Global Sport Marketing

Looking to start working in sports or advance your career within the sports industry with professional clubs and teams around the world?
Perhaps you want to develop a career within an Olympic governing body or international federation?

The SMWW Global Sport Marketing course is an 8 week online training course designed to provide students with the skills and techniques required by professional teams, clubs, and national associations. If you are interested in a particular sport you can apply case studies to a specific sport, level or league, whilst at the same time developing knowledge of successful practices within the sports industry.The course is geared towards learning the global perspective of Sports Management. This course is for those individuals who are based outside of North America who are looking pursue or advance their career in sports management.

Students will be able to apply the course to professional sports teams regardless if they are operating at a professional, semi professional and amateur level including:
 

• International Cricket Council (ICC)
• Chinese Basketball Association (CBA)
• International Federation of Association Football (FIFA)
• International Basketball Federation (FIBA)
• International Ice Hockey Federation (IIHF)
• International Baseball Federation (IBF)
• International Rugby Board (IRB)
• Fédération Internationale de Volleyball (FIVB)
• and many more

 
This course is for you if you want to pursue or advance your career in the sports industry:

• Team Marketing Executive
• Sports Brand Manager
• Athlete Liason
• Sponsorship Activation Executive
• Match Day Operations
• Commericial Executive
• Social Media & Public Relations
• Team or Club Management
• Ticket Sales Executive
• Stadium Operations
• Corporate & Match Day Hospitality
• Event Management
• Community Relations
• Community Coaching - Schools & Camps
• Or learn how to run your own sports organization more efficiently

Cutting edge theories will include:

• Variety of revenue streams available to a sports organisations
• Ticket sales techniques
• Sponsorship opportunities
• Developing advertising revenue
• Social media
• Public Relations
• Community Relations
• Creating a match day experience
• Broadcasting
• Naming rights
• Managing a sports event

Those individuals with a passion for the game, whether it is rugby, cricket, football, (soccer), track and field, basketball, ice hockey, field hockey, cycling, volleyball, motorsports, tennis, etc need insider knowledge on club operations, revenue streams, public relations, community outreach, and the overall business side of sport. If you want to further your career within the sport you need to learn and be mentored by those successful in the game.

This 8 week online course could be the foundation or the advancement of your exciting career in the sports industry worldwide.

LIVE WEEKLY AUDIO CHAT WITH INSTRUCTOR & MENTORS
 
Ken Jacobs – Course Mentor
Ken Jacobs has many years of experience operating in the sports and leisure industry across a range of issues relevant to the sports business sector at local, national and international levels.

From 1980-2007 he was CEO of Cricket Victoria , in Melbourne Australia. Cricket Victoria is the largest participant State in Australian cricket with more clubs and, more people playing the game than in any other State of Australia.

During this period Ken oversaw a growth in revenue from $(Aus) 500k to $(Aus) 25 million and was also responsible for the development and implementation of Cricket Victoria's first Strategic Plan and an increase in participation levels to a record 185,000 regular participants.

Cricket Victoria is also responsible for the staging of international cricket matches in Melbourne at the world famous Melbourne Cricket Ground (MCG) on behalf of Cricket Australia and during his period as CEO Ken was involved in the management and delivery of many international matches involving all of the major Test match playing countries - this included the iconic Boxing Day Test matches played at the venue each, the 1992 World Cup; and a host of one day international matches played at the venue.

From February-May 2007 Ken was engaged by the International Cricket Council as Event Manger for the staging of the ICC 2007 World Cup in the Caribbean region.
Ken now manages his own consultancy business and has recently been engaged in the development of a strategic plan for a significant state sporting body; project work to investigate a national sponsorship agreement and equipment review to benefit cricket clubs and Associations throughout Australia; consulting work for one of Australia's leading national sports travel companies and is currently involved in the development and implementation of an event plan including a comprehensive risk management assessment and commercial operations plan) for a new corporate Twenty20 cricket competition in Melbourne.

