating different ways for people to become involved.

The lesson is simple: Your age doesn't have to determine whether you can pursue your passion.

What matters is identifying your strengths, developing relevant skills, and building relationships with people working in the industry.

Can You Change Careers and Start Working in Sports?

Yes. Professionals can transition into sports from other industries by applying transferable skills, gaining sports-specific knowledge, and developing industry connections.

Consider someone who has spent 20 years working in corporate sales.

That experience could be relevant to ticket sales, sponsorship development, or corporate partnerships for a professional sports franchise.

A financial analyst might explore opportunities in sports business operations, salary cap management, or analytics.

A teacher or administrator could pursue opportunities in athletic administration, player development, or sports education.

A marketing professional could apply their experience to fan engagement, athlete branding, or digital content.

The key is understanding how your existing experience connects to the needs of sports organizations.

You may not need to start your career over. You may need to learn how to apply your experience to a new industry.

Why the Sports Industry Offers Opportunities for Career Changers

The sports business continues to evolve as new leagues, technologies, sponsorship models, and international markets develop.

Areas such as Name, Image, and Likeness (NIL), sports analytics, digital media, and athlete representation have changed how sports organizations operate.

These developments create opportunities for professionals with different backgrounds and areas of expertise.

For example, the expansion of NIL has introduced new business considerations for college athletes, athletic departments, marketing agencies, and athlete representatives.

Meanwhile, the increasing use of data has made analytics relevant to scouting, coaching, marketing, and business operations.

And as sports organizations expand their international reach, professionals with experience in global business, communications, and marketing may find additional ways to contribute.

You don't have to have played professional sports to understand the business of professional sports.

How to Break Into Sports at Any Age

For someone considering a career change, the most important step is developing a realistic plan.

Start by identifying the area of sports that interests you.

Do you want to become a sports agent? Work in a professional team's front office? Help athletes build their brands? Evaluate talent? Work in sports marketing?

Once you identify your goal, focus on building the knowledge and relationships relevant to that career.

That might include taking a specialized course, attending an industry conference, connecting with experienced professionals, or gaining experience through local sports organizations.

A career change doesn't necessarily happen overnight.

But with preparation and persistence, professionals can position themselves to pursue opportunities they might not have considered earlier in life.

Don't let the number of years you've worked in another industry stop you from exploring the next chapter of your career.

How Sports Management Worldwide Helps People Transition Into Sports

Sports Management Worldwide offers online courses designed to help aspiring professionals develop sports-specific knowledge and learn from experienced industry mentors.

For career changers, several programs may be particularly relevant.

Athlete Management

Explore athlete representation, contract negotiations, endorsements, and the business of becoming a sports agent.

Sports Media & Content Strategy

Develop skills in digital content, social media, storytelling, and sports communications.

Basketball GM & Scouting

Learn about basketball player evaluation, scouting, and front-office decision-making.

Soccer Management & Scouting

Explore the business of professional soccer, player evaluation, and talent identification.

Name, Image & Likeness (NIL)

Learn about the evolving NIL landscape and opportunities involving athlete branding, marketing, and representation.

These courses can help individuals develop relevant knowledge while connecting with professionals who understand the industry.

SMWW's mission is to help people turn their passion for sports into a professional opportunity, regardless of where they are in their career journey.

Dr. Lashbrook's Message: Your Next Chapter Could Be in Sports

At 78, Dr. Lynn Lashbrook continues doing what he loves.

Rather than focusing on retirement, he remains passionate about helping others discover their place in the sports industry.

His message is especially meaningful for anyone who has spent years thinking about making a career change but never pursued it.

Maybe you've worked in finance for 25 years.

Maybe you've built a successful career in sales.

Maybe you're approaching retirement and wondering what comes next.

Or maybe you've always loved sports but assumed the opportunity to work in the industry had passed you by.

Your experience matters. Your relationships matter. And your passion for sports can still play a role in your professional future.

The sports industry isn't reserved for one generation.

It's an evolving global business that needs professionals with different backgrounds, experiences, and skills.

You are never too old to explore a new opportunity.

And as Dr. Lashbrook demonstrates, finding work you love can make all the difference.

Ready to Explore Your Future in Sports?

Whether you're beginning your career, considering a professional transition, or looking for your next opportunity, Sports Management Worldwide can help you explore the possibilities.

Explore SMWW's Online Sports Career Courses

Schedule a Conversation With Dr. Lynn Lashbrook About Your Sports Career

Your next career chapter could be the one you've been waiting for.

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Frequently Asked Questions About Starting a Sports Career Later in Life

Is it too late to start a career in sports at 40 or 50?

No. Many sports business roles require transferable skills in sales, marketing, finance, administration, technology, and leadership. Professionals in their 40s, 50s, and beyond can pursue opportunities by developing industry-specific knowledge and building relevant relationships.

Can I work in professional sports without previous sports industry experience?

Yes. Professional sports organizations employ people from many professional backgrounds. Experience in business, communications, finance, technology, and management may be relevant to certain roles, although some positions require specialized sports experience or qualifications.

What are good sports careers for someone changing industries?

Potential career paths include sports marketing, sponsorship sales, athlete management, athletic administration, event management, business operations, and sports media. The right direction depends on your existing experience, interests, and professional goals.

Can retired professionals find jobs in the sports industry?

Yes. Retired professionals may pursue full-time, part-time, consulting, advisory, or other opportunities within sports organizations. Relevant experience and the requirements of individual positions will influence which opportunities are available.

How can I become a sports agent later in life?

Start by learning about athlete representation, contract negotiations, recruiting, and the regulations governing your chosen sport. Some leagues require agents to meet specific certification requirements. Specialized education, mentorship, and professional relationships can help aspiring agents prepare.

