/ Athletic Design & Manufacturing

Learn the Product Design & Manufacturing Skills You Need to Work For the Big Sports Brands You Love.

In just eight weeks, you will learn from Lululemon and Adidas executives the skills needed to market, design, and manufacture innovative sports products in a constantly changing environment.

Graduates of our 8-week online Athletic Design & Manufacturing Course are currently working at Nike, adidas, Under Armour, Puma, Reebok, Champion, and Columbia Sportswear.  Your success is our goal!

One of your best opportunities to work in sports is on the product side. Big brands like Nike, adidas, Under Armour and North Face have incredible work environments and employ far more people than all the major sports leagues combined!

Designing and manufacturing the sports products that people love to buy, use, and wear is a fun and challenging career, and your best chance to make it your reality is by taking our Athletic Design & Manufacturing course taught by Lululemon VP Phillip Hamilton and Adidas executive Chris Baker. Network with leaders in the sports apparel and footwear industry.

NEXT START DATE: December 30
Weekly Live Interactive Zoom Video Chats with Chris Baker & Phil Hamilton

December 30

Weekly Live Interactive Zoom Video Chats with Chris Baker & Phil Hamilton

8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Class size limited to 10 students


Why You Should Take Our Athletic Design & Manufacturing Course:

  • What's your favorite sports apparel and lifestyle brand? Nike? adidas? Reebok? Asics? Puma? 
  • Do you dream of designing athletic shoes or clothing?
  • Would you love to produce products used by athletes all over the world? 
  • Do you have an idea for a product you think a sporting goods company should produce?

Athletic brands are looking for sports minded individuals with a mission to bring inspiration and innovation to new products. They need you. If you want to work in sports product design and athletic product manufacturing for one of the big sports product companies, this course is where you belong. 

Led by industry veteran Philip Hamilton, who for the last 25-years has worked globally in the Performance, Casual, Action Sports and Outdoor industry, our 8-week online Athletic Design & Manufacturing course will teach you everything you need to pursue careers in the sporting goods industry on the athletic design and manufacturing side of the sports business. This course will give you a general understanding of the entire product development process to include product concept, merchandising and marketing, design and development, sourcing, supply chain management, and go-to-market execution. 

After completing our Athletic Design & Manufacturing course, we will redesign your resume to highlight your new industry-relevant skills and include a personal reference from Lululemon VP Phil Hamilton and adidas Chris Baker.

What You Will Learn in our Athletic Design & Manufacturing Course

  • Product Concept, Strategy, and retail trends
  • Merchandising
  • Marketing
  • Branding
  • Design and Innovation
  • Product Development
  • Sourcing, Manufacturing and Supply Chain
  • Go To Market Execution
  • Retail Strategy and Product Presentation
  • Understanding of the sports goods competitive market

Sports Jobs This Course Will Prepare You For:

Sports products are ruled by innovation, and while ideas are great, you also need people who can turn them into the real products consumers purchase. Those are the skills that we help create within you.

Taking this course will aid in preparing you for sports careers like:

  • Sports Product Sales
  • Athletic Manufacturing
  • Sports Product Developer
  • Sports Product Marketing
  • Athletic Product Merchandising
  • Sports Product Business Development
  • Advertising
  • Brand Ambassador
  • Retail

Meet Your Athletic Design & Manufacturing Course Mentors

Philip Hamilton brings a proven, 25-year global track record in the Performance, Casual, Action Sports and Outdoor industry to SMWW.  He has gained product management experience in both performance and sportswear/lifestyle footwear, apparel and equipment/accessories in Europe, Asia, and the USA.  Philip held senior leadership positions at NIKE and The North Face (VF Corporation) and is currently Vice President at Lululemon.

His global brand and industry background and recruiting activities have helped him build an extensive industry network. 

Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the football industry.

In addition to your certificate, you will be given the stamp of approval by SMWW.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Athletic Design & Manufacturing, including a reference from Philip Hamilton, and optimize it to reach hiring managers searching online. 

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive zoom video chats with sports management innovator Philip Hamilton, Chris Baker, fellow students, SMWW president, and founder Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within the professional Athletic Design & Manufacturing community via the internet. This is available via any online computer. Live interactive zoom video chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow baseball business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.


Or a single payment of $1,195

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

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