Virtual Internship Program (VIP) 

Sports Management Worldwide offers an online Internship Program for those undergraduate students needing to fulfill their university internship requirements required for graduation. Traditionally, sports internships require a student to leave his or her campus and work full time for a sports entity. When a student has on-campus responsibilities this can be prohibitive. For financial reasons, they may not be able to leave their current environment due to job, family, or personal reasons. Therefore SMWW has created the Virtual Internship Program, consisting of two online courses and one in-person career conference. This allows the college student to meet graduation requirements and stay in his or her current environment.

The Virtual Internship Program is:

Highlights of the Virtual Internship Program include:

1.) Live interactive audio chats with top sports executives – A unique aspect of the VIP is the opportunity for students to participate weekly inaudio chat interactive audio chats with fellow students, sports executives and renowned guest speakers in the sports business fields. This is a tremendous opportunity to network within a chosen career path. This is available via any online computer. (A universal microphone and headset are provided with course materials.) The connections and synergies via the live interactive audio chats will create a sports network that students will utilize throughout their career in addition to numerous references for the hiring process.

2.) SMWW will assist VIP participants in securing face-to-face live informational interviews and job shadows with top sports executives in their chosen career paths.

3.) Career Conferences at major sports business events. Each VIP participant will choose a sports career Career Conference to attend that pertains to his or her career path. SMWW Career Conferences are held at the NFL Combine, NBA Summer League Games, NSCAA Convention/MLS Draft, NHL Draft, and Baseball Meetings.

4.) VIP participants will create an internship portfolio highlighting their internship skills. This will vary depending on the chosen career path but may include digital video editing samples, scouting reports, sports broadcasting audio resumes, public relations and new media projects, salary cap analysis work, athletic department and coaching assessments, game day management plans, etc.

5.) VIP participants will pursue coursework and projects that include job shadows at sports venues accessible to their location. This can be done at non-profit and/or athletic entities and sports franchises. This may include the MLB, NFL, NBA, MLB, NHL, NASCAR, MLS, NLL, rugby, cricket, or minor league teams.  

How to participate in the Virtual Internship Program:

Any student in need of an internship can participate in the SMWW Virtual Internship Program after having been approved by the student's university academic advisor. The student would personally pay for this program to SMWW. This is in addition to his or her university tuition. Keep in mind, this would save the student moving costs, and living expenses incurred doing a live internship.


The goal of the Virtual Internship Program is training participants the fundamental and successful business principles that hiring sports executives look for when adding personnel. All VIP participants will have a well-rounded understanding of the sports business industry, specifically in the areas of grassroots management, marketing, ticket sales, sponsorship, personnel, player operations, customer service, public relations, promotions and event management. The VIP will cover all the major issues that sports organizations face today; winning, social and ethical issues to the more traditional legal and business matters. The virtual internship program is designed to prepare students for work in a variety of professional sport and amateur sports settings.


How the VIP works:

Each VIP participant is required to participate in a minimum of three SMWW online training courses and one SMWW Career Conference (in person). All SMWW training courses listed are online and eight weeks long and can be taken concurrently or consecutively to meet their university time requirements. VIP will be customized to the university requirements and participants chosen career path but must include the following:


A.) VIP Participants must complete two courses:

For a current listing of available courses to choose from, please follow this link. 


B.) Choose one of the following "focus based" SMWW Career Conferences to attend: 

Admissions into the conference would be at no charge for the VIP, however, all travel expenses are on their own (food, travel, lodging, etc). 


C.) VIP Participants must do a Post Graduation Career Placement Strategic Plan

 Each VIP participant will need to create a strategic plan for post-graduation career placement. This includes building a professional portfolio for presentation to hiring personnel.

The goal of the Career Placement Strategic Plan is to assist the student with the job hunt process and ultimately teach them to find a job.



Or a single payment of $2,500

Includes all course textbooks and access to a web-based classroom. Shipping is additional.


If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

Prerequisites: Must be 18 or older to participate and have a passion for sports.
(In the UK: 087 12884799)

Need More Information?

If you are interested in more information please contact Dr. Lynn Lashbrook via this form. Please indicate which University you are representing.

Who is Dr. Lashbrook?

Dr. Lashbrook is President and Founder of Sports Management Worldwide, the first ever online sports career training company with a mission to educate and train future sports business executives. SMWW trains thousands of students every year for sports business careers from over 162 countries.

Dr. Lashbrook has been in sports management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook has served at the collegiate level as an athletic academic advisor and athletic director. At the professional level, he has been an NFL sports agent for over twenty years representing over 100 NFL clients. Read More. 

Prefer a Traditional Internship?

Click here for more information