How can Sports Management Worldwide help career changers?

Sports Management Worldwide offers online courses, mentorship, career guidance, and networking opportunities designed to help people develop skills relevant to the sports industry. Students can explore specialized fields such as athlete management, scouting, analytics, and sports marketing.

Can I speak directly with Dr. Lynn Lashbrook about changing careers?

Yes. SMWW offers opportunities to request one-on-one sports career guidance with Dr. Lynn Lashbrook to discuss professional goals and potential career pathways.

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NBA China Games 2026: Why Basketball's Global Growth Is Creating New Sports Career Opportunities

The NBA is going global, and your future career in basketball doesn't have to stop at the U.S. border.

The 2026 NBA China Games bring the Dallas Mavericks and Houston Rockets to Macao for two preseason matchups on October 9 and 11 at The Venetian Arena.

But the NBA's international presence is about much more than basketball games.

Behind these events are professionals managing sponsorships, international marketing, broadcasting, player operations, fan experiences, and business partnerships.

The NBA expects the games and related programming to reach audiences in more than 200 countries and territories, demonstrating the global reach of professional basketball.

For aspiring sports professionals, that international reach offers an important lesson:

Your dream career in basketball could take you anywhere in the world.

NBA China Games 2026: More Than Two Basketball Games

The Dallas Mavericks and Houston Rockets are bringing NBA basketball to Macao as part of the league's ongoing international initiatives.

The two preseason games are scheduled for:

• Friday, October 9: Dallas Mavericks vs. Houston Rockets
• Sunday, October 11: Dallas Mavericks vs. Houston Rockets
• Location: The Venetian Arena, Macao

The surrounding programming includes NBA House, NBA Fan Day, youth basketball clinics, and community initiatives.

These events require collaboration among sports organizations, corporate sponsors, event managers, marketing professionals, and media teams.

For someone interested in working in sports, the NBA China Games provide a glimpse into how international sporting events operate.

The game is the main attraction, but the business behind the game creates an entirely different world of career possibilities.

Why International Basketball Is a Growing Career Opportunity

Basketball is played, watched, and followed across the globe.

The NBA's international schedule includes events in China, Canada, Mexico, France, and England during the 2026–27 season.

As basketball organizations expand their international reach, they need professionals who understand how to operate across different markets, cultures, and business environments.

Potential career opportunities include:

• International Basketball Scouting: Identifying and evaluating talent around the world.
• Basketball Analytics: Using data to support player evaluation and team decisions.
• Sports Marketing: Connecting global brands with basketball fans.
• Athlete Management: Helping athletes navigate contracts, sponsorships, and international opportunities.
• Event Management: Coordinating international games, fan experiences, and sporting events.
• Broadcasting and Digital Media: Creating basketball content for audiences worldwide.

Not every international event creates new permanent positions, but these activities demonstrate the range of specialized work involved in operating a global sports business.

If you want to work in basketball, thinking internationally can expand the opportunities you pursue.

Dr. Lynn Lashbrook: "Go Global or Go Home"

For Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), pursuing a career in sports means recognizing that opportunities exist far beyond your hometown.

During a television interview with KOIN 6 News, Lashbrook shared one of his favorite expressions:

“Go global or go home.”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

That message is especially relevant to the NBA China Games.

The basketball industry extends beyond the NBA and WNBA. Professional leagues, international competitions, player agencies, and basketball organizations operate across Europe, Asia, Africa, Australia, and the Americas.

The more you understand the global basketball industry, the more career opportunities you can explore.

How Can You Start a Career in International Basketball?

Breaking into international basketball requires preparation, practical experience, and an understanding of the global sports business.

For aspiring basketball professionals, developing specialized skills can be an important first step.

Someone interested in scouting can begin evaluating international prospects and studying different styles of play.

An aspiring analyst can develop statistical reports comparing players across leagues.

A future sports agent can learn about international contracts, athlete representation, and the regulations governing different basketball organizations.

Someone interested in marketing can study how the NBA adapts its content, partnerships, and fan experiences for international audiences.

You don't have to work for an NBA franchise to begin building a career in professional basketball.

Experience with collegiate programs, international clubs, youth organizations, and other sports businesses can help aspiring professionals develop their skills and professional networks.

Prepare for a Global Basketball Career With Sports Management Worldwide

Sports Management Worldwide offers specialized online courses designed to help aspiring professionals understand the business of basketball and develop relevant industry skills.

Basketball GM & Scouting

Learn about player evaluation, scouting reports, international talent identification, and basketball front-office operations.

Basketball Analytics

Explore how data, statistics, and performance analysis support player evaluation and decision-making in professional basketball.

Athlete Management

Develop knowledge of athlete representation, contract negotiations, endorsements, and the business of managing professional athletes.

Sports Media & Content Strategy

Learn how professional sports organizations use digital content, storytelling, social media, and marketing to engage audiences.

These programs provide opportunities to learn from experienced industry professionals while developing relationships with others who share an interest in sports careers.

The Future of Basketball Careers Is Global

The NBA China Games are a reminder that professional basketball has become a truly international business.

From sponsorships and broadcasting to scouting, analytics, and athlete representation, the sport offers career paths that extend across borders.

The NBA's growing international event calendar demonstrates how teams and leagues connect with fans and business partners around the world.

For aspiring sports professionals, the message is clear:

Don't limit your career goals to one team, one league, or one country.

Start developing your knowledge, building relationships, and exploring opportunities throughout the global basketball industry.

The next step in your sports career could take you somewhere you never imagined.

Explore SMWW's Sports Career Courses

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Frequently Asked Questions About the NBA China Games and International Basketball Careers

What are the NBA China Games 2026?

