European American football just took a historic step forward.

The European League of Football (ELF) and the European Federation of American Football (EFA) have officially unified, creating a stronger, coordinated system to grow the sport across the continent.

This move strengthens operations, increases visibility, and accelerates the development of American football throughout Europe — and with expansion comes significant hiring needs across every level of the game.

More Teams. More Growth. More Jobs.

The reunification brings a surge of organizational needs as teams scale up operations, competition structures expand, and talent development pathways become more unified.

Roles now in higher demand across Europe include:

• Football operations and team personnel

• Scouts and player evaluators

• Analytics and data staff

• Video and performance personnel

• Front office support

• Marketing, digital content, and media

• Game day and logistics staff

• Player development and team support staff

For anyone pursuing a career in football, Europe just became one of the fastest-growing job markets in the sport.

How SMWW Helps You Land These Jobs

Sports Management Worldwide has spent two decades preparing students for careers in football — and the ELF–EFA reunification perfectly aligns with what SMWW training delivers.

Through SMWW Courses, You Learn How To:

• Understand football operations and how pro teams are structured

• Evaluate talent like a scout using film, metrics, and modern tools

• Apply analytics and performance data to support coaching and decision-making

• Build a career portfolio that European teams actively look for

• Network with executives, scouts, and team personnel through SMWW mentorship

• Position yourself for hiring by learning how teams recruit, interview, and select candidates

SMWW Football courses are led by former GMs, scouts, directors of football operations, data specialists, and executives with real hiring experience — the exact insights needed to break into a growing European market.

Why SMWW Students Are Well Positioned for Europe’s Football Expansion

SMWW training gives future professionals a competitive edge:

• Mentorship from industry veterans

• Professional scouting and operations skill development

• Career coaching and job-prep guidance

• Access to global networking opportunities

• A certificate respected by teams and football organizations worldwide

As European American football grows, teams need qualified people who can contribute immediately — and SMWW’s curriculum is built to create exactly those professionals.

The Future of Football in Europe Is Expanding — Be Ready for It

The reunification of the ELF and EFA marks one of the most important developments in international American football. With more teams, more structure, and more investment, the demand for trained football personnel will continue to grow.

SMWW provides the education, mentorship, and industry knowledge to help you take advantage of this moment and pursue a meaningful career in football — whether in Europe or anywhere the game continues to grow.

If you want to work in football, this is the time. Europe is rising, and SMWW can help get you there.

Event Dates: December 7–9, 2025
Location: Orlando, Florida
Main Venue: Wyndham Grand Orlando Resort Bonnet Creek

If you're pursuing a career in baseball—whether in scouting, analytics, operations, media, player development, or agency work—the SMWW Baseball Career Conference is one of the most valuable events you can attend. Held during the same week as the Baseball Winter Meetings, this three-day experience connects you with executives, scouts, agents, analysts, managers, and media professionals from every level of the game.

What Is the SMWW Baseball Career Conference?

The SMWW Baseball Career Conference is an immersive, interactive event designed to help aspiring and current baseball professionals gain insider knowledge, develop essential skills, and expand their network within professional baseball. Through expert-led panels, Q&A sessions, case studies, and structured networking, attendees learn directly from the people shaping modern baseball.

This conference is ideal for those pursuing roles in:

• MLB or MiLB front offices

• Scouting and player evaluation

• Baseball analytics and data operations

• Media, content, and baseball communications

• Player development and coaching support roles

• Agency and representation

• College baseball operations

• Operations, logistics, and team services

Why Attend the 2025 Baseball Career Conference?

1. Connect With Baseball Executives and Influencers

Meet professionals from MLB, MiLB, college programs, player agencies, analytics firms, and national baseball media—individuals who actively shape hiring, development, and innovation across the sport.

2. Learn What Baseball Teams Look for in Emerging Talent

Hear directly from baseball executives about the skills, technologies, and perspectives they prioritize when hiring and building modern baseball operations teams.

