Motorsports Management FAQ

Building a Career in Motorsports

Will the Motorsports Management course help me get a job in motorsports?

It can genuinely help, though no legitimate course can guarantee a job. What the course can do is give you the knowledge, industry contacts, confidence, and insider perspective that employers in racing actually value. For eight weeks, you will learn directly from Tom Weisenbach, a motorsports professional with more than twenty six years of experience working with teams, tracks, sponsors, and sanctioning bodies across 21 countries, and you will join a growing network of SMWW alumni working with organizations such as Joe Gibbs Racing, Front Row Motorsports, Charlotte Motor Speedway, and Michigan International Speedway.

How do I start a career in motorsports management?

Start by learning how the business side of racing actually works. Motorsports organizations need people who understand sponsorship, marketing, event operations, media, team management, driver representation, and revenue generation, and this course is built to give you that foundation whether your goal is NASCAR, IndyCar, Formula One, IMSA, NHRA, rally racing, or local motorsports.

Can this course help me start a motorsports business, agency, or foundation?

Yes. The course can be genuinely valuable for students who want to build their own business in racing, such as a sponsorship agency, driver support service, motorsports marketing company, event business, media platform, or nonprofit foundation, since it covers the core business concepts that apply across the racing industry.

Can I work in motorsports without being a driver or mechanic?

Yes. Many motorsports careers happen entirely off the track. Racing organizations need professionals in sponsorship, marketing, media, public relations, event operations, ticketing, community relations, track management, and driver representation, and this course is built for people who love racing and want to work behind the scenes..

What will I learn in the Motorsports Management Course?

You will learn the business side of motorsports, including sponsorship sales, sponsor activation, team and driver management, event and raceway operations, motorsports marketing, social media, media relations, community relations, and nonprofit engagement, all aimed at helping you understand how racing organizations operate and generate revenue.

Can this course help me get into motorsports sponsorship?

Yes. Sponsorship is one of the biggest business drivers in racing. This course introduces students to sponsorship sales, sponsor activation, sponsor services, brand partnerships, and revenue opportunities in motorsports. If you want to help teams, drivers, tracks, or brands build partnerships, this is a strong place to start.

Who should take the Motorsports Management course?

The course is ideal for racing fans, students, career changers, current motorsports employees, volunteers, athletes, entrepreneurs, and professionals looking to move into the business side of racing, particularly those interested in sponsorship, marketing, media, event operations, team management, or driver services.

About the SMWW Motorsports Management Course

Do I need any special equipment, a degree, or a minimum age to take this course?

You will need a computer with internet access, since course books and materials are mailed directly to you, and the course also points students toward several motorsports specific publications and websites used across the industry. Students must be eighteen or older, but no college degree is required to enroll.

Why choose SMWW for motorsports training specifically?

Motorsports has its own business ecosystem, from sanctioning bodies to sponsorship structures, that general sports business programs rarely cover in depth. SMWW built this course specifically around that ecosystem, pairing real industry mentorship with a growing alumni network already working inside organizations like Charlotte Motor Speedway and Joe Gibbs Racing, which gives students a genuine foothold rather than just classroom theory.

What if I need one-on-one assistance?

SMWW staff are available by phone throughout the course for one on one help with coursework, live sessions, or career questions. Call 1 877 SMWW NOW in the United States and Canada, +44 0 871 288 4799 in the United Kingdom, or +1 503 445 7105 from anywhere else. Our offices are in Portland, Oregon, and London, England.

Do you have more questions?

Call the office and ask! 1-877-SMWW-Now in the US or Canada. In London at +44(0) 871 288 4799. Everywhere else at +1-503-445-7105

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Testimonials:

Fabio Santos

It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!

Fabio Santos

It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
Glendon Reedy

I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.

Glendon Reedy

I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
Jeffery Lenz

President, Attitude Motorsports Marketing

Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!

Jeffery Lenz

President, Attitude Motorsports Marketing
Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!
Mark Campbell

Race Series Standards Official, Commodore Cup Racing Series

The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.

Mark Campbell

Race Series Standards Official, Commodore Cup Racing Series
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
Tracie Lange

Philpott Racing

I learned so much about sponsorship in the race industry that I did not know before. Now I am helping a fellow classmate with the race car driver that he manages. The experience has been great and I have met some of the neatest people. I look forward to working in the race industry.SMWW definitely made a dream come true!

Tracie Lange

Philpott Racing
I learned so much about sponsorship in the race industry that I did not know before. Now I am helping a fellow classmate with the race car driver that he manages. The experience has been great and I have met some of the neatest people. I look forward to working in the race industry.SMWW definitely made a dream come true!