The NBA China Games 2026 feature the Dallas Mavericks and Houston Rockets playing two preseason basketball games in Macao on October 9 and 11, 2026. The event also includes fan experiences, community programs, and promotional activities.

Where are the 2026 NBA China Games being played?

Both games take place at The Venetian Arena in Macao, a major international entertainment and tourism destination.

What jobs are available in international basketball?

International basketball organizations employ professionals in scouting, analytics, coaching, athlete representation, marketing, sponsorships, event management, broadcasting, and business operations.

How do I become an international basketball scout?

Aspiring international basketball scouts should develop player evaluation skills, study basketball leagues around the world, create scouting reports, and build professional relationships. Specialized education and practical scouting experience can help prepare candidates for opportunities.

Can I work in basketball without playing professionally?

Yes. Many basketball professionals work in front offices, marketing departments, analytics, media, player development, and sports business operations without having played professionally.

How can Sports Management Worldwide help me pursue a basketball career?

Sports Management Worldwide offers online courses in Basketball GM & Scouting, Basketball Analytics, Athlete Management, and Sports Media & Content Strategy. These programs help students develop industry knowledge and connect with experienced sports professionals.

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NWSL Expansion: Why the Growth of Women's Soccer Is Creating New Sports Career Opportunities

Women's professional soccer is growing, and the opportunities to build a career in the sport are growing with it.

The National Women's Soccer League (NWSL) is entering another major chapter of expansion.

After welcoming Denver Summit FC and Boston Legacy FC in 2026, the league now features 16 teams. Two additional franchises in Atlanta and Columbus are scheduled to begin play in 2028, bringing the league to 18 clubs.

But the NWSL isn't stopping there.

Speaking at Leaders Week London on October 8, NWSL Commissioner Jessica Berman revealed that the league is preparing to explore expansion opportunities for teams 19 and 20, with a long-term vision that could eventually see the league reach 30 franchises.

That growth represents more than additional teams on the field.

It means potential new opportunities in scouting, coaching, analytics, marketing, athlete management, broadcasting, sponsorships, and sports business operations.

For anyone looking to break into professional sports, women's soccer is an industry worth watching.

NWSL Expansion: From 16 Teams to 20 and Beyond

The growth of the NWSL reflects increasing investment and interest in women's professional sports.

The league's expansion plans include:

• 2026: Denver Summit FC and Boston Legacy FC join the league, bringing it to 16 teams.
• 2028: Atlanta and Columbus are scheduled to join, increasing the league to 18 teams.
• Future Expansion: The NWSL is preparing to evaluate opportunities for its 19th and 20th franchises.
• Long-Term Vision: Commissioner Jessica Berman has discussed the possibility of the league eventually reaching 30 teams.

The 19th and 20th franchises have not yet been awarded, and there is no confirmed timeline for reaching 30 teams.

Still, the direction is clear.

Women's professional soccer is attracting investment, expanding into new markets, and creating the infrastructure needed to support a larger professional sports league.

And every new organization needs people to help operate it.

What Jobs Does NWSL Expansion Create?

When a professional sports league expands, teams must build more than a competitive roster.

They also need front offices, coaching staffs, scouting departments, marketing teams, and business operations.

That creates potential career opportunities across several areas.

Soccer Scouting and Player Personnel

Expansion teams need professionals who can identify talent, evaluate players, understand roster construction, and support recruitment decisions.

Soccer Analytics

Data and performance analysis play an increasingly important role in evaluating players, studying opponents, and supporting coaching and front-office decisions.

Sports Marketing and Sponsorships

New franchises need to build fan bases, attract sponsors, establish partnerships, and connect with their communities.

Athlete Management

As women's soccer grows, athletes may need professional representation to navigate contracts, endorsements, sponsorships, and career opportunities.

Broadcasting and Digital Media

More teams and matches create additional content needs, including game coverage, social media, video production, storytelling, and digital marketing.

Sports Business Operations

Ticket sales, community relations, event management, facility operations, and administration are essential to running a professional sports organization.

The important takeaway: You don't have to be a professional soccer player to build a career in the NWSL.

Dr. Lynn Lashbrook: Relationships Matter in Sports Careers

For Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), the growth of professional sports reinforces the importance of developing industry knowledge and building meaningful relationships.

In a November 2025 LinkedIn article about networking and career opportunities, Lashbrook wrote:

“Sports is a relationship-driven industry.

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

That message is especially relevant as women's professional soccer expands.

New teams need qualified professionals, but aspiring candidates also need to understand how the industry operates and develop relationships with people already working inside it.

The best time to start building those relationships is before your dream job becomes available.

How to Start a Career in Women's Professional Soccer

Breaking into professional soccer requires more than following the league or understanding the game.

Aspiring professionals should focus on developing practical skills that sports organizations need.

That might mean learning how to evaluate players, analyze performance data, negotiate contracts, build sponsorship relationships, or manage sports marketing campaigns.

It also means gaining experience wherever possible.

College athletics, youth soccer organizations, amateur clubs, internships, and entry-level sports business positions can all provide valuable opportunities to develop skills and build relationships.

You don't need to start your career with an NWSL franchise to eventually work for one.

Prepare for a Career in Soccer With Sports Management Worldwide

Sports Management Worldwide offers specialized online courses designed to help aspiring professionals develop skills and connect with experienced sports industry mentors.

For individuals interested in working in women's professional soccer, several SMWW programs are particularly relevant.

Soccer Management & Scouting

Learn about player evaluation, scouting reports, recruitment, roster construction, and the business of managing professional soccer organizations.

Soccer Analytics

Develop an understanding of how professional soccer organizations use data, performance analysis, and technology to evaluate players and support decision-making.