3. Build Practical Knowledge Across Key Baseball Disciplines

Conference topics include:

• Scouting and player evaluation

• Analytics, AI, and data-driven decision-making

• Player development frameworks

• Baseball operations and roster management

• Media, reporting, and baseball storytelling

• Negotiation and representation

• Career strategies for advancing in baseball

4. Strengthen Your Professional Networking Skills

SMWW mentors teach you how to approach conversations, ask smart questions, join groups confidently, and follow up effectively—crucial skills for anyone entering the baseball industry.

5. Gain Confidence Navigating High-Level Baseball Environments

You’ll leave with actionable steps, new contacts, and a clear understanding of how to advance your baseball career.

Event Schedule Overview

Sunday, December 7 – Welcome Day

• Check-in at the Wyndham Grand Orlando Resort Bonnet Creek

• Evening Welcome Reception on the upper pool deck

Monday, December 8 – Conference Day

A full day of baseball-focused learning and discussion featuring industry experts across scouting, analytics, coaching support, media, player development, and baseball operations.
Networking Lunch Included

Monday Night – Industry Networking

Join the SMWW team at the Waldorf Astoria Orlando, a major gathering hub for baseball professionals during this week.

Tuesday, December 9 – Optional

• Baseball Industry Network Meet-Up
  A valuable way to build early-morning connections.

Who Should Attend?

This event is ideal for:

• Aspiring baseball executives

• Scouts, analysts, and player evaluation specialists

• Baseball agents and representation professionals

• Media, PR, and content creators

• Player development and operations staff

• Collegiate and MiLB employees

• Former players transitioning to baseball operations

• Students and career changers

What Registration Includes

• Name badge & credentials

• Registration packet

• All Monday conference sessions

• Sunday Welcome Reception

• Monday Networking Lunch

Travel and lodging are not included.
Walk-up registrations are not accepted.

Featured Speakers for 2025

The following professionals are confirmed as featured speakers for 2025:

• Cory Schwartz – MLB Vice President, Data Operations

• Alexa Klein – New York Yankees Executive Director, Partnership Activation

• Manny Colon – Oakland A's Director of Minor League Operations

• Eduardo Brizuela – New York Mets Assistant GM

• Trevor Gooby – Seattle Mariners Chief Operating Officer

• Sammi Bireley – Tampa Bay Rays, Baseball Operations Assistant Director

• Greg Glynn – NIL Expert, Pliable Marketing CEO / SMWW Mentor

• Taylor Jacobson – MLB Agent

• Jose Melendez – Piratas de Campeche (Mexico), President of Baseball Operations

• Dan Evans – Former LA Dodgers GM & Former Toronto Blue Jays Scout

• Hank Jones – Former LA Dodgers Scout

• Ari Kaplan – MLB Analytics Pioneer, Databricks Head of Evangelism, "Data and AI Leader of the Year" Influencer Award

• Oscar Suarez – MLBPA Agent & SMWW Faculty

• Lynn Lashbrook – President & Founder of SMWW, Certified Sports Agent, Former NCAA Athletic Director

Highlighted Past Speakers: Baseball’s Biggest Names

The SMWW Baseball Career Conference has hosted some of the most influential leaders in the sport, including:

