Name, Image, and Likeness (NIL) has fundamentally reshaped the landscape of college athletics. What was once a tightly restricted system has evolved into a dynamic and rapidly expanding ecosystem where student-athletes, universities, brands, and governing bodies must navigate new rules, opportunities, and responsibilities. As NIL continues to evolve, education has become essential for anyone seeking to work in or alongside college sports.

Sports Management Worldwide’s Name, Image, and Likeness (NIL) Course was created to meet this demand—offering real-world insight, practical training, and direct exposure to today’s NIL environment. The course is led by Greg Glynn, Founder and CEO of Pliable Marketing, widely recognized as one of the foremost authorities on NIL strategy, athlete branding, and marketplace development.

One recent graduate of the program, Johnnie Perkins, entered the course with decades of experience in sports as a baseball umpire, football referee, and multi-sport coach. Yet even with that background, Perkins recognized that NIL represents an entirely new frontier—one that requires specialized education and up-to-date understanding.

“Greg Glynn, without question, is the foremost authority on NIL. His knowledge, experience, and understanding provide a deep look into NIL’s past, present, and future.” — Johnnie Perkins

Under Glynn’s leadership, the course explores NIL in depth, including the implications of major developments such as the House settlement and how it impacts NCAA Division I student-athletes. Weekly sessions focus on the latest and most relevant NIL topics, blending instruction with discussion, debate, and real-world application.

Participants develop a comprehensive understanding of NIL, including athlete branding, social media strategy, marketing and valuation, legislation, recruiting practices, endorsement contracts, compliance requirements, and athlete advocacy. The course also provides clarity on how organizations such as NIL Go, the College Sports Commission, the NCAA, and universities collectively shape the NIL landscape.

A standout component of the program is its emphasis on hands-on engagement. Students are required to conduct informational interviews with NIL leaders at the college and university level—an experience that often becomes a catalyst for long-term professional growth. Perkins credits this requirement with deepening his industry involvement and expanding his network well beyond the classroom.

“SMWW is truly a leader worldwide. Dr. Lashbrook does more than talk—he walks the walk, engaging with students every Sunday and supporting them at every stage of their careers.” — Johnnie Perkins

That culture of mentorship is driven by Dr. Lynn Lashbrook, Founder of SMWW, whose ongoing commitment to accessibility, relationship-building, and career guidance is a defining feature of the program. Weekly live discussions bring together students from around the world, creating a global learning environment rooted in integrity and shared passion for sports.

As NIL continues to shape the future of college athletics, professionals equipped with credible education and real-world insight will be essential. SMWW’s NIL Certification Course offers more than instruction—it provides perspective, connection, and a foundation for long-term success in the sports industry.

For those seeking to understand NIL, advocate for student-athletes, or build a career in collegiate athletics, SMWW’s NIL course stands as a trusted and proven pathway forward.