This week, we are proud to highlight SMWW Global Ambassador Hubert Register, based in Lorient, Brittany, France. Hubert’s career embodies international leadership, athlete development, and strategic growth in sports management, reflecting SMWW’s mission to empower sports professionals through education, mentorship, and global collaboration.

From Professional Athlete to Sports Executive

Hubert Register’s journey in sports began as a professional basketball player. After graduating from Northern Illinois University in 1995 with a degree in Engineering and Engineering Technology, he was drafted by the CBA’s Rockford Lightning in 1996. Following a standout performance in the NBA-sanctioned Chicago Summer League, Hubert took his talents overseas, joining Levallois Sporting Club Basket (now Metropolitan 92) in France.

In just his second year, Hubert helped lead the youngest team in French history to a National Title, creating a legacy that inspired the next generation of French basketball talent, including future stars like Tony Parker and Joakim Noah.

Transitioning Into Sports Management

After retiring from professional basketball in Paris, Hubert pursued a Master’s in Sports Management at the University of Creteil (2011). During this time, he completed SMWW’s Sports Administration Course, blending his athletic experience with a deep understanding of sports operations and management.

Hubert immediately applied this knowledge to assist in reorganizing the administrative and operational structure of one of his former teams, leading them to two of their most successful seasons under his leadership in the front office.

Leadership in European and Global Sports

Hubert has played key roles in international sports administration and consulting:

• Athletic Director, INSEEC University (Paris XVI, 2016–2019)
  Oversaw programs in basketball and entertainment, managing high-profile projects and mentoring future sports executives.

• FC Lorient Soccer Academy (France, 2019–present)
  Focuses on creating sustainable relationships and partnerships between European clubs, French sports academies, and international organizations.

• HFR Consulting
  As owner and managing director, Hubert specializes in cultural liaison services and global strategic business development, connecting international sports entities with corporate opportunities in the European Union.

SMWW Ambassador & Agent Advisor

Hubert’s involvement with SMWW has been instrumental in bridging U.S. and European sports management practices. As an SMWW Agent Advisor, he offers unparalleled insight into athlete representation, management operations, and international sports partnerships.

He highlights the value of SMWW’s global network:
"The people at SMWW GET IT! Get in touch with us, and get in the game!"

Hubert continues to leverage his experiences and networks to foster sustainable growth in sports business, mentoring athletes, executives, and sports professionals across multiple disciplines, including basketball and soccer.

Education & Professional Background

• B.Sc., Northern Illinois University (1995, USA)

• M.Sc., University of Creteil, Paris-12 (2011, France)

• SMWW Sports Administration Course

His career spans professional play, front office leadership, and international consulting, making him a true pioneer in global sports management.

Representing SMWW's Global Vision

Hubert Register represents the heart of SMWW's global mission — empowering sports professionals through education, mentorship, and international collaboration.

SMWW’s Vision: 206 ambassadors across the 206 territories recognized by the International Olympic Committee — creating the most exclusive and globally connected network in sports management.

Breaking into basketball representation requires more than passion for the game—it demands a clear understanding of certification rules, league regulations, and the evolving landscape of athlete representation. One of the most commonly misunderstood topics among aspiring agents is NCAA certification and how it fits into a long-term career as a basketball agent.

What Is NCAA Certification for Basketball Agents?

In the SMWW Basketball Agent Course, NCAA certification is covered in detail to help aspiring agents understand when it applies and when it does not. To be eligible for NCAA agent certification, an individual must be NBPA certified for at least three consecutive years.

The primary benefits of NCAA certification include:

• The ability to represent players who declare for the NBA Draft and later return to college without jeopardizing their eligibility

• Increased visibility, as certified agents are listed and accessible to NCAA student-athletes

With the rise of NIL (Name, Image, and Likeness) opportunities, this pathway has become less common, as many athletes no longer return to school after testing the draft. Additionally, NCAA certification does not apply to overseas representation and is specific to NBA-related cases.

While there is ongoing discussion about whether the NCAA may expand certification to include NIL-focused representation, that framework has not yet been implemented.