Front Office Legends & Executives

• Pat Gillick – Hall of Fame GM, 3× World Series Champion

• Ned Colletti – Former Los Angeles Dodgers GM

• Dayton Moore – Former Kansas City Royals GM

• John Mozeliak – St. Louis Cardinals President of Baseball Operations

• Stan Kasten – President, Los Angeles Dodgers

• Fred Claire – Former Dodgers GM

• Bobby Evans – Former GM / Giants Front Office Leader

Managers & On-Field Leaders

• Dave Roberts – Manager, Los Angeles Dodgers

Media Icons & Hall of Fame Voices

• Peter Gammons – Hall of Fame Baseball Writer & Analyst

• Jayson Stark – Senior Baseball Analyst

• Harold Reynolds – MLB Network On-Air Talent

Scouting & Player Development Leaders

• Don Welke – Legendary scouting executive

• Tony DeMacio – Director of Scouting, Atlanta Braves

• Tom Giordano – Special Assistant, Texas Rangers

Analytics & Innovation Leaders

• Ari Kaplan – Influential baseball analytics leader

• Cory Schwartz – MLB Vice President, Data Operations

Agents & Representation Leaders

• John Boggs – MLB Agent

• Jim McNamara – MLB Agent 

Baseball Institution Leaders

• Jeff Idelson – Former President, National Baseball Hall of Fame

• Sal Artiaga – Former President, Minor League Baseball

Scholarship Opportunities

SMWW offers a limited number of full and partial scholarships. Applicants must submit:

• A résumé

• A one-page letter explaining why they should be selected

Register for the 2025 SMWW Baseball Career Conference

If you're committed to building a career in baseball, this event is one of the strongest moves you can make.

Join us in Orlando from December 7–9, 2025, and take your next step toward a future in baseball.

How do you turn a short-term opportunity into a long-term career?

In sports, many professionals start by volunteering. They work events, help with logistics, or take on unpaid internships just to be around the game. These roles may not come with a paycheck at first, but they come with something more valuable — access.

Make Yourself Indispensable

When you volunteer, approach it like a full-time job. Be reliable. Communicate well. Take initiative. The people around you are paying attention, and your professionalism will stand out.

Treat Every Opportunity Like an Audition

Every task is a chance to show how you think, how you problem-solve, and how you work with others. The small things — being early, staying organized, asking good questions — create a reputation that follows you.

Build Relationships

Get to know the staff, not just the people above you. The intern sitting next to you might be a hiring manager in a few years. Stay connected. Follow up. Thank people for letting you learn from them.

The truth is, many full-time roles start from short-term experiences. When people know they can trust you, they look for ways to keep you around.

So the next time you volunteer, remember this: you may not be getting paid, but you are always getting noticed.

— Dr. Lynn Lashbrook President, Sports Management Worldwide

From Service and Coaching to a Leadership Role at Alabama A&M

SMWW proudly spotlights Jamaal Bess, who currently serves as the General Manager and NFL Liaison at Alabama A&M University. His rapid progression into a key leadership role in Division I football reflects exceptional determination, versatility, and commitment to professional growth.

Before stepping into collegiate football operations, Jamaal built a strong foundation as Head Coach and Athletic Director at P.D. Jackson-Olin High School. Alongside his work in athletics, he also serves in the U.S. Army Reserves, demonstrating leadership both on the field and in service to his country.

Advancing His Career During Deployment with SMWW Education

During his deployment, Jamaal used his time strategically by enrolling in a wide range of SMWW courses. This period became a pivotal point in his career development, giving him the specialized knowledge needed for the next level of football operations.

He completed:

• Football Analytics

• Football Video Performance Analysis with Catapult

• Football Player Development

• Athlete Management

• Football GM & Scouting

• Salary Cap & Contract Negotiation

• Name, Image & Likeness (NIL)

• Football Scouting Apprenticeship

This comprehensive training in areas such as NIL, personnel, evaluation, and scouting provided him with the skill set to fill emerging needs within collegiate football programs.

Pathway to Alabama A&M

When Jamaal returned from deployment, Alabama A&M University became the place where his SMWW education aligned with real opportunity. The coaching staff supported him through his transition back home and offered him the chance to intern while completing his recovery.

His professionalism, growing football expertise, and ability to contribute immediately led to a permanent role on the staff. Today, Jamaal plays a central part in:

• Coordinating NFL communication and scouting

• Managing personnel operations

• Supporting recruiting initiatives

• Overseeing program logistics

• Helping student-athletes prepare for the next level

A Testament to Perseverance and Professional Development

Jamaal Bess’s journey—from high school coach, to military service, to a Division I football leadership position—is a powerful example of what is possible through dedication and continued learning.

His path demonstrates how SMWW alumni can leverage real-world experience and specialized training to build meaningful careers in the football industry.

SMWW congratulates Jamaal on his accomplishments and is honored to be part of his professional story.

