Home Page

Apply now to start your sports career!
Football General Manager & Scouting Course

Basketball General Manager and Scouting Course

  • November 2 - December 28, 2015
  • Weekly Live Audio Chat with Mentor Mark Warkentien, New York Knicks Director of Player Personnel: Sundays 10am-11am pacific, (9pm-10pm eastern)
  • Class size limited to 20 students

Basketball GM & Scouting Course

Become a Sports Agents Today!

NBA Job Training - learn the skills the NBA is looking for in a new hire.


The Basketball GM and Scouting Course is an 8 week online course that offers cutting edge theories on how to develop a career on the business side of basketball. The Basketball GM and Scouting Course will cover issues including basketball operations, team management, scouting talent, player personnel, new age ways of scouting, NBA traditional scouting, FIBA regulations, studying basketball on paper and other essential tools of modern general managers of professional and collegiate basketball organizations. 

This course is for you if you want to pursue a career in professional Basketball:
  · NBA Player Personnel
  · NBA Operations
  · NBA Scout
  · NBA Management
  · NBA Front Office
  · NBA Agent
  · NBA Game Operations
  · NBA Sports Marketing
  · NBA Account manager
  · NBA Media & Community Relations
  · FIBA Jobs
  · NBDL Jobs
  · Basketball Internships

Those individuals interested in working their way up in the world of basketball need insider knowledge on basketball operations, basketball scouting, player management and evaluation, and how to use NBA software. If you want to further your career in basketball you need to learn and be mentored by those in the game. Learn the business of basketball from those working at the highest level. This 8 week course will open the doors those working at the highest level of basketball.

With the game of professional basketball constantly changing, GM's and scouts must learn to evaluate players from high school to college to pro leagues all over the world, talent evaluation was changed for everyone in the business. Basketball is now a global game. Basketball Scouts discover the talent years before the rest of us ever see the athletes hit the floor. With all the high school games in your area and more college games than ever on television, you can learn how to scout talent in your own backyard. With this course you gain all the skills used by professional scouts in today's world of professional basketball.

You do not need to relocate, this course can be taken from anywhere in the world.


Individuals will learn:
  · Responsibilities of a Basketball General Manager
  · Basketball contracts and player negotiation
  · Basketball Scouting, player evaluation, player ratings and in-depth analysis
  · College and International Scouting
  · Overview of Basketball scouting
  · Collegiate basketball scouting versus high school players
  · Relationships between the NBA, CBA, NBDL and overseas basketball leagues
  · Player contracts, player trades and acquisitions
  · Basketball franchise and stadium operations
  · How to run the Front Office of a basketball franchise
  · Methods of ranking high-school and college basketball talent
  · The making of a basketball scouting report
  · The language and history of basketball scouting
  · NBA Draft preparation and free agent signings
  · Introduction to Synergy Sports Technology, used by the NBA
  · Opportunity to work with NetScouts Basketball
  · Opportunity to work as a SMWW Basketball Scout
  · Credible basketball job experience for your resume
  · Relationships with those at the highest level of basketball
  · FIBA - 213 National federations of basketball throughout the world

Course Instructor & Mentor:

Become a Sports Agents Today!

Mark Warkentien,
New York Knicks Director of Player Personnel
(Upon graduation you will be able to add to your resume, Mark Warkentien as a reference.)

Mark Warkentien is currently the New York Knicks Director of Player Personnel. Mark has over 35 years of experience in basketball. Prior to the Knicks, Mark was the GM for the Denver Nuggets; named such in September of 2006, where he was named NBA Executive of the Year in 2009 for his work in helping the Denver Nuggets reach the Western Conference Finals.
Prior to the Nuggets, Mark was in the front office of the Cleveland Cavaliers as Director of Player Personnel before becoming the Interim GM for the latter half of the 2004-05 season. Before working for Cleveland, Mark was with the Portland Trail Blazers for ten seasons. During his time in Portland, Mark held many positions including Scout, Director of Scouting, Assistant GM, and Director of Player Personnel. His NBA career began in 1991 with the former Seattle SuperSonics, where he spent three years as a scout. Prior to the NBA, Mark coached several Southern California college basketball teams, before joining Jerry Tarkanian's coaching staff as an assistant at University of Nevada - Las Vegas.  During his UNLV years, the Running Rebels advanced to the NCAA Elite Eight four times in five years, the Final Four three times, and won the 1990 NCAA Championship.
Mark graduated with his Sports Leadership Masters degree in May 2014 from Concordia University Chicago, a partnership program with Sports Management Worldwide.

