How to Break into the Hockey Industry: SMWW's Hockey Career Conference Returns to Los Angeles

How to Break into the Hockey Industry: SMWW's Hockey Career Conference Returns to Los Angeles
May 18, 2025 by Dr. Lynn Lashbrook

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Thinking about a career in hockey? Your opportunity starts here.

The business of hockey is more competitive than ever. From team operations to scouting, media, analytics, and player representation, breaking into the industry requires more than passion—it demands proximity, preparation, and powerful connections.

That’s exactly what the SMWW Hockey Career Conference delivers.

Taking place June 26–28 in Los Angeles, this year’s event is strategically aligned with NHL Draft Week, providing attendees with unprecedented access to key decision-makers in the hockey world.

Here’s what makes this conference different:

1. NHL Draft Tickets Included

All attendees will receive access to all seven rounds of the NHL Draft. This behind-the-scenes vantage point puts you inside the energy and excitement of hockey’s biggest event.

2. Learn from the Pros

SMWW is proud to announce a growing roster of high-impact speakers, including:

  • Chris Burkett, Vice President, League Operations – PWHL
  • Mike Oke, General Manager – Peterborough Petes
  • Doug MacLean, Former NHL President, GM & Head Coach
  • Dino Caputo, Regional Scout – Penticton Vees
  • EJ Hradek, Senior Reporter – NHL Network
  • Dr. Lynn Lashbrook, SMWW President & Sports Agent

With more speakers to be announced, this lineup offers direct insights into the inner workings of hockey careers at the highest level.

3. Intimate, High-Access Environment

This is not a convention center cattle call. The Hockey Career Conference is purposefully small to ensure attendees can ask real questions, build authentic connections, and leave with actionable next steps.

4. For Anyone Looking to Work in Hockey

Whether you're interested in becoming a GM, agent, scout, or sports broadcaster—or you're still figuring out where you fit—this conference will give you a clearer path forward, a stronger network, and inspiration to keep going.

5. A Track Record of Impact

SMWW alumni work for NHL teams, junior clubs, media outlets, and player agencies across North America. Many got their first foot in the door by showing up at events just like this one.

Event Details: Dates: June 26–28, 2025 Location: LA LIVE, Los Angeles Hosted by: Sports Management Worldwide (SMWW) Includes: Admission to all 7 rounds of the NHL Draft

Want to work in hockey? Start here. Spots are limited, and registration is now open. Learn more and secure your seat today: SMWW.com/conferences/nhl-draft-sports-career-conference

Follow SMWW on LinkedIn for speaker announcements, alumni success stories, and insider tips for launching your sports career.

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2023 Hockey Career Conference

 

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2023 Hockey Career Conference- Shake hands with industry pros!