This week, we are honored to highlight Szabina Piller, the SMWW Global Ambassador representing Hungary. Originally from Budapest and now based in Miami, Szabina’s journey reflects passion, discipline, and an unwavering commitment to excellence—both in sport and in leadership.

A Foundation Built on Athletic Excellence

Szabina’s story begins on the water. A competitive kayaker for 14 years, she spent seven of those years representing Hungary on the national kayak team. Her dedication produced impressive achievements, including victories at the World Championships, European Championships, and Hungarian National Championships.

Her athletic career instilled in her the values of perseverance, teamwork, and mental toughness—qualities that would later define her professional path.

Academic Achievement and Professional Growth

Equally committed to her education, Szabina earned her Bachelor of Arts in Sports Management from Eszterházy Károly University, laying the academic foundation for a future in sports administration and athlete support.

She went on to gain significant experience working with the Hungarian Sport Ministry and the University Sport Federation, where she contributed to athlete development initiatives and sport-related programs. She further strengthened her global perspective by spending four years working directly with professional athletes across international settings—deepening her understanding of performance support, well-being, and industry operations.

Continuing her professional development, Szabina completed SMWW’s Sports Sales & Marketing course, expanding her expertise and solidifying her role as a leader within the sports business landscape.

Leadership in the Wellness Industry

Today, Szabina brings her competitive spirit and management expertise to the JW Marriott Turnberry Miami, where she serves as Fitness & Wellness Supervisor. In this role, she:

• Oversees daily operations of the fitness and wellness department

• Leads and trains staff to deliver exceptional member experiences

• Designs and coordinates wellness programs

• Ensures safety standards and operational excellence

• Promotes a supportive and empowering environment for guests and team members

Her work reflects her belief that life after elite sport can be just as impactful—and that former athletes have powerful contributions to make beyond competition.

A Role Model for Athletes in Transition

As an SMWW Global Ambassador, Szabina represents the spirit of resilience and reinvention. Her journey from elite athlete to respected wellness and sports management professional serves as an inspiring example for athletes navigating life beyond competition.

She continues to champion personal growth, education, and community impact—proving that with focus and determination, athletes can transform their skills into meaningful and successful careers.

Representing SMWW’s Global Vision

Szabina Piller represents the heart of SMWW's global mission — empowering sports professionals through education, mentorship, and international collaboration.

SMWW’s Vision: 206 ambassadors across the 206 territories recognized by the International Olympic Committee — creating the most exclusive and globally connected network in sports management.

In a major milestone for international baseball, Matt Judd, a Global Ambassador for Sports Management Worldwide (SMWW), attended the inaugural season of Baseball United in Dubai — symbolizing both his personal commitment to growing the sport globally and SMWW’s broader mission to support the next generation of sports professionals around the world.

What Is Baseball United—and Why It Matters

• Baseball United is a historic new professional baseball league, focused on expanding the game in the Middle East and South Asia. 
• Launched in 2025, its inaugural season ran from November 14 to December 14 in Dubai. 
• With franchises such as the Mumbai Cobras, Karachi Monarchs, Arabia Wolves, and the Mid-East Falcons, the league brings together talent from 25 countries. 

This isn’t just a novelty: Baseball United represents a genuine effort to globalize the “America’s pastime,” tapping into new fan bases and athlete pools in regions where baseball has historically been less visible. 

Matt Judd’s Role is More Than Just a Guest

Matt’s presence at Baseball United’s first season is deeply symbolic. As someone who has spent his career helping athletes, organizations, and sports executives in emerging markets, his role is more than ceremonial: he’s there to support, connect, and advocate.

• Network connector: Matt’s global experience allows him to facilitate meaningful connections between Baseball United’s leadership, local stakeholders, and potential investors — particularly in regions like Saudi Arabia, where baseball is just gaining a foothold. 

• Mentor & educator: Through his ambassador role at SMWW, Matt can guide aspiring sports professionals (in the Middle East and beyond) on how to break into baseball business — from scouting and analytics to operations and front office roles.