Ken is a qualified accountant, a member of the Australia New Zealand Sports Law Association and was awarded the Australian Sports Medal in 2000 by the Australian Government for his services to cricket.

 
Abe Kerr – Course Mentor
Having spent 10 years working in the professional rugby sector in a number of varied roles Abe Kerr established specialist union and league management and marketing consultancy Tri Line Sports (TIS) in March 2004. Post graduation (from Manchester Metropolitan University in 1994) he commenced work with the Rugby Football League in September 1995 and remained until November 1996 as, initially a marketing assistant on the Centenary World Cup (1995) and then as tournament organizer and director of the Halifax Student World Cup (1996). Thereafter he undertook commercial, community development and marketing roles for professional rugby clubs such as Oldham Bears, Sale, London Broncos, Bedford Blues, and Hemel Hempstead. In June 2001 he joined a leading cricket management agency to develop and manage a stable of rugby players in both codes. His marketing background and personal skills, coupled with a semi-pro rugby playing career enabled Abe to recruit and manage over 70 leading players. The duties undertaken included club negotiations and commercial work, including for example, image rights, vehicle, supplement, clothing and book deals for international and club level rugby players and other sportspeople in boxing, cricket, cycling and even skate boarding! If you want to work in professional rugby, Abe will teach you want you need to know to be successful and then introduce you to people in the industry.

Over the years of Tri Line Sports development, player management has remained focal. Additional, truly innovative elements have been developed such as rugby consulting services, to leading international brands, including Puma, Ultimate Sports Nutrition and the launch of multi sport "MySport" website, geared towards enabling leading sports clubs to raise revenues. Rugby union and league are both professional and some players and coaches do switch seamlessly between the two but they are very different in terms of on field rules, club and international structures, regionality, media coverage, salary cap restrictions, transfer movements and in many other areas. Although union and league are distinctly different entities both codes provide job opportunities in : development, club management, administration, marketing, scouting, coaching and many other areas. Therefore covering two sports in one creates very in depth material for students and potentially increases the opportunities for them to secure placements and employment opportunities after the course.

Visit www.Trilinesports.co.uk

Course Details

Weekly Audio Chats- A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Mentors Abe Kerr, Ken Jacobs and Dr. Lynn Lashbrook. This is a tremendous opportunity to network within the professional sports industry and get to know your instructors and fellow students personally via the Internet. This is available via any online computer with a microphone. (A headset and microphone are included with your course materials.)

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and live interaction amongst fellow sports business-minded students and faculty from all over the world. All training materials you will need are included in the course fee and will be shipped to your door.

The course is ideal for the following individuals:

• People passionate about a career in sports globally
• Those wanting to learn about the sports industry while maintaining current employment
• People who have other commitments for whom online education is the best option
• Those looking to enhance their business acumen and professional development
• People who want a marketable skill that will provide them a competitive edge compared to other job seekers
• College students looking for insight often not offered on college campuses

Our goal is to see all Global Sport Marketing graduates gainfully employed in a field or profession that is of interest to them. Your chances of accepting an employment offer within the sports business will improve with completion of this program. SMWW will customize a job search strategy specifically tailored to your goals and desired sport.

Through our extensive network of sports teams, clubs, venues, governing bodies, sanctioning bodies, and sports-oriented organizations, our goal is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions, and more will do the same. We don't want you to just get a job, we want to help you launch your sports career and help you find a position where you can be the most successful and satisfied.

Global Participation - SMWW students participate from over 125 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn University Credit: Most participants are not university students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who attend university and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive conference discounts.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

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THREE MONTHLY PAYMENTS OF $550 Or a single payment of $1,650 Includes all course textbooks and access to a web-based classroom. Shipping is additional. PRICE IN   APPROXIMATELY $1650   If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS: Prerequisites: Must be 18 or older to participate and have a passion for sports.