Athlete Management

Explore athlete representation, contract negotiations, endorsements, sponsorships, and the business of managing professional athletes.

Sports Media & Content Strategy

Learn about digital content, social media, storytelling, and communications strategies used throughout professional sports.

SMWW's goal is to help aspiring sports professionals turn their passion into practical skills, industry relationships, and career opportunities.

The Future of Women's Soccer Is Bigger Than the Game

The NWSL's expansion is another sign of how quickly the business of women's sports is evolving.

New franchises bring new ownership groups, new markets, new sponsorship opportunities, and new investments.

They also require people who understand how to build and operate successful professional sports organizations.

For aspiring sports professionals, that means the growth of women's soccer isn't just something to celebrate as a fan.

It's something to prepare for as a future employee, executive, scout, analyst, agent, or sports business professional.

As the NWSL moves toward 18 teams and evaluates additional expansion, now is an opportunity to develop the knowledge and relationships that could help you become part of the industry's future.

Don't just watch women's soccer grow. Prepare to build your career in it.

Explore SMWW Sports Career Courses

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Frequently Asked Questions About NWSL Expansion and Women's Soccer Careers

How many teams are in the NWSL in 2026?

The National Women's Soccer League has 16 teams in 2026, following the addition of Denver Summit FC and Boston Legacy FC.

Is the NWSL expanding to 20 teams?

The NWSL plans to reach 18 teams in 2028, with new franchises in Atlanta and Columbus. Commissioner Jessica Berman has confirmed that the league is preparing to evaluate opportunities for teams 19 and 20, although those franchises have not yet been awarded.

What jobs are available in women's professional soccer?

Professional women's soccer organizations employ people in scouting, coaching, analytics, sports marketing, ticket sales, sponsorships, broadcasting, athlete management, community relations, and business operations.

How do I get a job with an NWSL team?

Start by developing relevant sports industry skills, gaining experience through internships or entry-level positions, and networking with professionals working in soccer. Specialized education in scouting, analytics, marketing, or sports management can help strengthen your qualifications.

Do you need to play professional soccer to work in the NWSL?

No. Many professional soccer careers are on the business and operations side of the sport. Experience in marketing, analytics, finance, sales, communications, and administration can be valuable to professional teams.

How can SMWW help me prepare for a career in women's soccer?

Sports Management Worldwide offers online courses in Soccer Management & Scouting, Soccer Analytics, Athlete Management, and Sports Media & Content Strategy. These programs help students develop industry-specific skills while learning from experienced professionals.

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SMWW and Concordia University Chicago Announce Online Bachelor's Degree in Sports Management

Your passion for sports deserves a career path. Now, Sports Management Worldwide and Concordia University Chicago are making that path more accessible.

Sports Management Worldwide (SMWW) is excited to announce an expanded educational opportunity with Concordia University Chicago (CUC): a 100% online Bachelor of Arts in Sports Management.

Designed for aspiring sports professionals, the degree combines business education, sports management, leadership development, and flexible online learning to help students prepare for opportunities throughout the sports industry.

From professional sports organizations and collegiate athletic departments to sports marketing, event management, and business operations, the sports industry needs knowledgeable professionals working behind the scenes.

Now, students have another opportunity to turn their passion for sports into a professional future.

A New Opportunity to Earn Your Sports Management Degree Online

One of the biggest advantages of Concordia University Chicago's Bachelor of Arts in Sports Management is its flexibility.

The program is designed for students beginning their college education, transferring from another institution, or pursuing a degree while balancing other responsibilities.

Program highlights include:

• 100% Online: Earn your degree without relocating.
• Flexible Learning: Asynchronous coursework allows students to study around their schedules.
• Transfer-Friendly: Eligible previous college credits may count toward degree requirements.
• Sports Business Education: Learn about marketing, management, finance, governance, and leadership.
• Applied Learning: Connect classroom concepts to real challenges facing sports organizations.
• Financial Aid: Available to eligible students.

The degree requires 120 total credit hours, including general education, major coursework, and electives.

You shouldn't have to put your life on hold to pursue a career in sports.

Dr. Lynn Lashbrook on Turning Passion Into a Sports Career

For Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide, helping people turn their passion for sports into a professional career has always been at the heart of SMWW's mission.

As Lashbrook previously explained when discussing SMWW's educational opportunities and its partnership with Concordia University Chicago:

“We are giving people the opportunity to follow their passion.”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

That philosophy continues through SMWW's partnership with Concordia University Chicago and the online Bachelor of Arts in Sports Management.

By combining flexible online education with sports business knowledge and leadership development, the program provides aspiring sports professionals with an opportunity to build the foundation for a career in the industry.

Whether your goal is to work for a professional sports franchise, collegiate athletic department, sports marketing agency, or another sports organization, your journey can begin with the right education.

What Will Students Learn in the Bachelor's Degree Program?

Professional sports organizations operate like major businesses.

Behind every game are professionals managing budgets, coordinating events, developing sponsorships, overseeing facilities, and leading departments.

Concordia University Chicago's Bachelor of Arts in Sports Management introduces students to the business and leadership principles that support those operations.

Areas of study include:

• Sports Management Fundamentals
• Sports Facility and Event Management
• Organization and Administration of Sport
• Sports Governance
• Marketing and Business Law
• Organizational Communication
• Leadership and Team Management
• Sports Business Operations

Students also complete a senior project designed to connect their education to practical business challenges.

The goal is to develop professionals who understand both sports and the business that makes sports possible.

What Careers Can You Pursue With a Sports Management Bachelor's Degree?

A sports management degree can help students develop skills relevant to numerous areas of the industry.