• Growth champion: His presence underscores SMWW’s belief in baseball as a tool for cultural exchange, professional opportunity, and shared passion across borders.

How SMWW and Matt Judd Are Driving Global Opportunity

SMWW, the global leader in sports business education, has built a network of Global Ambassadors like Matt to empower emerging talent in regions that might otherwise be overlooked.
Here’s how their work aligns with the mission of Baseball United:

1. Education and Training

   • Through SMWW’s online courses (e.g., Baseball Analytics, Front Office Scouting, Agent Certification), professionals in non-traditional baseball markets can acquire the skills to build careers in sports.

   • Matt, as an ambassador, helps spread awareness of those opportunities in his regions, encouraging local students and practitioners to enroll and grow.

2. Grassroots Development

   • Baseball United’s expansion into the Middle East and South Asia is not just about bringing in big players—it’s about building sustainable ecosystems.

   • Matt’s understanding of both Western and regional sports cultures positions him to advocate for community programs, youth academies, and infrastructure development.

3. Global Business Strategy

   • SMWW leverages its network to advise on global partnerships, sponsorships, and talent pipelines.

   • With Matt on the ground in Dubai, he can help connect Baseball United with influencers, brands, and institutions in the Middle East and beyond.

Why This Is a Big Deal for Baseball’s Future

• Baseball as a truly global sport: Baseball United is a tangible step toward transforming baseball from a North America- or East-Asia–centric sport into a global league. Matt’s involvement amplifies that narrative.

• New career paths: Through SMWW and ambassadors like Matt, people in the Middle East and South Asia now have realistic pathways to work in baseball — whether as agents, front office staff, or analysts.

• Cultural exchange: The cross-pollination of ideas and talent between regions helps grow not just the sport, but also economic opportunities, and cross-cultural understanding.

Looking Ahead: What’s Next

• As Baseball United continues to establish itself, Matt Judd is likely to remain closely involved, using his ambassador role to support league initiatives and talent development.

• SMWW, through its courses and network, will continue to educate and empower aspiring sports professionals in emerging markets.

• Together, they can help build a sustainable and inclusive baseball ecosystem that transcends geographical boundaries.

Matt Judd’s presence at Baseball United’s inaugural season is more than just a personal milestone — it’s a symbol of how SMWW is putting its mission into action. By supporting the globalization of baseball, Matt and SMWW are helping open doors for the next generation of players, executives, and sports leaders all around the world.

Not everyone wants to post every day on LinkedIn. And that’s okay.

You do not have to flood your feed to build credibility in the sports industry. What matters most is showing up with purpose. When people look at your profile, your comments, and your overall presence, they are asking one question: Does this person look like someone I want on my team?

Credibility Comes from Engagement, Not Volume

You can build a strong presence on LinkedIn without ever creating original posts. Start by showing up consistently in smaller, more meaningful ways.

• Comment thoughtfully on articles or updates from people in your network. Add insight or ask a follow-up question.
• React to industry news or SMWW posts to show that you are paying attention to trends.
• Congratulate others on their career moves. Sports is a small world, and goodwill travels fast.
• Share learning moments. If something in a course, book, or conference sparked an idea, post a short note about what stood out to you.

You do not need to be loud to be visible. You need to be consistent.

Think of LinkedIn as a Professional Locker Room

It is where your peers, mentors, and potential employers gather. If you only walk through once a month, people forget you are there. If you stop by regularly, contribute to conversations, and stay engaged, your name becomes familiar.

That familiarity often leads to opportunity.

Your Digital Presence Should Match Your Real-World Reputation

When someone you meet at an event looks you up, your profile and recent activity should confirm what they sensed about you in person — that you are curious, reliable, and engaged in your field.

So do not worry about posting every day. Worry about being intentional when you do. Small, consistent actions build credibility over time.

Ask yourself this: if someone reviewed your LinkedIn activity right now, would they see the professional story you want to tell?

Este fin de semana, la NFL hace historia

Los Miami Dolphins se enfrentan a los Washington Commanders en Madrid: el primer partido oficial de temporada regular de la NFL que se juega en España.

