- SMWW Training Courses
- Athlete Mgmt. (Sports Agent)
- Baseball GM & Scouting
- Basketball GM & Scouting
- Coaching at the Next Level
- Cricket Business Mgmt.
- Digital Video Editing
- Football GM & Scouting
- Game Operations
- Hockey GM & Scouting
- Mascot Training
- Mixed Martial Arts
- Motor Sports Management
- Rugby Business Management
- Sales Mgmt & Leadership
- Soccer Ops & Scouting
- Sports Administration
- Sports Broadcasting
- Sports Business Mgmt.
- Sports Capology
- Sports PR & New Media
- Letter To Hiring Personnel
- Letter To Potential Students
- SMWWagency.com
- SMWWscouts.com
- Sports Mgmt Degrees
- Sports Mgmt College Credit
- SMWW Career Conferences
- Join Our Free Newsletter
- Our Staff
- Internships
- Contact Us
Frequently Asked Questions
Is a law degree or law school necessary to become a sports agent?
It is not necessary to have a law degree or go to law school to become a sports agent. A basic understanding of the laws involved in sports management (addressed in Athlete Management) is all that is necessary. Attorneys can always be hired to deal with the finer points of the law. Many attorneys take our course and are now successfully representing athletes or have moved on to start their own agency within their existing law practice, but you do not need a law degree.
More important than having a complete understanding of the law is the ability for agents to make and attend to personal relationships. Because agents work so closely with athletes on so many aspects of their lives, they are often chosen and referred to others based on these personal connections. An open, friendly, genuine person with integrity, character, and the ability to follow through has the basic attributes to be a successful sports agent.
In addition, a good sports agent should understand the rules, regulations, and culture of the sport/s they intend to work in.
I am currently a registered agent but I have few if any clients. Would this course be a good use of my time and finances?
Many registered agents take our Athlete Management course for a variety of reasons. The Athlete Management Course includes proven techniques for recruiting clients, marketing yourself as an agent, marketing your clients, dealing with athlete's parents and family members, financial do's and don'ts with your clients and potential clients, and how to acquire more clients while keeping the ones you currently have.
After succesful graduation, if you choose to stay with SMWW, you will enjoy the benefits of being registered in almost every state and most Division 1 schools. in addition we have marketing materials, confidential scouting reports, and leads of athletes who are looking for an agent. Then finally, our support staff and faculty is a huge asset. The ability to call our offices and ask for help, or have an experienced agent who represents major league clients mentor you on how to break in, is priceless.
The sports agent business is competitive, and if you want every resource available to grow your agency, SMWW has alot to offer. As a new agent trying to grow your business we have saved you a lot of time and money to provide you with everything you need to be a successful agent.
How much money can I make as a sports agent? Will I see a return on my $1,450 investment?
In the Sports Agent business, the saying goes "you get paid when your athlete gets paid." The amount agents make varies with the athletes they sign. Successful sports agents can make over a million dollars per year.
Click here to see the average earning potential of a sports agent.
Sports Management Worldwide provides the academic foundation to help those interested in a career as a sports agent and then provides a full service agency for you to actively recruit and sign clients. We believe that with some hard work and networking, everyone who takes our course has the opportunity to see return on their investment.
Will I get to tap into your extensive sports network as an Agent Advisor?
![]()
At SMWW we have a vast resource of faculty and sports executives. As an Agent Advisor when you need assistance in a variety of situations, our network is available to you. The sports business community is small and SMWW has a great reputation. We constantly find hidden opportunites in our network that set us apart from the competitors. We have very high ethical standards. Who we know, opens alot of doors in alot of ways.
Can I take the Athlete Management class and begin to represent athletes immediately afterward?
Yes! Upon successful completion of the SMWW Athlete Management Course, graduates are encouraged to become Sports Agent Advisors within the SMWW Agency. This is a full service agency and receives thousands of athlete inquiries for representation. SMWW Sports Agent Advisors represent athletes from all over the world in a variety of sports. The SMWW staff includes Sports Directors who assist the Sports Agent Advisors in each individual sport. These SMWW Sports Directors carry the certification in each sport so that as a SMWW Agent Advisor you can sign clients in the NFL, MLB, NBA, MLS, and NHL. In addition, SMWW is register in almost every state and at most Division 1 Schools. (Visit the agency website at www.SMWWAgency.com)
Am I guaranteed to get offered a position as an agent advisor with Sports Management Worldwide?
SMWW cannot guarantee that you will become an agent with our company. However, upon successful completion of the Athlete Management course, most students are offered a position with our agency.
How do I find athletes to represent? Will SMWW provide athletes for me?
SMWW teaches students how to recruit and works closely with its agents on signing players. In addition, SMWW provides Sports Agent Advisors with leads of athletes seeking representation. If an Agent Advisor has an elite athlete interested in representation, we will fly out to meet with the player and their family.