Potential career paths include:

• Sports Marketing Specialist
• Athletic Operations Coordinator
• Sports Event Coordinator
• Facility Manager
• Athletic Department Administrator
• Community Relations Coordinator
• Sports Business Operations Professional
• Recreation Manager

These opportunities exist across professional teams, college athletic departments, sports marketing agencies, youth sports organizations, and other businesses supporting athletics.

The sports industry continues to evolve, creating demand for professionals who understand marketing, business operations, leadership, and the growing relationship between sports and technology.

You don't have to play professional sports to build a professional career in sports.

SMWW and Concordia University Chicago: Building on an Established Educational Partnership

Sports Management Worldwide and Concordia University Chicago have an established relationship helping sports professionals pursue higher education.

Their collaboration has included graduate-level educational opportunities designed for individuals pursuing leadership positions throughout the industry.

The addition of an undergraduate pathway expands the opportunity to students who are beginning their college education or working toward completing a bachelor's degree.

For SMWW, the mission remains the same:

Help aspiring sports professionals develop the knowledge, skills, and relationships needed to pursue meaningful careers in sports.

For Concordia University Chicago, the program combines academic education with practical sports business applications and leadership development.

Together, the organizations are helping make sports-focused education accessible to a broader audience.

Why Choose an Online Bachelor's Degree in Sports Management?

The sports industry is competitive, and employers look for professionals who can contribute to the business side of sports.

A bachelor's degree in sports management can help students develop an understanding of how organizations operate, how decisions are made, and how successful teams and businesses are managed.

An online degree also allows students to continue gaining experience while pursuing their education.

Whether you are already working in sports, pursuing an internship, coaching, or beginning your professional journey, flexible online learning can help you continue building your future without putting your current responsibilities on hold.

Start Building Your Future in Sports

Every professional sports team, collegiate athletic department, and sports organization needs people who understand the business behind the games.

Those careers begin with preparation.

Whether you want to work in sports marketing, athletic administration, event management, business operations, or another area of the industry, earning a bachelor's degree can help establish the educational foundation for your future.

Sports Management Worldwide and Concordia University Chicago are excited to help the next generation of sports professionals take that first step.

Learn More About the Online Bachelor of Arts in Sports Management

 

Talk to a Career Advisor Today

 

Don't just dream about working in sports. Start building your future in the industry.

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Frequently Asked Questions About the Online Sports Management Bachelor's Degree

Does Concordia University Chicago offer an online bachelor's degree in sports management?

Yes. Concordia University Chicago offers a 100% online Bachelor of Arts in Sports Management designed to develop business, leadership, and sports management knowledge.

What is the partnership between SMWW and Concordia University Chicago?

Sports Management Worldwide and Concordia University Chicago collaborate to expand educational opportunities for aspiring sports professionals. Their relationship includes undergraduate and graduate educational pathways focused on careers in sports.

How many credits are required for the Bachelor of Arts in Sports Management?

The degree requires 120 total credit hours, including general education, major requirements, and electives. Eligible transfer credits may apply toward degree completion.

Can I earn my sports management bachelor's degree completely online?

Yes. The program is delivered entirely online with asynchronous coursework, allowing students to balance their education with work, family, and other commitments.

What jobs can I pursue with a bachelor's degree in sports management?

Potential careers include sports marketing, athletic administration, event management, facility operations, community relations, and sports business operations. Specific opportunities depend on individual qualifications and experience.

Can I transfer credits into Concordia University Chicago's sports management program?

Yes. Students with previous college coursework may be able to transfer up to 90 eligible credits toward their degree. Concordia University Chicago evaluates transfer credits according to its academic policies.

How can I apply for the Concordia University Chicago sports management program?

Prospective students can learn more about admissions, transfer credits, and program requirements through the

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Dr. Lynn Lashbrook Returns to Fort Hays State: Where His Sports Career Began

For Sports Management Worldwide President and Founder Dr. Lynn Lashbrook, returning to Fort Hays State University is more than a campus visit.

It is a return to where his journey in sports began.

Long before becoming an NFL agent, NCAA athletic director, educator and founder of Sports Management Worldwide, Lashbrook was a Fort Hays State Tiger, playing football at FHSU in the 1960s.

More than five decades later, he recently returned to his alma mater and stood once again at Lewis Field Stadium — this time representing an organization that helps aspiring sports professionals around the world pursue the same industry that became his life's work.

It is a full-circle sports career story built around education, relationships and opportunity.

From Fort Hays State Football to a Career in Sports

Lashbrook's connection to Fort Hays State didn't end when his playing career did.

He later returned to FHSU as an educator and coach before continuing a career that would take him throughout college athletics and eventually into professional athlete representation.

His career has included roles as a college coach, professor, academic advisor, athletic administrator, NCAA athletic director and NFL agent.

Today, Fort Hays State even lists Lashbrook as an adjunct instructor in its Department of Health and Human Performance. 

That makes his return to campus especially meaningful.

The university that helped launch his sports career is now working with the company he founded to help launch careers for another generation.

A New Look at Fort Hays State Football

The videos from Lashbrook's visit also show how much Fort Hays State Athletics has changed.

One was filmed overlooking Lewis Field Stadium, the home of Tiger football.

Another takes viewers inside the new Bickle-Schmidt Athletic Complex, which opened in 2026 at the south end of Lewis Field Stadium.

The 20,000-square-foot facility includes a new football locker room, sports medicine and recovery areas, meeting rooms, coaches' offices, a student-athlete lounge and a 130-seat film room.

For someone who once played football at Fort Hays State, walking through the modern home of Tiger football makes the visit a connection between the program's past and its future.

But that connection now extends beyond football.

Fort Hays State and SMWW Are Building Sports Career Pathways Together

Today, Fort Hays State University and Sports Management Worldwide are partners in sports business education.

