The Future of Cricket in America with World Cup Champion Liam Plunkett

The Future of Cricket in America with World Cup Champion Liam Plunkett
September 17, 2026 by Dr. Lynn Lashbrook

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Cricket has a massive global audience.

Now one of the biggest questions surrounding the sport is:

How big can cricket become in the United States?

Professional competition, new facilities, growing communities and increased interest in the game are creating an opportunity for cricket to establish a much larger presence in the American sports landscape.

Few people can speak to that opportunity quite like 2019 ICC Cricket World Cup Champion Liam Plunkett.

Sports Management Worldwide is bringing Plunkett to a free Doc Talk to discuss The Future of Cricket in America and what it will take for the sport to build lasting momentum in the United States.

From World Cup Champion to Growing Cricket in America

Plunkett experienced cricket at its highest level.

During a professional career spanning nearly two decades, he made more than 100 international appearances for England across Test, ODI and T20 cricket.

He also played a key role in England's historic 2019 ICC Cricket World Cup victory.

Today, his connection to the game looks different.

Plunkett has brought that experience to the United States as both a player and entrepreneur, becoming directly involved in the development of American cricket.

Major League Cricket Is Creating a New Sports Market

The emergence of Major League Cricket has helped create a professional platform for the sport in the United States.

But establishing a league is only one part of building a sustainable cricket ecosystem.

Long-term growth requires:

Players
Coaches
Scouts
Academies
Facilities
Media
Sponsors
Marketing professionals
Team operations
Player development
Strong local cricket communities

That means cricket's growth in America isn't only a story about what happens on the pitch.

It's also a sports career story.

As the industry grows, it needs people who understand the sport and know how to help organizations develop it.

Developing the Next Generation

One of the biggest questions facing American cricket is how to create a pathway for the next generation of players and coaches.

Plunkett is already working on that challenge.

Through his involvement with American cricket and Liam Plunkett Cricket, he is helping develop players, coaches and cricket communities.

That gives him a valuable perspective on what American cricket needs next.

It's one thing to watch a sport expand from the outside.

It's another to be directly involved in building it.

What Comes Next for Cricket in America?

Can cricket become a major American sport?

How important will Major League Cricket be?

Where will the next generation of American players come from?

How can coaches, entrepreneurs and sports professionals become part of the industry's growth?

Those are the types of questions worth asking now, while the American cricket market is still developing.

And they're exactly why hearing from someone like Liam Plunkett is valuable.

Learn From a World Cup Champion Helping Build the Game

If you're interested in cricket, sports business, coaching, player development or the growth of emerging sports markets, this is an opportunity to hear directly from someone who has experienced the game at the highest level and is now helping build its future.