New professional leagues generate hundreds of roles, and they reward the individuals who join early. AUSL is no exception. The league is hiring across multiple areas as it prepares for its debut.

Here are the most promising career paths emerging:

1. Baseball & Softball Scouting and Player Evaluation

With the AUSL’s touring-format inaugural season, identifying and evaluating talent is essential.

Growing roles include:

• Scouting Assistants

• Advance Scouts

• Video Scouts

• Analytics Assistants

• Player Development Coordinators

SMWW courses in Baseball GM & Scouting, Baseball Analytics, and Player Development align directly with these positions.

2. Ticket Sales & Fan Engagement

Every new league needs professionals who can shape fan experience and drive revenue.

Key areas:

• Group Sales

• Season Ticket Strategy

• Event Activation

• Fan Experience

• Community Outreach

Sales remains one of the fastest gateways into professional sports, and the AUSL will continue hiring as it grows into permanent markets.

3. Partnerships, Sponsorships & Corporate Sales

Brands are actively seeking partnerships in:

• Women’s sports

• Family-oriented entertainment

• Diversity & inclusion initiatives

• Athletes with NIL visibility

Emerging opportunities:

• Partnership Sales Coordinators

• Activation Managers

• Sponsorship Analysts

• Brand Collaboration Specialists

SMWW’s training in Sports Sales & Marketing, Revenue Generation, and Sports Business Management prepares students for these roles.

4. Media, Broadcasting & Social Content

Digital storytelling will define the AUSL’s national growth.

In-demand roles include:

• Content Creators

• Video Editors

• Social Media Coordinators

• Broadcast Assistants

• Graphic Designers

• Digital Media Strategists

Softball already has a passionate online following — the league needs professionals who can elevate athletes and create community-driven content.

5. Operations, Logistics & Event Management

A traveling league requires exceptional operational planning.

Opportunities include:

• Travel & Logistics

• Facilities Operations

• Event Management

• Team Services

• Game-Day Operations

• Hospitality

SMWW’s courses in Sports Administration, Event Management, and Operations align directly with these functions.

AUSL Is Not Just a League — It’s a Movement

This feels like the early days of MLS, the WNBA, and the rebirth of the NWSL — all at once. The AUSL is building:

• A sustainable professional environment

• Competitive wages & benefits

• Modern infrastructure

• Pathways for long-term growth

As the league expands, it will need:

• Skilled staff

• Forward-thinking leaders

• Trained scouts and analysts

• Entry-level professionals ready to learn

• People committed to advancing women’s sports

This is exactly the type of talent SMWW develops.

How SMWW Helps You Break Into AUSL Careers

SMWW’s network — including mentors such as Hank Jones, Dan Evans, Ari Kaplan, and Alexa Klein — equips students to enter emerging opportunities in both baseball and softball.

What sets SMWW apart:

• Courses taught by industry executives

• Weekly live Zoom sessions

• Personalized career and résumé support

• Introductions across MLB, MiLB, NCAA, and front offices

• Practical assignments that build real-world experience

SMWW gives you both the knowledge and the connections that open doors — the combination that shapes sports careers.

Your Ground-Floor Opportunity Starts Now

The individuals who help build the AUSL today will become tomorrow’s leaders in women’s softball.

If your passion is in:

• Scouting

• Analytics

• Sales

• Media

• Player Development

• Operations

• Partnerships

The AUSL is one of the best career windows you’ll ever see.

And SMWW is ready to help you step into it.