 You will love Mark's knowledge of the game of basketball and his cutting edge methods of evaluating talent. If you want to learn about working on the inside of the NBA, Mark Warkentien will be your biggest ally.

 In the Basketball GM & Scouting Course, you will speak directly each week with Mark Warkentien. Mark will teach you what you need to know to jump to the front of the hiring line. imagine what that will do for your basketball resume and career path? 

Watch a video...Mark Warkentien about SMWW...

The Future of Basketball Scouting & Video Editing

 Basketball GM & Scouting Course students will get the opportunity to be exposed to the cutting edge video scouting techniques being used by many teams in the NBA, college basketball and high level international leagues. Video editing positions are one of the best ways to break into the NBA, so students in the SMWW Basketball GM & Scouting Course, will come away with a specific skill set that will separate them from other candidates. Numerous SMWW graduates have been hired by Synergy.

Professional and collegiate sports teams log on to Synergy's website and have access to the largest collection of cataloged sports video in the world. With a few mouse clicks, a user can pull up all of Stephen Curry's pick and rolls on the left side where he dribbled off the pick and make a dribble jumper from less than 10 feet. Never before have sports professionals had access to such a wide-ranging collection of scouting tools.

Snyergy is used primarily by professional and amateur basketball teams. Currently, 29 of the 30 NBA teams use Synergy Sports Technology for, among other things, evaluating players for the draft, trades and free agency, developing the team’s own players and for scouting opponents. Synergy staff logs every possession of every basketball game according to team-specified criteria. Resulting data is then interlaced with league-generated stats to produce visual displays that provide intelligence on player and team tendencies.  For those looking to “get paid to watch basketball,” the Digital Video Editing Course, a full 8 week training course with Synergy is recommended.

NBA TV, NBA.com & EA Sports

Synergy has a multi-year licensing agreement with the NBA that provides NBA TV and NBA.com access to Synergy products and services. In addition, Synergy has a partnership with EA Sports which calls for the developer and publisher of interactive entertainment and games software to incorporate data from Synergy into its products. NBA Live is a series of basketball video games produced by EA Sports. The brain behind the game is powered by Synergy Sports Technology. Upon graduation, students will be able to list their experience with Synergy Sports Technology on their resume and be prepared to answer questions in the interview process with teams and basketball entities.



Course Details

Weekly Audio Chats- A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, Knicks Director of Player Personnel Mark Warkentien, SMWW President Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate basketball industry and get to know Mark and fellow students personally via the internet. This is available via any online computer, headset and microphone are included in your course materials.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Optional Yearly Vegas Summer League Conference - All SMWW students and faculty are invited to attend the yearly Summer League Conference in Las Vegas, Nevada and/or the Portsmouth Invitational Tournament Conference in Virginia. All SMWW Students recieve a huge discount and are encouraged to attend to utilize their skills and network within the industry.

The ideal course for the following individuals:
  · Anyone who loves basketball
  · Anyone who's passionate about a career in sports management
  · Anyone who wants to learn about the sports industry, while keeping current employment
  · Those with other commitments for whom on-line education fits their schedule
  · Those who seek a way to break into the competitive world of the business of sports
  · College students who want to gain insight not offered on college campuses
  · College students who need to obtain college credit


Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a SMWW Scout:

Upon successful graduation of the Basketball GM & Scouting Course, individuals will be invited to join SMWWscouts.com. This is an exciting opportunity to advertise yourself as a certified scout and feature your scouting reports as a trained talent evaluator! This is a match making service for basketball scouts and those needing a basketball scout around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staffs a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Basketball GM & Scouting Course you are eligible to apply for acceptance as a SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a team:

Our goal is to see all Basketball GM & Scouting graduates gainfully employed in basketball worldwide. Your chances of accepting an offer of employment within professional basketball will improve by going through the program. SMWW will customize a basketball portfolio to assist you with your career goals.