Y no es solo un acontecimiento emocionante para los aficionados — es una señal clara de cómo está evolucionando la industria deportiva global y de cómo están surgiendo nuevas oportunidades profesionales en todo el mundo.

El Partido de Madrid: Un Hito Global con Impacto Profesional

El duelo entre los Dolphins y los Commanders subraya la estrategia de la NFL para expandirse a nuevos mercados internacionales.
A medida que el deporte traspasa fronteras tradicionales, crece la demanda de profesionales especializados en analítica, operaciones, marketing, gestión de eventos y desarrollo internacional.

Partidos internacionales como este generan:

• Cobertura mediática global y nuevas bases de aficionados

• Producción de eventos y trabajo logístico en el extranjero

• Marketing regional y nuevas alianzas comerciales

• Puestos de analítica centrados en nuevas audiencias y nuevas fuentes de datos

• Roles de scouting, desarrollo de jugadores y operaciones en ecosistemas deportivos en expansión

Por Qué Sports Management Worldwide (SMWW) es Clave en Esta Transformación

Con el deporte cada vez más global, SMWW se ha consolidado como el motor educativo y profesional que prepara a la gente para aprovechar estas nuevas oportunidades. Así es como lo conseguimos:

1. Cursos Diseñados para una Industria Global

SMWW ofrece formación en analítica deportiva, gestión deportiva internacional, scouting, liderazgo en oficinas deportivas y mucho más — todo pensado para un mercado en expansión global.

2. Profesores que Trabajan en el Sector

El alumnado aprende directamente de profesionales en activo — desde operaciones internacionales hasta analítica global y estrategia de front office — lo que garantiza habilidades actuales y aplicadas a roles globales.

3. Red Mundial y Resultados Profesionales

La red de SMWW abarca decenas de países, ayudando a los estudiantes a acceder a prácticas y empleos no solo en EE. UU., sino también en Europa, Latinoamérica, Asia y otros mercados emergentes.

4. Preparación para los Nuevos Roles Globales

Con acontecimientos como el partido de la NFL en España, cada vez aparecen más oportunidades en:

• Operaciones y logística de eventos internacionales

• Marketing regional y engagement de aficionados

• Analítica y ciencia de datos adaptadas a nuevos mercados

• Programas de scouting y desarrollo en distintos países

• Patrocinios, colaboraciones y medios en el deporte global

Qué Significa el Partido de Madrid para Quienes Quieren Trabajar en el Deporte

Cuando las grandes ligas llevan partidos a nuevos países, llevan mucho más que un equipo — llevan infraestructura, crecimiento empresarial y demanda de talento.

Para futuros profesionales:

• Piensa en global: tu próximo empleo podría estar en Madrid, Ciudad de México, Berlín o cualquier otro lugar.

• Apuesta por habilidades transferibles: analítica de datos, operaciones, marketing, scouting… todo viaja.

• Desarrolla una mentalidad internacional: la cultura, los mercados y las prácticas empresariales cambian según el país.

• La formación importa: programaciones que preparan para operaciones deportivas globales te dan ventaja.

Conclusión: El Deporte Ya es Global — y Tu Carrera También Puede Serlo

El partido entre Dolphins y Commanders en España es mucho más que un hito deportivo: es un reflejo de cómo están cambiando las carreras en el deporte.

Si quieres abrirte camino en la industria deportiva — ya sea en EE. UU. o en el extranjero — SMWW te ofrece la formación, las conexiones y la perspectiva global para ayudarte a triunfar.

El deporte está cruzando fronteras — tu carrera también puede hacerlo.

Únete a SMWW, desarrolla tus habilidades, crea una red internacional — y prepárate para cuando y donde llegue el próximo gran partido.

This weekend, the NFL makes history as the Miami Dolphins face the Washington Commanders in Madrid — the first-ever regular-season NFL game played in Spain.

This isn’t just an exciting matchup for fans — it’s a clear signal of how the global sports industry is evolving, and how new career opportunities are emerging all over the world.