Why This Matters for Aspiring Basketball Agents

Understanding certification requirements helps aspiring agents avoid costly mistakes and focus on the right pathway. Many successful agents build careers representing players in:

• The NBA and G League

• International professional leagues

• Emerging global basketball markets

This is where proper education and mentorship become critical.

Learn From Proven Industry Leaders

The SMWW Basketball Agent Course is taught by professionals who actively work at the highest levels of basketball representation.

Bret Kanis — NBA Agent & Attorney

Bret Kanis is an NBA-certified agent and licensed attorney with over 20 years of experience representing professional basketball players in the NBA, G League, and internationally. His clients have received offers in more than 25 countries, spanning high-major college programs and under-the-radar talent alike.

As an attorney, Bret has represented athletes and agents in:

• Contract negotiations

• Contract disputes, including cases before FIBA’s Basketball Arbitral Tribunal

• Business and personal legal matters

He has worked alongside Hall of Fame players, Olympic gold medalists, and high draft picks, bringing real-world insight into every aspect of the course. Bret also serves as SMWW’s Basketball Agency Director.

Jan Wieland — Founder & CEO, Blacktop Management

Jan Wieland is a FIBA-certified agent and former professional player whose career spanned the United States and Europe. After injuries ended his playing career, Jan transitioned into agency work and has since placed players in over 40 countries worldwide.

Fluent in English, German, and Finnish, Jan brings a global perspective to basketball representation. His background as both a player and agent allows him to address the real challenges athletes and teams face across international markets. Jan is also a regular speaker at SMWW’s Basketball Career Conferences in Las Vegas and Portsmouth, Virginia.

A Clear Path Into Basketball Representation

The SMWW Basketball Agent Course is designed for individuals who want a realistic, structured entry into the profession—whether their goal is NBA representation, international placement, or long-term agency work.

The course covers:

• Agent certification pathways

• NBA, NCAA, and FIBA regulations

• Contract negotiation fundamentals

• International basketball markets

• Ethics, compliance, and career-building strategies

Learn more about the Basketball Agent Course:
https://www.sportsmanagementworldwide.com/courses/basketball-agent-course

Final Thoughts

Becoming a basketball agent isn’t about shortcuts—it’s about preparation, credibility, and understanding the systems that govern the game. NCAA certification is one piece of a much larger picture. With guidance from experienced agents and attorneys who have built lasting careers, aspiring professionals can pursue the right opportunities with clarity and confidence.

If you’re serious about building a future in basketball representation, education is the first step—and learning from those who have already succeeded makes all the difference.

Everyone wants a foot in the door. The ones who stay in the room are the ones who follow through.

Follow-through is one of the simplest habits in professional life, yet it is one of the rarest. People start strong, make connections, and then disappear. The ones who follow up, follow through, and keep promises are the ones who build lasting careers.

Why It Matters

Sports runs on relationships and reputation. When you consistently do what you say you will do, people remember. That reliability earns trust faster than any degree or title ever could.

Simple Ways to Stand Out

• Reply to messages promptly, even if it is a short “Thank you for your time.”
• Send materials when you promise to send them.
• If someone gives you advice, let them know how you used it.

These small actions show professionalism, gratitude, and accountability.

The Ripple Effect

When I refer someone for a role, I am trusting my name alongside theirs. That trust comes from knowing they will follow through. Build that same reputation with the people in your network.

So ask yourself: how many doors could open if you simply kept every commitment you made this month?

— Dr. Lynn Lashbrook President, Sports Management Worldwide

This week, we are proud to highlight SMWW Global Ambassador Dr. Thomas Mosby in Washington State, USA. Although based in Washington, Dr. Mosby has a meaningful presence across the globe, reflecting a career defined by international leadership, athlete development, and a lifelong commitment to advancing the sports industry.

His journey reflects SMWW’s mission: empowering sports professionals through mentorship, education, and service.

A Distinguished Career in Football Leadership and Athlete Development

Dr. Mosby’s coaching career began in the late 1980s, shaping high school football programs and establishing himself as a standout defensive and positional coach.