Through our extensive network of professional basketball teams and organizations worldwide, basketball departments, and basketball non-profits, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your basketball career and help you find a position where you can be the most successful and satisfied.

Scout with the best:

NetScouts Basketball, “The International Basketball Connection“™, provides consulting and scouting to basketball teams worldwide. They have the largest database of collegiate and International U20 scouting reports and are the expert on International Basketball in the USA. NetScouts Basketball is looking for scouts worldwide. Interested SMWW graduates may choose to become NetScouts Basketball trainees.

As a Sports Management Worldwide's graduate of the Basketball General Manager and Scouting course you will have the opportunity to be trained in NetScouts Basketball's scouting process and given on the job training. This training will allow graduates to be credentialed for college games and will give you experience providing scouting reports on several players from each team. These scouting reports will be critiqued by NetScouts Basketball's Managing Partners.  For more information regarding NetScouts Basketball, visit their website at NetScouts.com

Become a Sports Agents Today!

Apply Now - Free

Cost: $1,450 
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)

Payment plans available (as little as $495  a month).

See if you are eligible for an economic discount based on your country of residence.

Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club

(In the UK: 087 12884799)

Register Now

Academic Credit - Undergraduate

Warner Pacific College, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course. 



Right Sidebar: 

Meet a few Basketball GM & Scouting graduates:

  Jerome Williams, had plenty of basketball experience having played nearly 10 years in the NBA. Looking to continue his career, Williams invested in Basketball GM & Scouting course hoping to eventually land a front office job. He is currently a Community Ambassador for the Toronto Raptors and working his way up in the organization.  Listen to Jerome rave about SMWW on 590 THE FAN



Portland Trail Blazers
Assistant Video Cordinator John Ross:

"I had an amazing experience taking the Basketball GM and Scouting Course with SMWW. My dream and passion has always been to work in the NBA and be a GM but I did not know the steps to take to get there. With this course, I was able to learn, make contacts in the industry and receive the necessary encouragement and motivation to pursue my dream. I am now working for the Portland Trailblazers!!!!"

Watch what John has to say about SMWW...



NetScouts Basketball Managing Partner Chris Denker:

Chris Denker
, Basketball GM & Scouting graduate, is a 14 year veteran of NCAA Division I basketball coaching. He was a highly successful Head Coach of the Santa Clara University and Colorado State University. Chris has coached professionally and internationally, serving as Head Coach and Director of Operations for the IBL Eugene Chargers. Chris spent the 2008 season abroad as Consulting Director and Coach of the Barnet BBC, London. After completing the course, Chris started his own company, NetScouts, the International Basketball Connection. Chris has helped players find jobs in countries such as Japan, Finland, Norway, Luxembourg, Holland, and in various domestic minor leagues.


ton Celtics Video Cordinator, Brian Adams:
"The Basketball GM and Scouting course was a huge help in me getting started at the Boston Celtics. I had several interviews, and in each case, after my resume was reviewed I was asked to discuss my training through the Basketball GM & Scouting Course. I believe the Celtics knew I was serious when they saw I had taken this course on my own, outside of my regular college courses. The course showed me ways to view the game from different levels beyond a fan's perspective. Each week during the chats, I spoke with influential members of the basketball world, and these conversations taught me how to handle myself in an NBA environment."


"NBA Executive of the Year recommends SMWW"

Mark Warkentien, former Denver Nuggets GM and now New York Knicks Director of Pro Player Personnel has this to say about SMWW:
"If you are thinking about a job in basketball, SMWW is the school to get the training, skills, strategies, and connections you need to advance your career on the business side of basketball." Watch Mark Warkentien's quick tips to secure a sports job.

Meet Mark Warkentien...and other NBA Executives at the NBA Summer League Conference in July or the Portsmouth Invitational Tournament Conference in April.

Click here for NBA Summer League Conference 

Click here for Portsmouth Invitational Tournament Conference.



Join the Sports Management Worldwide mailing list:



Apply Now