SMWW and Concordia University Chicago Announce Online Bachelor's Degree in Sports Management

Your passion for sports deserves a career path. Now, Sports Management Worldwide and Concordia University Chicago are making that path more accessible.

Sports Management Worldwide (SMWW) is excited to announce an expanded educational opportunity with Concordia University Chicago (CUC): a 100% online Bachelor of Arts in Sports Management.

Designed for aspiring sports professionals, the degree combines business education, sports management, leadership development, and flexible online learning to help students prepare for opportunities throughout the sports industry.

From professional sports organizations and collegiate athletic departments to sports marketing, event management, and business operations, the sports industry needs knowledgeable professionals working behind the scenes.

Now, students have another opportunity to turn their passion for sports into a professional future.

A New Opportunity to Earn Your Sports Management Degree Online

One of the biggest advantages of Concordia University Chicago's Bachelor of Arts in Sports Management is its flexibility.

The program is designed for students beginning their college education, transferring from another institution, or pursuing a degree while balancing other responsibilities.

Program highlights include:

• 100% Online: Earn your degree without relocating.
• Flexible Learning: Asynchronous coursework allows students to study around their schedules.
• Transfer-Friendly: Eligible previous college credits may count toward degree requirements.
• Sports Business Education: Learn about marketing, management, finance, governance, and leadership.
• Applied Learning: Connect classroom concepts to real challenges facing sports organizations.
• Financial Aid: Available to eligible students.

The degree requires 120 total credit hours, including general education, major coursework, and electives.

You shouldn't have to put your life on hold to pursue a career in sports.

Dr. Lynn Lashbrook on Turning Passion Into a Sports Career

For Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide, helping people turn their passion for sports into a professional career has always been at the heart of SMWW's mission.

As Lashbrook previously explained when discussing SMWW's educational opportunities and its partnership with Concordia University Chicago:

“We are giving people the opportunity to follow their passion.”

— Dr. Lynn Lashbrook, President & Founder, Sports Management Worldwide

That philosophy continues through SMWW's partnership with Concordia University Chicago and the online Bachelor of Arts in Sports Management.

By combining flexible online education with sports business knowledge and leadership development, the program provides aspiring sports professionals with an opportunity to build the foundation for a career in the industry.

Whether your goal is to work for a professional sports franchise, collegiate athletic department, sports marketing agency, or another sports organization, your journey can begin with the right education.

What Will Students Learn in the Bachelor's Degree Program?

Professional sports organizations operate like major businesses.

Behind every game are professionals managing budgets, coordinating events, developing sponsorships, overseeing facilities, and leading departments.

Concordia University Chicago's Bachelor of Arts in Sports Management introduces students to the business and leadership principles that support those operations.

Areas of study include:

• Sports Management Fundamentals
• Sports Facility and Event Management
• Organization and Administration of Sport
• Sports Governance
• Marketing and Business Law
• Organizational Communication
• Leadership and Team Management
• Sports Business Operations

Students also complete a senior project designed to connect their education to practical business challenges.

The goal is to develop professionals who understand both sports and the business that makes sports possible.

What Careers Can You Pursue With a Sports Management Bachelor's Degree?

A sports management degree can help students develop skills relevant to numerous areas of the industry.

Potential career paths include:

• Sports Marketing Specialist
• Athletic Operations Coordinator
• Sports Event Coordinator
• Facility Manager
• Athletic Department Administrator
• Community Relations Coordinator
• Sports Business Operations Professional
• Recreation Manager

These opportunities exist across professional teams, college athletic departments, sports marketing agencies, youth sports organizations, and other businesses supporting athletics.

The sports industry continues to evolve, creating demand for professionals who understand marketing, business operations, leadership, and the growing relationship between sports and technology.

You don't have to play professional sports to build a professional career in sports.

SMWW and Concordia University Chicago: Building on an Established Educational Partnership

Sports Management Worldwide and Concordia University Chicago have an established relationship helping sports professionals pursue higher education.

Their collaboration has included graduate-level educational opportunities designed for individuals pursuing leadership positions throughout the industry.

The addition of an undergraduate pathway expands the opportunity to students who are beginning their college education or working toward completing a bachelor's degree.

For SMWW, the mission remains the same:

Help aspiring sports professionals develop the knowledge, skills, and relationships needed to pursue meaningful careers in sports.

For Concordia University Chicago, the program combines academic education with practical sports business applications and leadership development.

Together, the organizations are helping make sports-focused education accessible to a broader audience.

Why Choose an Online Bachelor's Degree in Sports Management?

The sports industry is competitive, and employers look for professionals who can contribute to the business side of sports.

A bachelor's degree in sports management can help students develop an understanding of how organizations operate, how decisions are made, and how successful teams and businesses are managed.

An online degree also allows students to continue gaining experience while pursuing their education.

Whether you are already working in sports, pursuing an internship, coaching, or beginning your professional journey, flexible online learning can help you continue building your future without putting your current responsibilities on hold.

Start Building Your Future in Sports

Every professional sports team, collegiate athletic department, and sports organization needs people who understand the business behind the games.

Those careers begin with preparation.

Whether you want to work in sports marketing, athletic administration, event management, business operations, or another area of the industry, earning a bachelor's degree can help establish the educational foundation for your future.

Sports Management Worldwide and Concordia University Chicago are excited to help the next generation of sports professionals take that first step.

Learn More About the Online Bachelor of Arts in Sports Management

Talk to a Career Advisor Today

Don't just dream about working in sports. Start building your future in the industry.

Frequently Asked Questions About the Online Sports Management Bachelor's Degree

Does Concordia University Chicago offer an online bachelor's degree in sports management?

Yes. Concordia University Chicago offers a 100% online Bachelor of Arts in Sports Management designed to develop business, leadership, and sports management knowledge.

What is the partnership between SMWW and Concordia University Chicago?

Sports Management Worldwide and Concordia University Chicago collaborate to expand educational opportunities for aspiring sports professionals. Their relationship includes undergraduate and graduate educational pathways focused on careers in sports.

How many credits are required for the Bachelor of Arts in Sports Management?

The degree requires 120 total credit hours, including general education, major requirements, and electives. Eligible transfer credits may apply toward degree completion.

Can I earn my sports management bachelor's degree completely online?

Yes. The program is delivered entirely online with asynchronous coursework, allowing students to balance their education with work, family, and other commitments.

What jobs can I pursue with a bachelor's degree in sports management?

Potential careers include sports marketing, athletic administration, event management, facility operations, community relations, and sports business operations. Specific opportunities depend on individual qualifications and experience.

Can I transfer credits into Concordia University Chicago's sports management program?

Yes. Students with previous college coursework may be able to transfer up to 90 eligible credits toward their degree. Concordia University Chicago evaluates transfer credits according to its academic policies.

How can I apply for the Concordia University Chicago sports management program?

Prospective students can learn more about admissions, transfer credits, and program requirements through the