1988–1990: Defensive Coordinator & Secondary Coach, Nathan Hale High School (Seattle)
1990–1992: Assistant Football Coach, Washington State University
– Coached wide receivers
– Recruited top talent across Seattle, Los Angeles, and the southern U.S.
– Supported and helped coordinate WSU’s summer football camps

His early collegiate coaching experience set the stage for a career defined by leadership, mentorship, and athlete-first development.

International Success and Championship Coaching

In 1992, Dr. Mosby expanded his impact globally, serving as Head Football Coach for the Limhamn Griffins in Malmö, Sweden. Competing in the Swedish Super Series Conference of American Football, he led the team to a regular-season conference championship and earned Coach of the Year honors—a milestone that cemented his international coaching credibility.

This international chapter highlights Dr. Mosby’s ability to lead, teach, and inspire athletes across cultures and competitive environments.

A Proven Leader Across High School and Collegiate Programs

Upon returning to the U.S., Dr. Mosby continued building winning programs:

1993–1994: Academic Support, Washington State University Football
1993–1994: Offensive Coordinator, Pullman High School
1994–1999: Head Football & Head Baseball Coach, Liberty High School (Issaquah, WA)
– Also served as JV basketball coach
– Named Coach of the Year in 1996
1999–2005: Assistant Football Coach & Co-Defensive Coordinator, Mount Si High School (Snoqualmie, WA)**
2018: Head Football Coach & Assistant Track Coach, North Mason High School (Belfair, WA)**

Beyond traditional school programs, Dr. Mosby has been a respected coach in statewide all-star events, including:

• Cleats vs. Cancer All-Star Football Classic

• Washington State High School Football All-Star Game

• Washington Talent Combine Showcase

His ongoing involvement underscores his influence and trusted reputation within Washington’s football community.

Developing the Next Generation of Talent

From 2022–2024, Dr. Mosby served as the Head Coach of an Elite High School 7v7 Passing League Team for Ford Sports Performance, helping college-bound athletes refine their skills and prepare for the next level.

In April 2024, he began his current role as Running Backs Coach at Pacific Lutheran University (Tacoma, WA)—continuing his legacy of shaping competitive, disciplined, and high-character athletes.

Academic Excellence and Professional Training

Dr. Mosby’s educational background is as impressive as his coaching résumé. He holds:

• B.A. in Journalism & Public Relations – Western Washington University

• Master’s in Education, Counseling Psychology – Washington State University

• Ph.D. in Educational Administration & Leadership – Washington State University

He also completed SMWW’s Athlete Management training, reinforcing his expertise in athlete advocacy, regulations, negotiation, and athlete support.

A Foundational SMWW Figure and Longstanding Agent Advisor

Dr. Mosby has been part of SMWW since its inception, contributing more than 30 years of service, mentorship, and leadership. As an SMWW Agent Advisor, he brings unmatched insight to athlete representation.

His approach is holistic and grounded in decades of experience as a:

• Player

• Coach

• Mentor

• Educator

• Agent Advisor

His training includes deep knowledge in:

• Player association regulations

• Contract negotiation

• Endorsements and sponsorships

• Ethics and compliance

• Draft preparation

• Marketing and branding

• Recruiting

• Collective bargaining agreements

Dr. Mosby’s genuine, athlete-centered approach fosters trust, confidence, and long-term success for the athletes he serves.

Championing Athlete Well-Being and Professional Growth

Dr. Mosby’s primary mission has always been clear:
supporting the total well-being of the athletes he coaches, mentors, and advises.

He is known for:

• Building meaningful advisor–athlete relationships

• Providing clear, honest, and actionable guidance

• Helping athletes develop life skills beyond competition

• Empowering athletes to manage the demands of professional sports

• Serving as a consistent point of contact and advocate

His holistic philosophy aligns perfectly with SMWW’s vision of developing ethical, well-prepared leaders across the sports industry.

Representing SMWW's Global Vision

Dr. Tom Mosby represents the heart of SMWW's global mission — empowering sports professionals through education, mentorship, and international collaboration.

SMWW’s Vision: 206 ambassadors across the 206 territories recognized by the International Olympic Committee — creating the most exclusive and globally connected network in sports management.