Students pursuing Fort Hays State's Master of Professional Studies in Sport Management can take three SMWW courses and receive six credit hours toward the master's program.

The partnership combines traditional university education with SMWW's industry-focused training and access to professionals working as agents, scouts, executives, coaches, broadcasters, analysts and other sports industry professionals. Fort Hays State University

That combination reflects one of Lashbrook's longtime philosophies about breaking into sports:

You need both what you know and who you know.

For students, that means developing academic knowledge while also learning how the sports industry actually operates and building relationships with people working inside it.

Dr. Lynn Lashbrook on Creating a Pathway Into Sports

That mission has become especially important as Fort Hays State and SMWW expand opportunities for military members, veterans and military families.

When the organizations announced their new Military Pathway in 2026, Lashbrook explained the goal simply:

“Our goal is to create a direct pathway from military service into meaningful careers throughout the sports industry.”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

The new pathway allows eligible military members, veterans and spouses to combine SMWW's sports-industry curriculum with Fort Hays State degree programs while potentially using eligible GI Bill education benefits.

The initial SMWW course options include Athlete Management, Name, Image & Likeness (NIL), and Sports Sales & Marketing. Salina Post

It's another example of the partnership focusing on a bigger question:

How do we give people a practical pathway from where they are today to where they want to work in sports?

Sports Careers Often Start With Education and Relationships

Lashbrook's own career demonstrates that a career in sports rarely follows one straight line.

Playing football led to coaching and education. Education led to athletic administration. Athletic administration led to athlete representation. Those experiences eventually helped inspire Sports Management Worldwide.

The specific jobs changed.

The industry didn't.

That is an important lesson for anyone trying to break into sports.

Your first opportunity doesn't have to be your final destination. Coaching can lead to administration. Scouting can lead to management. Sales can lead to leadership. Broadcasting, analytics, athlete representation and marketing can all open additional doors.

What matters is getting started, developing relevant skills and building relationships along the way.

From Fort Hays State Tiger to Sports Management Worldwide

There is something fitting about Dr. Lashbrook standing at Fort Hays State again.

The university was part of the beginning of his sports career.

Now FHSU and SMWW are working together to help other people begin theirs.

Fort Hays State provides the academic foundation. Sports Management Worldwide adds specialized sports-industry education, mentorship and networking.

For Lashbrook, that makes returning to his alma mater about more than remembering where his career started.

It's about helping the next generation decide where theirs will go.

Explore Sports Management Worldwide's degree and college-credit opportunities

Frequently Asked Questions

Did Dr. Lynn Lashbrook attend Fort Hays State University?

Yes. Dr. Lynn Lashbrook attended Fort Hays State University and played football for the Tigers before beginning a career spanning coaching, education, college athletics, athlete representation and sports business.

What is the partnership between Fort Hays State University and SMWW?

Fort Hays State University partners with Sports Management Worldwide to combine university education with specialized sports-industry training, mentorship and professional networking.

Can SMWW courses count toward a Fort Hays State master's degree?

Yes. Students in Fort Hays State's Master of Professional Studies in Sport Management can take three eligible SMWW courses and receive six credit hours toward the program.

Does Dr. Lynn Lashbrook currently teach at Fort Hays State?

Fort Hays State currently lists Dr. Lynn Lashbrook as an adjunct instructor in the university's Department of Health and Human Performance.

Can veterans use GI Bill benefits for the FHSU and SMWW pathway?

Eligible military members, veterans and spouses may be able to use GI Bill education benefits through the FHSU–SMWW Military Pathway. Eligibility depends on the individual's VA education benefits and program requirements.

How can I prepare for a career in sports?

A strong starting point is combining relevant education with practical sports-industry skills, mentorship, networking and experience. Programs such as the FHSU and SMWW partnership are designed to connect academic education with industry-specific career preparation.

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MLB Playoffs Return to NBC: Inside the Careers Behind the Broadcast

October baseball is here, and one of the biggest stories surrounding the 2026 MLB Postseason is happening beyond the field.

The MLB Wild Card Series marks the return of postseason baseball to NBC for the first time since the 2000 American League Championship Series. NBC, Peacock and NBC Sports Network are carrying the Wild Card round as part of NBCUniversal's new MLB media partnership.

Tonight, the Philadelphia Phillies and Atlanta Braves meet in a winner-take-all Game 3 on NBC and Peacock.

Millions of fans will focus on what happens between the lines.

But every postseason broadcast also highlights another side of professional sports: the people whose careers are built around telling the story of the game.

What Careers Are Behind an MLB Playoff Broadcast?

A Major League Baseball broadcast requires much more than a play-by-play announcer.

Modern sports coverage can involve professionals working in:

• Play-by-play broadcasting

• Color commentary

• Sideline and field reporting

• Broadcast production

• Research and statistics

• Camera operations

• Audio production

• Replay

• Graphics

• Digital media

• Social media

• Video production

• Studio programming

• Content strategy

Some of those professionals appear on camera. Many never do.

Sports broadcasting is an entire team working to turn a live sporting event into a story millions of people can follow.

Sports Broadcasting Is Becoming a Multiplatform Career

The return of MLB postseason baseball to NBC also demonstrates how much sports media has changed.

A major game is no longer produced exclusively for traditional television.

Fans can follow games through broadcast television, streaming platforms, social media, mobile devices, digital highlights, studio shows and short-form content.

That creates opportunities for professionals who understand more than one form of media.

A broadcaster may also create digital content. A producer may help develop social clips. A reporter may appear on television, publish online and create content for social platforms.

The future of sports media belongs to professionals who can tell compelling sports stories wherever fans are watching.

