Launched as Bloomberg Sports in 2010, BSports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. BSports believes that sports analytics plays an integral role in the future of sport, both at a fan engagement and elite sport performance level.

Their professional products and services span across the sporting industry, combining their market leading predictive analytics with innovation in performance analysis. They aggregate massive data and return value in unprecedented ways to both consumers and professionals in sport, leveraging technology built on the financial platform that leads global markets.