New professional leagues generate hundreds of roles, and they reward the individuals who join early. AUSL is no exception. The league is hiring across multiple areas as it prepares for its debut.

Here are the most promising career paths emerging:

1. Baseball & Softball Scouting and Player Evaluation

With the AUSL’s touring-format inaugural season, identifying and evaluating talent is essential.

Growing roles include:

• Scouting Assistants

• Advance Scouts

• Video Scouts

• Analytics Assistants

• Player Development Coordinators

SMWW courses in Baseball GM & Scouting, Baseball Analytics, and Player Development align directly with these positions.

2. Ticket Sales & Fan Engagement

Every new league needs professionals who can shape fan experience and drive revenue.

Key areas:

• Group Sales

• Season Ticket Strategy

• Event Activation

• Fan Experience

• Community Outreach

Sales remains one of the fastest gateways into professional sports, and the AUSL will continue hiring as it grows into permanent markets.

3. Partnerships, Sponsorships & Corporate Sales

Brands are actively seeking partnerships in:

• Women’s sports

• Family-oriented entertainment

• Diversity & inclusion initiatives

• Athletes with NIL visibility

Emerging opportunities:

• Partnership Sales Coordinators

• Activation Managers

• Sponsorship Analysts

• Brand Collaboration Specialists

SMWW’s training in Sports Sales & Marketing, Revenue Generation, and Sports Business Management prepares students for these roles.

4. Media, Broadcasting & Social Content

Digital storytelling will define the AUSL’s national growth.

In-demand roles include:

• Content Creators

• Video Editors

• Social Media Coordinators

• Broadcast Assistants

• Graphic Designers

• Digital Media Strategists

Softball already has a passionate online following — the league needs professionals who can elevate athletes and create community-driven content.

5. Operations, Logistics & Event Management

A traveling league requires exceptional operational planning.

Opportunities include:

• Travel & Logistics

• Facilities Operations

• Event Management

• Team Services

• Game-Day Operations

• Hospitality

SMWW’s courses in Sports Administration, Event Management, and Operations align directly with these functions.

AUSL Is Not Just a League — It’s a Movement

This feels like the early days of MLS, the WNBA, and the rebirth of the NWSL — all at once. The AUSL is building:

• A sustainable professional environment

• Competitive wages & benefits

• Modern infrastructure

• Pathways for long-term growth

As the league expands, it will need:

• Skilled staff

• Forward-thinking leaders

• Trained scouts and analysts

• Entry-level professionals ready to learn

• People committed to advancing women’s sports

This is exactly the type of talent SMWW develops.

How SMWW Helps You Break Into AUSL Careers

SMWW’s network — including mentors such as Hank Jones, Dan Evans, Ari Kaplan, and Alexa Klein — equips students to enter emerging opportunities in both baseball and softball.

What sets SMWW apart:

• Courses taught by industry executives

• Weekly live Zoom sessions

• Personalized career and résumé support

• Introductions across MLB, MiLB, NCAA, and front offices

• Practical assignments that build real-world experience

SMWW gives you both the knowledge and the connections that open doors — the combination that shapes sports careers.

Your Ground-Floor Opportunity Starts Now

The individuals who help build the AUSL today will become tomorrow’s leaders in women’s softball.

If your passion is in:

• Scouting

• Analytics

• Sales

• Media

• Player Development

• Operations

• Partnerships

The AUSL is one of the best career windows you’ll ever see.

And SMWW is ready to help you step into it.

The final draw for the 2026 FIFA World Cup has officially ignited worldwide excitement. With the tournament set to take place across the United States, Canada, and Mexico—and hosting an expanded 48-team format—the global football community is preparing for one of the most influential events in sports history.

For fans, the draw sets the stage.
For nations, it fuels pride and anticipation.
For the sports industry, it signals enormous career opportunity.

With the majority of matches being held across major U.S. cities, the 2026 World Cup is expected to create unprecedented demand for professionals in soccer operations, scouting, event management, athlete representation, media, analytics, and more.