The Game in Madrid: A Global Milestone With Career Impact

The Dolphins vs. Commanders matchup underlines the NFL’s strategy to expand into new international markets. As sport spreads beyond traditional national borders, the need for skilled professionals in analytics, operations, marketing, event management and international development grows too.
International games like this one generate:

• Global media coverage and new fan bases

• Event production and logistics work abroad

• Regional marketing and partnerships in new markets

• Analytics roles focused on new audiences and new data sources

• Scouting, player development and operations roles in growing sport ecosystems

Why Sports Management Worldwide (SMWW) is Central to This Shift

As sport becomes more global, SMWW stands out as the education and career-path engine preparing people to take advantage of these opportunities. Here’s how:

1. Courses Designed for a Global Industry

SMWW offers coursework in sports analytics, global sports business, scouting, front-office leadership, and more — all structured with international growth in mind.

2. Taught by Industry Professionals

Students learn from leaders working in sports today — including international operations, global analytics, and front-office strategy — equipping graduates with relevant skills for global roles.

3. Worldwide Network & Career Outcomes

SMWW’s network spans dozens of countries, helping students connect to jobs and internships not just in the U.S., but across Europe, Latin America, Asia, and other growing markets.

4. Positions Graduates for Emerging Global Roles

With events like the NFL in Spain, roles are appearing in:

• International game operations and logistics

• Regional marketing and fan engagement

• Analytics and data science tailored for new markets

• Scouting/development programs globally

• Sponsorship, partnerships and media in global sport

What the Madrid Game Means for Anyone Seeking a Career in Sport

When major leagues bring games to new countries, they bring more than just a team — they bring infrastructure, business growth, and talent demand.
For aspiring professionals:

• Think globally: your next job could be in Madrid, Mexico City, Berlin or elsewhere

• Focus on transferable skills: data analytics, operations, marketing, scouting all travel

• Build an international mindset: culture, business practices and markets differ

• Education matters: programs that prepare for global sport operations give you an edge

Final Takeaway: The Game Is Global — Your Career Can Be Too

The Dolphins vs. Commanders game in Spain is more than a sporting landmark — it’s a reflection of how sports careers are changing.
If you’re looking to break into sports — in the U.S. or abroad — SMWW offers the education, connections, and global perspective to help you succeed.

Sport is crossing borders — so can your career. 

Join SMWW, build the skills, network globally — and be ready whenever and wherever the next game happens.

What happens after you meet someone at a conference, introduce yourself, and make a great first impression?

They look you up.

In today’s world, your digital presence is often the second handshake. It is what people see when they want to learn more about you. And most of the time, that means they go straight to LinkedIn.

Your Profile Is Part of Your Reputation

If your LinkedIn profile is outdated, incomplete, or inactive, you may be sending the wrong message without even realizing it. Think of it like showing up to an interview in the wrong uniform.

The good news is that it only takes a little effort to make your profile work for you.

Here are a few things to check:

• Profile photo: Choose a clear, professional image that represents how you want to be seen in your field.
• Headline: Go beyond your current title. Use a short phrase that captures who you are and what you are passionate about in sports.
• About section: Write in your voice. Share what drives you, what you are learning, and where you want to go.
• Activity: Engage with posts that interest you, especially from people and organizations in your target area. Comment thoughtfully. Share what you are learning.

Be Present, Not Perfect

You do not need to post every day or create elaborate content. But you should be visible. People are more likely to connect with you if they see you contributing to conversations about the industry.

When someone looks you up, your recent activity tells a story. It shows curiosity, consistency, and commitment.

Your Digital Presence Is a Living Portfolio

Think of LinkedIn as more than a resume. It is a record of how you think, what you value, and how you interact with the professional world. The effort you put into showing up online can turn a brief introduction into an ongoing connection.

So ask yourself: if someone from the sports industry looked me up today, would my profile reflect the professional I want them to see?

— Dr. Lynn Lashbrook President, Sports Management Worldwide