This November, Toronto will become a hub for the sports business world, as the Toronto PrimeTime Sports Management Conference & Trade Show brings together leaders, innovators, and rising talent across all major leagues. Hosted November 2–4, 2025 at the Westin Harbour Castle, this event is shaping up to be Canada’s premier gathering for the sports industry. 

As a proud partner of PrimeTime, Sports Management Worldwide (SMWW) is playing a central role in guiding the next generation of sports professionals. Below, let’s explore what attendees can expect and how SMWW is helping make this conference more than a networking event — but a real launching pad for careers.

Why Toronto PrimeTime Matters

PrimeTime brings together a who's-who of the sports business world:

• Executives from NHL, NBA, MLB, MLS, CFL, and governing bodies

• Media leaders, agency heads, legal and marketing professionals

• Team decision-makers and scouts

• Thought leaders across analytics, sponsorship, player development, and operations 

It offers a rare chance for rising professionals to sit in on panels, engage with industry insiders, and gain real-world perspective on the business of sports. Whether you're early in your career or looking to make a next-level jump, PrimeTime allows you to interact with leaders shaping the sports world today.

SMWW’s Role: More Than Just a Partner

SMWW’s involvement in PrimeTime is deep and strategic. Here’s how SMWW is helping shape the experience:

1. Thought Leadership & Speaking Presence

SMWW’s leadership will contribute insights on panels and sessions. In 2025, Dr. Lynn Lashbrook (President & Founder), Mike Oke (Peterborough Petes GM), and Liz Lashbrook (Executive Director) will engage attendees directly — sharing expertise, trends, and strategies. 

2. Exclusive Workshop – “Careers in Sport”

On Monday night, SMWW is hosting a Careers in Sport Workshop, exclusive to PrimeTime attendees. This session is designed to connect aspiring professionals with real decision-makers — from scouts to team executives. Attendees can ask questions, learn what teams are looking for, and get direction on how to break into or advance in the industry. 

3. Networking & Career Access

SMWW enables students and alumni to access discounted tickets and preferential entry to networking events. This is a direct pathway to meeting executives, agents, and key players in sports organizations. The connections made can lead to internships, job opportunities, or mentorships. 

4. Reinforcing SMWW’s Mission

By partnering with PrimeTime, SMWW reaffirms its position as a global leader in sports education and career development. The organization bridges the gap between learning and real-world access, helping its participants not just learn theory, but build relationships and credibility in the industry. 

What You Can Gain by Attending (Especially with SMWW)

If you’re considering attending or already planning to go, here are the compelling benefits — especially for SMWW students, alumni, or prospective members:

• Direct access to top executives — instead of cold outreach, you can engage face-to-face

• Career roadmap insights — hear directly from those who've climbed the ladder

• Strategic networking — make contacts across leagues, agencies, and media

• Real-world exposure — panels address the actual challenges and opportunities in sports business

• Guided career advising — SMWW’s workshop helps translate conference learnings into actionable next steps

Final Thoughts

The Toronto PrimeTime Sports Conference isn’t just another event on the calendar. It’s a powerful engineering of opportunity — bringing together the people who run sports and those who want to run them one day. SMWW’s involvement enhances every layer of that value: education, access, and real career trajectory.

If you’re serious about a career in sports — whether in management, operations, media, analytics, or marketing — PrimeTime with SMWW is not to be missed.

Register now and take advantage of the connections, insights, and momentum that could define your next career leap.

https://www.sportsmanagementworldwide.com/conferences/prime-time-sports-entertainment-conference