Can I take Athlete Management and not work for SMWW?
Yes. We have had students take the course and go on to work for other agencies. We have had many students take the course and start their own agencies. The SMWW Agency has many benefits for the Agent Advisor, but at any time, an Agent Advisor can take their clients with them to another agency or start their own agency. We feel you will be a stronger agent with SMWW, but that always is your decision.
A lot of websites have a lot of inexpensive "courses" or "kits" I can buy to BECOME A SPORTS AGENT, why is yours superior?
As with any purchase, you need to be careful of spending money on the internet. Some of these websites are just "selling" information that you can get free thru the NFLPA, NHLPA, NBPA, MLBPA, or via a little free research from search engines and sports websites. In addition you want to make sure the product you are buying delivers what it professes. At the completion of these mail order courses can you legally represent NFL, MLB, NBA, MLS, and NHL clients without paying certification fees? Are these companies registered at the universities and states that you will be doing business?
Some of these websites are reselling information they bought on the internet. Some of these websites are being "taught" by individuals who have never gone to college, never been a registered agent, and have never signed a player or negotiated a contract. Telling someone how to swim, if they have never been in a swimming pool is a little risky. To become a successful Sports Agent you want to learn from people who are currently in the trenches recruiting clients and have professional experience. To recruit top athletes you need professional credentials, qualifications, certifications, connections, and experience.
When I become an Agent Advisor how much help will I get recruiting athletes?
As a SMWW Sports Agent Advisor you will have a full service agency walking you through each step of the process. SMWW has a full time staff that is available to you. Upon acceptance to the Agency, you will be able to order company brochures, marketing materials, and company business cards. You will receive genuine referrals of athletes looking for representation. (These individuals are NOT lists that we buy and resell. They are young athletes currently looking for agents.)
SMWW will help by speaking to your athletes, their parents, and whom ever else is involved in the decision making process. Our Sports Directors and certified agents will assist you via conference calls or in person depending upon the athlete's needs. You will receive as much help as you think you need. We want you to be independent but provide you with all the guidance and assistance you need to successfully recruit athletes. As an Agent Advisor you receive daily emails from our staff updating you on workouts, tryouts, combines, legal issues and ongoing education to update your credentials.
Do I really get to talk to certified NFL, NBA, NHL, MLB, FIFA agents weekly?
Throughout the eight week course, NFL agent Dr. Lynn Lashbrook leads a live audio chat via the internet. This chat is almost every Wednesday. This is an hour long question and answer audio discussion with SMWW Agents, Sports Directors, athletes, and fellow students. Each week the chats are different but could include the following individuals from the SMWW team:
John Print, FIFA certified agent (located in London)
Tony Ciccolella, MLB Agent, Pentagon Sports Management
Marcus Williams, SMWW Agency Director of Operations & NFLPA certified
Elliot Washington, NBAPA Certified
Tim Cranston, NHLPA Certified (located in Canada)
If you miss a chat they are recorded and archived and you can listen when it is convenient for you.
What's the difference between Sports Business Management and the Athlete Management Course?
The Sports Business Management Course assists students in not only learning what they need to know to get an entry level job in any professional sports organization, but also requires that a course project be done with a major or minor league team. It teaches every thing from ticket sales and sponsorship sales to creating contacts in the sports field. Students who take this course generally want a job as soon as possible in football, hockey, soccer, basketball or baseball. The weekly chats focus on who's hiring and the instructors help the students learn skills that those teams are looking for in a new hire and strategizing to get the interview. Instructors use their contacts in the sports world to assist students in getting sports jobs. The Athlete Management Course trains you to become a Sports Agent. Sports Agents don't work for teams they work independently for their athletes.
I want to work in sports, but due to financial reasons can't leave my full time job?
If you are not in a situation to start your career over the Athlete Management Course, (or any of the Sports Management Worldwide courses), can help you to continue your current career and still work in the sports world. Many of our students have become agents or scouts, and keep their current careers. As a sports agent, we recommend you keep your full time job and build up your clientele. If you have a passion for sports, the Athlete Management Course is an easy way to start! (David Morway, VP of Basketball for the Indiana Pacers started as a Sports Agent.)
Do I need any special equipment or books for the course?
The books for the course and a microphone/headset are sent directly to your home from SMWW office. Some of the books or materials are so specific that they are either out of print or not sold in any bookstore. You will need a computer with access to the internet. These materials are included in your course fee.
How old do I have to be to take this course?
18 or older.
Do I need a college degree to take this course?
No.
Can I get college credit for this course?
Yes, graduate and undergraduate credit is available. Many of you can use this towards your current degree programs or continuing education. Visit the SMWW College Credit webpage for more information.
Do you have more questions?
Call the office and ask! 1-877-SMWW-Now in the US or Canada. In London at +44(0) 871 288 4799. Everywhere else at +1-503-445-7105





