Build a Competitive and Sustainable Flag Football Program
Flag football is creating new opportunities at the high school, collegiate, club, and international levels.
The challenge isn't starting a program.
The challenge is building one that attracts athletes, develops leaders, earns institutional support, competes for championships, and continues to grow year after year.
Whether you are an athletic director launching a new program, a coach preparing to lead a flag football team, or an administrator responsible for expanding athletic opportunities, this course provides a proven roadmap for building a successful flag football program from the ground up.
Learn directly from Amanda Ruller, one of the emerging leaders in flag football, who built Eastern University's Flag Football program from scratch into a nationally ranked collegiate program in just two seasons.
Amanda has already navigated the challenges you're facing.
Now she'll show you how to avoid costly mistakes, accelerate growth, and build a program with confidence.
Who Should Enroll?
This course is designed for leaders responsible for launching, growing, coaching, or managing a flag football program.
Ideal participants include:
Flag Football Coaches
Athletic Directors
High School Coaches
College Coaches
Youth Football Leaders
Club Directors
League Operators
Football Administrators
Physical Education Teachers
Tackle Football Coaches Expanding into Flag Football
International Coaches and Sports Leaders
Anyone Responsible for Building a Successful Flag Football Program
What You'll Learn
This course goes far beyond playbooks and practice plans.
You'll learn how to build the entire program.
Topics include:
Program Vision, Leadership, and Culture
Athlete Recruitment and Roster Development
Team Standards and Accountability
Offensive and Defensive Program Design
Practice Planning and Player Development
Program Operations and Administration
Budgeting, Fundraising, and Resource Management
Marketing, Branding, and Community Engagement
Working with Parents, Administrators, and Stakeholders
Long-Term Growth and Sustainability
Every lesson is designed to provide practical systems, templates, and strategies you can immediately implement within your organization.
Why Learn from Amanda Ruller?
Many coaches inherit programs.
Amanda built one.
As Head Coach of Flag Football at Eastern University, Amanda launched a brand-new program and quickly established it among the nation's top collegiate flag football teams.
Program Accomplishments:
35-8 Record in the First Two Seasons
National Top 15 Ranking
Back-to-Back Atlantic East Conference Runner-Up Finishes
Hosted Conference Playoffs
Atlantic East Coach of the Year (2025)
Amanda's experience extends beyond the collegiate level.
She has represented Team Canada Tackle Football internationally, coached USA Flag Football, completed a Canadian Football League Fellowship, and participated in the NFL's prestigious Bill Walsh Minority Coaching Fellowship with both the Seattle Seahawks and Cincinnati Bengals.
Most importantly, Amanda understands the challenges coaches and administrators face when building a program from the ground up.
What Makes This Course Different?
Most clinics teach plays.
Most coaching courses teach schemes.
This course teaches program building.
You'll learn the systems, leadership principles, operational strategies, and organizational frameworks required to create a program that athletes want to join, administrators want to support, and communities want to rally behind.
If you're looking for a collection of drills, this isn't that course.
If you're looking for a blueprint to build a successful flag football program, you're in the right place.
Course Curriculum
Week 1 – Laying the Foundation
Week 2 – Recruiting and Growing Your Roster
Week 3 – Building Culture and Leadership
Week 4 – Developing Your Football Identity
Week 5 – Practice Planning and Player Development
Week 6 – Program Operations and Administration
Week 7 – Marketing, Branding, and Community Engagement
Week 8 – Sustaining Success and Building for the Future
Bonus Resources Included
Students receive practical tools and templates designed to save time and accelerate program development, including:
Program Launch Checklist
Recruiting Templates
Practice Plan Templates
Seasonal Planning Calendar
Social Media Content Guide
Athlete Evaluation Forms
Parent Communication Templates
Game Day Organization Templates
Offensive and Defensive Installation Templates
What You'll Have When the Course Ends
By the end of the course, you'll have:
A Complete Program Development Blueprint
A Recruiting and Retention Strategy
A Culture and Leadership Framework
Practice Planning Systems
Administrative and Operational Procedures
Marketing and Community Engagement Strategies
A Year-Round Program Calendar
A Long-Term Growth Plan
Greater Confidence as a Coach and Leader
Most importantly, you'll have a clear roadmap for building a competitive and sustainable flag football program.
Course Promise
By the end of this 8-week course, you'll possess the tools, systems, strategies, and confidence needed to launch, grow, and sustain a successful flag football program.
Learn from a mentor who has already built what you're trying to create.
Amanda Ruller – Head Coach of Women’s Flag Football and Tight Ends/Fullbacks Coach at Eastern University
She is a leader in the growth of women’s football and is dedicated to building opportunities for athletes while developing competitive programs from the ground up.
Amanda played for Team Canada Women’s Tackle Football, representing her country at the international level and competing among elite athletes in the sport. Her playing experience has shaped her coaching philosophy centered on discipline, performance, and player development.
She has coaching experience working with running backs at McMaster University and Central Washington University, where she focused on offensive fundamentals, position-specific development, and athlete growth. Amanda was also selected to coach USA Flag Football at the Select Bowl, further expanding her impact in the development of the game.
Her professional development includes a fellowship in the Canadian Football League and two NFL opportunities through the Bill Walsh Minority Coaching Fellowship, working with the Seattle Seahawks and the Cincinnati Bengals. These experiences provided exposure to elite coaching environments, advanced systems, and professional-level operations.
At Eastern University, Amanda has built the Women’s Flag Football program from the ground up into a nationally competitive team in just two years. In that short time, the program has achieved a 35–8 record and is currently ranked 11th across all divisions of collegiate flag football in the country, rapidly establishing itself within the national landscape. The program has also finished as Atlantic East Conference runners-up in back-to-back seasons, including hosting conference playoffs at home.
In recognition of her leadership and program success, Amanda was named Atlantic East Coach of the Year in 2025.
Amanda is known for her ability to build culture, teach systems clearly, and develop athletes at all levels. She brings a structured, player-focused approach to coaching and program building with an emphasis on long-term sustainability and success.
Through her work and upcoming course, Amanda aims to equip coaches with practical tools, systems, and frameworks to successfully launch and grow flag football programs.
Her mission is to grow the game of football while developing confident, disciplined, and high-performing athletes and coaches.
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive Zoom video chats with fellow students, Amanda Ruller. Dr. Lashbrook, and occasional guests. Get to know your Mentors and fellow students personally.
Online Education: You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects. All course materials and textbooks are included in the course fee.
Global Participation: SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Optional NFL Combine & Senior Bowl Events: SMWW students & faculty are invited to the NFL Combine Career Conference in Indianapolis and the Senior Bowl in Mobile, Alabama. These events offer unmatched access to NFL executives, scouts, and agents. Students & Alumni are encouraged to attend to apply their skills, grow their network, and meet their mentors in person. All SMWW students and alumni always enjoy special pricing.
Football Front Office Advanced Certificate:Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles of courses allow you to take advantage of our biggest discount and ensure you become an expert in that field.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount Click Here.
Tax Write Off - (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
It appears you have cookies disabled, which is preventing our shopping cart from working properly. Please enable cookies to continue. Or if you prefer, place your order over the phone by calling
503-445-7105. Thank You!
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive Zoom video chats with fellow students, Amanda Ruller. Dr. Lashbrook, and occasional guests. Get to know your Mentors and fellow students personally.
Online Education: You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects. All course materials and textbooks are included in the course fee.
Global Participation: SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. 
Optional NFL Combine & Senior Bowl Events: SMWW students & faculty are invited to the 
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount 
Tax Write Off - (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
