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Football General Manager & Scouting Course

Basketball General Manager and Scouting Course

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Basketball GM & Scouting Course

Become a Sports Agents Today!

NBA Job Training - learn the skills the NBA is looking for in a new hire.
FIBA Job Training - learn the skills FIBA teams are hiring.


The Basketball General Manager and Scouting Course is an 8 week online course that offers cutting edge theories on how to develop a career on the business side of basketball. The Basketball General Manager and Scouting Course will cover issues including basketball operations, team management, scouting talent, player personnel, new age ways of scouting, NBA traditional scouting, FIBA regulations, studying basketball on paper and other essential tools of modern general managers of professional and collegiate basketball organizations. May qualify for university internship requirements. 

This course is for you if you want to pursue a career in professional Basketball:
  · NBA Player Personnel
  · NBA Operations
  · NBA Scout
  · NBA Management
  · NBA Front Office
  · NBA Agent
  · NBA Game Operations
  · NBA Sports Marketing
  · NBA Account manager
  · NBA Media & Community Relations
  · FIBA Jobs
  · NBDL Jobs
  · Basketball Internships

Those individuals interested in working their way up in the world of basketball need insider knowledge on basketball operations, basketball scouting, player management and evaluation, and how to use NBA software. If you want to further your career in basketball you need to learn and be mentored by those in the game. Learn the business of basketball from those working at the highest level. This 8 week course will open the doors those working at the highest level of basketball.

With the game of professional basketball constantly changing, GM's and scouts must learn to evaluate players from high school to college to pro leagues all over the world, talent evaluation was changed for everyone in the business. Basketball is now a global game. Basketball Scouts discover the talent years before the rest of us ever see the athletes hit the floor. With all the high school games in your area and more college games than ever on television, you can learn how to scout talent in your own backyard. With this course you gain all the skills used by professional scouts in today's world of professional basketball.

You do not need to relocate, this course can be taken from anywhere in the world.


Individuals will learn:
  · Responsibilities of a Basketball General Manager
  · Basketball contracts and player negotiation
  · Basketball Scouting, player evaluation, player ratings and in-depth analysis
  · College and International Scouting
  · Overview of Basketball scouting
  · Collegiate basketball scouting versus high school players
  · Relationships between the NBA, CBA, NBDL and overseas basketball leagues
  · Player contracts, player trades and acquisitions
  · Basketball franchise and stadium operations
  · How to run the Front Office of a basketball franchise
  · Methods of ranking high-school and college basketball talent
  · The making of a basketball scouting report
  · The language and history of basketball scouting
  · NBA Draft preparation and free agent signings
  · Introduction to Synergy Sports Technology, used by the NBA
  · Opportunity to work with NetScouts Basketball
  · Opportunity to work as a SMWW Basketball Scout
  · Credible basketball job experience for your resume
  · Relationships with those at the highest level of basketball
  · FIBA - 213 National federations of basketball throughout the world

Course Instructor and Mentors

Become a Sports Agents Today!

The course instructor, Dr. Lynn Lashbrook is joined by Mentors Frank Burlison, Ed Gregory, and Carl Berman, with occassional guest speakers including Sacramento Kings Director of Scouting Scotty Stirling, New York Knicks Director of Player Personnel Mark Warkentien and Memphis Grizzlies Director of Scouting Tony Barone, Jr. and NBA Agent Keith Glass and NBA Agent Jeff Brodie.

(Upon graduation you will be able to add to your resume Dr. Lashbrook, Ed Gregory & Frank Burlison as references.)