Former Players Are Becoming Part of Sports Media

The 2026 MLB Wild Card coverage also demonstrates another growing part of sports broadcasting: former athletes translating their playing experience into media careers.

NBC's Wild Card coverage includes former MLB players providing analysis and explaining what hitters and pitchers are thinking during critical moments.

That expertise gives viewers something they cannot get from simply watching the play.

It also demonstrates that sports careers can evolve.

Playing, coaching, scouting or working inside a sport can provide knowledge that later becomes valuable in broadcasting, analysis and content creation.

How Do You Start a Career in Sports Broadcasting?

Breaking into sports broadcasting requires more than knowing sports.

Aspiring broadcasters need to learn how to communicate what they know.

That can include developing skills in:

• Play-by-play

• Interviewing

• Sports reporting

• On-camera presentation

• Commentary

• Storytelling

• Research

• Audio and video production

• Digital content

Practice is also critical.

Calling games, interviewing athletes and coaches, recording podcasts, producing social videos and building a demo reel can help aspiring broadcasters develop experience they can show potential employers.

Knowing sports gives you something to talk about. Learning how to communicate sports gives you a professional skill.

Learn Sports Broadcasting with SMWW

Sports Management Worldwide's Sports Broadcasting Course is designed for people who want to develop professional sportscasting skills.

Students learn areas such as play-by-play, interviewing, sports reporting and developing an on-air presence while learning from professionals with experience in the sports media industry.

Explore SMWW Sports Broadcasting

For people more interested in the content and digital side of sports media, SMWW also offers Sports Media & Content Strategy.

The course focuses on areas including digital media, content strategy, communications, social media and storytelling within professional sports.

Explore SMWW Sports Media & Content Strategy

The MLB Playoffs Show How Big Sports Media Has Become

When the Phillies and Braves take the field tonight, fans will see nine players on each roster competing at any given moment.

What they may not see is the much larger team working behind the scenes.

Broadcasters explain the action. Producers determine how the story is presented. Camera operators capture it. Researchers provide information. Graphics teams visualize statistics. Digital teams distribute highlights. Social teams create conversations around the game.

And streaming platforms are creating even more ways for fans to experience sports.

That means the growth of sports media isn't only changing how we watch baseball.

It's creating different ways to work in it.

Millions of people will watch the MLB Playoffs this October.

If your goal is a career in sports, start watching something else too:

Who is making the broadcast possible?

Because your future career in baseball may not be on the field.

It could be behind the microphone, behind the camera or behind the content millions of fans consume every day.

Don't just watch October baseball. Learn how to become part of the team bringing it to the world.

--

Frequently Asked Questions About Sports Broadcasting Careers

How do you get a job in sports broadcasting?

Start by developing practical skills in play-by-play, reporting, interviewing, production or digital media. Aspiring broadcasters should also create examples of their work, gain experience covering live sports and build relationships with professionals in the sports media industry.

Do you need to be a former athlete to become a sports broadcaster?

No. Many successful sports broadcasters did not play professionally. Strong knowledge of the sport, communication skills, preparation, storytelling ability and broadcasting experience can all help someone build a career in sports media.

What jobs are available in sports broadcasting besides announcer?

Sports broadcasts require producers, reporters, researchers, camera operators, audio professionals, replay operators, graphics teams, video editors, digital producers, social media professionals and other production personnel in addition to play-by-play announcers and analysts.

Is sports broadcasting still a good career with streaming becoming more popular?

Streaming is expanding where sports content is distributed rather than eliminating the need for sports media professionals. Television, streaming, social media, podcasts and digital platforms all need professionals capable of producing and communicating sports content.

How can I practice sports broadcasting?

Aspiring broadcasters can practice by calling live or recorded games, creating podcasts, interviewing athletes and coaches, producing sports videos and covering local or college teams. Building a portfolio or demo reel gives potential employers examples of your abilities.

What does SMWW's Sports Broadcasting Course teach?

SMWW's Sports Broadcasting Course helps students develop skills such as play-by-play, interviewing, sports reporting and on-air presentation while learning about the professional sports broadcasting industry.

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What Is the Future of an NIL Agent?

The future of the Name, Image and Likeness agent could look very different from the first years of NIL.

College athlete representation is moving toward a more structured business environment where successful NIL agents may need to understand compliance, contracts, athlete branding, sponsorships, revenue sharing and long-term career management.

The role is becoming bigger than finding an athlete a sponsorship.

The NIL agent of the future may look much more like a professional athlete's business manager.

Why Is the NIL Agent Business Changing?

College athletics has already entered a new financial model.

Following final approval of the House settlement in 2025, participating Division I schools can make direct financial payments to student-athletes under an annual benefits cap. At the same time, third-party NIL agreements remain another way athletes can earn money.

That creates a more complicated financial environment for athletes.

A college athlete may now have to understand:

• Institutional payments

• Third-party NIL agreements

• Endorsements

• Sponsorships

• Personal branding

• Social media partnerships

• Contract terms

• Transfer-related decisions

• Compliance requirements

• Long-term professional opportunities

For an NIL representative, understanding how all of those pieces interact could become increasingly important.

NIL Agents Could Face More Regulation

Another major change could come from Washington.

On September 28, 2026, the U.S. Senate passed the Protect College Sports Act of 2026 by a 77–22 vote. As of September 30, the legislation still requires House approval before it could become law.

If enacted in its current form, the legislation would create new requirements for athlete agents, including state registration and certification requirements. It would also cap an agent's fee connected to an athlete endorsement contract at 5% of the contract's value.

That 5% limit is important to understand:

It is a proposal that has passed the Senate, not current federal law.

