Course Overview:

Step into the modern world of football strategy and decision-making with SMWW’s 8-week online Soccer Analytics course, led by Danielle Prescott—Talent Scout for the English Football Association and former Manchester United scout. This course is designed to equip you with the tools and techniques needed to interpret and apply data in scouting, coaching, player development, and club operations. Whether you're looking to influence on-field performance or front office strategy, this program provides the foundational expertise required to thrive in the data-driven era of global football.

What You’ll Learn:

• Analytics Fundamentals: Understand key statistical models, data metrics, and performance indicators used at the top levels of the sport.

• Scouting with Data: Learn how to combine traditional scouting methods and tools like Impect with modern data analysis to identify and evaluate talent.

• Game Analysis & Tactics: Break down team shape, style of play, and individual impact using real match data.

• Building Dashboards & Reports: Gain experience using tools like Excel, Tableau, R Python, and others to build professional reports and presentations.

• Club Application: Learn how football clubs apply analytics in recruitment, development, game strategy, and performance improvement.

Why Learn from Danielle Prescott:

Danielle Prescott is a respected talent evaluator with a proven track record in both the men’s and women’s game. As a current Talent Scout for the English FA and former scout for Manchester United, she brings first-hand knowledge of how elite clubs use analytics to support player identification, recruitment, and performance decisions. Her experience at the intersection of traditional scouting and cutting-edge analytics provides students with a unique and practical perspective on the global game.

Ideal For:

• Aspiring data analysts in soccer

• Scouts and coaches seeking to add analytical skills

• Front office and football operations professionals

• Students and fans looking to break into soccer with a data-driven approach

Course Highlights:

• Live Mentorship: Engage in weekly live Zoom sessions with Danielle Prescott, where you can ask questions and receive expert feedback on your work.

• Hands-On Projects: Build soccer-specific dashboards and scouting reports using real data and case studies from top leagues.

• Resume Enhancement: Access a resume redesign service tailored for roles in soccer analytics and club operations.

• SMWW Certification: Earn a certificate from SMWW that demonstrates your soccer analytics expertise—respected throughout the global football industry.

Get Started:

Begin your journey into the world of soccer analytics today. For more details and to enroll, visit the SMWW Soccer Analytics course page.