Frank Burlison is a well-regarded basketball writer who was inducted into the U.S. Basketball Writers Association Hall of Fame in 2005. His opinions on the potential of high school and college players are widely respected and sought by college coaches and NBA scouts, personnel directors and general managers from coast to coast. On any given game, you can see him evaluating talent in communication with top NBA executives. 
Frank has been a credentialed reporter at every Final Four since 1986 and has covered the NBA – and its draft – since the 1980s, most recently chronicling the Clippers and the stunning rookie season of Blake Griffin. Frank has worked for the Fox Sports Network as a National College Basketball columnist, and Scout.com covering a gamut of college basketball and the NBA Draft. The Southern California-based Burlison has scouted, evaluated and written about many of the top players produced in the past five decades in their high school careers, including:

Raymond Lewis, Marques Johnson, Reggie Theus, Bill Cartwright, Magic Johnson, Isaiah Thomas, James Worthy, Dominique Wilkins, Patrick Ewing, Michael Jordan, Shaquille O’Neal, Larry Johnson, Jason Kidd, Kevin Garnett, Kobe Bryant, Dirk Nowitzki, LeBron James, Dwight Howard, Deron Williams and Blake Griffin.

Frank will share with you his life skills of evaluating talent for the NBA. A well known NBA GM was quoted as saying, "Frank Burlison is the best basketball talent evaluator in the country...don't you want to learn from the best?"

Check out Frank's website BurlisononBasketball.com 

Many of his career highlights include covering The Final Four and the U.S. Olympic Basketball team. Frank started his illustrious career in high school as a professional sports writer for the Long Beach, California Press-Telegram in 1973. His ability to evaluate talent, scout players, write with finesse, and work his way up the sports ladder will inspire and educate you in working your way up in a career in basketball. You will enjoy getting to know Frank Burlison during his live interactive weekly audio chats throughout the 8 week course.

Follow Frank on Twitter...


 Ed Gregory, former NBA General Manager, former NBA scout, NBA coach and NBA front office executive is one of the most well known executives in the game. Ed joined the Golden State Warriors in 1986 as assistant coach under George Karl. He eventually took over as Head Coach in final 18 games of the 1997-1998 season. He continued with the Warriors as the Director of Scouting for 10 years (1988-1989) including a stint as Golden State Warrior General Manager. He has been called a super scout with an unbelievable eye for talent and feel for the game. In those years with the Warriors, he was responsible for the drafting of Mitch Richmond, Tim Hardaway, Tyrone Hill, Latrell Sprewell and Chris Webber. You will enjoy getting to know Ed Gregory during his live interactive weekly audio chats throughout the 8 week course.

Prior to his years with the Warriors, Ed spent three years as a scout for the Portland Trailblazers and three years with the Cleveland Cavaliers. He was responsible for one of the best drafts in NBA history in 1986 when he ran Cleveland’s draft of Brad Daugherty, Ron Harper, Mark Price, and Johnny Newman. Ed has circled the globe seeing over 100 games a year, scouting colleges, CBA and foreign stars. Ed served as head coach at University of Las Vegas from 1963-1965 where he posted a 40-15 record (.727) record. He was the head coach at California State University of Fresno for 12 years where his record was 172-143. His 1965-1966 team went to the College Division NCAA finals.

Carl Berman, NetScouts Basketball Managing Director -  NetScouts provides consulting and scouting to basketball teams worldwide. They have the largest database of collegiate and International U20 scouting reports and are the expert on International Basketball in the USA. As Managing Director, Carl oversees all Media and Business operations for NetScouts Basketball. He scouts college basketball extensively on the west coast and takes several scouting trips to the east coast each season that includes coverage of prep school events and high school All-Star events. Carl is NetScouts Basketball’s representative at the National Prep School Invitational, the oldest prep school tournament in the nation, held each February in Rhode Island.

Carl has been a minor league basketball executive and coach, serving as General Manager as well as Interim Head Coach and Assistant Coach for the Eugene Chargers of the International Basketball League. He was selected as one of the Assistant Coaches of the 2007 IBL All-Star game. Carl is an excellent evaluator of talent and has worked representing overseas teams in American player evaluation. Carl has written hundreds of basketball articles, is a member of the U.S. Basketball Writers Association (USBWA), a regular columnist for the Basketball Times and is a featured basketball columnist for Huffington Post.

Carl will work with you one on one analyzing and critquing your scouting reports. He will advise you on opportunities to work within the basketball industry and share his hard earned wisdom.