Supporters of the legislation describe the agent provisions as protections against exploitative practices, while critics of the broader bill have raised concerns about restrictions on athletes' rights and legal remedies. The legislation's ultimate form and whether it becomes law remain unresolved.

Compliance Could Become a Bigger Part of the NIL Agent's Job

Federal legislation isn't the only reason compliance matters.

The College Sports Commission now oversees rules surrounding institutional revenue sharing and third-party NIL agreements, while NIL Go is used in the third-party deal review process. NCAA rules require student-athletes to report noninstitutional NIL contracts or payment terms totaling $600 or more to the designated clearinghouse for review.

For agents, that means knowing how to find a deal may not be enough.

The future representative will increasingly need to understand whether a deal is properly structured, documented, reported and compliant with the rules governing college athletics.

The future of NIL representation may belong to professionals who understand both opportunity and compliance.

Dr. Lynn Lashbrook on the Pressure NIL Creates for Athletes

SMWW President and Founder Dr. Lynn Lashbrook identified an important challenge early in the NIL era.

“Many college athletes are experiencing anxiety and undue pressure to get NIL deals.”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

That observation helps explain why knowledgeable representation can matter.

College athletes are balancing academics, practices, competition, travel and their personal lives while potentially making important business decisions involving their name, image and likeness.

The future NIL agent can provide value by helping athletes evaluate opportunities rather than simply chasing every available deal.

The Future NIL Agent Could Become a Brand Manager

Early NIL conversations often centered on one question:

How much money can an athlete make?

The next phase may increasingly focus on another:

What is this athlete's brand worth over time?

A successful representative may help an athlete think about:

• Personal brand development

• Social media strategy

• Sponsorship selection

• Endorsement negotiations

• Content opportunities

• Community involvement

• Reputation management

• Business relationships

• Long-term career positioning

An athlete with a strong personal brand can potentially carry that value beyond college sports.

That changes the representative's role from deal broker to brand builder.

Revenue Sharing Changes Athlete Representation

The House settlement created another major change by allowing participating schools to provide direct financial benefits to student-athletes under a benefits cap while athletes can continue pursuing qualifying third-party NIL opportunities.

That means representatives may increasingly need to understand multiple forms of athlete compensation.

The NIL agent of the future may work alongside attorneys, financial advisors, accountants, marketing professionals and other specialists to help athletes understand contracts, compensation and long-term business decisions.

The representative does not have to personally perform every one of those professional services.

But the representative needs to understand how all of them fit together.

Lower Commissions Could Change the NIL Agency Business

If a federal 5% endorsement-contract agent fee cap ultimately becomes law, the economics of NIL representation could change substantially.

The Congressional Budget Office estimated that the proposed cap would reduce aggregate agent revenue by approximately $35 million annually.

That could encourage a different agency model.

Rather than relying on high commissions from a small number of transactions, representatives may need to build sustainable businesses around long-term athlete relationships, larger client portfolios, brand partnerships and specialized services.

It could also make knowledge, efficiency and reputation increasingly important competitive advantages.

Want to Become an NIL Agent?

This changing environment creates a strong reason to learn the business before trying to represent athletes.

Sports Management Worldwide's Name, Image & Likeness Course focuses on strategies that sports agents, marketers, brand advocates, content creators and sports administrators can use to protect and build student-athlete profiles. SMWW currently lists Marc Isenberg, Founder & CEO of Playbook Financial Advisors, among the course's NIL mentors.

Explore SMWW Name, Image & Likeness

For people interested in broader athlete representation, SMWW's Athlete Management Course also covers sports-agent regulations, negotiation, endorsements, sponsorships, marketing, recruiting and other elements of athlete representation.

Explore SMWW Athlete Management

The Future NIL Agent Will Need More Than Connections

Relationships will always matter in sports.

But the NIL industry is becoming more sophisticated.

The next generation of NIL agents may need to combine relationships with education, compliance knowledge, negotiation skills, marketing expertise and athlete brand strategy.

Finding the deal is only one part of the job.

Understanding whether the deal makes sense for the athlete — financially, legally, strategically and personally — is where a representative can create lasting value.

The future NIL agent isn't just selling an athlete's name, image and likeness. The future NIL agent is helping an athlete build a business around it.

Frequently Asked Questions About NIL Agents

What does an NIL agent do?

An NIL agent or representative helps college athletes identify, evaluate and negotiate opportunities involving their name, image and likeness. Depending on the representative's qualifications and services, that can include sponsorships, endorsements, brand partnerships, marketing strategy and contract negotiations.

What is the future of NIL agents?

NIL representation is moving toward a more structured and compliance-focused business. Future agents may need deeper knowledge of athlete branding, contracts, NIL reporting, revenue sharing and applicable state and federal requirements in addition to traditional sales and negotiation skills.

Is there a 5% commission cap for NIL agents?

Not currently as a nationwide federal rule. As of September 30, 2026, the Senate-passed Protect College Sports Act would cap agent fees connected to athlete endorsement contracts at 5% if the legislation becomes law in its current form. The bill still requires House action.

Do NIL agents need to be certified?

Requirements can depend on applicable state law and the activities an agent performs. The Senate-passed Protect College Sports Act would add federal requirements involving state registration and certification to athletic associations if enacted.

How has revenue sharing changed NIL?

The House settlement allows participating Division I institutions to directly provide financial benefits to student-athletes under a benefits cap while third-party NIL opportunities continue under applicable rules. That means athlete compensation can now involve both institutional payments and outside commercial opportunities.

How can someone learn to become an NIL agent?

Aspiring representatives should learn NIL regulations, athlete branding, sponsorships, endorsements, contracts, negotiation and compliance while building relationships throughout college athletics. SMWW's Name, Image & Likeness and Athlete Management courses are designed to teach skills relevant to those areas.