How Sports Management Worldwide Prepares You to Work in Soccer

The surge in opportunities created by the 2026 World Cup aligns perfectly with the education and training offered through Sports Management Worldwide (SMWW).
SMWW provides comprehensive, industry-focused soccer programs that teach:

• Player and team analysis

• Scouting and talent identification

• Transfer market operations and negotiation basics

• How to represent athletes ethically and effectively

• Club operations, front-office roles, and event logistics

• Sports marketing, sponsorship, and digital fan engagement

Courses are taught by active professionals—agents, scouts, executives, and club staff—giving students access to real-world expertise and insider knowledge.

Beyond coursework, SMWW offers something few institutions can:
a global network of mentors, graduates, and ambassadors actively working across the international soccer landscape.

This makes SMWW uniquely equipped to help aspiring professionals build careers that align with the global nature of the sport—especially at a time when soccer in North America is expanding rapidly.

SMWW Global Ambassadors United by World Cup Pride

This year’s World Cup draw highlights the international strength of SMWW’s Global Ambassador Network. Several ambassadors represent countries that have officially qualified for the 2026 tournament:

• Michael Laurent & Hubert Register — France

• Ermay Duran — Netherlands

• Parfait Ripert — Germany

• Philip Jenkins — Switzerland

• Silas Boahene — Ghana

• Vladimir Odjou — Australia

• Michael Collier — Canada

• Mariana Caballero Ordonez — Mexico

Each ambassador contributes to SMWW’s global reach, offering cultural insights, industry perspectives, and connections from regions where soccer is deeply rooted. Their nations’ participation in the World Cup underscores how interconnected the SMWW community truly is — spanning continents, languages, and football cultures.

Their presence isn’t symbolic — it demonstrates that SMWW students and leaders are part of a worldwide soccer ecosystem, one that mirrors the diversity and international unity of the World Cup itself.

The World Cup Is Coming. Your Career Could Take Off With It.

With the 2026 FIFA World Cup arriving in North America, this is an unparalleled moment for anyone seeking a career in soccer.

From scouting to event operations, from athlete representation to digital content creation, from club support roles to high-performance environments — opportunities will be everywhere.

And with the training, mentorship, and global connections provided through SMWW, you can position yourself at the center of the sport’s biggest stage.

The world is watching.
The industry is growing.
Your soccer career can start now with SMWW

Sports Management Worldwide (SMWW) is proud to spotlight alumni who turn their passion for sport into real career opportunities. This week, we highlight Jay Vinson, an inspiring example of how SMWW training—combined with the Concordia University Chicago (CUC) EdD in Sports Leadership—can launch new careers in education, athlete development, and mental performance.

Jay’s journey is a powerful story of transformation, purpose, and the growing demand for leaders who support athletes on and off the field.

How Jay’s Journey Began: A Vision for Athlete Development

When Jay Vinson first enrolled at SMWW in the Athlete Management course and the Name, Image & Likeness course, he wanted to build a stronger foundation in athlete development, leadership, and mental wellness. The SMWW Agent Advisor Program then became the perfect launch point, giving Jay:

• Knowledge of the business and representation side of sports

• Skills to advise and guide athletes at all levels

• Credibility to build his professional brand

• Support from Dr. Lynn Lashbrook, Adam Klimek and the SMWW mentorship team

This training helped Jay establish JV Athlete Advisory Services, where he began working directly with athletes on confidence, resilience, emotional development, and leadership—skills today’s competitors need more than ever.

Strengthening Expertise Through CUC’s EdD Sports Leadership Program

While working with athletes, Jay deepened his education by pursuing the EdD in Sports Leadership at Concordia University Chicago. This program allowed him to expand his understanding of:

• Athlete mental wellness

• Leadership identity formation

• Emotional development in sport

• Long-term athlete success

• Effective coaching and communication strategies

SMWW’s industry-focused training and CUC’s advanced academic foundation worked together to sharpen Jay’s expertise, preparing him for opportunities in both sport and higher education.

A Major Milestone: Becoming a University Instructor in Athlete Mental Wellness

Jay’s continued growth led to a major accomplishment—he accepted a faculty position at the University of West Georgia (UWG), where he will begin teaching in Spring 2026.