 Mark Warkentien, former Denver Nugget's GM and current New York Knicks Director of Pro Player Personnel is an occassional guest speaker. Prior to the Nuggets, Mark worked for one season as the Director of Player Personnel for the Cleveland Cavilers. Prior to Cleveland, Mark headed up the Portland Trailblazers Scouting Department for ten years as Assistant General Manager and Director of Scouting. You will love his knowledge of the game of basketball and his cutting edge methods of evaluating talent.

Watch a video...Mark Warkentien about SMWW...

Course Details

Weekly Audio Chats- A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, Ed Gregory, Frank Burlison, Carl Berman, and Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate basketball industry and get to know your mentors, guest speakers, and fellow students personally via the internet. This is available via any online computer, headset and microphone are included in your course materials.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Optional Yearly Vegas Summer League Conference - All SMWW students and faculty are invited to attend the yearly Summer League Conference in Las Vegas, Nevada. All SMWW Students recieve a huge discount and are encouraged to attend to utilize their skills and network within the industry.

The Future of Basketball Scouting & Video Editing

 Basketball GM & Scouting Course students will get the opportunity to be exposed to the cutting edge video scouting techniques being used by many teams in the NBA, college basketball and high level international leagues. Video editing positions are one of the best ways to break into the NBA, so students in the Basketball GM & Scouting Course with SMWW, will come away with a specific skill set that will separate them from other candidates. Each student will be provided with a login to Synergy Sports Technology's website and will be asked to complete a video editing exercise.

Synergy Sports Technology is a technology company that provides a real-time video-indexing statistical engine and online retrieval platform to the sports and entertainment industry. Synergy captures every NBA game (and games from several other markets) and subsequently logs every possession. The output is the most comprehensive scouting database for player and team tendencies. Numerous SMWW students have been hired by Synergy upon graduation.

Professional and collegiate sports teams log on to Synergy's website and have access to the largest collection of cataloged sports video in the world. With a few mouse clicks, a user can pull up all of Steve Nash's pick and rolls on the left side where he dribbled off the pick and make a dribble jumper from less than 10 feet. Never before have sports professionals had access to such a wide-ranging collection of scouting tools.

Snyergy is used primarily by professional and amateur basketball teams. Currently, 27 of the 30 NBA teams use Synergy’s web-based services for, among other things, evaluating players for the draft, trades and free agency, developing the team’s own players and for scouting opponents. Synergy staff logs every possession of every basketball game according to team-specified criteria. Resulting data is then interlaced with league-generated stats to produce visual displays that provide intelligence on player and team tendencies. SMWW students are introduced to Synergy in the Basketball GM & Scouting Course. For those looking to “get paid to watch basketball,” the Digital Video Editing Course, a full 8 week training course with Synergy is recommended.

NBA TV, NBA.com & EA Sports

Synergy has a multi-year licensing agreement with the NBA that provides NBA TV and NBA.com access to Synergy products and services. In addition, Synergy has a partnership with EA Sports which calls for the developer and publisher of interactive entertainment and games software to incorporate data from Synergy into its products. NBA Live is a series of basketball video games produced by EA Sports. The brain behind the game is powered by Synergy Sports Technology. Upon graduation, students will be able to list their experience with Synergy Sports Technology on their resume and be prepared to answer questions in the interview process with teams and basketball entities.



The ideal course for the following individuals:
  · Anyone who loves basketball
  · Anyone who's passionate about a career in sports management
  · Anyone who wants to learn about the sports industry, while keeping current employment
  · Those with other commitments for whom on-line education fits their schedule
  · Those who seek a way to break into the competitive world of the business of sports
  · College students who want to gain insight not offered on college campuses
  · College students who need to obtain college credit


Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a SMWW Scout:

Upon successful graduation of the Basketball GM & Scouting Course, individuals will be invited to join SMWWscouts.com. This is an exciting opportunity to advertise yourself as a certified scout and feature your scouting reports as a trained talent evaluator! This is a match making service for basketball scouts and those needing a basketball scout around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staffs a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Basketball GM & Scouting Course you are eligible to apply for acceptance as a SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a team:

Our goal is to see all Basketball GM & Scouting graduates gainfully employed in basketball worldwide. Your chances of accepting an offer of employment within professional basketball will improve by going through the program. SMWW will customize a basketball portfolio to assist you with your career goals.

