SMWW Graduates Are Building the Future of Football Through All Access Football

SMWW Graduates Are Building the Future of Football Through All Access Football
August 21, 2026 by Dr. Lynn Lashbrook

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Football careers are not created only on the field.

Behind every successful football organization is a team of professionals working in scouting, player evaluation, media, technology, and operations.

All Access Football is proving what is possible when passionate football professionals combine education, experience, and industry connections.

Led by football evaluator and sports entrepreneur Ric Serritella, All Access Football has built a front office team consisting entirely of Sports Management Worldwide (SMWW) graduates — demonstrating how SMWW students are applying their knowledge in real football environments.

Ric Serritella: Bringing Football Evaluation and Opportunity Together

Ric Serritella has built a reputation as a respected football evaluator, scout, and analyst with decades of experience covering college and professional football.

Through All Access Football, Ric has created a platform that gives football professionals the opportunity to showcase their skills while providing valuable insight into player evaluation, scouting, and the business side of football.

The organization represents the type of football opportunity many aspiring professionals are looking for:

A place where knowledge of the game can turn into real experience.

An Entire Front Office Built From SMWW Graduates

One of the most exciting parts of the All Access Football story is the team behind the organization.

The front office includes SMWW graduates working together across football operations:

Titans Camp

  • Kelyn Varona
  • Dom Ambrose

Ravens Camp

  • Lauren Davidov

Bills Camp

  • Schuyler French

Broncos Camp

  • David Lewsecke
  • Taylor Lewsecke

Buccaneers Camp

  • Kelyn Varona

This group represents the many different career paths available in football beyond playing.

Football Needs More Than Players

The modern football industry requires professionals in many areas:

Scouting and Player Evaluation

Teams and organizations need people who can identify talent and provide accurate evaluations.

SMWW Course Connection:

Football GM & Scouting Course

Students learn the fundamentals of scouting, player evaluation, draft preparation, and football operations.

https://www.sportsmanagementworldwide.com/courses/football-gm-scouting

Football Analytics and Technology

Today's football decisions rely heavily on information.

Organizations need professionals who understand:

  • Data analysis
  • Video evaluation
  • Player performance
  • Technology systems

SMWW Course Connection:

Football Analytics and Football Video Performance Analysis With Catapult Course

SMWW helps students understand how analytics are transforming football decision-making.

https://www.sportsmanagementworldwide.com/courses/football-analytics

https://www.sportsmanagementworldwide.com/courses/digital-video-editing​

Football Media and Communications

Football organizations need storytellers who can connect teams, players, and fans.

Career opportunities include:

  • Football media
  • Content creation
  • Team communications
  • Digital strategy

SMWW Course Connection:

Sports Media & Content Strategy

SMWW helps students learn how strategic content and sports media are driving fan engagement and building sports brands.

https://www.sportsmanagementworldwide.com/courses/sports-media-content-strategy

The SMWW Difference: Turning Passion Into Preparation

Many people dream about working in football.

The challenge is knowing how to turn that passion into a career.

SMWW provides aspiring football professionals with:

  • Industry-specific education
  • Experienced instructors
  • Networking opportunities
  • Practical knowledge
  • Career-focused learning

The success of All Access Football demonstrates that football careers are available in many forms.

Some professionals evaluate players.

Some create content.

Some manage operations.

Some build organizations.

Start Your Football Career Journey

The football industry continues to grow, creating opportunities for people who understand the game and the business behind it.

Ric Serritella and All Access Football showcase what can happen when prepared professionals put their knowledge into action.

For future scouts, analysts, agents, media professionals, and football executives, the path starts with developing the right skills.

SMWW helps people take their passion for football and turn it into a professional pathway.