Even more impressive, Jay developed and proposed the course himself:
Athlete Mental Wellness Management

UWG approved the course based on Jay’s professional experience, research, athlete advocacy, and the foundation established through SMWW and CUC. His new role is a testament to how sports professionals can turn passion and education into meaningful careers.

Jay’s Mission: Helping Athletes Build Confidence, Leadership, and Purpose

Today, Jay is committed to supporting athletes holistically—not just as performers, but as people. His work centers on:

• Mental wellness and emotional health

• Confidence and leadership development

• Identity formation beyond sport

• Coping skills and performance resilience

• Preparation for life after athletics

Jay’s teaching, advisory work, coaching background, and CUC doctoral research blend together to create a powerful, athlete-centered approach that reflects the evolving needs of today’s sports environment.

How SMWW and CUC Helped Power Jay’s Career Transformation

Jay’s success demonstrates how SMWW and CUC provide real career pathways in the sports industry. Together, they helped him:

• Gain hands-on experience in athlete advising

• Build business and leadership skills

• Strengthen his professional credibility

• Deepen his academic and research expertise

• Move into higher education and course development

• Support athletes across high school, collegiate, and professional levels

This combination of training and education created a launchpad that shaped Jay’s future.

A True Example of SMWW’s Mission

SMWW celebrates Jay Vinson as an example of what happens when passion meets preparation. His journey reflects the growing opportunities in athlete mental wellness, sports leadership, coaching, and higher education—fields that continue to expand as the sports world evolves.

Jay proves that the right training, mentorship, and dedication can open doors to careers that truly make an impact.

This week, we are honored to highlight Dr. Lingling Liu, the SMWW Global Ambassador representing the United Kingdom. Known for her impact across international sports, media, and emerging technology, Dr. Liu’s career embodies global leadership and forward-thinking vision.

A Career Shaped by International Sport, Media, and Strategy

Dr. Liu’s journey began with China Central Television’s Sports Channel (CCTV 5), where she developed a strong foundation in global sports communication and journalism. Her work soon expanded to the world stage with the Beijing 2008 Olympic Bidding Committee, where she co-wrote two chapters of Beijing’s official Bid Book and led international PR efforts alongside agencies such as Weber Shandwick and Bell Pottinger.

These early achievements marked the beginning of a career defined by innovation, diplomacy, and cross-cultural communication.

A Global Leader in Major Sporting Events

Following Beijing’s successful Olympic bid, Dr. Liu founded China Sports Business Consulting, supporting the Olympic Games and FIFA World Cups since 2002. Her expertise and leadership led her to serve as FIFA’s first Media Officer from Asia, working across six consecutive World Cups.

One of her standout achievements includes touring 11 countries as the FIFA spokesperson for the 2010 Coca-Cola Trophy Tour, a role that showcased her international influence and ability to communicate the power of sport on a global scale.

Academic Excellence and Industry Expertise

Dr. Liu’s educational achievements are as impressive as her professional milestones. She holds:

• MBA in Football Industries – University of Liverpool

• PhD in Sports Marketing – Coventry University

Her academic depth strengthens her ability to guide, teach, and influence leaders across the sports business landscape.

Driving Innovation Through Technology and Digital Transformation

Today, Dr. Liu is a sought-after sports business consultant and communication strategist, helping global sports projects, federations, and personalities navigate the rise of blockchain, digital engagement, and Web3.

She has advised major organizations such as Binance and has helped international federations including FIBA, FIVB, and FIH expand their presence in China. Her current role as Olympic Esports Advisor for NetEase Games further highlights her commitment to the future of sports and digital competition.

Beyond consulting, Dr. Liu is a published author, trusted columnist, and recurring speaker at high-profile events—including NFT.London, NFT.NYC, and the Yacht Racing Forum—where she shares insights on the intersection of sports, media, and technology.

A Voice for Global Advancement and Cross-Cultural Collaboration

As an SMWW Global Ambassador, Dr. Liu embodies our mission to connect, empower, and elevate sports professionals across borders. Her work bridges traditional sports institutions with emerging technologies, opening new pathways for growth across continents and generations.

Her leadership represents the future of sports management—innovative, international, and deeply committed to advancing the industry.

