NFL Melbourne Is Here: Build Your Sports Network with SMWW
September 09, 2026
by
The NFL is making history in Australia.
The San Francisco 49ers and Los Angeles Rams are bringing regular-season NFL football to the Melbourne Cricket Ground, putting Melbourne at the center of the football world.
But major international sporting events create opportunities beyond what happens on the field.
They bring together executives, teams, media, business professionals, fans, and people looking to build careers in sports.
That's why Sports Management Worldwide is bringing the sports business community together in Melbourne.
Sports Business Networking During NFL Melbourne
On September 10 from 4–6 PM, SMWW will host a special networking event at The Cricketers Bar at The Hotel Windsor in Melbourne.
The event gives aspiring and established sports professionals the opportunity to meet and learn from leaders with experience across American football, Australian sports, international sports business, and education.
Attendees will have the opportunity to connect with sports industry leaders including:
-
Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide and NFLPA Agent
-
Brian Hampton, San Francisco 49ers
-
Ken Jacobs, former Cricket Victoria CEO and SMWW Faculty
-
Nate Godfrey, Australian sports executive
-
Scott Field, Deakin University
For anyone interested in working in sports, these are the types of relationships that can help turn an interest into a career opportunity.
Sports Careers Are Built Through Relationships
You can learn scouting.
You can learn analytics.
You can learn athlete management, sports business, broadcasting, marketing, and dozens of other skills.
But careers in sports are also built through relationships.
Meeting someone working inside the industry can provide insight you won't always find online.
A conversation can lead to advice.
Advice can lead to an introduction.
An introduction can eventually lead to an opportunity.
That is why networking has always been an important part of the SMWW philosophy.
What you know gets you prepared. Who you know can help you get in the room.
The NFL's Growth in Australia Creates New Opportunities
The arrival of regular-season NFL football in Melbourne is another sign of how international the sports industry has become.
And when a major sports league enters or expands within a market, the opportunity extends far beyond players and coaches.
Growing sports markets need professionals working in:
-
Sports marketing
-
Sponsorship
-
Event operations
-
Media and broadcasting
-
Scouting
-
Analytics
-
Athlete representation
-
Ticketing
-
Partnerships
-
Fan engagement
-
Sports business development
For Australians who want to build careers in American football or the broader global sports industry, this is an exciting time to get involved.
Get in the Room
Watching the 49ers and Rams play at the MCG will be a historic moment for football in Australia.
But if you want to work in sports, don't just watch the industry grow around you.
Become part of it.
The SMWW Melbourne Sports Business Networking Event is an opportunity to meet sports professionals, expand your network, ask questions, and connect with people who have built careers throughout the industry.
Whether you're a student trying to break into sports, an SMWW alum looking to expand your network, or an established professional interested in international sports business, come join us in Melbourne.
September 10 | 4–6 PM
The Cricketers Bar at The Hotel Windsor | Melbourne
Learn More and Register for the SMWW Melbourne NFL Meet & Greet
The NFL is coming to Melbourne. Your next sports career connection could be there too.