Through our extensive network of professional basketball teams and organizations worldwide, basketball departments, and basketball non-profits, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your basketball career and help you find a position where you can be the most successful and satisfied.

Scout with the best:

NetScouts Basketball, “The International Basketball Connection“™, provides consulting and scouting to basketball teams worldwide. They have the largest database of collegiate and International U20 scouting reports and are the expert on International Basketball in the USA. NetScouts Basketball is looking for scouts worldwide. Interested SMWW graduates may choose to become NetScouts Basketball trainees.

As a Sports Management Worldwide's graduate of the Basketball General Manager and Scouting course you will have the opportunity to be trained in NetScouts Basketball's scouting process and given on the job training. This training will allow graduates to be credentialed for college games and will give you experience providing scouting reports on several players from each team. These scouting reports will be critiqued by NetScouts Basketball's Managing Partners.  For more information regarding NetScouts Basketball, visit their website at NetScouts.com

Become a Sports Agents Today!

Apply Now - Free

Cost: $1,450 (includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)

Payment plans available (as little as $495 a month).

See if you are eligible for an economic discount based on your country of residence.

Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club

(In the UK: 087 12884799)

Register Now

Academic Credit - Undergraduate

Warner Pacific College, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course. 



Right Sidebar: 

Meet a few Basketball GM & Scouting graduates:

  Jerome Williams, had plenty of basketball experience having played nearly 10 years in the NBA. Looking to continue his career, Williams invested in Basketball GM & Scouting course hoping to eventually land a front office job. He is currently a Community Ambassador for the Toronto Raptors and working his way up in the organization.  Listen to Jerome rave about SMWW on 590 THE FAN



Portland Trail Blazers
Assistant Video Cordinator John Ross:

"I had an amazing experience taking the Basketball GM and Scouting Course with SMWW. My dream and passion has always been to work in the NBA and be a GM but I did not know the steps to take to get there. With this course, I was able to learn, make contacts in the industry and receive the necessary encouragement and motivation to pursue my dream. I am now working for the Portland Trailblazers!!!!"

Watch what John has to say about SMWW...



NetScouts Basketball Managing Partner Chris Denker:

Chris Denker
, Basketball GM & Scouting graduate, is a 14 year veteran of NCAA Division I basketball coaching. He was a highly successful Head Coach of the Santa Clara University and Colorado State University. Chris has coached professionally and internationally, serving as Head Coach and Director of Operations for the IBL Eugene Chargers. Chris spent the 2008 season abroad as Consulting Director and Coach of the Barnet BBC, London. After completing the course, Chris started his own company, NetScouts, the International Basketball Connection. Chris has helped players find jobs in countries such as Japan, Finland, Norway, Luxembourg, Holland, and in various domestic minor leagues.


ton Celtics Video Cordinator, Brian Adams:
"The Basketball GM and Scouting course was a huge help in me getting started at the Boston Celtics. I had several interviews, and in each case, after my resume was reviewed I was asked to discuss my training through the Basketball GM & Scouting Course. I believe the Celtics knew I was serious when they saw I had taken this course on my own, outside of my regular college courses. The course showed me ways to view the game from different levels beyond a fan's perspective. Each week during the chats, I spoke with influential members of the basketball world, and these conversations taught me how to handle myself in an NBA environment."


"NBA Executive of the Year recommends SMWW"

Mark Warkentien, former Denver Nuggets GM and now New York Knicks Director of Pro Player Personnel has this to say about SMWW:
"If you are thinking about a job in basketball, SMWW is the school to get the training, skills, strategies, and connections you need to advance your career on the business side of basketball." Watch Mark Warkentien's quick tips to secure a sports job.

Meet Mark Warkentien...and other NBA Executives at the NBA Summer League Conference in July of 2012.

Click here for more NBA Summer League Conference information...




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