A Representing SMWW's Global Vision

Dr. Lingling Liu represents the heart of SMWW's global mission — empowering sports professionals through education, mentorship, and international collaboration.

SMWW’s Vision: 206 ambassadors across the 206 territories recognized by the International Olympic Committee — creating the most exclusive and globally connected network in sports management.

When was the last time you updated your resume?

If your answer is “when I needed it,” you are already behind.

In sports, opportunities often come fast and unexpectedly. A new position opens. A mentor makes a recommendation. Someone you met at a conference calls about an opening. The people who move quickly are the ones who are ready.

A Resume Is a Living Document

Your resume should evolve as you do. Every project, volunteer experience, and new skill is part of your story. If you wait until you are job hunting to update it, you will forget the details that make you stand out.

Set aside time every few months to review it. Add what you have accomplished recently. Remove what no longer fits. Keep it current so you are ready when the phone rings.

What Makes a Resume Stand Out in Sports

1. Relevance Tailor it to the role. Highlight experience that connects directly to the opportunity, even if it was volunteer or part-time work.

2. Clarity Use clear job titles and bullet points that show what you actually did. The best resumes read like a story of growth and initiative.

3. Accuracy Double-check every date, title, and contact detail. I cannot tell you how many calls I have made to numbers that were no longer in service.

4. Brevity Two pages at most. If you cannot summarize what makes you valuable in that space, your resume may be trying to do too much.

Preparation Creates Opportunity

Think of your resume as your highlight reel. You would not wait until game day to practice, and you should not wait until an application is due to prepare.

So before you close your laptop tonight, ask yourself: If someone from the sports industry asked for my resume right now, would I be proud to send it?

— Dr. Lynn Lashbrook President, Sports Management Worldwide

European American football just took a historic step forward.

The European League of Football (ELF) and the European Federation of American Football (EFA) have officially unified, creating a stronger, coordinated system to grow the sport across the continent.

This move strengthens operations, increases visibility, and accelerates the development of American football throughout Europe — and with expansion comes significant hiring needs across every level of the game.

More Teams. More Growth. More Jobs.

The reunification brings a surge of organizational needs as teams scale up operations, competition structures expand, and talent development pathways become more unified.

Roles now in higher demand across Europe include:

• Football operations and team personnel

• Scouts and player evaluators

• Analytics and data staff

• Video and performance personnel

• Front office support

• Marketing, digital content, and media

• Game day and logistics staff

• Player development and team support staff

For anyone pursuing a career in football, Europe just became one of the fastest-growing job markets in the sport.

How SMWW Helps You Land These Jobs

Sports Management Worldwide has spent two decades preparing students for careers in football — and the ELF–EFA reunification perfectly aligns with what SMWW training delivers.

Through SMWW Courses, You Learn How To:

• Understand football operations and how pro teams are structured

• Evaluate talent like a scout using film, metrics, and modern tools

• Apply analytics and performance data to support coaching and decision-making

• Build a career portfolio that European teams actively look for

• Network with executives, scouts, and team personnel through SMWW mentorship

• Position yourself for hiring by learning how teams recruit, interview, and select candidates

SMWW Football courses are led by former GMs, scouts, directors of football operations, data specialists, and executives with real hiring experience — the exact insights needed to break into a growing European market.

Why SMWW Students Are Well Positioned for Europe’s Football Expansion

SMWW training gives future professionals a competitive edge:

• Mentorship from industry veterans

• Professional scouting and operations skill development

• Career coaching and job-prep guidance

• Access to global networking opportunities

• A certificate respected by teams and football organizations worldwide

As European American football grows, teams need qualified people who can contribute immediately — and SMWW’s curriculum is built to create exactly those professionals.

The Future of Football in Europe Is Expanding — Be Ready for It

The reunification of the ELF and EFA marks one of the most important developments in international American football. With more teams, more structure, and more investment, the demand for trained football personnel will continue to grow.

SMWW provides the education, mentorship, and industry knowledge to help you take advantage of this moment and pursue a meaningful career in football — whether in Europe or anywhere the game continues to grow.

If you want to work in football, this is the time. Europe is rising, and SMWW can help get you there.