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The SMWW Path to Landing a Dream Job in Sports

The SMWW Path to Landing a Dream Job in Sports
July 25, 2025 by Dr. Lynn Lashbrook

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Your Sports Career Doesn’t End With Graduation—It Starts Here.

If you’ve completed an SMWW course, you’re already part of something bigger. You’ve learned directly from industry professionals who walk the talk, and you’ve begun building the skills and network that hiring managers actually value. But here’s the truth: finishing the course is just the beginning. The sports industry runs on relationships, strategy, and confidence—and that’s where the SMWW Alumni ecosystem takes you the rest of the way. With 50,000+ alumni across 164 countries and 40+ career-focused courses, you’re stepping into a global community that hires, mentors, and opens doors. 

So—what roles do SMWW alumni actually land?

Across leagues, levels, and continents, our graduates work in roles such as:

  • Sports Agents & Athlete Representatives (often starting through the SMWW Agent Advisor Program)

  • Scouts & Player Personnel (many join SMWW Scouting Services to publish reports, collaborate with agents, and build a visible portfolio)

  • Analytics & Data Science (team and agency-side performance, recruitment, cap/contract, and business analytics)

  • Front Office & Operations (GM, cap/roster management, compliance, game & event operations)

  • Broadcasting, Content & Sports Media (play-by-play, on-air talent, production, social/digital strategy)

  • Sponsorship, Partnerships & Brand Strategy

  • Collegiate Athletics & Administration (compliance, ticket ops, fundraising, academic advising—boosted through our CUC graduate degrees)

  • Esports, Rugby, Soccer & Emerging Sports (global opportunities across fast-growing verticals)

Alumni have earned roles with organizations like the Miami Heat, Toronto Raptors, Boston Celtics, Denver Nuggets, Chicago Bulls, University of Texas Athletics, and more—plus agencies, scouting platforms, and analytics companies worldwide. 

The Courses That Point Directly to Jobs

SMWW’s 8-week, live-mentored, online courses are intentionally built to map to real roles—taught by the people already doing those jobs. Whether it’s Football GM & Scouting (with former NFL GMs and scouts), Basketball GM & Scouting, Soccer Management & Scouting, Sports Broadcasting, Hockey Analytics, or Athlete Management (Sports Agent), every syllabus is designed to give you the tools, frameworks, and vocabulary teams and agencies expect. 

What that means for you: you don’t just “study” sports—you practice it, present it, and publish it, under the guidance of executives, scouts, analysts, and agents who have already succeeded at the highest levels. 

Agent Track: From the Classroom to the Client List

Finish one of SMWW’s agent courses (e.g., Athlete Management, Basketball Agent, Soccer Agent) and you can apply to the SMWW Agent Advisor Program—a structured mentorship where you co-represent SMWW Agency clients, learn recruiting, build relationships, and share in commissions as you successfully bring in talent. It’s the bridge between “I want to be an agent” and actually building a book of business. 

Scouting Track: Publish, Get Seen, Get Hired

Graduate from an SMWW GM & Scouting, Analytics, or Digital Video Editing course and you’re invited to join SMWW Scouting Services—a matchmaking platform where you:

  • Publish scouting reports under your own name

  • Get discovered by agents, teams, and decision-makers

  • Collaborate with SMWW agents and Agent Advisors

  • Build a public portfolio that proves you can evaluate talent

This is how you turn classroom reps into a visible résumé line—and real-world opportunities. 

Beyond Pro Sports: Degrees that Propel Collegiate Careers

There’s more than one way to “work in sports.” Through SMWW’s long-standing partnership with Concordia University Chicago (CUC), alumni can stack their practical SMWW training with graduate degrees like the M.A. in Sports Leadership, MBA in Sports Management, and Doctorate in Leadership: Sports Leadership—programs that significantly expand your career options across collegiate athletics, administration, compliance, ticketing, fundraising, academic advising, event management, and more. 

The SMWW Alumni Advantage (and Your Next Steps)

1) Attend an SMWW Career Conference
Get in the same room (and on the same Zoom) with the executives who hire. Walk away with new connections, specific feedback, and real leads. 

2) Use the Resume Redesign Service
You’ve earned new skills, credentials, and references—don’t let them hide on a generic résumé. We’ll help you optimize for sports hiring managers and applicant tracking systems so you get seen.

3) Take the Alumni-Only Sports Career Strategies Course
Where to find jobs, how to prep for interviews, how to network with purpose, and how to leverage your SMWW network the right way. 

4) Start Informational Interviews—Now
We’ll show you how to reach out, what to ask, and how to convert a 10-minute Zoom into a long-term relationship (and eventually, an opportunity).

5) Keep Learning, Keep Publishing
Post scouting reports. Share analytics work. Clip your broadcast reels. The more visible, specific, and searchable your work is, the faster you stand out.

Real Success Stories, Real Careers

From NFL-certified agents to NBA scouts, Rugby administrators, college coaches, and front office staff across the NBA, NFL, NHL, MLS, NCAA, and global soccer—SMWW alumni stories prove the pathway works when you combine education, mentorship, and relentless networking.

Ready to Be the Next SMWW Success Story?

The path is clear:

  • Learn from industry experts.

  • Network with the right people.

  • Market yourself effectively.

  • Leverage the SMWW Alumni Network, Agent Advisor Program, and Scouting Services.

  • Supercharge your résumé with a CUC graduate degree.

Your dream role in sports—agent, scout, analyst, broadcaster, operations leader, or collegiate administrator—is closer than you think. We’re here to help you chase it, land it, and thrive in it.